The Art of Sales with Art Sobczak
Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.
Episodes
Far too many people have the "I, I's," meaning they mostly talk about themselves and what they think.
That's not a good idea for life in general, and it is fatal for sales reps.
Art shares an example of how it happened to him, and what we should do to make our recommendations more sensory, and all about the listener, so that they take the action you want.
In this episode Art reviews an opening from a sales pro who when through his Smart Calling training.
You'll hear the successful Smart Calling prospecting opening process and messaging, and how even good openings can be improved with a few words added or deleted.
As everyone in sales has experienced, lots of things have changed the past couple of years, and those things began changing even before Covid.
Selling the old way, in the new environment, does not work. And today’s guest, Colleen Francis, has pinpointed and summarized the new-way ideas and strategies for sales pros and leaders to help embrace and thrive moving forward.
A question used by some salespeople at the end of their discovery is, "What else should i be asking you that I haven't yet?"
The theory behind it is good, but the delivery is not, since it places all of the burden of the thinking on the listener.
There is a better alternative, that makes it easier for them to answer, anf for you to get great information.
You'll hear the exact formula for this, so you can create your...
Art answers a question about if, and when to drop the names of other clients when prospecting.
Today's guest, Mike Butera, is a 24-year veteran of the Omaha Police Department, having served in almost every unit. And he now is a professor at Bellevue University, teaching new officers.
Mike shares a number of strategies, tactics, processes, and other fascinating insights from his experiences, ...
The response either gets you screened out, or in.
Here's a simple template you can use to create a response that piques curiousity, stirs emotion, and gets you in.
Art shares tips on how you can stir emotions and move people into taking action.
And with that, human nature can pull us into an assembly line mentality, which is dangerous, since the individuals you speak with do not respond well to that.
Here are six quick tips to help you be in the present on your calls, and pay full attention to the other person.
Art shares a number of proven tips to help you keep your attitude, and actions, operating at the highest level, even when things get tough.
Everyone negotiates almost every day. Knowing some basic strategies and tactics can help you to get more of what you want, lose less, and still help the other person.
Art shares a number of negotiation tips you can use right now.
As Art found out on a sales call he received, the tired, old, scripted "Feel-Felt-Found" technique is still being taught and used.
While the psychology behind it is sound, when it is used verbatim it usually sounds salesy and goofy.
Art shares a way to use a version of it, conversationally, and effectively, that you can easily modify.
Most people don't want to be viewed as that "salesy" salesperson.
And most people don't want to be subjected, as a buyer or prospect, to that person either.
Andy Paul, author of the new book, "Sell, Without Selling Out," is an expert in how to sell at the human level.
He shares the four Sell In pillars that are the indispensable instruments of selling:
Connection, Curiosity, Understanding, Generosity.
If we react properly to what the prospect is trying to tell us, they will give us the exact words to use to help them buy.
And it is NOT pitching. It is recognizing "problem trigger" words and phrasing, and then prompting them to continue telling you more.
You'll hear examples of these words, and how to respond to get the information you'll use in your persuasive recommendation.
The reality is that a lot of the math we go through in high school and college is never used by most people.
What IS used more often is sales math.
You'll hear examples of how to use numbers in your messaging to be more persuasive and help more people buy.
Like it or not, the reality is that we are all judged every time we speak.
The good news is that you control how you speak, sound, and what you say.
Here are some suggestions so that your delivery and message are judged favorably.
A situation most people who prospect by phone have experienced is the immediate, "I'm not interested," or, "We're all good," followed by a hang up.
So, what should you do in this situation.
It is NOT to call back immediately.
Art shares the mental, and tactical steps to take in order to not feel rejected, and to still have a chance with this seemingly uninterested prospect.
Most every salesperson who prospects has been asked, or will be asked, "Are you a salesperson?" by the decision maker's assistant.
How you answer determines if you will be screened out, or be put through.
You'll hear suggestions from other sales pros as to how they answer, and Art shares his recommended way of answering.
In a time where people are more connected to electronics, devices, and social media than ever, we are actually less connected to fellow humans.
Today Art tells a personal story of an interaction that really hit home and impacted him, and how we all can improve our connections, and impact.
You can have what you want, IF you ask yourself the right questions, and act on the answers.
Here are questions to help you do just that.
(Get a transcript of these at http://TheArtofSales.com so you can print them out and write your answers.)
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