Episode Transcript
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Speaker 1 (00:04):
Gus. You nine our voices, we respectfully acknowledged the Gettigo
people of the Era Nation and as the traditional custodians
on the lands in which that has created.
Speaker 2 (00:18):
Hi.
Speaker 3 (00:18):
I'm Christial Kinsella, I'm a proud Jarwin and Bradrew Wimmer,
a supply diversity expert and published author. Welcome to Meet
the Mob, a series dedicated to showcasing Black excellence in business.
I get to interview deadly First Nation business owners from
around the country and learn about their why. Today I'm
joined by Anthony Wilson from Nude Australia, who'll share with
(00:39):
us He's why why I got into business and.
Speaker 4 (00:41):
Why he does what he does.
Speaker 2 (00:43):
So to kick it off, Hey you going, Anthony, you
want to tell us who you are? Here's your mob?
Speaker 4 (00:48):
Yeah, thank you for having me. Yeah, I'm proud. Ghana
Nudd and Jenny man So born and raised in Ghana
Country here in Adelaide, noting Jety people from the southeast
coast just down the Korong there, but also family ties
right across the state. So the younger people over the
New York Ninsula also up to our and a country
up in our springs as well. So from right around
(01:10):
the place. So yeah, it's a pleasure to be here.
Speaker 2 (01:14):
Well, thanks for coming and joining me. Great to have
a yarn. So tell us all about your why. What'd
you get into business?
Speaker 4 (01:23):
Yeah, I guess it's an interesting one. I probably have
always felt like I didn't really want to work a
nine to five growing up being at school, just always
wanted to do something a little bit different. So yeah,
I guess my why is just my family, right, watching
(01:43):
mom and dad work so hard with eight kids, putting
food on the table, but never really having that financial
freedom to be able to do what we wanted to do.
So I think for me it was always watching mom
and dad work so hard to do that for us
and put food on the table, and now just being
able to I want to be able to repay that
(02:04):
and give them the opportunity to live their life pretty
freely at the end of this. So I guess yeah,
for me, it's the big reason for family.
Speaker 2 (02:12):
Well, that's fantastic that it stems from that, and having
a great role modeling of how hard your parents have
worked and then wanting to give something back to them things.
Speaker 4 (02:22):
No obviously been a massive, massive role model for me
in my life. Obviously that could have easily gone down
a different path, which is always always tough, and seeing
that sort of other side of the tracks from growing
up with the family and other family members going the
(02:43):
wrong way, it's nice to know that, you know, Mum
and dad always put the kids first, put us kids first,
and always wanted to give us the best possible life.
So I'm forever grateful for that. And then obviously the opportunity,
the opportunities I now have to be able to branch
out a bit more and do other things other than
just working nine to five is amazing.
Speaker 2 (03:05):
So yeah, yeah, so I met you. I don't know,
gosh a few years ago, came here running a procurement workshop.
I think you came to was it or was it
a supply nation?
Speaker 4 (03:16):
It was one of those works. Yeah, so we I
for some reason, I got hooked into doing a talk. Yeah,
when you were here for a workshop, I can't remember
what you were doing and who it was for. Yeah,
I remember that. Yeah, but I've obviously heard about you beforehand,
(03:36):
and obviously all the work that you've done the last
ten years more so. Yeah. So then obviously to meet
you then it was it was awesome. But I don't
even think we've got to have a chat that day. No,
I don't think I was in and out and you
were ye your workshop. But yeah, I don't think we
actually got to connect until maybe the last year's supply.
Speaker 2 (04:00):
Yeah, it might have been. Yeah, with COVID, it would
have been in the last couple of years. But I
was really inspired by you being such a young man
and running business, and I thought, wow, that's that's so inspirational,
So talk to us about your business.
Speaker 4 (04:18):
Like what do you do? So so Nude essentially started
off as a hand hygiene hand hygiene business, and it
was an awesome I guess the awesome thing to be
able to do is who are to infuse native native
botanicals through it? If you like me, anything that any
(04:39):
sanitizers that's coming out recently just absolutely ruins my hands.
A bit of a sensitive person obviously growing up four sisters,
you know, like you're always using their lotions and things
to sort of make you make your hands stuff. For me,
that was sort of where where I wanted to go
down is actually genuine heck handcare. And then we got
(04:59):
an opportunity to supply a company called eighteen thirty four
for hotels for guest amenities ranges, so we that's pretty big. Yeah,
So we started supplying them and I think we were
about twenty hotels twenty five hotels nationally pre COVID, then
obviously COVID year we dropped down to run about ten
or thirty and or all that, and then slowly over
(05:21):
time it's starting to pick up again for that. So
we Yeah, we do a whole range of different things.
We supply cleaning chemicals to cleaning companies, which is awesome
to be able to do. But at the same time,
instead of just still pinching myself that I've made it
year one, about four or five, it's so business, yeah,
(05:42):
which is pretty pretty crazy to think. I remember starting
this going holy shit, what am I doing? But yeah,
it's been awesome being able to connect with so many
different mobs from right around the country and talk about
business and see other people's passions and obviously everyone's a
(06:03):
different into and passionate about and that's also that's amazing
to be able to connect with people and listen to
their stories and their journeys and obviously take some advice
and listen to their struggles and obviously listen listening to
their don'ts, which is also super important. But yeah, I
(06:23):
would happen to have learn this in the last three years,
especially especially with COVID hitting.
Speaker 2 (06:30):
I remember talking to you through COVID Remember I think
you had a there was an issue a challenge around
the bottles like manufacturing during that period of time, and
you had you had called me up for some advice
and I was trying to get you to talk to
somebody else.
Speaker 4 (06:45):
And yeah, it was wild too. We supply for bottles
was terrible, but also just our raw formula, like our
raw product to make our formulas was so tough. I
think we were delaid first of all three months. Then
it got pushed back to six, and they got pushed
(07:08):
back to eight, and so we were getting all these
orders in the system. Were like yeah, yeah, we got
like a two month wait, We've got three month wait. Sorry, yeah, okay,
cool cool, So yeah, we'll place an order. And like, literally,
if those orders had come through when they were meant to,
it would have changed the whole dynamic of my business,
(07:30):
like literally would have put us so far ahead of
where we are. But at the same time, I'm kind
of glad it didn't because the expectations of us in
COVID and now would have been really really good. Yeah.
So yeah, I think it was kind of a blessing
in disguise at the same time. But again, I don't
(07:51):
think we'll ever experienced something like that again, so that's
probably the nice thing. Yeah.
Speaker 2 (07:57):
Well, I have tried your products, because you did send
me a little bundle before, and I have to say, like, yeah,
it right now, still on my kitchen bench is your
hand sanitizer and my son he prefers to use the
sanitizer then going and washing his hands constantly. But it's
got such a great fragrance and as you know, it
(08:17):
is soft on your hands. Yeah, I don't like I'm
a bit like you. I'm very quite sensitive and I
don't like that feeling of like the rough kind of dry.
I want something that still feels like it's got a
bit of moisture in a sense.
Speaker 4 (08:30):
With well, I wanted to create something where if you
use it, where you use a sanitizer, you don't have
to then use a lotion. Yeah, So it's be able
to create something that's out of sanitize your hands but
also give you the nice lotion feel at the same time.
It's pretty incredible. I probably have to say it's our
number one product along with our hand wash. So yeah,
(08:55):
it's pretty exciting and to hear people go, oh my god,
I love your product. Yeah.
Speaker 2 (08:59):
And the shampoo conditioner as well, like I have used
that and that the conditioner for me as well is
another thing that's got to be just right because it's
how you feel your hair feels post as well and
that kind of texture.
Speaker 4 (09:14):
Yeah, yeah, big on that. Obviously I've cut my hair since,
but yeah, you sound extremely long hair. So always found
it very challenging that most of the shampoos and conditioners
would just make my hair go about like a the
conditioner and shampoo that we have having a lock in
(09:35):
all the good stuff, and also the obviously actually have
my hair looking curl yeah nice. Everything else is sort
of went not about that. So no, it's been been
amazing obviously to be able to formulate with native botanicals
and create those changes, it's been awesome.
Speaker 2 (09:57):
So outside of outside of these products, you do do
some workshop sort of workers well, working with different groups. Yeah,
so you know what some of you want to explain
some of that with us.
Speaker 4 (10:08):
Yeah, So obviously away from nude I work sort of
in the family business, which is curl So mc currel
is means one blood in local Gunner language. Were essentially
started off as a traditional dance group back in two
thousand and eight, so I would have been super young then.
So me and my brother's my uncle who actually referred
(10:30):
to as my older brother, but he's actually technically my uncle.
If I don't say that, he will kill me. Yeah,
so we Yeah, So essentially back then we start off
as a dance group and welcome all those things. We
now have developed the business into being a lot more
than just that. So we now run cultural awareness sessions,
(10:50):
we run language workshops, we do smoking's welcomes, sort of
anything to do with culture we do, which is amazing
to see how far that little business back then has
now grown.
Speaker 2 (11:06):
Yeah that's a considerable amount of time. And so you've
grown up in that.
Speaker 4 (11:12):
I've grown up in it.
Speaker 2 (11:13):
Yeah.
Speaker 4 (11:13):
Yeah. So you know, obviously I went away and I
was working in other businesses of years, but to now
come back and sort of spread my time across and
do some of that is awesome. I think it's it's
scary to look at when you go, Okay, I haven't
I don't know what I'm going to be talking about
(11:33):
in these cultural inness sessions. But you don't realize how
much you actually know because you're sort of growing up.
You're just expected to know things right, and you're starting
to talk about it and go, yeah, I know a
lot more than I realized.
Speaker 2 (11:46):
It's innately within you.
Speaker 4 (11:48):
And it's amazing. But it's also the language workshops. Right,
we now got the Premier of the States, all the
sort of the politicians within South Australia when they're on
going the country, they actually donowledgements a country in language.
Know that. That's fantastic. It's amazing. So to see where
(12:11):
that's all come from, you know, language now being revived
and culture and all those things, all those cultural practices
still being still being done. It's amazing to now see
that those politicians when whenever they get up to start
their address, they'll start off by acknowledging country in language,
which is awesome.
Speaker 2 (12:31):
It is so awesome.
Speaker 4 (12:33):
And that's that's probably where I look at it. And people,
how do you feel about welcomes and acknowledgements? I was like,
when it's genuine from the heart, we can feel that.
And when you have politicians actually trying to do it
in language makes it even more special, I believe.
Speaker 2 (12:46):
Yeah, there's a lot more meaning and intent and purpose
around that. So what does the future hold now for you? Like,
what's the legacy you're trying to create? Where to next
with nude?
Speaker 4 (12:59):
Yeah, that's a big question.
Speaker 2 (13:03):
But you're a young guy. You've got like so many
more years ahead of you.
Speaker 4 (13:08):
I would love to build NOD to a point where
I can eventually sell it. It's got its own it's
got its own following, and people love it, you know,
a bit of a bit of a thank you, bit
of a a subtype vibe. But also I guess for me,
just to continue to build community and build family and
(13:31):
all those things. So you know, as you know, like
providing for family is important for us, so being able
to do that is probably my main goalfer now is
continue to build it, put food on the table, pay
bills and all the fundamentalsments, and then eventually hopefully someone
comes along and goes that, will we love what you've done.
Speaker 2 (13:53):
Help take it to the next level.
Speaker 4 (13:55):
Yeah, help you do this, Help you do that, and
then see where it goes from Now. I sort of
haven't written anything in stone of what I want, but
instead of just taking each day as it comes, really
every day is a new challenge in business, as you know,
like everything's sort of no, not one day of not
every one day is the same, which is amazing. So
(14:18):
I think that's what I've enjoyed, is like the new
challenges and the new learnings of business. So continue to grow,
continue to develop bread, the brand, the products, and then yeah,
see where we end up.
Speaker 2 (14:32):
Definitely. So you've got a shop front here in Adelaide.
Speaker 4 (14:36):
We did have one. We did a pop up shop
in the Rundom ball in the region Arcade. As you know,
we're really big in the B to B space, so
being in a shop all day every day, it was
quite consuming and obviously time at the time I was
putting into a shop probably was lacking in other areas,
(14:57):
so I had to make a decision what to do. Yeah,
we will probably do another shop pop up shop some point,
we just don't know when, and hopefully at some point
we'll have some stuff on full time to run it
for us to do that. Yeah, so we'll see.
Speaker 2 (15:13):
If anyone wants to get in contact with you, we'll
purchase the nude products.
Speaker 4 (15:17):
How do I do that, So yeah, just look us
an email. We're info at we our nude dot com
dot a you or head to our website ned Australia
dot com and yeah, just you know, there's a there's
a link there to send us an email, so click
there and we'll keep reach out and we'll get back
(15:38):
to you since we can. That's great.
Speaker 2 (15:40):
If you had any kind of final key message for
my audience, what would it be something you want to
say to that. I want to say to the buyers
out there, people that might be considering your business.
Speaker 4 (15:54):
Yeah, support local, buy local. I know here in South
Australia we have this big conversation around buying local and
having support small South Australian businesses, which is a bit
like us for Australia, right, support local, bylocal, it goes
a long way to our driving our economy. So that's
(16:14):
that's massive. And trying to keep our money within community
as well, so that's that's super important. Definitely.
Speaker 2 (16:22):
Well, thanks so much for coming and having a yarn
with me today. Really it's really good to see you.
Speaker 4 (16:28):
To thank you for having me. I appreciate it.
Speaker 2 (16:31):
So there you have it. I hope you've enjoyed the
latest episode of Meet the Mob and make sure you
connect with Anthony and follow nude and share his story.
Speaker 4 (16:39):
With all your networks.
Speaker 2 (16:40):
Until next time, thanks for listening to today's episode. If
you love it, please share it on your socials. With
your mob, let's help amplify as many Indigenous businesses as
possible and get everyone supporting each other. Thank you,