Strategies to Win: Digital Marketing for Small Businesses

In this episode, we break down the Content Marketing Flywheel—a powerful, compounding system that small businesses can use to build momentum across channels. It starts with publishing high-quality content, which drives engagement on social media and builds a loyal following. That social proof then strengthens your website performance and search engine rankings, generating consistent organic traffic. When your site is optimized to c...

In this episode, we break down the importance of marketing reports for small business owners who want to make smarter decisions with their marketing spend. You'll learn why reporting is more than just numbers—it’s about understanding what’s working, what’s not, and how to adjust your strategy to improve your ROI. From tracking traffic sources to measuring conversions and analyzing customer behavior, we explain how to turn raw d...

In this episode, we tackle a tough truth in marketing: not all results are created equal. We break down the shady promises small business owners often hear from marketers and provide a real-world look at how results actually show up across different channels. From direct sales to passive "window shoppers," we explain how to interpret each type of engagement and, more importantly, how to nurture those early interactions in...

In this episode, we break down the power of email drip campaigns and why they're a game-changer for small businesses. You'll learn how these pre-scheduled sequences of emails help guide potential customers toward taking action - whether it’s making a purchase, signing up for a service, or simply getting to know your brand. We explore the differences between bulk email blasts and drip marketing, and explain how automation ca...

In this episode, we dive deep into the essential role nurturing emails play in building lasting customer relationships. You’ll learn the differences between email newsletters and drip campaigns, how each serves a unique purpose in your marketing strategy, and why combining both approaches leads to stronger engagement and higher conversions. We break down what makes a newsletter truly valuable — from offering helpful content and usi...

In this episode we explore how small business owners can launch a podcast without starting from scratch. If you already have blogs, videos, or other content, you’re halfway there. We walk you through how to turn that content into compelling podcast episodes that boost visibility, build authority, and engage your audience.

You’ll learn the basics of affordable podcast setup, how to automate episodes using your existing material, and ...

Social media can feel overwhelming for small business owners—but it doesn’t have to be. In this episode, we walk through simple, affordable strategies to help you build a strong social media presence without spending a fortune. From setting up polished profiles to creating engaging content, you’ll learn how to make the most of platforms like Instagram, Facebook, LinkedIn, and X to reach your ideal audience.

We also cover tools to st...

Dive into the cutting-edge realm of remote video production in this enlightening episode, where we explore how digital advancements are revolutionizing the way we create and collaborate on video content. Discover the tools and techniques that allow filmmakers, business professionals, and content creators to produce high-quality videos without the need to be in the same location. From the essential equipment like high-resolution cam...

Discover the potential of video marketing in this episode of the "Strategies to Win" podcast, where we discuss how small businesses can effectively use video to captivate audiences and enhance their marketing efforts. Learn the essentials of setting up a YouTube channel, tracking key performance indicators, and producing high-quality videos that truly connect with viewers.

This episode offers practical tips and valuable in...

In this enlightening episode, we delve into the revolutionary impact of artificial intelligence on blogging. Discover how AI is not just a tool but a transformative force in content creation, enabling bloggers to optimize their content, streamline processes, and engage their audience more effectively. Learn about the Skyscraper Technique and other AI-driven strategies that are reshaping how blogs are crafted and consumed in today’s...

In this episode, we delve into the transformative role of artificial intelligence in search engine optimization, a key component of modern digital marketing strategies. Discover how AI is not only reshaping SEO practices but also enhancing the ability for businesses to connect with their audience through smarter, more targeted content strategies.

Listen as we unpack the complexities of AI in SEO, from natural language processing to ...

Keyword research isn’t just a technical SEO task — it’s the foundation of a successful blog. In this episode, we break down the art and science of finding the right keywords, so your content reaches the right audience and ranks where it matters. You’ll learn how to identify search intent, analyze competition, and use powerful tools to discover the best keywords for your blog. Whether you're a beginner or a seasoned blogger, the...

In this episode, we explore how small businesses can boost their marketing impact through smart strategies like retargeting and remarketing. Learn the key differences between these approaches, discover the best PPC options for maximizing ROI, and find out how content repurposing can help you get the most value from your marketing efforts. Whether you're looking to drive conversions, re-engage warm leads, or stretch your budget ...

Learn the secrets to launching powerful ad campaigns in this episode of Strategies to Win. Join host Christopher Mazurk, owner of Mazloy LLC, as he breaks down step-by-step strategies for mastering digital advertising on platforms like Google, Facebook, Instagram, LinkedIn, Bing, and Amazon. Whether you're a small business owner looking to boost traffic, drive sales, or generate quality leads, this episode delivers actionable i...

Want to get your business found online? In this episode, we break down everything you need to know about local business listings—how they work, why they matter, and how to claim and optimize your profiles on platforms like Google Business, Yelp, Bing Places, and Facebook. We also tackle common concerns about paid listing “boosts” and review filtering, so you can protect your reputation and avoid unnecessary costs. Tune in to learn ...

In this episode, we explore the critical role of brand elements in building a memorable identity for small businesses. From high-resolution logos and consistent branding guidelines to authentic photographs and engaging videos, we break down how these components shape customer perceptions and foster trust. We also dive into actionable steps for creating a business website that enhances credibility, connects with customers, and suppo...

Unlock the Secrets of the Marketing Funnel

In this episode, we dive deep into the marketing funnel, breaking it down stage by stage. From generating awareness through SEO, PPC, and social media to nurturing leads and closing sales, we explore proven strategies to optimize your funnel and drive revenue. Whether you’re a seasoned marketer or just starting out, you’ll learn how to turn cold leads into loyal customers, avoid common pit...