Booming new beauty store set to lure shoppers back to Bourke Street

Australia's biggest cosmetics retailer has unveiled a lavish new megastore in the Bourke Street Mall. Boasting treatment rooms, a hair salon and even a florist, it is hoped it will become a major tourism drawcard for Melbourne.

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Episode Transcript

Speaker 1 (00:03):
A massive one stop shop for all things beauty and wellness,
Mecha unveiling its mega, three story flagship store in the
Burke Street Mall.

Speaker 2 (00:13):
We have actually had customers in choir already about how
they can get a service booked in and travel from
all over Australia and New Zealand.

Speaker 1 (00:22):
A new draw card for visitors choosing CBD, shopping over
parks and wineries.

Speaker 2 (00:27):
Everywhere you look, there's a little bit of artwork, a
little bit of history.

Speaker 1 (00:31):
A typical Mecca store is only four hundred square meters.
This is four thousand.

Speaker 2 (00:36):
Head like makeup, skin piercings like. It's all here.

Speaker 1 (00:41):
The Beauty Hub houses more than two hundred leading brands,
plus more than eighty services, including nails and hair.

Speaker 3 (00:48):
I look after the Beckhams, you know. I'm ready for
anybody that's available to.

Speaker 1 (00:53):
Perfumery, a florist, and even a space for acupuncture.

Speaker 2 (00:57):
I'm getting married soon, so I'm going to come here
for my wedding.

Speaker 1 (01:00):
Fragrance also on offer Loon croissants without the cues. I
think Joe's built Mecha on exactly the same values that
we've built Loon. It's hoped the store will help bring
the CBD back to life. This is set to be
the biggest opening on Burke Street since Maya, one hundred
years ago, with commuters being warned of tram disruptions along

(01:22):
the mall here when doors open to the public on Friday,
fifty thousand customers are expected to flock through the doors
each week. Tyres Doururs seven News