All Episodes

July 3, 2023 55 mins

“It's nothing short of an Australian small business fairy tale that's about to unfurl.” 

Poppy King was barely out of high school when she launched her first company in 1991, quickly gaining a cult-like following for her dreamy 1940s Hollywood-inspired matte lipsticks. 

By 1995 she was Young Australian of the Year, but not long later the company fell apart amid investor disputes.  

The young entrepreneur moved to New York to work for the famed Lauder cosmetics brand. “My office was on the 39th floor of the GM building opposite the Plaza Hotel. I walked past Tiffany's every morning,” King enthuses. 

Now, some 30 years since the launch of her lipstick empire, King has revealed exclusively to Curveball she's returning to the Australian market with a brand new line.  

Find out what King learnt from her first business collapse, how she views the current influencer-inspired cosmetic industry, and why she’s going all-in on a new lipstick line made in the very same factory as her first product. 

+++ 

Curveball is the show that leans into life’s messy moments! It’s a production of Deadset Studios.  

Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram.  

Want to know more about how people thrive in challenging times? Sign up to Curveball’s LinkedIn newsletter! And suggest a Curveball guest by visiting www.curveballshow.com   

This episode was produced by Grace Pashley and edited by Liam Riordan. Executive producers are Rachel Fountain and Kellie Riordan. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.