July 30, 2024 • 41 mins
Join Victoria and Jess today to discuss the 7 things you should do to expand your customer base, plus how can the 5-5-5 rule grow your network? Tune in to find out!
Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.
The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello. My name is Santasha Nabananga Bamblet. I'm a proud
Order Order Kerni Whoalbury and a waddery woman. And before
we get started on She's on the Money podcast, I
would like to acknowledge the traditional custodians of the land
of which this podcast is recorded on a wondery country,
acknowledging the elders, the ancestors and the next generation coming through.
(00:23):
As this podcast is about connecting, empowering, knowledge sharing and
the storytelling of you to make a difference for today
and lasting impactful tomorrow. Let's get into it.
Speaker 2 (00:34):
She's on the Money, She's on the Money.
Speaker 3 (00:57):
Hello and welcome to another episode of Business Bible. If
you've been thinking of starting a side hustle or a
small business, you are definitely in the right place. I'm
Victoria Devine, an ex financial advisor who has a background
in psychology and I currently run several successful businesses. As always,
I am joined by my beautiful friend and one of
the hardest working side hustlers I know, Miss jesscar Rici. No,
(01:21):
good morning. I am excited for today's episode.
Speaker 4 (01:25):
Me too.
Speaker 5 (01:25):
I feel like we haven't done a Business Bible weapon
a little bit, so I always get excited for them,
and I feel like today's topic feels like it's really straightforward,
but it's one of those things that's easier said than done.
Speaker 3 (01:36):
You go, oh, really just.
Speaker 4 (01:37):
Reach more people. Okay, how do you do that?
Speaker 3 (01:40):
Oh, marketing, Jessica, that's the episode.
Speaker 5 (01:42):
Yeah, it's like one of those that's it. It's like
one of those buzzwords that people that are around, like marketing,
reach what people, blah blah blah. But today we're going
to talk about how to actually do.
Speaker 3 (01:51):
It, how to actually reach more customers for your business.
And then after the break, we're going to be exploring
how to use the five five five rule to create
a grow your network. But let's talk about the things
that we think you should know to expand your customer base.
Jess your bloody smart. At the end of the day,
I want to know where you're coming from. Where do
you think we should be starting.
Speaker 5 (02:11):
Surely we've understanding our audience, right, our customer.
Speaker 3 (02:15):
We talk about that all the time. But she's on
the money, right, Like we have this avatar of who
our consumer is, Like we know that they aren't in
their sixties, but we have people in their sixties who
engage in our content. So it's not necessarily about excluding people,
but rather identifying who your perfect person is. Like in
(02:35):
a perfect world, we've basically got Jess, and she's a
she's on the money poster a child right, Like she's hah,
in her thirties. That's new, that's fresh, it's not going
to get all fun. But like you're in your early thirties,
you've just turned thirty and you want to create financial freedom.
Like at the end of the day, that is that
(02:57):
she's on the money target audience. And so it's really
good for us to have an idea of who that is,
but also an idea of who actually engages with our content,
because sometimes your ideal consumer ends up not being the
person that engages with your content. And while that can
be really confusing, understanding who is actually engaging with your
(03:18):
content or purchasing your product, not your ideal is going
to help you sell more. It's going to help turbocharge
your business. So I guess, let's go through a few
more nuanced steps. So, Jess, here are a few I
guess steps that we could take to actually identify our
target audience instead of like you know, turning up at
their house and being like, so you bought my candle holder?
(03:40):
What was your name? How do you? How does this work?
So we're going to do some market research. We could
use tools like surveys, we could use interviews, we could
do a few focus groups, bring together a couple of
your consumers to gather information about what growing your audience
might look like. Analyze your competitors. I always say on
the show, like it's to have blinkers on and not
(04:01):
actually get analysis paralysis or overwhelmed by looking at your competition.
But good business owners are able to pragmatically analyze their
competitors to see what their consumers are liking. I prefer
to learn from somebody else's mistakes, yess instead of making
my own. And then we can use tools like Google
Analytics to kind of track and understand the demographics of
(04:24):
the visitors that are coming to your website, because, as
I said before, sometimes you've got a target audience and
you think this product is going to be perfect for Jessica,
It's going to be fantastic, and then you find that
Craig's purchasing it, yeah, and we need to understand why
that's happening. Not necessarily to stop it, but to go, Okay, well,
actually the product I thought would appeal to Jess, she's
(04:46):
not purchasing it. One, I want to know why, But two,
why is Craig like this? Yeah, so that we can
actually go down the route of expanding our customer base
and ultimately getting more sales and strengthening our business.
Speaker 4 (04:59):
What would you look at next after that?
Speaker 3 (05:01):
I would say, really optimizing your online presence. I was
about to say social presence. But it's not just social media, right,
Like it's your website, it is your social media. It's
kind of everything that could live on the internet.
Speaker 6 (05:14):
Right.
Speaker 3 (05:14):
So the first thing that I would do is actually
make sure that you have a user friendly website. So
many of us overlook this. We just like chuck a
page up and think that that's more than enough because
maybe you're not selling a product, maybe you're an influencer.
You're like, oh, if I just have a website, And
I mean, I don't know, Jess, if you're one your
website it's a work in progress. I know you've been
(05:36):
working on it. I was like, is that a thing?
Speaker 5 (05:38):
Not yet?
Speaker 3 (05:39):
I can't say. I google Jesse Ricci all that often
that seems reasonable weir, but I mean maybe I should.
Maybe I'll dig up a little bit of dirt that
I could use. But what we want to do is
make sure that we have a user friendly, informative, and
optimized website, and that doesn't have to cost us lots.
Like Jess, we have Squarespace and both you and I
can log into the back end of it. We are
(06:00):
not professionals by any stretch of the imagination, and we
can manage the entirety of the shig's on the Money website.
But what having a good website does is one it's
social validation. So before I engage with any product, I'm
going to snoop them. I'm going to go online and
have a look at who they are and what they
do to make sure that I know they're legit. Like
if I'm going to buy a product from you, and
then I go to your website and it says holding page,
(06:22):
I'm going to be like, is this a legit company?
Speaker 4 (06:23):
Like?
Speaker 3 (06:24):
Has it shut down? Giving? Not trustworthy?
Speaker 4 (06:28):
Yeah?
Speaker 3 (06:28):
So we essentially just want to be as trustworthy as possible.
Does that mean you need the biggest, brightest, shiniest logo. No, No,
we just need to be really clear in our messaging.
The next thing I would say is search engine optimization.
So if people are searching you and cannot find you,
you are missing out on potential customers. And search engine
(06:49):
optimization can seem really confusing, but ultimately search engine optimization
works by being able to pull keywords from your website
and put them into search engine platform. So like if
someone google's Jessica Ricci, we want your website coming up,
that means that to come up, we want to make
sure that the words Jessica Richie are all over your website.
(07:12):
So they're not just in the username, they're in the heading,
They're in the text of the website. And the same
goes for like let's say jess always use the example
of candles, I think because I think that, in my
head is the quintessential.
Speaker 4 (07:24):
Side hustle or small perfect example.
Speaker 3 (07:26):
It's a perfect example. Right, Like let's say you sell candles, right,
you would want to make sure that your website has
keywords candles. You would want to make sure that all
of the keywords that are important to you are used
on your website. So if Melbourne made is important, or
Australian made is important, or you know, making sure that
you've got candles, maybe you do wax melts. In addition,
(07:47):
making sure that you're talking about all of these things
in the text of your website is really important, not
just whacking the product up, because that's where Google pulls
its information from. It pulls it from the text on
your web site. So there's obviously a lot more complex
things you can do around search engine optimization, but I
would start there, and then social media. Jess, you're the
(08:09):
queen of social media. At the end of the day,
I think that we can all agree that maintaining consistency
online is really important. If you're a business and you're
planning on selling stuff and then a customer goes to
your Instagram and sees you haven't posted in twelve months,
they might think that you're no longer in operation. So
we need to be consistent. But also we need to
(08:30):
make sure that we are active and engaging. So where
is your target audience, who are they following, what are
they doing? Are you actually engaging with other profiles that
is going to get you some visibility? And then content marketing,
so what are you putting up on your website? Are
you regularly updating a blog if that's necessary, are you
(08:50):
addressing the needs and the interests of your consumer so
that you can actually draw them into your product. I
talk a lot often about establishing yourself in the industry
as a leader, right, So when I'm doing that, it
means that I'm writing a lot of content and putting
a lot on our website and our blog that is
free for people to consume, because I want to draw
(09:12):
them in. I want them to see me as somebody
who knows their stuff, who knows what she's talking about,
not necessarily only when I'm getting paid for it, because
if you're only engaging in paid content, well it's going
to be few and far between, especially at the start.
Speaker 4 (09:28):
Yeah, where's the value for people?
Speaker 3 (09:29):
Exactly?
Speaker 5 (09:30):
It's interesting actually because those three link together really closely,
Like azeo is such a great skill. And I was
reading an article recently about how TikTok specifically, but social
media more broadly, are becoming their own search engines, Like
people are turning to TikTok instead of going to Google.
How do I fix my sink? How do I fix
my tap? People are plugging those same things into TikTok
(09:53):
or into Instagram. I can look at my Yeah, they're
looking to consume shorter form media, or they're looking for
visual demo straation, maybe they're looking on YouTube or something
like that. And so it's really interesting how those same
SEO skills that historically you would have only applied to
your website or to your blog or whatever that was,
and now branching out to apply to your socials as well.
(10:14):
And so once you kind of learn that skill, you
really can apply it in many different places that then
will help boost the visibility of that social and hopefully
help grow your reach there too. So it's it's really interesting.
Speaker 3 (10:26):
I know that SEO.
Speaker 5 (10:27):
Particularly is something that a lot of people go, oh,
that seems hard, and like not to say that it's not, but.
Speaker 3 (10:32):
Like it doesn't have to be hard, yeah, Like it
can be very simple. And I think that when we're
you know, creating content like this, you're not looking for
the super technical side of SEO. Yeah, probably, like how
do I optimize my website myself? How do I put
myself and my business in the best possible position. A
company that's doing this really well actually is you know
(10:53):
my friend Mia who has Moxi. So Moxi are period
care products, but if you go to their tiktop. They
are popping off with the educational content, which ultimately drives
their consumer back to their product, right. Yeah, So if
you go to their TikTok you will notice that they're
not really talking about their product at all. They're talking
(11:14):
about period care. They're talking about how you use different products,
the different options on the market. They're talking about, you know,
all of those taboo things that consumers are pervy about.
But then it gets you connected with the brand. And
I think that we can learn a lot from them
because they've nearly got a million followers.
Speaker 1 (11:31):
Now.
Speaker 3 (11:32):
Who who would have thought that a tampon company can
get a million folck? But she's doing it and absolutely
killing it. So I think that having good examples is
also really helpful because when you start to dive into them,
you realize they're not just jumping on saying, hey I
sell this candle, look at it again, look at it again.
That's not what they're doing. They're kind of creating the
(11:53):
lifestyle around it so that you kind of then see
their product as a way to engage with their platform. Yeah,
and I think that working backwards that way is really powerful.
And I mean just every time I'm buying something in
the moment I'm looking it up on TikTok.
Speaker 4 (12:08):
First, Yeah, you're looking for those reasons.
Speaker 5 (12:09):
That's how you're reaching more people, and those platforms are
pushing you out to broader audiences, to new eyeballs. And
if the content's engaging and exciting, like you were saying,
Moxie is, people go oh like, maybe I'll look into
that a little more.
Speaker 3 (12:21):
Maybe I'll keep starting a little try exactly. And then
I guess we could segue into welles, should we be
paying for advertising? What are your thoughts on this? Because
we run a lot of partnerships, but we've never really
done paid advertising. At what point do we do we
do that?
Speaker 5 (12:38):
I think we got burned in the early days fun
little learning for everybody. And I was listening to m
Loosen talk about this, she had the same problem. So
it seems like it's a reoccurring thing. But there are
many agencies out there, and I don't want to paint
all agencies with the same brush, but there are many
agencies out there that will say, hey, we'll run your
paid ads for you. You can spend two thousand dollars
(12:59):
and turn it into aundred thousand dollars and you see
all of these great success stories, and we tried in
the really early days of She's on the Money idea.
Speaker 3 (13:07):
Okay, you guys seem legit. I obviously would like to
grow my podcast fantastic and how'd that go for us?
Speaker 5 (13:14):
Not great, not to be crash, but we kind of
pissed the money down the drain.
Speaker 3 (13:20):
Yeah, we did, and they did nothing. Do you remember
this This is probably juicy goss. We won't name names,
but do you remember how we were like, already not
happy with them, We had seen absolutely no conversion. And
then one of my friends messaged me and said, oh
my gosh, could you please tell me about your experience
with x y Z marketing agency because you guys are
front and center of their media pitch pack. And I
(13:41):
was like, ah, this is very awkward.
Speaker 5 (13:44):
Yeah, extremely uncomfortable, and not to say that paid advertising
doesn't work. So definitely a time and a place, But
I think, particularly for small business, there is so much
value in learning to do it yourself.
Speaker 3 (13:55):
And I guess that's a good example of how I
didn't know what I didn't know. And I think when
somebody comes in and says, look, we can help you
do X Y and z. I was like, oh my gosh,
that's exactly what I want. And at that point in business,
it was a massive cost for us, and we invested
this money and hoped to get a return and we didn't,
(14:16):
and it was bullshit, and.
Speaker 5 (14:17):
We were locked in on a retainer, so we were
stuck there for a couple of months exactly.
Speaker 3 (14:21):
And then when we look back, I'm like, Jess, you
and I could have learned so much online. We could
have gone to YouTube and worked out how to do
our own paid ads. We could have worked out whether
we even wanted to do that, and ultimately we decided
to do that at a time in our business that
didn't make a lot of sense, Like had we done
it now. And at the moment I'm trying to work
(14:42):
out paid advertising, I'm looking at how to do Facebook ads,
how to do Instagram ads, because I'm about to come
out with a new course, and then after that course
comes out, and another one's coming out, and like, hopefully
it'll just keep rolling from there. But paid advertising has
its place, but at the time I was trying it,
it didn't make a lot of sense. So I think
this is a good lesson in going, well, actually, how
(15:04):
does this fit into my business. And if I attract
a whole heap of customers, can I look after them?
Speaker 4 (15:10):
Yeah?
Speaker 3 (15:10):
But can I actually service these people if they were
to come in? So jess moving on from I guess
paid ads because we could do a lot of conversation
and maybe we do a whole episode on the different
types of advertising. But let's talk about partnerships because this
is a thousand percent your topic. Because what's your official
job title, partnership manager. Oh wow, okay, so we've got
(15:33):
the expert here, But talk to me about partnering with
other businesses. At what point should we be considering it?
At what point should we be pushing back and not
doing free collaborations? Like what does that look like?
Speaker 5 (15:48):
I think that partnerships, especially in the early days of
your business, can be really beneficial because we've spoken before
about finding people who are going through similar experiences to
you as a small business owner or a startup owner.
And I think collaborating with other businesses that can be
a really good way to connect with people. And so
I think back in the day, I remember lots of
small brands would come together and maybe do like a
(16:08):
giveaway on Instagram, and you know, follow all of the
pages in the giveaway, and while you know, it's a
whole seperate discussion about whether or not that type of
giveaway is the best way of reaching new people. Working
with other brands I think can help you gain a
level of exposure to an aligned audience, to a similar customer.
You know, if you're selling candles and you work with
someone who sells I musks, I must exactly like self
(16:32):
care stuff, you go probably a similar target market. So
if you work together on a giveaway, or if you go, hey,
can we create a co branded product or.
Speaker 3 (16:41):
Find it just like a gift pack between the tour.
Speaker 5 (16:44):
Exactly like, there are lots of things that you can
explore that I think are really good, but you need
to make sure that it's beneficial on both sides. And
so if you're a startup business and you've got, you know,
your candle that you really love, and you go to
Glasshouse Candles and you go, hey, can we elaborate together,
the benefit may not be there for them. And I
think sometimes people go, oh, but I want to work
(17:05):
with other people. I want to partner up, But there
needs to be value for both of you. Because for
the small business you go oh, Glasshouse candles, Like they're selling.
Speaker 3 (17:12):
To my idea get absolute value.
Speaker 4 (17:15):
Yeah, that's awesome for me.
Speaker 5 (17:17):
If we can find a way to work together, that
would be great. But you then have to explain to
the other company, in this case Glasshouse, why should they
work with you, Like, do you have a unique product
that you've created, that you've patented the technology and you're
the only person doing it, and you know, they can
be ahead of the curve if they work with you
and you create something together, or you know, do you
(17:38):
work with a particular artist and you can co brand,
you know, something on their candles. But if there's no
value there for them, they're not going to want to
do it, and it sounds harsh.
Speaker 3 (17:48):
And even if they agree to it, they might not
put the time and energy and effort into it that
you're anticipating. So the energy input from you could be
incredibly high. And then they might just tag you in
one Instagram story and you'll be like, wait, what, Like
that's not what I expected. The other thing you touched
on before was like the word collaboration, and I think
they're in small business. We talk about collaborating all the time,
(18:12):
but often as a small business, you kind of get
so worried that they're actually competition, Like you might see
other people in your space doing better, or other people
in your space that you think are doing better, or
even just other people around you, and instead of collaborating
and being I guess you could say really open, you're
(18:33):
really insular and you're like, no, I don't want anything
to do with them because you know they're my competition,
and you know their sole product might be imasks, but
they sell a candle, so they're cut, like I can't
talk to them at all. And I think we need
to be open to embracing the idea of collaboration over competition,
because competition puts you backwards. It's like me and finance, right,
(18:54):
there's so many mortgage brokers out there. Are they my competition? No,
because I'm not there and they're not me. So somebody,
if you were a mortgage broker, somebody's going to resonate
with Jess and only want to work with Jess. Doesn't
matter who I am, or what I do or how
many awards I win. Someone's also going to want to
work with me and not resonate with you. And I
think the sooner you come to that realization that there's
(19:16):
actually more than enough people out there, and that's true
in any industry. Like a lot of people might come
to us justs and say it is even worth starting
a candle business now glasshouse exists, And the answer to
that is, well, yes, because you're offering a slightly different product.
It's the experience, it's the connection to brand, it's the
values of morals. It's not necessarily the actual candle. When
(19:40):
someone buys a candle, they're not like, do you know
what I feel like, Jess, I'd like a glass full
of wax? Like, that's not what they're thinking. They're thinking
the experience. They're thinking scent, They're thinking how does this
benefit and uplift my life? And you're providing that experience.
So I think going deeper and realizing that we're not
(20:00):
in competition, you can collaborate. It's going to be able
to expand your network.
Speaker 5 (20:05):
Yeah. Absolutely. The other type of partnership that you could
consider is affiliate programs. Oh yeah, and now this when
you're a small business, you know, it might be a
little bit more tricky to set up, and there are
actually platforms that will help you facilitate that, but effectively
Affiliate marketing is where if somebody sells one of your products,
you pay them a percentage of the sale as a commission, effectively.
(20:26):
And if you're just starting out, this might not be
quite right for you, but I think once you're a
little bit more established, it can be a really great
way to get existing customers, people who already use and
love your product, to represent it and to sell on
your behalf. And maybe that is also a whole separate
episode because it's a lot of talk about it.
Speaker 3 (20:43):
I feel like it's affiliate marketing is becoming massive in Australia.
It was massive in the UK and the US, and
I mean the best example I have of this is
LTK and LTK is it's like to not yeah and
like to know it. And they are a basically a
fashion platform where your favorite influencers like Mster Gricci can
(21:06):
put up their wardrobes and basically any product that they
sell and direct you to it, because how many times
do you comment on an influencer supposed to be like hey,
where's your jacket from? Like real cute? All the time
the link is actually in their bio, they've listed the product,
but they get a clip of that sale when you
purchase it, And to be honest, I think that's really fair.
Like you're the one that saw it on them, they're
(21:28):
basically selling to you. But if you are a small
business and you sell clothing, making sure you're listed on
websites like that so that your consumer can actually pick
it up and list it and share it with their
communities is really smart.
Speaker 1 (21:42):
Yeah.
Speaker 4 (21:42):
I totally agree, and I'm actually very excited.
Speaker 5 (21:45):
To hear your thoughts more on influencer marketing because I
feel it's a little bit spicy completely should.
Speaker 3 (21:50):
We be using influencers in our businesses?
Speaker 5 (21:52):
Stick around, let's go to a break, and then you
answer that. Welcome back everybody to the Business Bible and VD.
I want to get your thoughts on influencer marketing because
you kind of really straddle the fence in a very
interesting way on this.
Speaker 6 (22:09):
Ah.
Speaker 3 (22:09):
Yes, because I would. I don't know. I don't like
being seen as an influencer, but if we did, still
it down, am I one? Jess totally damn it. I
would like to be seen as as who I believe
I am right, which is a business owner and I run,
she's on the money, I'm a podcaster, I'm a mum.
For me, influencer is not a job title I like
(22:31):
to embrace because I don't see it as my job.
And often when we talk about influencers, that's their entire job.
But I guess if we reshape it. I was talking
to my friend Angela Sobrano the other day and she
runs a company called Flourish pr and she was like,
we're moving away from calling people influencers because that seems
to have negative connotations, defining them as people of influence.
(22:55):
So people of influence who carry influence in their market, right,
So am I against influencer marketing? Absolutely not. There is
a massive, massive market for it. However, that doesn't mean
as a business it is the right fit for you.
What would be a right fit is considering what might
work and how it might work, and influencer marketing. Let's
(23:17):
talk about our client, Jess Kaboodle. I am obsessed with Kaboodle.
I am literally their perfect ambassador because I adore their product.
And also I am currently in the midst of renovating
my house, so I have just renovated my kitchen and
I've used Koboodle products. I was intending on doing that
(23:38):
the whole time. However, they worked backwards, saw that I
was engaging in their content, contacted me and said, hey, Ve,
we as a brand are interested in working with you
because we can see that this is on your horizon already.
So I would say that this is a really organic
match for me to be working I guess in that
influencer or person of influence space with a brand. Because
(24:00):
my community know that I'm currently renovating my house the
whole time, I wanted to do that on a budget,
like it's actually really important to me to not over
capitalize on the property that we've purchased. So we're you know,
going through the motions of this. That makes a lot
of sense because it's appealing to our demographic and it's
an opportunity for Kaboodle to get access to my audience.
(24:22):
On the flip side, had I worked with like a
big luxury brand, I don't think that would have worked. Yes,
So let's say like the fancy Pants Kitchen company wanted
to come and work with me. That didn't make sense
because it wasn't organic. And not only would I you know,
probably have got a lot of backlash because people would
have been like thee Because people aren't stupid, they would
(24:42):
have been like, V, this makes no sense for you
at this point, like are you seriously putting a five
hundred thousand dollars kitchen in that house?
Speaker 1 (24:48):
Like what?
Speaker 3 (24:49):
But also it wouldn't have made sense for them because
they're not getting access to the target market that I have,
like my audience. They're like you and I just I
love a bargain. Do we love a bargain? We love
to see little diis Like that's probably where people sit
in the sphere of you know, your and my content,
Like you're the queen of doing DIY smaller projects. I
(25:10):
wish I could do them. But then when it comes
to you know, doing a kitchen, I want all the
tips and tricks. I want to know whether dishwashers meant
to go to make it the most economical and like
use a friendly kitchen. So I think making sure that
if you are going to work with influences, they actually
are reflective of one your target audience. But a too
(25:31):
actually influential is really important. And I mean we'll probably
do an entire episode on whether influencers are right for
your business or not and how to work with them.
But one of the best websites that we use we
don't work with influencers, but we do like snooping. So
social blade dot Com, I would say, is a really
good website to go and have a look at, because
(25:53):
it will not only tell you I don't think in
this day and age, followers make sense. No, I don't
think in this day and age, DJing and influence are
based on how many followers they have make sense because
their engagement is what matters. So Social Blade really breaks
that down and shows you, I guess under the hood
of like, how many comments are they actually getting in
proportion to how many followers they have. Are they naf
(26:15):
bot comments or are they proper comments?
Speaker 1 (26:17):
Yeah?
Speaker 3 (26:18):
What is their engagement rate?
Speaker 5 (26:19):
Like?
Speaker 3 (26:20):
Because for me as a business, if someone's going to
interact with my post or even on my personal account,
I don't care about how many likes it gets. I
care about how many good engaged comments it gets, and
I care about how many times people are sending it
to their friends. Yeah, like, I want you to see
my post yess and think that that's so cool. You
(26:41):
might not like it because I just whatever you forgot,
but you're sending it to your friend because you're like, oh,
look at this cool candle.
Speaker 4 (26:49):
Like reaching a whole nother person through the person you
touch exactly.
Speaker 3 (26:53):
So influencer marketing can be good, but we need to
approach it with a little bit of caution because I
think so many times people and small businesses put all
their eggs in one basket when it comes to influencer marketing.
They go, well, if I can get Kendall Jenner to
post about my business because I've seen this online, it'll
go gangbusters and I'll be successful after that. Yeah, And
(27:15):
that is shehew and far between.
Speaker 5 (27:18):
Yeah, And I think it's about resetting expectations as well,
because you're totally right. I think, especially for people who
have less experience with the influencer content creator industry, there's
an assumption that if someone with a lot of followers
shows a product, that product will immediately sell out. Yeah,
which is not the case. And it's not always what
you're using influencers for either. And you're right, this is
(27:38):
probably a whole episode in and of itself. But sometimes
it's market awareness. It's just letting people know that your
brand exists, and that is a very valuable thing in
and of itself. Conversion is only one element that you
might be looking to use an influencer or an influential
person for and I think that having realistic expectations because
a lot of the time, if you are working with influencers,
(28:00):
you're paying the money, and the bigger the influencer, those
sums of money can become astronomical. And you know, everyone
has a right to charge for their work. And I'm
the last person to comment here or they're on it.
But I think that understanding that just because you're spending
that money doesn't necessarily mean you're immediately going to make
that money back, because you might be investing. It's an
equal conversion, exactly right. And so that's where it's so
(28:22):
important to find the right fit and figure out the
right type of content and trust the person creating the
content that they know their audience. You know, sometimes brands
have their You go, oh, well, I really want this
type of video, but the influencer might say, oh, that
video isn't really like my normal style, and you say,
that's fine, I'm paying you a lot of money make
the video that I want, and the influencer might go, well,
could go two ways. They might go, Okay, not going
(28:44):
to work with you, it's not on brand, or they
might go okay, like, I'll do what you want, and
then the video flops, and it's because you didn't listen
to the person who arguably had some expertise in that space.
You wanted to move forward with your idea, where maybe
you could have just executed that idea your own page
and seeing a bit more success and invested a lot
less money in it.
Speaker 3 (29:03):
So yeah, exactly, it's very nuanced.
Speaker 4 (29:05):
And I feel like we could do a whole.
Speaker 3 (29:07):
Episode on it. We'll do a whole episode on it.
I can promise that I've written it down, but Jess,
I know that we have been talking for a while.
I want to actually talk about the five to five
to five rule. I feel like this is a really
good systematic approach to building and expanding your business network,
and it kind of involves identifying five people in five categories,
dedicating five minutes to each, and nurturing these relationships. It
(29:30):
sounds complex, but it's something that we do and it's
something that I think anyone, whether they are at the
start of their business journey or really really established, can
do to create a more engaged audience.
Speaker 4 (29:43):
And it's free.
Speaker 3 (29:44):
It's free. We love a free plan. So the categories
in the five to five five rule are existing customers,
potential customers, industry influencers, referral partners, and professional development contacts.
So Jess, the five five VIRL is something that we
do as Cheese on the Money and have always done
a Cheese on the money because it's kind of like
(30:05):
an easy way to make sure that you're always engaging,
especially online. So the five categories we just went through,
let's start with existing customers. Just how does Sheese on
the Money engage with existing customers every day?
Speaker 5 (30:18):
Well, you guys listening would know if you send us
a DM on Instagram, we're applying to DM if it
shows up, because Instagram is sometimes bad at seventy. But replying,
you know, every day, we're definitely replying to more the vive,
but replying to comments in the Facebook group, putting up
polls on our stories to get your feedback on things
that we're doing. Those are all ways that we're engaging
with you right now who are listening, because we value
(30:40):
like we understand that you are the bedrock of our business, right.
Speaker 3 (30:45):
Yeah, And they're not business inquiries that we're replying to.
So it's not someone you know inquiring about a product
or a service and new categorizing that as ticking the
box on this five five five rule, it's not. It's
external engagement that has nothing to do with the product.
So it's like talking to your consumer in your DM
about NAF topics in a relationship exactly. It might be
(31:08):
commenting on an existing customers Instagram post. It might be
following somebody that you know uses your product and service
potential customers, how are we talking to them?
Speaker 5 (31:19):
Jess, I feel like we do this one a lot
through our content. It's you know, your captions, it's call
and response, asking questions so you can take their feedback
on board. Maybe you haven't purchased the online course, or
maybe you haven't listened to the podcast. But if we
say to you, hey, like what do you want to
learn about? You give us an answer. We're taking your
feedback on board. And then when that episode or that
course comes out, you go, oh my god.
Speaker 4 (31:41):
They listen to exactly what I wanted.
Speaker 5 (31:43):
If my idea helped make this happen, and it helps
people feel really engaged with whatever you're putting out.
Speaker 3 (31:49):
And then we've got industry influences, so these aren't necessarily
you know, big influences in the market, but the industry
influencers who could actually help you grow your network. Right,
So we are engaging with these literally in the same
way as we do our potential customers. And I think
the important thing when you're engaging is we're not pushing
a product, Jess we were saying offline before, we're not commenting, Hey,
(32:13):
I sell candles, come check them out. Yeah, what are
we doing? What are we doing?
Speaker 5 (32:17):
Like?
Speaker 3 (32:17):
I don't know, Like, let's pretend for a hot second,
I don't know how to engage with, you know, a
potential customer. I'm a brand. My Instagram name is Candles
in Victoria.
Speaker 5 (32:27):
Well, it's like how you see on TikTok, you know
how all the big brands are commenting just really out
of pocket things like you're.
Speaker 3 (32:33):
Seeing Duo Lingo I'm obsessed.
Speaker 5 (32:35):
Duolingo shapes is commenting being like love your shoes, babe,
or like you something so random like you as Candles
in Victoria. As you're seeing an influencer post something and
you're going, oh my gosh, it's fire. I love it.
You're posting something funny, I feel like on the internet, Yeah,
you're lifting people up. And I think the big thing
about this rule is you're thinking about almost like trying
(32:55):
to make friends with people, Like you're not trying to
as you said, you're not pushing product. You're leaving a
funny little comment, or you're complimenting someone or something, or
you're saying, oh my god, like I watched you do
this thing five years ago and now look at you, babe.
I'm so proud. Yeah, we are the hype girl online completely.
And so it's finding those people, just making them aware
of your brands, Like they see your logo come up,
(33:17):
they see your name come up. Candles by Victoria left
this really funny comment that in itself is an exercise
in brand awareness, and it's an exercise in putting your
name on the radar of these influential people so that
ye maybe they want to go and buy something for you,
you know, just for themselves. Maybe they go, oh, that
candle looks awesome. Let me just add one to my basket.
Speaker 3 (33:38):
This is where it's important to understand your tone of
voice as well, because your tone of voice here is
going to be so important. So we know our tone
of voice, but do you know yours. Don't worry, we
have a podcast, so you can go and listen to
about tone of voice. But if you were a legal firm,
the comments that you're leaving might be very different to
a candle company, right, So we need to understand that
(33:59):
because being funny online could get you in a bit
of trouble. But do you know who's really funny? And
I didn't see this coming policeknew South Wales?
Speaker 5 (34:08):
Oh my god, whoever is running their socials?
Speaker 1 (34:12):
You just know.
Speaker 4 (34:13):
I would bet money it's a gen Z queen.
Speaker 3 (34:15):
So thousand percent a gen Z queen. But the amount
of stuff that they comment so funny. It's just it's hilarious,
really funny, and that's built their personal brand too, Like
they're leaning into their personal brand and it's got people
like us. Like the second way we're talking about actually
the second you said, I was like, oh my god,
I've seen them everywhere. They're so funny, Like they're literally
commenting on influencers posts in hilarious ways. I remember one
(34:40):
of them closer to Easter. They were like talking about,
you know, getting out and driving, and they're talking about
demerit points in their comments and I'm just like, this
is hilarious. But also what an exercise in marketing I've
now remembered that it is double demerits over Easter. Yeah, geniuses.
Now let's talk about a referral partners. How are we
engaging with them, guys, Jess.
Speaker 5 (35:00):
I think this is one of the few where it's
probably a bit more direct. Your referral partners are often
your existing customers, or they may be people of influence,
and I think that you know, reaching out and engaging
with them, it starts with a soft touch, just like
everyone else, lacking their content, making sure you follow them,
things like that, and then it might be reaching out
into their DMS or if they have an email listed
(35:22):
on their page, reaching out to their email and saying, hey, like,
we've saw that you love our candles, we really love
the content that you're putting out. Would you be interested
in working with us on a referral basis? And sometimes
people might say no, Sometimes people might say they'll think
about it. Sometimes people will say yes. But I think
once you have those referral partners on board, it's also
really helpful to provide them with resources. Are you working
(35:44):
on a new product that they can help hype up?
Are you developing something and they can give you insight
and their feedback on it. I think keeping touch with
those referral partners in a more business y way, but
still taking their feedback on board and always always allowing
them to do it in a way that feels authentic
to them, I feel like is the best way to
(36:06):
do it, and engaging with their content that's not yours either,
just like the industry influencers or the existing customers, giving
their both the like leaving a little comment with some love. Again,
it's still getting your name out there in a positive way.
If you're engaging, the algorithm often will pick that up
and you know, say, oh, this person's really active. Maybe
we'll push their content out a bit further. Yes, please,
(36:27):
we all want that.
Speaker 3 (36:28):
All right now, let's talk about professional development contacts because
I know when I said that some people might have
glazed over or thought, well the hairca what is this victoria?
But essentially these are contacts who can help you grow professionally,
people like mentors or coaches or your peers in your industry.
How are we engaging these people, Jess?
Speaker 5 (36:46):
I think like a big one is linked in yes,
or networking events, places where you can get in touch
with these people. Maybe they're doing things in business and
you really look up to them. Maybe they're sharing their
own insights as a thought leader quite like you do,
and sharing their tips and tricks. Maybe you can engage
with them that way. But I think these relationships are
(37:08):
really about seeking advice and connecting with people who've maybe
walked the road that you yourself want to walk. But
also you have to acknowledge that people don't owe you
their time or their information, and so I think connecting
with these people is largely about maybe initially saying, hey,
like I really love what you've done with your candle
(37:30):
business and I really admire it, and if you're ever around,
you know, I would love to take you out to coffee,
and I know that that's you know, we can feel
two ways about the coffee, but you know, or engaging
with the content if they're putting out thought leader content
on LinkedIn, just engaging with it, giving your opinion, or
saying wow, like this thing that you've put out has
(37:51):
really made me reflect on something that I'm doing. It's
again about building connection in the hope that that connection
will eventually lead you to some level of mentorship or
some level of friendship.
Speaker 3 (38:02):
I think that's how I've gained so many friends in
the space. Like often people say, veee, how do you
have so many business owner friends? Like, how do you
know these people? Did you grow up with them? The answers, no,
I've networked with them. I've reached out, even if they're
somebody that is completely outside of my situation, like they're
not money content creators. They just own a cool business.
(38:23):
I think I own a cool business, so I reach
out and go HEYJS like rogue, but like, I think
you and I would get along if you're ever around,
I'd love to grab a coffee and to be honest,
that network. I'm not trying to use them to grow
my business, but I am using them as kind of
that social network, because often when you're in the business space,
your friends genuinely don't understand, like they don't get it.
(38:47):
They say, oh, we'll just just do it later. For example, Jess,
like I am in the situation this week whereaspan has
been thrown into the works, and a lot of people
might go, well, just call in sick, don't go to
work today, be like, you can't do that, But in reality,
the buck stops with me, and if I don't go
to work tomorrow, Jess, I actually still have to do
that work, just on another day. So it's kind of
(39:09):
about getting it done and getting it done now, and
a lot of people and I'm not saying that this
is a good or a bad thing, but they're just
not going to understand. So as your business grows, having
people who are going through the same growing pains, having
people who are able to empathize with that situation is
going to be really powerful.
Speaker 5 (39:28):
Yeah, I completely agree, And the big one is just
support the things that they're doing. Support their endeavors as
much as these things that we're outlining. The ultimate goal
is to grow your business, grow your reach, grow the
number of people that understand who you are and what
you're doing.
Speaker 4 (39:40):
You've also got.
Speaker 5 (39:41):
To give to get, so just fort people be there
for others and hope or know that putting good things
out into the world means good things will come back
to you.
Speaker 3 (39:50):
One hundred percent. I think the crux of the five
five five rule for me is really about giving more
than you get, because if you think that you're going
to get heaps, like you've got the wrong mind said,
and your business isn't able to flourish completely. I reckon
We've done, Jess. I think we've wasted a lot of
time chatting to the Business Bible community today and I
have adored it. So guys, thank you so much for
(40:11):
sticking around. They'll obviously be another Business Bible episode next month.
We'll see you next week on She's on the Money.
Speaker 5 (40:18):
Bye.
Speaker 3 (40:24):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment or financial decision.
If you do choose to buy a financial.
Speaker 6 (40:40):
Product, read the PDS TMD and obtain appropriate financial advice.
Speaker 3 (40:44):
Tailored towards your needs.
Speaker 6 (40:45):
Victoria Divine and She's on the Money are authorized representatives
of Money showper Pty Ltd ABN three two one six
four nine two seven seven zero eight AFSL four five
one two eight nine PACKA
Hello. My name is Santasha Nabananga Bamblet. I'm a proud
Order Order Kerni Whoalbury and a waddery woman. And before
we get started on She's on the Money podcast, I
would like to acknowledge the traditional custodians of the land
of which this podcast is recorded on a wondery country,
acknowledging the elders, the ancestors and the next generation coming through.
(00:23):
As this podcast is about connecting, empowering, knowledge sharing and
the storytelling of you to make a difference for today
and lasting impactful tomorrow. Let's get into it.
Speaker 2 (00:34):
She's on the Money, She's on the Money.
Speaker 3 (00:57):
Hello and welcome to another episode of Business Bible. If
you've been thinking of starting a side hustle or a
small business, you are definitely in the right place. I'm
Victoria Devine, an ex financial advisor who has a background
in psychology and I currently run several successful businesses. As always,
I am joined by my beautiful friend and one of
the hardest working side hustlers I know, Miss jesscar Rici. No,
(01:21):
good morning. I am excited for today's episode.
Speaker 4 (01:25):
Me too.
Speaker 5 (01:25):
I feel like we haven't done a Business Bible weapon
a little bit, so I always get excited for them,
and I feel like today's topic feels like it's really straightforward,
but it's one of those things that's easier said than done.
Speaker 3 (01:36):
You go, oh, really just.
Speaker 4 (01:37):
Reach more people. Okay, how do you do that?
Speaker 3 (01:40):
Oh, marketing, Jessica, that's the episode.
Speaker 5 (01:42):
Yeah, it's like one of those that's it. It's like
one of those buzzwords that people that are around, like marketing,
reach what people, blah blah blah. But today we're going
to talk about how to actually do.
Speaker 3 (01:51):
It, how to actually reach more customers for your business.
And then after the break, we're going to be exploring
how to use the five five five rule to create
a grow your network. But let's talk about the things
that we think you should know to expand your customer base.
Jess your bloody smart. At the end of the day,
I want to know where you're coming from. Where do
you think we should be starting.
Speaker 5 (02:11):
Surely we've understanding our audience, right, our customer.
Speaker 3 (02:15):
We talk about that all the time. But she's on
the money, right, Like we have this avatar of who
our consumer is, Like we know that they aren't in
their sixties, but we have people in their sixties who
engage in our content. So it's not necessarily about excluding people,
but rather identifying who your perfect person is. Like in
(02:35):
a perfect world, we've basically got Jess, and she's a
she's on the money poster a child right, Like she's hah,
in her thirties. That's new, that's fresh, it's not going
to get all fun. But like you're in your early thirties,
you've just turned thirty and you want to create financial freedom.
Like at the end of the day, that is that
(02:57):
she's on the money target audience. And so it's really
good for us to have an idea of who that is,
but also an idea of who actually engages with our content,
because sometimes your ideal consumer ends up not being the
person that engages with your content. And while that can
be really confusing, understanding who is actually engaging with your
(03:18):
content or purchasing your product, not your ideal is going
to help you sell more. It's going to help turbocharge
your business. So I guess, let's go through a few
more nuanced steps. So, Jess, here are a few I
guess steps that we could take to actually identify our
target audience instead of like you know, turning up at
their house and being like, so you bought my candle holder?
(03:40):
What was your name? How do you? How does this work?
So we're going to do some market research. We could
use tools like surveys, we could use interviews, we could
do a few focus groups, bring together a couple of
your consumers to gather information about what growing your audience
might look like. Analyze your competitors. I always say on
the show, like it's to have blinkers on and not
(04:01):
actually get analysis paralysis or overwhelmed by looking at your competition.
But good business owners are able to pragmatically analyze their
competitors to see what their consumers are liking. I prefer
to learn from somebody else's mistakes, yess instead of making
my own. And then we can use tools like Google
Analytics to kind of track and understand the demographics of
(04:24):
the visitors that are coming to your website, because, as
I said before, sometimes you've got a target audience and
you think this product is going to be perfect for Jessica,
It's going to be fantastic, and then you find that
Craig's purchasing it, yeah, and we need to understand why
that's happening. Not necessarily to stop it, but to go, Okay, well,
actually the product I thought would appeal to Jess, she's
(04:46):
not purchasing it. One, I want to know why, But two,
why is Craig like this? Yeah, so that we can
actually go down the route of expanding our customer base
and ultimately getting more sales and strengthening our business.
Speaker 4 (04:59):
What would you look at next after that?
Speaker 3 (05:01):
I would say, really optimizing your online presence. I was
about to say social presence. But it's not just social media, right,
Like it's your website, it is your social media. It's
kind of everything that could live on the internet.
Speaker 6 (05:14):
Right.
Speaker 3 (05:14):
So the first thing that I would do is actually
make sure that you have a user friendly website. So
many of us overlook this. We just like chuck a
page up and think that that's more than enough because
maybe you're not selling a product, maybe you're an influencer.
You're like, oh, if I just have a website, And
I mean, I don't know, Jess, if you're one your
website it's a work in progress. I know you've been
(05:36):
working on it. I was like, is that a thing?
Speaker 5 (05:38):
Not yet?
Speaker 3 (05:39):
I can't say. I google Jesse Ricci all that often
that seems reasonable weir, but I mean maybe I should.
Maybe I'll dig up a little bit of dirt that
I could use. But what we want to do is
make sure that we have a user friendly, informative, and
optimized website, and that doesn't have to cost us lots.
Like Jess, we have Squarespace and both you and I
can log into the back end of it. We are
(06:00):
not professionals by any stretch of the imagination, and we
can manage the entirety of the shig's on the Money website.
But what having a good website does is one it's
social validation. So before I engage with any product, I'm
going to snoop them. I'm going to go online and
have a look at who they are and what they
do to make sure that I know they're legit. Like
if I'm going to buy a product from you, and
then I go to your website and it says holding page,
(06:22):
I'm going to be like, is this a legit company?
Speaker 4 (06:23):
Like?
Speaker 3 (06:24):
Has it shut down? Giving? Not trustworthy?
Speaker 4 (06:28):
Yeah?
Speaker 3 (06:28):
So we essentially just want to be as trustworthy as possible.
Does that mean you need the biggest, brightest, shiniest logo. No, No,
we just need to be really clear in our messaging.
The next thing I would say is search engine optimization.
So if people are searching you and cannot find you,
you are missing out on potential customers. And search engine
(06:49):
optimization can seem really confusing, but ultimately search engine optimization
works by being able to pull keywords from your website
and put them into search engine platform. So like if
someone google's Jessica Ricci, we want your website coming up,
that means that to come up, we want to make
sure that the words Jessica Richie are all over your website.
(07:12):
So they're not just in the username, they're in the heading,
They're in the text of the website. And the same
goes for like let's say jess always use the example
of candles, I think because I think that, in my
head is the quintessential.
Speaker 4 (07:24):
Side hustle or small perfect example.
Speaker 3 (07:26):
It's a perfect example. Right, Like let's say you sell candles, right,
you would want to make sure that your website has
keywords candles. You would want to make sure that all
of the keywords that are important to you are used
on your website. So if Melbourne made is important, or
Australian made is important, or you know, making sure that
you've got candles, maybe you do wax melts. In addition,
(07:47):
making sure that you're talking about all of these things
in the text of your website is really important, not
just whacking the product up, because that's where Google pulls
its information from. It pulls it from the text on
your web site. So there's obviously a lot more complex
things you can do around search engine optimization, but I
would start there, and then social media. Jess, you're the
(08:09):
queen of social media. At the end of the day,
I think that we can all agree that maintaining consistency
online is really important. If you're a business and you're
planning on selling stuff and then a customer goes to
your Instagram and sees you haven't posted in twelve months,
they might think that you're no longer in operation. So
we need to be consistent. But also we need to
(08:30):
make sure that we are active and engaging. So where
is your target audience, who are they following, what are
they doing? Are you actually engaging with other profiles that
is going to get you some visibility? And then content marketing,
so what are you putting up on your website? Are
you regularly updating a blog if that's necessary, are you
(08:50):
addressing the needs and the interests of your consumer so
that you can actually draw them into your product. I
talk a lot often about establishing yourself in the industry
as a leader, right, So when I'm doing that, it
means that I'm writing a lot of content and putting
a lot on our website and our blog that is
free for people to consume, because I want to draw
(09:12):
them in. I want them to see me as somebody
who knows their stuff, who knows what she's talking about,
not necessarily only when I'm getting paid for it, because
if you're only engaging in paid content, well it's going
to be few and far between, especially at the start.
Speaker 4 (09:28):
Yeah, where's the value for people?
Speaker 3 (09:29):
Exactly?
Speaker 5 (09:30):
It's interesting actually because those three link together really closely,
Like azeo is such a great skill. And I was
reading an article recently about how TikTok specifically, but social
media more broadly, are becoming their own search engines, Like
people are turning to TikTok instead of going to Google.
How do I fix my sink? How do I fix
my tap? People are plugging those same things into TikTok
(09:53):
or into Instagram. I can look at my Yeah, they're
looking to consume shorter form media, or they're looking for
visual demo straation, maybe they're looking on YouTube or something
like that. And so it's really interesting how those same
SEO skills that historically you would have only applied to
your website or to your blog or whatever that was,
and now branching out to apply to your socials as well.
(10:14):
And so once you kind of learn that skill, you
really can apply it in many different places that then
will help boost the visibility of that social and hopefully
help grow your reach there too. So it's it's really interesting.
Speaker 3 (10:26):
I know that SEO.
Speaker 5 (10:27):
Particularly is something that a lot of people go, oh,
that seems hard, and like not to say that it's not, but.
Speaker 3 (10:32):
Like it doesn't have to be hard, yeah, Like it
can be very simple. And I think that when we're
you know, creating content like this, you're not looking for
the super technical side of SEO. Yeah, probably, like how
do I optimize my website myself? How do I put
myself and my business in the best possible position. A
company that's doing this really well actually is you know
(10:53):
my friend Mia who has Moxi. So Moxi are period
care products, but if you go to their tiktop. They
are popping off with the educational content, which ultimately drives
their consumer back to their product, right. Yeah, So if
you go to their TikTok you will notice that they're
not really talking about their product at all. They're talking
(11:14):
about period care. They're talking about how you use different products,
the different options on the market. They're talking about, you know,
all of those taboo things that consumers are pervy about.
But then it gets you connected with the brand. And
I think that we can learn a lot from them
because they've nearly got a million followers.
Speaker 1 (11:31):
Now.
Speaker 3 (11:32):
Who who would have thought that a tampon company can
get a million folck? But she's doing it and absolutely
killing it. So I think that having good examples is
also really helpful because when you start to dive into them,
you realize they're not just jumping on saying, hey I
sell this candle, look at it again, look at it again.
That's not what they're doing. They're kind of creating the
(11:53):
lifestyle around it so that you kind of then see
their product as a way to engage with their platform. Yeah,
and I think that working backwards that way is really powerful.
And I mean just every time I'm buying something in
the moment I'm looking it up on TikTok.
Speaker 4 (12:08):
First, Yeah, you're looking for those reasons.
Speaker 5 (12:09):
That's how you're reaching more people, and those platforms are
pushing you out to broader audiences, to new eyeballs. And
if the content's engaging and exciting, like you were saying,
Moxie is, people go oh like, maybe I'll look into
that a little more.
Speaker 3 (12:21):
Maybe I'll keep starting a little try exactly. And then
I guess we could segue into welles, should we be
paying for advertising? What are your thoughts on this? Because
we run a lot of partnerships, but we've never really
done paid advertising. At what point do we do we
do that?
Speaker 5 (12:38):
I think we got burned in the early days fun
little learning for everybody. And I was listening to m
Loosen talk about this, she had the same problem. So
it seems like it's a reoccurring thing. But there are
many agencies out there, and I don't want to paint
all agencies with the same brush, but there are many
agencies out there that will say, hey, we'll run your
paid ads for you. You can spend two thousand dollars
(12:59):
and turn it into aundred thousand dollars and you see
all of these great success stories, and we tried in
the really early days of She's on the Money idea.
Speaker 3 (13:07):
Okay, you guys seem legit. I obviously would like to
grow my podcast fantastic and how'd that go for us?
Speaker 5 (13:14):
Not great, not to be crash, but we kind of
pissed the money down the drain.
Speaker 3 (13:20):
Yeah, we did, and they did nothing. Do you remember
this This is probably juicy goss. We won't name names,
but do you remember how we were like, already not
happy with them, We had seen absolutely no conversion. And
then one of my friends messaged me and said, oh
my gosh, could you please tell me about your experience
with x y Z marketing agency because you guys are
front and center of their media pitch pack. And I
(13:41):
was like, ah, this is very awkward.
Speaker 5 (13:44):
Yeah, extremely uncomfortable, and not to say that paid advertising
doesn't work. So definitely a time and a place, But
I think, particularly for small business, there is so much
value in learning to do it yourself.
Speaker 3 (13:55):
And I guess that's a good example of how I
didn't know what I didn't know. And I think when
somebody comes in and says, look, we can help you
do X Y and z. I was like, oh my gosh,
that's exactly what I want. And at that point in business,
it was a massive cost for us, and we invested
this money and hoped to get a return and we didn't,
(14:16):
and it was bullshit, and.
Speaker 5 (14:17):
We were locked in on a retainer, so we were
stuck there for a couple of months exactly.
Speaker 3 (14:21):
And then when we look back, I'm like, Jess, you
and I could have learned so much online. We could
have gone to YouTube and worked out how to do
our own paid ads. We could have worked out whether
we even wanted to do that, and ultimately we decided
to do that at a time in our business that
didn't make a lot of sense, Like had we done
it now. And at the moment I'm trying to work
(14:42):
out paid advertising, I'm looking at how to do Facebook ads,
how to do Instagram ads, because I'm about to come
out with a new course, and then after that course
comes out, and another one's coming out, and like, hopefully
it'll just keep rolling from there. But paid advertising has
its place, but at the time I was trying it,
it didn't make a lot of sense. So I think
this is a good lesson in going, well, actually, how
(15:04):
does this fit into my business. And if I attract
a whole heap of customers, can I look after them?
Speaker 4 (15:10):
Yeah?
Speaker 3 (15:10):
But can I actually service these people if they were
to come in? So jess moving on from I guess
paid ads because we could do a lot of conversation
and maybe we do a whole episode on the different
types of advertising. But let's talk about partnerships because this
is a thousand percent your topic. Because what's your official
job title, partnership manager. Oh wow, okay, so we've got
(15:33):
the expert here, But talk to me about partnering with
other businesses. At what point should we be considering it?
At what point should we be pushing back and not
doing free collaborations? Like what does that look like?
Speaker 5 (15:48):
I think that partnerships, especially in the early days of
your business, can be really beneficial because we've spoken before
about finding people who are going through similar experiences to
you as a small business owner or a startup owner.
And I think collaborating with other businesses that can be
a really good way to connect with people. And so
I think back in the day, I remember lots of
small brands would come together and maybe do like a
(16:08):
giveaway on Instagram, and you know, follow all of the
pages in the giveaway, and while you know, it's a
whole seperate discussion about whether or not that type of
giveaway is the best way of reaching new people. Working
with other brands I think can help you gain a
level of exposure to an aligned audience, to a similar customer.
You know, if you're selling candles and you work with
someone who sells I musks, I must exactly like self
(16:32):
care stuff, you go probably a similar target market. So
if you work together on a giveaway, or if you go, hey,
can we create a co branded product or.
Speaker 3 (16:41):
Find it just like a gift pack between the tour.
Speaker 5 (16:44):
Exactly like, there are lots of things that you can
explore that I think are really good, but you need
to make sure that it's beneficial on both sides. And
so if you're a startup business and you've got, you know,
your candle that you really love, and you go to
Glasshouse Candles and you go, hey, can we elaborate together,
the benefit may not be there for them. And I
think sometimes people go, oh, but I want to work
(17:05):
with other people. I want to partner up, But there
needs to be value for both of you. Because for
the small business you go oh, Glasshouse candles, Like they're selling.
Speaker 3 (17:12):
To my idea get absolute value.
Speaker 4 (17:15):
Yeah, that's awesome for me.
Speaker 5 (17:17):
If we can find a way to work together, that
would be great. But you then have to explain to
the other company, in this case Glasshouse, why should they
work with you, Like, do you have a unique product
that you've created, that you've patented the technology and you're
the only person doing it, and you know, they can
be ahead of the curve if they work with you
and you create something together, or you know, do you
(17:38):
work with a particular artist and you can co brand,
you know, something on their candles. But if there's no
value there for them, they're not going to want to
do it, and it sounds harsh.
Speaker 3 (17:48):
And even if they agree to it, they might not
put the time and energy and effort into it that
you're anticipating. So the energy input from you could be
incredibly high. And then they might just tag you in
one Instagram story and you'll be like, wait, what, Like
that's not what I expected. The other thing you touched
on before was like the word collaboration, and I think
they're in small business. We talk about collaborating all the time,
(18:12):
but often as a small business, you kind of get
so worried that they're actually competition, Like you might see
other people in your space doing better, or other people
in your space that you think are doing better, or
even just other people around you, and instead of collaborating
and being I guess you could say really open, you're
(18:33):
really insular and you're like, no, I don't want anything
to do with them because you know they're my competition,
and you know their sole product might be imasks, but
they sell a candle, so they're cut, like I can't
talk to them at all. And I think we need
to be open to embracing the idea of collaboration over competition,
because competition puts you backwards. It's like me and finance, right,
(18:54):
there's so many mortgage brokers out there. Are they my competition? No,
because I'm not there and they're not me. So somebody,
if you were a mortgage broker, somebody's going to resonate
with Jess and only want to work with Jess. Doesn't
matter who I am, or what I do or how
many awards I win. Someone's also going to want to
work with me and not resonate with you. And I
think the sooner you come to that realization that there's
(19:16):
actually more than enough people out there, and that's true
in any industry. Like a lot of people might come
to us justs and say it is even worth starting
a candle business now glasshouse exists, And the answer to
that is, well, yes, because you're offering a slightly different product.
It's the experience, it's the connection to brand, it's the
values of morals. It's not necessarily the actual candle. When
(19:40):
someone buys a candle, they're not like, do you know
what I feel like, Jess, I'd like a glass full
of wax? Like, that's not what they're thinking. They're thinking
the experience. They're thinking scent, They're thinking how does this
benefit and uplift my life? And you're providing that experience.
So I think going deeper and realizing that we're not
(20:00):
in competition, you can collaborate. It's going to be able
to expand your network.
Speaker 5 (20:05):
Yeah. Absolutely. The other type of partnership that you could
consider is affiliate programs. Oh yeah, and now this when
you're a small business, you know, it might be a
little bit more tricky to set up, and there are
actually platforms that will help you facilitate that, but effectively
Affiliate marketing is where if somebody sells one of your products,
you pay them a percentage of the sale as a commission, effectively.
(20:26):
And if you're just starting out, this might not be
quite right for you, but I think once you're a
little bit more established, it can be a really great
way to get existing customers, people who already use and
love your product, to represent it and to sell on
your behalf. And maybe that is also a whole separate
episode because it's a lot of talk about it.
Speaker 3 (20:43):
I feel like it's affiliate marketing is becoming massive in Australia.
It was massive in the UK and the US, and
I mean the best example I have of this is
LTK and LTK is it's like to not yeah and
like to know it. And they are a basically a
fashion platform where your favorite influencers like Mster Gricci can
(21:06):
put up their wardrobes and basically any product that they
sell and direct you to it, because how many times
do you comment on an influencer supposed to be like hey,
where's your jacket from? Like real cute? All the time
the link is actually in their bio, they've listed the product,
but they get a clip of that sale when you
purchase it, And to be honest, I think that's really fair.
Like you're the one that saw it on them, they're
(21:28):
basically selling to you. But if you are a small
business and you sell clothing, making sure you're listed on
websites like that so that your consumer can actually pick
it up and list it and share it with their
communities is really smart.
Speaker 1 (21:42):
Yeah.
Speaker 4 (21:42):
I totally agree, and I'm actually very excited.
Speaker 5 (21:45):
To hear your thoughts more on influencer marketing because I
feel it's a little bit spicy completely should.
Speaker 3 (21:50):
We be using influencers in our businesses?
Speaker 5 (21:52):
Stick around, let's go to a break, and then you
answer that. Welcome back everybody to the Business Bible and VD.
I want to get your thoughts on influencer marketing because
you kind of really straddle the fence in a very
interesting way on this.
Speaker 6 (22:09):
Ah.
Speaker 3 (22:09):
Yes, because I would. I don't know. I don't like
being seen as an influencer, but if we did, still
it down, am I one? Jess totally damn it. I
would like to be seen as as who I believe
I am right, which is a business owner and I run,
she's on the money, I'm a podcaster, I'm a mum.
For me, influencer is not a job title I like
(22:31):
to embrace because I don't see it as my job.
And often when we talk about influencers, that's their entire job.
But I guess if we reshape it. I was talking
to my friend Angela Sobrano the other day and she
runs a company called Flourish pr and she was like,
we're moving away from calling people influencers because that seems
to have negative connotations, defining them as people of influence.
(22:55):
So people of influence who carry influence in their market, right,
So am I against influencer marketing? Absolutely not. There is
a massive, massive market for it. However, that doesn't mean
as a business it is the right fit for you.
What would be a right fit is considering what might
work and how it might work, and influencer marketing. Let's
(23:17):
talk about our client, Jess Kaboodle. I am obsessed with Kaboodle.
I am literally their perfect ambassador because I adore their product.
And also I am currently in the midst of renovating
my house, so I have just renovated my kitchen and
I've used Koboodle products. I was intending on doing that
(23:38):
the whole time. However, they worked backwards, saw that I
was engaging in their content, contacted me and said, hey, Ve,
we as a brand are interested in working with you
because we can see that this is on your horizon already.
So I would say that this is a really organic
match for me to be working I guess in that
influencer or person of influence space with a brand. Because
(24:00):
my community know that I'm currently renovating my house the
whole time, I wanted to do that on a budget,
like it's actually really important to me to not over
capitalize on the property that we've purchased. So we're you know,
going through the motions of this. That makes a lot
of sense because it's appealing to our demographic and it's
an opportunity for Kaboodle to get access to my audience.
(24:22):
On the flip side, had I worked with like a
big luxury brand, I don't think that would have worked. Yes,
So let's say like the fancy Pants Kitchen company wanted
to come and work with me. That didn't make sense
because it wasn't organic. And not only would I you know,
probably have got a lot of backlash because people would
have been like thee Because people aren't stupid, they would
(24:42):
have been like, V, this makes no sense for you
at this point, like are you seriously putting a five
hundred thousand dollars kitchen in that house?
Speaker 1 (24:48):
Like what?
Speaker 3 (24:49):
But also it wouldn't have made sense for them because
they're not getting access to the target market that I have,
like my audience. They're like you and I just I
love a bargain. Do we love a bargain? We love
to see little diis Like that's probably where people sit
in the sphere of you know, your and my content,
Like you're the queen of doing DIY smaller projects. I
(25:10):
wish I could do them. But then when it comes
to you know, doing a kitchen, I want all the
tips and tricks. I want to know whether dishwashers meant
to go to make it the most economical and like
use a friendly kitchen. So I think making sure that
if you are going to work with influences, they actually
are reflective of one your target audience. But a too
(25:31):
actually influential is really important. And I mean we'll probably
do an entire episode on whether influencers are right for
your business or not and how to work with them.
But one of the best websites that we use we
don't work with influencers, but we do like snooping. So
social blade dot Com, I would say, is a really
good website to go and have a look at, because
(25:53):
it will not only tell you I don't think in
this day and age, followers make sense. No, I don't
think in this day and age, DJing and influence are
based on how many followers they have make sense because
their engagement is what matters. So Social Blade really breaks
that down and shows you, I guess under the hood
of like, how many comments are they actually getting in
proportion to how many followers they have. Are they naf
(26:15):
bot comments or are they proper comments?
Speaker 1 (26:17):
Yeah?
Speaker 3 (26:18):
What is their engagement rate?
Speaker 5 (26:19):
Like?
Speaker 3 (26:20):
Because for me as a business, if someone's going to
interact with my post or even on my personal account,
I don't care about how many likes it gets. I
care about how many good engaged comments it gets, and
I care about how many times people are sending it
to their friends. Yeah, like, I want you to see
my post yess and think that that's so cool. You
(26:41):
might not like it because I just whatever you forgot,
but you're sending it to your friend because you're like, oh,
look at this cool candle.
Speaker 4 (26:49):
Like reaching a whole nother person through the person you
touch exactly.
Speaker 3 (26:53):
So influencer marketing can be good, but we need to
approach it with a little bit of caution because I
think so many times people and small businesses put all
their eggs in one basket when it comes to influencer marketing.
They go, well, if I can get Kendall Jenner to
post about my business because I've seen this online, it'll
go gangbusters and I'll be successful after that. Yeah, And
(27:15):
that is shehew and far between.
Speaker 5 (27:18):
Yeah, And I think it's about resetting expectations as well,
because you're totally right. I think, especially for people who
have less experience with the influencer content creator industry, there's
an assumption that if someone with a lot of followers
shows a product, that product will immediately sell out. Yeah,
which is not the case. And it's not always what
you're using influencers for either. And you're right, this is
(27:38):
probably a whole episode in and of itself. But sometimes
it's market awareness. It's just letting people know that your
brand exists, and that is a very valuable thing in
and of itself. Conversion is only one element that you
might be looking to use an influencer or an influential
person for and I think that having realistic expectations because
a lot of the time, if you are working with influencers,
(28:00):
you're paying the money, and the bigger the influencer, those
sums of money can become astronomical. And you know, everyone
has a right to charge for their work. And I'm
the last person to comment here or they're on it.
But I think that understanding that just because you're spending
that money doesn't necessarily mean you're immediately going to make
that money back, because you might be investing. It's an
equal conversion, exactly right. And so that's where it's so
(28:22):
important to find the right fit and figure out the
right type of content and trust the person creating the
content that they know their audience. You know, sometimes brands
have their You go, oh, well, I really want this
type of video, but the influencer might say, oh, that
video isn't really like my normal style, and you say,
that's fine, I'm paying you a lot of money make
the video that I want, and the influencer might go, well,
could go two ways. They might go, Okay, not going
(28:44):
to work with you, it's not on brand, or they
might go okay, like, I'll do what you want, and
then the video flops, and it's because you didn't listen
to the person who arguably had some expertise in that space.
You wanted to move forward with your idea, where maybe
you could have just executed that idea your own page
and seeing a bit more success and invested a lot
less money in it.
Speaker 3 (29:03):
So yeah, exactly, it's very nuanced.
Speaker 4 (29:05):
And I feel like we could do a whole.
Speaker 3 (29:07):
Episode on it. We'll do a whole episode on it.
I can promise that I've written it down, but Jess,
I know that we have been talking for a while.
I want to actually talk about the five to five
to five rule. I feel like this is a really
good systematic approach to building and expanding your business network,
and it kind of involves identifying five people in five categories,
dedicating five minutes to each, and nurturing these relationships. It
(29:30):
sounds complex, but it's something that we do and it's
something that I think anyone, whether they are at the
start of their business journey or really really established, can
do to create a more engaged audience.
Speaker 4 (29:43):
And it's free.
Speaker 3 (29:44):
It's free. We love a free plan. So the categories
in the five to five five rule are existing customers,
potential customers, industry influencers, referral partners, and professional development contacts.
So Jess, the five five VIRL is something that we
do as Cheese on the Money and have always done
a Cheese on the money because it's kind of like
(30:05):
an easy way to make sure that you're always engaging,
especially online. So the five categories we just went through,
let's start with existing customers. Just how does Sheese on
the Money engage with existing customers every day?
Speaker 5 (30:18):
Well, you guys listening would know if you send us
a DM on Instagram, we're applying to DM if it
shows up, because Instagram is sometimes bad at seventy. But replying,
you know, every day, we're definitely replying to more the vive,
but replying to comments in the Facebook group, putting up
polls on our stories to get your feedback on things
that we're doing. Those are all ways that we're engaging
with you right now who are listening, because we value
(30:40):
like we understand that you are the bedrock of our business, right.
Speaker 3 (30:45):
Yeah, And they're not business inquiries that we're replying to.
So it's not someone you know inquiring about a product
or a service and new categorizing that as ticking the
box on this five five five rule, it's not. It's
external engagement that has nothing to do with the product.
So it's like talking to your consumer in your DM
about NAF topics in a relationship exactly. It might be
(31:08):
commenting on an existing customers Instagram post. It might be
following somebody that you know uses your product and service
potential customers, how are we talking to them?
Speaker 5 (31:19):
Jess, I feel like we do this one a lot
through our content. It's you know, your captions, it's call
and response, asking questions so you can take their feedback
on board. Maybe you haven't purchased the online course, or
maybe you haven't listened to the podcast. But if we
say to you, hey, like what do you want to
learn about? You give us an answer. We're taking your
feedback on board. And then when that episode or that
course comes out, you go, oh my god.
Speaker 4 (31:41):
They listen to exactly what I wanted.
Speaker 5 (31:43):
If my idea helped make this happen, and it helps
people feel really engaged with whatever you're putting out.
Speaker 3 (31:49):
And then we've got industry influences, so these aren't necessarily
you know, big influences in the market, but the industry
influencers who could actually help you grow your network. Right,
So we are engaging with these literally in the same
way as we do our potential customers. And I think
the important thing when you're engaging is we're not pushing
a product, Jess we were saying offline before, we're not commenting, Hey,
(32:13):
I sell candles, come check them out. Yeah, what are
we doing? What are we doing?
Speaker 5 (32:17):
Like?
Speaker 3 (32:17):
I don't know, Like, let's pretend for a hot second,
I don't know how to engage with, you know, a
potential customer. I'm a brand. My Instagram name is Candles
in Victoria.
Speaker 5 (32:27):
Well, it's like how you see on TikTok, you know
how all the big brands are commenting just really out
of pocket things like you're.
Speaker 3 (32:33):
Seeing Duo Lingo I'm obsessed.
Speaker 5 (32:35):
Duolingo shapes is commenting being like love your shoes, babe,
or like you something so random like you as Candles
in Victoria. As you're seeing an influencer post something and
you're going, oh my gosh, it's fire. I love it.
You're posting something funny, I feel like on the internet, Yeah,
you're lifting people up. And I think the big thing
about this rule is you're thinking about almost like trying
(32:55):
to make friends with people, Like you're not trying to
as you said, you're not pushing product. You're leaving a
funny little comment, or you're complimenting someone or something, or
you're saying, oh my god, like I watched you do
this thing five years ago and now look at you, babe.
I'm so proud. Yeah, we are the hype girl online completely.
And so it's finding those people, just making them aware
of your brands, Like they see your logo come up,
(33:17):
they see your name come up. Candles by Victoria left
this really funny comment that in itself is an exercise
in brand awareness, and it's an exercise in putting your
name on the radar of these influential people so that
ye maybe they want to go and buy something for you,
you know, just for themselves. Maybe they go, oh, that
candle looks awesome. Let me just add one to my basket.
Speaker 3 (33:38):
This is where it's important to understand your tone of
voice as well, because your tone of voice here is
going to be so important. So we know our tone
of voice, but do you know yours. Don't worry, we
have a podcast, so you can go and listen to
about tone of voice. But if you were a legal firm,
the comments that you're leaving might be very different to
a candle company, right, So we need to understand that
(33:59):
because being funny online could get you in a bit
of trouble. But do you know who's really funny? And
I didn't see this coming policeknew South Wales?
Speaker 5 (34:08):
Oh my god, whoever is running their socials?
Speaker 1 (34:12):
You just know.
Speaker 4 (34:13):
I would bet money it's a gen Z queen.
Speaker 3 (34:15):
So thousand percent a gen Z queen. But the amount
of stuff that they comment so funny. It's just it's hilarious,
really funny, and that's built their personal brand too, Like
they're leaning into their personal brand and it's got people
like us. Like the second way we're talking about actually
the second you said, I was like, oh my god,
I've seen them everywhere. They're so funny, Like they're literally
commenting on influencers posts in hilarious ways. I remember one
(34:40):
of them closer to Easter. They were like talking about,
you know, getting out and driving, and they're talking about
demerit points in their comments and I'm just like, this
is hilarious. But also what an exercise in marketing I've
now remembered that it is double demerits over Easter. Yeah, geniuses.
Now let's talk about a referral partners. How are we
engaging with them, guys, Jess.
Speaker 5 (35:00):
I think this is one of the few where it's
probably a bit more direct. Your referral partners are often
your existing customers, or they may be people of influence,
and I think that you know, reaching out and engaging
with them, it starts with a soft touch, just like
everyone else, lacking their content, making sure you follow them,
things like that, and then it might be reaching out
into their DMS or if they have an email listed
(35:22):
on their page, reaching out to their email and saying, hey, like,
we've saw that you love our candles, we really love
the content that you're putting out. Would you be interested
in working with us on a referral basis? And sometimes
people might say no, Sometimes people might say they'll think
about it. Sometimes people will say yes. But I think
once you have those referral partners on board, it's also
really helpful to provide them with resources. Are you working
(35:44):
on a new product that they can help hype up?
Are you developing something and they can give you insight
and their feedback on it. I think keeping touch with
those referral partners in a more business y way, but
still taking their feedback on board and always always allowing
them to do it in a way that feels authentic
to them, I feel like is the best way to
(36:06):
do it, and engaging with their content that's not yours either,
just like the industry influencers or the existing customers, giving
their both the like leaving a little comment with some love. Again,
it's still getting your name out there in a positive way.
If you're engaging, the algorithm often will pick that up
and you know, say, oh, this person's really active. Maybe
we'll push their content out a bit further. Yes, please,
(36:27):
we all want that.
Speaker 3 (36:28):
All right now, let's talk about professional development contacts because
I know when I said that some people might have
glazed over or thought, well the hairca what is this victoria?
But essentially these are contacts who can help you grow professionally,
people like mentors or coaches or your peers in your industry.
How are we engaging these people, Jess?
Speaker 5 (36:46):
I think like a big one is linked in yes,
or networking events, places where you can get in touch
with these people. Maybe they're doing things in business and
you really look up to them. Maybe they're sharing their
own insights as a thought leader quite like you do,
and sharing their tips and tricks. Maybe you can engage
with them that way. But I think these relationships are
(37:08):
really about seeking advice and connecting with people who've maybe
walked the road that you yourself want to walk. But
also you have to acknowledge that people don't owe you
their time or their information, and so I think connecting
with these people is largely about maybe initially saying, hey,
like I really love what you've done with your candle
(37:30):
business and I really admire it, and if you're ever around,
you know, I would love to take you out to coffee,
and I know that that's you know, we can feel
two ways about the coffee, but you know, or engaging
with the content if they're putting out thought leader content
on LinkedIn, just engaging with it, giving your opinion, or
saying wow, like this thing that you've put out has
(37:51):
really made me reflect on something that I'm doing. It's
again about building connection in the hope that that connection
will eventually lead you to some level of mentorship or
some level of friendship.
Speaker 3 (38:02):
I think that's how I've gained so many friends in
the space. Like often people say, veee, how do you
have so many business owner friends? Like, how do you
know these people? Did you grow up with them? The answers, no,
I've networked with them. I've reached out, even if they're
somebody that is completely outside of my situation, like they're
not money content creators. They just own a cool business.
(38:23):
I think I own a cool business, so I reach
out and go HEYJS like rogue, but like, I think
you and I would get along if you're ever around,
I'd love to grab a coffee and to be honest,
that network. I'm not trying to use them to grow
my business, but I am using them as kind of
that social network, because often when you're in the business space,
your friends genuinely don't understand, like they don't get it.
(38:47):
They say, oh, we'll just just do it later. For example, Jess,
like I am in the situation this week whereaspan has
been thrown into the works, and a lot of people
might go, well, just call in sick, don't go to
work today, be like, you can't do that, But in reality,
the buck stops with me, and if I don't go
to work tomorrow, Jess, I actually still have to do
that work, just on another day. So it's kind of
(39:09):
about getting it done and getting it done now, and
a lot of people and I'm not saying that this
is a good or a bad thing, but they're just
not going to understand. So as your business grows, having
people who are going through the same growing pains, having
people who are able to empathize with that situation is
going to be really powerful.
Speaker 5 (39:28):
Yeah, I completely agree, And the big one is just
support the things that they're doing. Support their endeavors as
much as these things that we're outlining. The ultimate goal
is to grow your business, grow your reach, grow the
number of people that understand who you are and what
you're doing.
Speaker 4 (39:40):
You've also got.
Speaker 5 (39:41):
To give to get, so just fort people be there
for others and hope or know that putting good things
out into the world means good things will come back
to you.
Speaker 3 (39:50):
One hundred percent. I think the crux of the five
five five rule for me is really about giving more
than you get, because if you think that you're going
to get heaps, like you've got the wrong mind said,
and your business isn't able to flourish completely. I reckon
We've done, Jess. I think we've wasted a lot of
time chatting to the Business Bible community today and I
have adored it. So guys, thank you so much for
(40:11):
sticking around. They'll obviously be another Business Bible episode next month.
We'll see you next week on She's on the Money.
Speaker 5 (40:18):
Bye.
Speaker 3 (40:24):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment or financial decision.
If you do choose to buy a financial.
Speaker 6 (40:40):
Product, read the PDS TMD and obtain appropriate financial advice.
Speaker 3 (40:44):
Tailored towards your needs.
Speaker 6 (40:45):
Victoria Divine and She's on the Money are authorized representatives
of Money showper Pty Ltd ABN three two one six
four nine two seven seven zero eight AFSL four five
one two eight nine PACKA
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