Radio Today Podcast: Ratings Survey 3 - Bonus episode

In this bonus episode, we look at the results of Radio Ratings Survey 3 that took place today.

Jen Seyderhelm dissects the numbers and we hear from the 5 main commercial radio group content directors.

 

The overall results for the five metros:

2GB increased their lead as the top station with smooth fm gaining ground also in second. 

This was 2Day FM’s first full survey with their tailored to youth format and they’ll be happy with their increases, but bizarrely possibly not in the 40-64 age group which isn’t where they’re targeting. Kyle and Jackie O were steady and top FM breakfast behind Ben Fordham at 2GB. Triple M Sydney struggled the most, I suspect because their new lineup to start 2025 lost Tarsh Belling before the ink was dry on her contract. They have announced show anchor Cat Lynch to replace her today and that stability should help improve things from here.

Melbourne - 3AW is still No1 and Gold 104.3 No 2, but both saw drops and it was a second significant one for Nine Radio even though Ross and Russ’s breakfast cumes improved.

Ross and Russ were No 1 in breakfast but Jase and Lauren at Nova 100 regained FM No 1. They’re audience remained the same, Christian O’Connell’s dropped a percent. The biggest gaines overall though were for ABC Melbourne and Sharnelle Vella and Bob Murphy on breakfast which will be a relief to the pair and the broadcaster. Their 2% improvement saw them overtake Kyle and Jackie O who lost their gains, and more, from last survey. It was also not a great result for Mick Molloy and his crew on Triple M Melbourne. I thought that the sporting season and a bit of time would have seen them improve but not yet. 

Brisbane. The top four stations all lost a little ground with Triple M staying No 1 overall and Ash Luttsy and Nikki Osborne on Nova 106.9 in breakfast. The big winner however was 4BH and BBQ Gallagher on breakfast. I feel this also happened around this time last year. Both were up to a 9.3 audience share. Can he crack the top 3 this time around? 4BC also continued its steady improvement.

Adelaide saw a changing of the guard on breakfast in one of the tightest races and markets. Mix 102.3 was No 1 station overall, increasing its lead over triple m and Nova but on breakfast, despite Roo, Ditts and Loz on Triple M increasing their audience share, Nova 91.9 Jodie and Hayesy has a bigger gain to pinch No 1which saw them end Roo, Ditts and Loz’s 20 survey winning streak.

Finally Perth and it was no surprise that Nath, Nat and Shaun at Nova 93.7 remained No 1 on breakfast (but down 2%) however ARN’s 96FM took over as No 1 station. Clairsy and Lisa had good gains on 96FM breakfast to close the gap and this was the one market where triple m breakfast duo Xav and Katie have bedded in nicely and overtook 6PR to sit fourth in that market now. Addition mention to Gary Adshead who departed 6PR last year to join the ABC. ABC had a good survey in Perth and Gary was up 1.2% on Drive.

 

More from the Content Directors at https://radiotoday.com.au/ratings 

Ratings charts at https://radioinfo.com.au/news/ratings-results-survey-3-2025  

 

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