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October 17, 2024 15 mins

It's cruise-ship season and we can expect to see 26 vessels dock at Eden Port this summer. 

It was a bold vision to make Eden a cruising destination, but it's one that's about to go gang busters! 

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Episode Transcript

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Speaker 1 (00:00):
I ah Fast South Coast.

Speaker 2 (00:03):
Get a I'm James Fantasy. Great to have you with us. Well,
it's almost time for cruise ships season and there's every indication.
Word has spread far and wide that Eden is definitely
worth the stopover. The cruise industry is worth something like
five and a half billion dollars a year in Australia,
and last season in Eden alone, cruise has pumped nineteen
million dollars into the local economy and the New South

(00:26):
Wales government has granted planning approval to expand the existing
Eden wharf to allow for bigger cruise ships to dock,
and the cap of sixty vessels a year is also
set to be removed. This season, there'll be twenty six
cruise ships coming in, including the Disney Wonder which is
due here on October thirty, so it's super timely to
get on board with a few of the movers and

(00:48):
shakers of the local cruising scene, starting with the woman
who had the vision to make Eden an exciting cruise destination.
Michelle Wittig, formerly known as Michelle Robinson, was the tourism
coordinator for Sapphire Coast Tourism in the early two thousands.
She was instrumental in persuading others there was massive value
in tapping Eden into this lucrative slice of the trouble market.

Speaker 3 (01:11):
I knew that Twofold Bay was of pristine harbor, and
we had recently just had a Navy warf built there
in two thousand and three, and I read that they
were only needing access to that port for forty five
to seventy days a year. And then we thought, oh,
why don't we bring cruise ships into Eden and primarily
to pitch at sort of international customers. So the infrastructure

(01:35):
was there, and then we started We went about trying
to get some partnerships and funding work with Australian based crews,
operators and organizations to pull it all together, and then
we started getting looking. So we started locking in cruise ships.
I think the first one we got in was in
two thousand and five, and early two thousand and six

(01:58):
was our actual beginning of the cruisip season.

Speaker 2 (02:02):
Yeah, amazing, and tell us a little bit about what
the town of Eden and the tourism situation was like
at that time.

Speaker 3 (02:09):
But the time it was their transition away from the
forest the forestry, and then it was a push if
you recall back there, there was a move to have
a lot of those forest accesses intnational parks, and people
were really worried about their jobs and the economy at
the time, so we wanted to really sort of drive
some boosts the tourism economy. And how we were going

(02:30):
to do that by you know, domestic tourism at the
time was whilst it was still coming along, it was
relatively flat in terms of increasing numbers. So we thought,
you know, why not pitch something that would bring in
customers by ship into the natural harbor, and it has
such a lot to offer, and the whole region has
a lot to as we know, I mean, we're watching

(02:52):
whales every day every time I walk on the beach.
And we were able to get passengers doing you know,
dolls and sea cruisers, dining at our beautiful restaurants, seeing
our lovely towns, and consequently, the rest of the visits
that we had locked in just basically drop tender in

(03:12):
the bay because it is such a big natural harbor,
and they just tended the passengers into town much quicker
than actually shuttling them around from the wharf. So that
was that was kind of good for us because that
would mean that, you know, there was less time for
because they usually hear a day, there was less time

(03:32):
burying them around the wharf, and there was more time
for them that to actually experience lots of things we
had to offer.

Speaker 2 (03:39):
That's fantastic stuff that you've done, Michelle. And again I
know it's twenty years ago, so I'll forgive you if
you can't remember all the details. But I'm really interested
in the pitch, like how did you sell Eden? What
can you remember about? You know how? What were the
main things that you were pointing to a lot of
It was the.

Speaker 3 (03:58):
Natural beauty, it was the way, it was the national parks,
it was the kangaroos, it was the Australian iconic. Because
mostly it was pitching international, so you sort of you
take all those natural elements for fine dining. I mean
some of the visits that we had, they had chefs
on board the Antarctic Explorer type vessels, the Orion. They

(04:19):
had some of the famous chefs chefs in Sydney. So
we were working with the local oyster farmers. I know,
we had the Pamula oysters. People come and shuck oysters
and they coordinated oysters to take back onto the vessels,
and we had muscles being delivered to the Silver Shadow,
so all of those beautiful things that you want in

(04:43):
a holiday, we were pitching to the international market, you know,
and we were getting really favorable feedback after every visit.

Speaker 2 (04:51):
Yeah, and it's interesting, I think a lot of those
things probably haven't changed from a tourism point of view.
That's still some of the main drivers that get people
to the Far South. The natural beauty, the whales, the oysters,
all that stuff.

Speaker 3 (05:03):
So yeah, and of course the artisans. I remember one
of my most fondest memories of the whole thing. I
knew where people were sharing a lot of disposable income
when they came off the ships. But when I had
an artist from Pamula at the time, actually he came
up to be Peter Barrooner and he had sold a
twenty five thousand dollar horsehead to a viscount from Spain

(05:26):
off one of the Silver Sea's vessels. So that's when
I knew him were really moving into another dimension when
we were able to offer those sorts of things and
you know, sold out indigenous shows that were getting you know,
each gaming was two three thousand dollars a purchase, so
we really knew that we were doing something great and

(05:47):
bringing some economic disposable income into the town at the
time when it was feeling a little flat.

Speaker 2 (05:54):
How far has the Port of Eden come from two
thousand and five to twenty twenty five.

Speaker 3 (06:00):
It's absolutely amazing. I mean the infrastructure that's gone in it,
and the additional ships that are outcoming, and all the
work and support that the state government is put in
as well, because I believe that you know, the harbor
there is in full support and provides funding. It's just
an amazing journey from where it started where it is today.

(06:26):
And I'm very very proud of all the work that
everybody up until this day has put in to showcase
Eden and the success of the program. It's truly just
a great concept and it's one of my proudest that's
my family. It's one of my proudest achievements in terms
of when when I was working in the tourism space,
it was certainly something that I was very very proud

(06:49):
to be part of.

Speaker 2 (06:50):
Stick around more to come on Iheartfast South Coast. When
we chat with Debbie mere as the current manager of
Cruise Eden, we'll also ask the CEO of the New
South Wales Port Authority, Captain Philip Holliday, about just what
the expansion plans are for Eden's war.

Speaker 4 (07:07):
I art far South Coast.

Speaker 1 (07:12):
I art fat South Coast.

Speaker 2 (07:14):
Hi there, I'm James Fantasy. When a cruise ship arrives
in the Port of Eden, you do sense a lift
in the energy around town. We'll have twenty six cruise
ships coming our way this season and that'll drive amazing
business for restaurants, pubs, retailers and the local economy in
the Beiger Valley. Cruise Eden is a not for profit
group directed by Eden Tourism, and its manager Debbie Meres,

(07:37):
has been steering the ships so to speak, for the
better part of two decades.

Speaker 1 (07:42):
Look, I'm really excited about this cruise season. It's going
to be a boomer season for us with our third
largest and I think with the lifting of the sixty
PP the ship's visiting is going to give us the
possibility of accepting more ships. I don't know how big
it we'll get. I think it will naturally plateau. We're
never going to be a Sydney or a Melbourne, and

(08:03):
we're never going to be a Cans because we don't
have the attractions that those ports do when we're not
a city as such, so it will plato. I don't
think it'll get huge like those ports, so I'm not
concerned on excited for the future and what chips will
come in to visit the beautiful Sappi coast.

Speaker 2 (08:21):
And with around fifty thousand passengers and eighteen thousand crew
at full capacity expected this season, what impact do you
think this level of visitation will have on Eden's local
economy and the community.

Speaker 1 (08:34):
It always increases our economic benefit and spend and that's
a real positive for retailers, for cafes, for hotels in
the Eden area and also Marimbula and Pambula. There's certainly
a flow and even for our businesses like our bus
companies and the extra ships that staff and they need

(08:55):
additional staff will get in those businesses. The flow on
a the economic impact ripples through the community.

Speaker 2 (09:03):
Obviously, there are many benefits to the crew season growing
and more tourists coming into the region and bringing their spend.
But there are some concerns from locals as well that
places like Eden doesn't have the infrastructure to deal with
too many people. You know, simple things like toilets. What
is your response to that.

Speaker 1 (09:23):
Oh, certainly big Beallyshi councilor is working on that along
with other groups that are making sure that, you know,
we're planning for the future, and I think that's positive.

Speaker 2 (09:33):
Are there things that you think council or maybe even
the state government could do to improve infrastructure, things like
you know, bike paths. I know there was some issue
a little while back with some of the tourists that
had come in that were riding alongside the road or
something like that and got some locals nose bent out

(09:54):
of shape. Are there any changes that personally, you know
from the feedback that you've heard, that you'd like to see.

Speaker 1 (10:01):
I would love the infrastructure improved in a number of
our towns, but for locals and tourists alike, I think
it's important that our government and our local council continue
on the program that they are working on continuously.

Speaker 2 (10:15):
On cruise days, the community really does come together to
welcome passengers, with local ambassadors and retailers playing a big
part in that. How important is this community spirit in
enhancing the overall experience for visitors to Eden.

Speaker 1 (10:29):
Oh, it's absolutely critical making sure that our local community
welcomes visitors that smiling face, the gesture of that we're
glad to have them in our community, and giving them
information and those local tips of what to see and
where to go. They are just so critical for the
visitor experience being positive and that word of mouth being

(10:49):
that Eden is a fabulous location and a welcoming town.

Speaker 2 (10:53):
As we've mentioned, there's big expansion plans on the way
for the Port of Eden, increasing the capacity for much
bigger crew liners to add Aiden to their itineries. Philip
Holliday knows plenty about the sea life. A former Sydney
harbor Master, he is indeed a captain and he's now
the CEO of the New South Wales Port Authority. He
says the investment in Aiden is a no brainer.

Speaker 4 (11:15):
The changes that have just been approved are actually largely administrative.
So when the wharf was built there were whole raft
of conditions that were put on around the use of
the wharf, which were appropriate at the time. But the
success of the operations there over the last few years
means that we're actually we were just constraining the operations

(11:37):
when there's the real opportunity for more ships, bigger ships
and more growth and so we put in an application
to lift some of those planning constraints. So that's been
successfully achieved, so that now we can take ships that
are going to be up to three hundred and seventy
meters in length, we can have ships that stay there overnight,

(11:59):
we can have more than sixty calls a year. There's
no restriction on the number of calls that we can have.
And non cruise ships. There was a limit of one
hundred meters in length for non cruise vessels and that
limit has gone as well.

Speaker 2 (12:12):
Right, And I mean, what do you say is some
of the key benefits of these upgrades for the local
tourism industry and the broader South Coast community and I
guess particularly yeah, the economic impact.

Speaker 4 (12:25):
Within the operation like this, it's about maximizing the options
and the opportunities, and so that's what we've done. There's
nothing that's going to hold back the operation of the
cruise wharf. Now it is entirely possible that we'll see
larger ships coming as early as this season. That's quite
unusual because the cruise lines tend to plan a couple

(12:45):
of years in advance. But you know, Eaton is seen
as an attractive proposition and if we can start to
get those ships in. Our experience is very much that
any ship that goes to Eden, the passenger feedback is
always very positive. They enjoy the town and the excursions
and the local community and all that the region has

(13:07):
to offer. And of course they report that back to
the cruise lines and the surveys, and that makes the
cruise lines happy and they come back, and so it
goes on and on. So I just think that the
opportunities are there for the local entrepreneurs and businesses to
take a hold of.

Speaker 2 (13:22):
With these larger ships, the possibility of iver and ar birthing,
and the possibility of it just continuing to grow over
the years. How is the port Authority preparing to manage
increased visitor numbers while preserving the character of the Aiden region.

Speaker 4 (13:36):
The cruise ships typically book a couple of years in advance.
It's very managed tourism. We understand when the ships are coming,
and people are ready and prepared for those occasions, and
it's just important for us to continue managing those opportunities
going forward. I do recall I've been working for the
Port Authority now since twenty eleven. I do recall some

(13:57):
of those early conversations and going to Canberra and trying
to get funding for the for the wharf, and I
do recall at the time thinking this was an incredibly
big ask and took it took a good number of
years to come to fruition. But well done to those
that were involved in the early days for having that
belief in that drive, because I think that the benefits

(14:21):
are there for all to see. The federal government, the
state government and the local council all invested all put
money into building the wharf, and my goodness, hasn't it
been a worsetwhile investment.

Speaker 2 (14:34):
The cruise ships in Aiden are leaving smiles on many faces,
but none more than Michelle WHITTI, who can't help but
crack a giant grin every time she sees a ship
in Twofold Bay.

Speaker 3 (14:45):
Yeah. I was very proud of all of those achasements
back in the day, and I'm certainly very happy every
time I see a cruise ship in the harbor to
this day, particularly all the new facilities that they've been
able an infrastructure that we've been able to put.

Speaker 2 (14:59):
Down at the poor Yeah, is definitely a beautiful place
to drop anchor. That's all for now on I Heart
Far South Coast, proudly supported by the new South Wales Government.
I'm James Fantasy. Catch you next time.

Speaker 4 (15:16):
I Heart Far South Coast.
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