Call It RevOps
Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.
Episodes
Every leadership team loves a bold growth plan, big targets, aggressive timelines, strong conviction. But what rarely gets discussed is who owns the assumptions behind that plan when reality pushes back.
In this episode of Call It RevOps, Raja and Akande break down why strategy failures are more often driven by flawed assumptions than poor execution—and why risk, when ignored at the top, simply moves downstream into sales...
The tension between Sales and Marketing isn’t just a cultural cliché, it’s a structural flaw.
In this episode, Raja and Akande unpack why CMOs and CROs are built to clash. With different timelines, different metrics, and different definitions of success, they’re not set up to align, they’re set up to survive. As AI, attribution, and GTM pressure increase, this divide isn’t just annoying and it’s dangerous.
We explore why m...
AI isn’t just another tool in the CMO’s stack, it’s a reckoning!
In this episode, Raja and Akande break down why AI is exposing the gaps CMOs have been able to hide behind for years: vague funnel definitions, outdated scoring models, and GTM motions built on assumptions rather than clarity. CMOs are now being asked to define the logic AI will scale, or risk having that logic defined for them by default settings, vendors, ...
There’s a fine line between building scalable revenue infrastructure and just putting on a good show.
In this episode of Call It RevOps, we dive into the growing problem of revenue theater: pretty dashboards no one uses, inflated metrics, and ops teams stuck reacting instead of architecting. We contrast that with what real revenue architecture looks like, systems built for predictability, alignment, and scale.
If your GTM ...
AI is changing the game, but not in the way most GTM teams think.
In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being rewritten by AEO (AI Engine Optimization) and GEO (Generative Experience Optimization). From the death of keyword-driven search to CRMs that can’t see past static signals, this is your wake-up call: your automation stack isn’t broken, it’...
Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life.
We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when...
Everyone’s chasing AI like it’s the cure-all for GTM and RevOps chaos. Reporting, attribution, campaign execution, you name it, there’s an AI tool for it. But here’s the truth: if your strategy sucks, AI just speeds up your failure.
In this episode of Call It RevOps, we cut through the hype. From leadership missteps to tech scapegoating, we unpack why AI isn’t broken, the strategy is. And what RevOps leaders should be doi...
Go-to-Market is the buzzword every boardroom is rallying around, but under the hood, is it just RevOps repackaged in flashier language? In this episode of Call It RevOps, we unpack the blurred lines between GTM strategy and Revenue Operations, questioning whether “GTM” is truly a new motion or just the same ops work dressed up for the executive floor.
We explore where the two intersect, where they diverge, and what actual...
Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming the most critical (and overlooked) lever in Revenue Operations.
We break down how RevOps can shift from being net-new obsessed to customer-obsessed—using data, systems, and cross-functional alignment to reduce churn, deepen relationship...
MarTech promises scale, speed, and smarter marketing but when implementation fails, the fallout runs deeper than just a missed go-live date.
In this episode of Call It RevOps, we unpack the real financial, operational, and cultural costs of failed marketing technology rollouts, guided by insights from a third-party research report.
From sunk costs and team churn to lost pipeline and fractured trust between sales and mark...
We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how much is just a well-designed fairy tale? In this episode of Call It RevOps, we expose the gaps between traditional customer journey mapping and what actually happens when sales, marketing, and customer success hit the front lines.
We’ll b...
ABM platforms promise magical influence metrics and seamless data unification—but reality tells a different story. In this episode of Call It RevOps, we cut through the noise and examine why most ABM tools are just glorified reporting dashboards that still leave marketing and sales misaligned.
The truth? Sales already knows which accounts matter. The real opportunity lies in using RevOps to focus marketing effor...
In theory, revenue frameworks sound like the key to unlocking predictable growth. But in the real world? Most fall flat. In this episode, we call out the disconnect between boardroom strategies and frontline execution, and why rigid frameworks often collapse under the weight of actual customer behavior, market shifts, and team dynamics.
We’ll explore what really drives revenue success—adaptability, alignment, and constant...
RevOps is often hyped as a silver bullet for struggling sales teams, but the truth is more nuanced. In this episode, we explore why simply implementing Revenue Operations won’t instantly solve sales inefficiencies—and how real impact comes from strategic alignment across marketing, sales, and customer success.
We’ll dig into the role marketing plays in driving demand, how RevOps connects insights to sales execution, and w...
On this episode of Call It RevOps "Event Marketing: The RevOps Perspective" we dive into how events—virtual or in-person—can actually drive revenue when backed by the right ops strategy.
Are your events delivering ROI, or just draining budget? We’re breaking down what works, what doesn’t, and how RevOps can turn your event game into a revenue engine.
If you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth?
They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore:
• Why marketing and sales have historically been at odds
• Why alignment efforts fail (despite best intentions)
• How collaboration—not forced ali...
Economic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth.
In this episode of Call It Revops, we explore how great RevOps teams can navigate higher budgets in tough times. We explore practical strategies to keep revenue operations thriving even when budgets are tight.
Tune in as we break down real-world tactics, sha...
Think your revenue forecast is rock-solid? Think again!
In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most trusted numbers might be misleading you.
Join us as we explore:
✅ Why historical data isn’t always a reliable predictor of future success
✅ The hidden biases and blind spots in traditional forecasting meth...
In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the key to better business strategies.
Special guest Devin Leshin, a marketing expert and former professional wrestler, brings a unique lens to the discussion. Drawing from his wrestli...
In this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes.
Whether you're a marketer, an ops pro, or just curious about the future of marketing, thi...
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