🇦🇺 New Aussie Tourism Ad Stars Robert Irwin And Nigella Lawson!

What's been your favourite Tourism Australia ad?

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Episode Transcript

Speaker 1 (00:01):
And Amanda jam Nation. Robert Irwin's new campaign TV campaign
I like it well. Fresh off the back of breaking
the Internet in his undies, Robert Irwin is one of
the famous faces behind a new one hundred and thirty
million dollar campaign aimed at encouraging international travelers to visit Australia.
Is it a TV campaign? There will be snippets, it's

(00:21):
probably more social media. It's longer than a normal television campaign.
They'll be bits chopped up. But this is designed to
go all around the world and it features a number
of famous international people who we don't know, but they're
famous in their own countries. But it tells the story
of Robert and he's uber enthusiastic. He's absolutely fabulous. He's

(00:42):
driving through the desert and he comes across a guy
who's lost his phone that's been taken by an EMU. Yeah,
I just gone for a frog my phone, but we
had to go find it, right, So anyway, they drive
through the sand dunes, blah blah blah. In the midst
of all that, they come across a variety of people

(01:03):
in a number of stories. And here's the second part
of it where they're talking about PAVs and I'll tell
you who's in this after you've heard it, they call
it above av Come on, Darling, I know that that

(01:29):
last voice you hear is Nagella Laws. But previous to that,
there's a Japanese comedian, there's a Chinese TV host, There's
an Indian influencer, Sarah tan Duka. Her father is the
cricketer sache in Town Duoka. So the whole point of
this is that internationally, this is how we're selling Australia
with some of their most famous influences. So I mean
this might make a huge difference. We never know it's

(01:51):
targeted at all those audiences. So you know, we've had
a variety of ways we've tried to sell Australia to
the wax. That's where it all began in nineteen eighty four.
Come and say good eight, I'll slip an extra shrimp
on the barbie for you. And what about Lara, Well
from eighty four we had nothing until two thousand and
six when this young lady found her way into the

(02:14):
world fame. So Everyboddy, how are you? That was Scott Morrison.
He was behind that truth scomo. What about Hemsey? Remember Hemsey.
This one is in two thousand and eighteen Chris Hemsworth.
The idea of this was he was playing the son
of crocodile Dundee. That's not a knife, that's a knife.
That's me, Brian Dundee. Yeah really yeah yeah. And then

(02:39):
so that was alongside the famous American actor Danny m McBride.
So that was that was played at the Super Bowl.
So that was a major ad. That was twenty eighteen,
and the next year twenty and nineteen, there was a
whole campaign called Mate Song headed by Kylie Minogan, had
warnings telling the Brits to get ready to lose at
backyard Cricket Thorpey saying grab your cozzies and had Ash
Barty playing ten. Twenty nineteen Unfortunately wasn't incredibly successful because

(03:04):
the cusp of COVID. I barely remember this one. This
year's been tough and confusing. The progresses well at glacial pace. Sorry. Yeah,
was at the end of I've lost I've lost years
in there was twenty nineteen the end of the pandemic

(03:26):
numbers we didn't even know about it. The biggest thing
we had in twenty nineteen was nail a fight. What's
called needles in strawberries? Well, then why she's saying it's
been hard and confusing, Kylie needles and strawberries? And what
about this one? Here? I discovered the formula the splitting
beer Adams. I saw that that was just young Ironstein.
You're obsessed. Well, good luck to us. Let's get let's

(03:50):
do it.