April 29, 2025 • 7 mins
Clairsy & Lisa caught up with Wil Anderson ahead of the special Gruen Election Special on the ABC. The guys talked about those Trumpet of Patriot text messages we're all being bombarded with, plus election marketing, is it getting better or worse and does the price of eggs really matter in this election campaign.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right.
Speaker 2 (00:00):
Grew Nation is on eight o'clock tonight on the A
b C Special election edition. Will Anderson, good morning.
Speaker 1 (00:09):
Good morning. Oh sorry, I'm just getting a text message
from Clive Palmer. Now I hang on, know I'm getting
another text message from Clive Palmer.
Speaker 2 (00:18):
And it's actually h Fong or something, isn't it?
Speaker 1 (00:21):
Did you?
Speaker 2 (00:21):
Now we're going to talk about this a bit more
later this morning. I reported minus spam. Is that what
you do?
Speaker 1 (00:29):
Yeah, you can, but it's not going to help.
Speaker 3 (00:30):
No, I didn't think.
Speaker 1 (00:31):
So. You can do whatever you want to do and
it doesn't help in any fact. You can't block these numbers.
You can't. You can't opt out. Mister h Fong can
message you at any time of the day and probably
will a lot. I think seventeen million of these messages
have gone out so far at the last time, and
there's going to be a lot more come the election.
(00:51):
And what are you wearing? Which I don't think it's.
Speaker 3 (00:55):
It was like playing hungry hippo because I kept trying
to block room and it wasn't working.
Speaker 2 (00:58):
He says, whack a mold. It's like it's like trying
to pick up mercury, which I don't advise you to
to do it.
Speaker 1 (01:09):
Who's got I've got a friend who's got no messages
from the trumpet patio. Imagine. I think that's worse. We
were like, we we don't even bother with you. We
didn't send them to everybody else, and we're not even
going to bother with you.
Speaker 3 (01:26):
Well, I was on holidays. My wife said, who's this forman?
Speaker 2 (01:37):
Now you have got a panel of political insiders joining
you to dissect the election marketing that has gone before
us for the last couple of weeks. As election campaigns go,
what do you reckon entertaining or dull?
Speaker 1 (01:52):
Well, it's been pretty boring in regard to the advertising.
In the past, you would see these big, beautiful, you know,
ads from at least the two major parties would make these,
but there's been none of that this election. Partly because
it is obviously the cost of living election, so nobody
wants to make a big looking ad. But secondly, the
real reason is that under thirty five are probably going
to decide a lot of this election. There is a
(02:12):
new voting block and most of them aren't consuming traditional
media like TV radio in the way that they used to,
so a lot of the ads are online, and what
they need to be is cheap and to be able
to turn them around really quickly. And so in fact,
in this election, what you are seeing in the mainstream
media is nothing like what the election campaign is in
(02:34):
the algorithms online.
Speaker 2 (02:36):
God, listen to ads if they're not done in that
weird ai TikTok voice, so that woman has that you
know is really annoying for a solder generations.
Speaker 1 (02:46):
Well, this is the thing. You look at some of
the what they call brain rot which are these little
mean clips, et cetera. And I mean, I don't know
what it's like, but I look at twenty seconds of
this and I think I am one hundred and fifty
years old. Ye, what was the brief? Let's make a
my laying into an ad, you know, the most annoying thing.
But the truth of it is that therefore low information voters,
(03:07):
people who aren't engaged in the political system, so it'll
be sticky to them. They'll share it in their WhatsApp
group and on polling day when there is a large
undecided part of the population who are going in to
make their decision. But the trickier bit is it's actually
algorithms farming. So if you want that point deep and
clip from the Liberal Party, they now have information that
(03:27):
you've consumed some of their media, so it means that
they now can send you more traditional advertising messages in
the lead up to the election, knowing that you're already
interested in their infrastructure.
Speaker 2 (03:38):
Did they jump the shark with the rap songs?
Speaker 3 (03:41):
Should we hear it? Do you hear them?
Speaker 4 (03:45):
You need to wead it is supposed to be the
money was spinning on groceries, one hundred books. Libs here
say you want to help for now one's it's raised
by you riches made smile and the rest get place.
Many care was leading whilst you held the name. You
wanted us to be in hospital.
Speaker 2 (04:06):
Some tam Kendrick lamar right there.
Speaker 1 (04:09):
Well, I think that we've got So we're going to
feature all the wraps tonight on this, including one we
found from an independent candidate rapper as well.
Speaker 3 (04:20):
Will Does it really matter if a leader knows the
price of eggs or not? What's that going to do
with the price of eggs?
Speaker 1 (04:25):
No, No, of course it doesn't. It doesn't matter if
the leader knows the only that it is the cost
of living election, and you would have thought in a
cost of living election that the price of eggs has
been the front line in the American culture wars in
the last election about you know, eggs are so expensive,
(04:48):
this is why we need Trump to be president. And
the idea that you would go into these debates not
knowing what the price of eggs is, or at least
not knowing that the price of eggs is too high,
because that is the actual correct hand in that piculation.
It doesn't actually matter you say, I'm not out there
doing the shopping myself, but what I'm hearing is the
price of everyday staples is too high. So eggs cost
(05:10):
too much, bread costs too much, milk costs too much,
and my government will be the ones that makes it
easier for you to do that. That's actually the correct
answer in that situation, rather than knowing what the exact
price is because who cares to google it? Yeah, By
the way, you don't need to know the price of eggs.
They put the price on the eggs when you purchase.
Speaker 3 (05:31):
Yeah, we were saying yesterday, it's different to John Houston
not knowing how to work out the GST on the take,
that idea had to work out well that.
Speaker 1 (05:40):
Was him trying to explain how a system worked, and
you was like, oh, well, here the complexities of the system.
But this gotcha opportunity of the fact that the primeter
needs to know. Like I mean, I think there's more
important things for the prime Minister to have. You know,
maybe you'd be thinking about than how much eggs cost
that somebody else here, let's have let's have a minister
for buyings, I reckon.
Speaker 2 (06:00):
Oh yeah, yeah, yeah, Well we'll hear all about it
tonight after tonight's special election edition of Grew And The
show will return for a seventeenth season on May fourteen.
It's been seventeen years. I can't believe it. What's the
biggest changes you've noticed in marketing over those seventeen seasons?
Speaker 1 (06:20):
Specifically targeted marketing. That's the truth of it is, you know,
back and we'll go over it. It was marketing for all, right.
The billboard was for all of us, the TV ad
was for all of us, and now it is all
specifically targeted to us. Two people in the same house
this election, who may even be voting for the same
political party, will receive two differently targeted messages from that
(06:43):
political party and that is the same when it comes
to burgers, that is the same when it comes to cars.
The idea that all marketing is now so specifically targeted
to you, and that you might be seeing an ad
that is never seen by anybody else.
Speaker 3 (06:56):
Again, it's true, mate, Coles know that I have that
iced tea and that almond milk. They'll get the email
every every week, all that kind of stuff.
Speaker 1 (07:04):
But I mean, to make our show, we literally have
to have like different computers set up in our research
office with people googling different things on different computers, so
with the different ads. So we literally have a table
of different computers that have googled different aspects of society
that you're not let to google another thing on because
it will ruin the algorithms so that we can get the.
Speaker 3 (07:24):
Way too complex. It's crazy amazing.
Speaker 2 (07:27):
Every day. My alarm these days is that black mirror
cracking sound.
Speaker 1 (07:31):
Yes, that's just life now.
Speaker 2 (07:34):
Well, we look forward to tonight and then we look
forward to season seventeen sensational mate, good catch.
Speaker 1 (07:40):
Up, thank you. I'm just going to a text from Hatebong.
Speaker 3 (07:43):
Yeah, that woman regards
All right.
Speaker 2 (00:00):
Grew Nation is on eight o'clock tonight on the A
b C Special election edition. Will Anderson, good morning.
Speaker 1 (00:09):
Good morning. Oh sorry, I'm just getting a text message
from Clive Palmer. Now I hang on, know I'm getting
another text message from Clive Palmer.
Speaker 2 (00:18):
And it's actually h Fong or something, isn't it?
Speaker 1 (00:21):
Did you?
Speaker 2 (00:21):
Now we're going to talk about this a bit more
later this morning. I reported minus spam. Is that what
you do?
Speaker 1 (00:29):
Yeah, you can, but it's not going to help.
Speaker 3 (00:30):
No, I didn't think.
Speaker 1 (00:31):
So. You can do whatever you want to do and
it doesn't help in any fact. You can't block these numbers.
You can't. You can't opt out. Mister h Fong can
message you at any time of the day and probably
will a lot. I think seventeen million of these messages
have gone out so far at the last time, and
there's going to be a lot more come the election.
(00:51):
And what are you wearing? Which I don't think it's.
Speaker 3 (00:55):
It was like playing hungry hippo because I kept trying
to block room and it wasn't working.
Speaker 2 (00:58):
He says, whack a mold. It's like it's like trying
to pick up mercury, which I don't advise you to
to do it.
Speaker 1 (01:09):
Who's got I've got a friend who's got no messages
from the trumpet patio. Imagine. I think that's worse. We
were like, we we don't even bother with you. We
didn't send them to everybody else, and we're not even
going to bother with you.
Speaker 3 (01:26):
Well, I was on holidays. My wife said, who's this forman?
Speaker 2 (01:37):
Now you have got a panel of political insiders joining
you to dissect the election marketing that has gone before
us for the last couple of weeks. As election campaigns go,
what do you reckon entertaining or dull?
Speaker 1 (01:52):
Well, it's been pretty boring in regard to the advertising.
In the past, you would see these big, beautiful, you know,
ads from at least the two major parties would make these,
but there's been none of that this election. Partly because
it is obviously the cost of living election, so nobody
wants to make a big looking ad. But secondly, the
real reason is that under thirty five are probably going
to decide a lot of this election. There is a
(02:12):
new voting block and most of them aren't consuming traditional
media like TV radio in the way that they used to,
so a lot of the ads are online, and what
they need to be is cheap and to be able
to turn them around really quickly. And so in fact,
in this election, what you are seeing in the mainstream
media is nothing like what the election campaign is in
(02:34):
the algorithms online.
Speaker 2 (02:36):
God, listen to ads if they're not done in that
weird ai TikTok voice, so that woman has that you
know is really annoying for a solder generations.
Speaker 1 (02:46):
Well, this is the thing. You look at some of
the what they call brain rot which are these little
mean clips, et cetera. And I mean, I don't know
what it's like, but I look at twenty seconds of
this and I think I am one hundred and fifty
years old. Ye, what was the brief? Let's make a
my laying into an ad, you know, the most annoying thing.
But the truth of it is that therefore low information voters,
(03:07):
people who aren't engaged in the political system, so it'll
be sticky to them. They'll share it in their WhatsApp
group and on polling day when there is a large
undecided part of the population who are going in to
make their decision. But the trickier bit is it's actually
algorithms farming. So if you want that point deep and
clip from the Liberal Party, they now have information that
(03:27):
you've consumed some of their media, so it means that
they now can send you more traditional advertising messages in
the lead up to the election, knowing that you're already
interested in their infrastructure.
Speaker 2 (03:38):
Did they jump the shark with the rap songs?
Speaker 3 (03:41):
Should we hear it? Do you hear them?
Speaker 4 (03:45):
You need to wead it is supposed to be the
money was spinning on groceries, one hundred books. Libs here
say you want to help for now one's it's raised
by you riches made smile and the rest get place.
Many care was leading whilst you held the name. You
wanted us to be in hospital.
Speaker 2 (04:06):
Some tam Kendrick lamar right there.
Speaker 1 (04:09):
Well, I think that we've got So we're going to
feature all the wraps tonight on this, including one we
found from an independent candidate rapper as well.
Speaker 3 (04:20):
Will Does it really matter if a leader knows the
price of eggs or not? What's that going to do
with the price of eggs?
Speaker 1 (04:25):
No, No, of course it doesn't. It doesn't matter if
the leader knows the only that it is the cost
of living election, and you would have thought in a
cost of living election that the price of eggs has
been the front line in the American culture wars in
the last election about you know, eggs are so expensive,
(04:48):
this is why we need Trump to be president. And
the idea that you would go into these debates not
knowing what the price of eggs is, or at least
not knowing that the price of eggs is too high,
because that is the actual correct hand in that piculation.
It doesn't actually matter you say, I'm not out there
doing the shopping myself, but what I'm hearing is the
price of everyday staples is too high. So eggs cost
(05:10):
too much, bread costs too much, milk costs too much,
and my government will be the ones that makes it
easier for you to do that. That's actually the correct
answer in that situation, rather than knowing what the exact
price is because who cares to google it? Yeah, By
the way, you don't need to know the price of eggs.
They put the price on the eggs when you purchase.
Speaker 3 (05:31):
Yeah, we were saying yesterday, it's different to John Houston
not knowing how to work out the GST on the take,
that idea had to work out well that.
Speaker 1 (05:40):
Was him trying to explain how a system worked, and
you was like, oh, well, here the complexities of the system.
But this gotcha opportunity of the fact that the primeter
needs to know. Like I mean, I think there's more
important things for the prime Minister to have. You know,
maybe you'd be thinking about than how much eggs cost
that somebody else here, let's have let's have a minister
for buyings, I reckon.
Speaker 2 (06:00):
Oh yeah, yeah, yeah, Well we'll hear all about it
tonight after tonight's special election edition of Grew And The
show will return for a seventeenth season on May fourteen.
It's been seventeen years. I can't believe it. What's the
biggest changes you've noticed in marketing over those seventeen seasons?
Speaker 1 (06:20):
Specifically targeted marketing. That's the truth of it is, you know,
back and we'll go over it. It was marketing for all, right.
The billboard was for all of us, the TV ad
was for all of us, and now it is all
specifically targeted to us. Two people in the same house
this election, who may even be voting for the same
political party, will receive two differently targeted messages from that
(06:43):
political party and that is the same when it comes
to burgers, that is the same when it comes to cars.
The idea that all marketing is now so specifically targeted
to you, and that you might be seeing an ad
that is never seen by anybody else.
Speaker 3 (06:56):
Again, it's true, mate, Coles know that I have that
iced tea and that almond milk. They'll get the email
every every week, all that kind of stuff.
Speaker 1 (07:04):
But I mean, to make our show, we literally have
to have like different computers set up in our research
office with people googling different things on different computers, so
with the different ads. So we literally have a table
of different computers that have googled different aspects of society
that you're not let to google another thing on because
it will ruin the algorithms so that we can get the.
Speaker 3 (07:24):
Way too complex. It's crazy amazing.
Speaker 2 (07:27):
Every day. My alarm these days is that black mirror
cracking sound.
Speaker 1 (07:31):
Yes, that's just life now.
Speaker 2 (07:34):
Well, we look forward to tonight and then we look
forward to season seventeen sensational mate, good catch.
Speaker 1 (07:40):
Up, thank you. I'm just going to a text from Hatebong.
Speaker 3 (07:43):
Yeah, that woman regards
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