Ratbag millionaire — Graeme Wood’s adventures with Wotif, tree huggers, and pirates

Graeme Wood knew his planet was in danger even as a little kid. No one had to tell him: he could tell by how rapidly his fishing hauls on Moreton Bay were diminishing each year. But what was a bored kid in Brisbane going to do about it?  

Come 2014, entrepreneur Graeme Wood sells Wotif, his internet travel booking platform, and for the first time he has the potential to enact enormous change. So why does this devoted conservationist then go out and buy one of the world’s largest wood chipping mills?  

Whether it’s disrupting the Queensland egg industry in the 1980s, building his own website for Wotif (fueled by fear and a few vodkas), or fending off literal pirates on his sailing adventures, Graeme Wood does things his own way. Now, he’s transferring his business experience into the conservation space – but will his cowboy philosophy work in his new career?  

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