🍺 PUB TEST: How Do You Feel About Coles & Woolies Using Psychology For Sales?

Does Coles and Woolworths using psychology and trickery for sales pass the pub test?

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Episode Transcript

Speaker 1 (00:01):
And Amanda jam.

Speaker 2 (00:03):
Jersey demand of arms for the pub test.

Speaker 3 (00:05):
Coals and Woolies using psychology to increase sales? Does this
pass the pub test?

Speaker 4 (00:10):
Is it psychology or is it trickery? This is what
the A Triple C has found. They are finding them,
they're taking legal or taking legal action against them. And
what they've done is they have increased prices for two
weeks of a certain item. They'll no drop it back
to normal and put a sale tag on it. Okay,
that's what they're in trouble for. But you were saying earlier, Brendan,

(00:31):
that that putting sale signs on things in bright colors
and getting those dopamine juices flowing is okay.

Speaker 2 (00:39):
Many years ago is to sprook for a living.

Speaker 3 (00:41):
You know, you stand in the shop and I still
do now, well I do, but I've been the BBC
Hardware or somewhere like that, standing there next to a
flashing light.

Speaker 2 (00:50):
Okay, Shopper's red spot special, come along.

Speaker 3 (00:52):
Here, get levels and you know circular saws on special
today today.

Speaker 2 (00:58):
Only they were all on special. It's like when you see.

Speaker 3 (01:02):
Those Christmas warehouses, they're almost fifty percent off a rug warehouse.

Speaker 4 (01:06):
I know, if you pay full price for a rug,
you're in view trouble. I know what you're saying. But
as they say here in the AH Triple C statement
that there have been many marketing campaigns by Coals and
Woolies to say prices have dropped down down, that we
expect sustained reduction in the regular prices of supermarket products.
They staked their claim on that when they say all

(01:26):
of that stuff where the prices are the same as
they were before or slightly higher with a sticker sign
on it saying saying special, saying sale. That's not right.
So how do you feel Coals and Woolies using psychology
for sales? Does it pass the pub test?

Speaker 1 (01:43):
No, it absolutely does not.

Speaker 5 (01:44):
It's this grateful that told them all that can make
such absorbitant top it when the costs are living.

Speaker 1 (01:50):
It's killing Australian family.

Speaker 5 (01:52):
Pull your heads in and I hope they get fined. No,
it doesn't. They using the psychologists to make more and
with in regard to the consumer and to the community
in general. The other problem is we don't have any
regulators that goes around and actually checks what they are doing.

(02:12):
So good on age people seed to bring these to
the surface.

Speaker 3 (02:15):
They've been doing it for years.

Speaker 5 (02:17):
Like the end caps at the end.

Speaker 2 (02:18):
Of the aisles where they put all their specials on,
they're not really special.

Speaker 5 (02:21):
They're just there to lull you're in and get your
buy stuff.

Speaker 1 (02:25):
It's a scam.

Speaker 2 (02:26):
It's just ort to rip you off.

Speaker 1 (02:27):
Yes, it does. I think at the end of the day,
everyone tries to get the best deal for them. If
it's a business, if it's a person, if it's anyone
in the world, you try and get the best pay
you can get it before YouTube have it any difference. Unfortunately,
people don't like it because we're the ones that have
to pay for it.

Speaker 5 (02:47):
No, it doesn't pass the pub test. It's shocking behavior.
It's trickery and shameful and they should be penalized. Down
down means.

Speaker 1 (02:56):
Up up shop, down the eye side.

Speaker 5 (02:59):
There you go.

Speaker 3 (03:00):
When they say twenty percent more in your bag of
salt and Viga chips, it's not twenty percent more air.
It's like when we extended this show to ten o'clock,
remember that it was, and everyone was disappointed.