The mechanics of business analysis with Venessa Hunt

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Venessa Hunt, Director of Commercial Strategy and Growth at ARN, shares her unconventional career journey from real estate to media. She discusses the importance of diverse skill sets, mentorship, and the application of mechanical problem-solving in media analysis. Venessa emphasizes the need for the media industry to embrace change and reflect the diversity of the population, especially in the context of AI's growing influence. 

01:00 Venessa’s Unique Career Path

02:55 Applying Mechanics to Media Analysis

04:19 The Importance of Diverse Skill Sets

06:13 Finding Mentorship and Support

07:59 Understanding the Role of Commercial Strategy

09:37 Navigating Confidence in the Workplace

10:35 Evolution of Media in the Digital Age

12:57 Embracing Change and Diversity in Media

14:19 The Human Element in AI and Media

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