What if your "little side-hustle" became the next big brand everyone’s talking about? That’s exactly what happened to Alyce Tran, the ex-lawyer who turned a $5K side project into The Daily Edited, built stores in New York and Singapore. Then, because one cult brand wasn’t enough, she launched In The Roundhouse, the tableware label making dinner look like a fashion moment. In this ep Victoria finds out exactly how Alyce went from corporate girlie with a creative itch to a serial founder of cult-status brands. You'll here the actual money story of how she bootstrapped both brands without investors, made big collab moves on a budget, and learned that million-dollar months don’t magically cure the “not enough” feeling.
💼 How a corporate lawyer accidentally built a global empire
💼 The $5K startup story that proves you don’t need investors
💼 Her influencer strategy that landed Hailey Bieber
💼 Perfectionism, profit, and the myth of “having it all”
💼 Her playbook for building brands people obsess over
💼 How she's made her work feel nothing like "work"
ALYCE'S LINKS: Follow Alyce on Tiktok.
Shop In The Round House and follow their dreamy Instagram.
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Acknowledgement of Country By Nartarsha Bamblett aka Queen Acknowledgements.
The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
My name is Tatasha Bamblet. I'm a proud First Nations
woman and I'm here to acknowledge country t glennyan Ganya, Niana,
Kaka yah y and beIN Ahaka Nian our gay In Mbina,
yakarum jar, Dominyama, Domagahawakawaman, damon Imlan Bumba, bang Gadabomba, in
and now in wakah Ghana on yak rum jar Watnadaa. Hello,
(00:22):
beautiful friends, we gather on the lands of the Aboriginal people.
We thank acknowledge and respect the Abiginal people's land that
we're gathering on today. Take pleasure in all the land
and respect all that you see. She's on the Money
podcast acknowledges culture, country, community and connections, bringing you the tools,
knowledge and resources for you to thrive.
Speaker 2 (00:44):
She's on the Money. She's on the Money.
Speaker 3 (01:07):
Hello, and welcome to She's on the Money, the podcast
where we share the real life lessons behind starting, growing,
and thriving in your own business. I'm your host, Victoria Devine,
and today's guest is what you'd call a repeat offender
when it comes to building brands people obsess over.
Speaker 2 (01:25):
She's done it. Twice, and I don't think she's done yet.
Speaker 3 (01:28):
She started out in corporate law, but a creative side
project quickly turned into one of the country's most recognizable brands.
What began as a monogrammed accessories label grew into a
global business, with stores in New York and Singapore, million
dollar months and a cult following that included Hailey Beaber.
These days, she's leading strategy at LTK, one of the
(01:50):
world's largest creator commerce platforms, where she helps brands turn
influence into revenue and creators into real deal business owners and.
Speaker 2 (01:59):
Somehow wild doing all of that.
Speaker 3 (02:01):
She's also running in the Roundhouse, a wildly aesthetic tablewear
brand that's made dinner feel like a design moment, with
collections now stopped by the likes of David Jones and
Sacks Fifth Avenue. If you've ever wondered what it really
takes to build a business that people actually love, you're
about to find out. At least Tran welcome to She's
(02:21):
on the money.
Speaker 4 (02:22):
That's such a nice summer, And I loved the little
inclusion of Hailey Biber there. I was just listening to
her on business and fashion and then I was like,
you know when she announced her the sale of her business,
I should I post the picture of Hailey and I
on like, I mean that post on my feed though.
Speaker 2 (02:40):
No, Like I was like, I can't claim that, but
you know, no claim it.
Speaker 4 (02:44):
I was like, yeah, let me claim that because I
was probably one of the first brands to put her
in as a face of a brand.
Speaker 2 (02:51):
And you know she at the time, she was like
dating Drake she had, wasn't it. She wasn't yet.
Speaker 4 (02:55):
Yeah, she wasn't even dating Justin yet. So that just
shows my age. I'm sure if my girls listened to
this thing.
Speaker 2 (03:00):
Like what era are you from? So we just millennials day?
Speaker 3 (03:04):
Me too, though, me too. So it's okay, I want
to start with your business story, if that's okay. Of course,
who were you before you started your first business and
how did.
Speaker 2 (03:15):
That come about?
Speaker 3 (03:16):
Because you were a corporate baddie who with a little
creative side hustle.
Speaker 2 (03:20):
No, who I was is still who I am now.
Speaker 4 (03:22):
I would say that I run business and work with
people in quite a not a legal manner, but with
that kind of quite a professional backbone, which is for
some people somewhat not off putting, but it's sort of
a little bit different to everyone in the industry.
Speaker 2 (03:37):
So just what's stuff to do? It just to be sorry,
I've got a business to run.
Speaker 4 (03:40):
Who was I That is a really broad and out
large question. I was a nerd and I still am
a nerd.
Speaker 1 (03:46):
Like I was very.
Speaker 2 (03:49):
Real life. You are I going to get on?
Speaker 4 (03:50):
Yeah, academically inclined, very obsessed with I had quite intellectual
friends and still today. And so I was quite competitive
with myself, very hard on myself to like achieve at
school to then get into, you know, law school, and
then achieve at law school. So I was one of
those people that was like chasing a target at you know,
(04:10):
whatever the target was.
Speaker 2 (04:11):
When I was a teacher, it was never good enough,
was that? And that's still today, you know, So we
need like you're so wildly impressive, No I need to
strike your ego.
Speaker 3 (04:24):
Be like that's more than enough, babe, Like if you
called it a day, I.
Speaker 4 (04:27):
Say to my friends, I was like Melanie from Canva
deserves a pout on the back, you know, but not
I'm like so far I'm like stile, but I read
and I'm like I'm a loser because I'm not on
like the gardens, you know, a fr young rich list,
and now I'm at a point where I may never
(04:47):
make that because I'm now going to cross over, you know,
in a.
Speaker 2 (04:51):
Few years to the old people list. No disrespect to
the old people. I should be on the way down.
But that's I guess that's the content that I'm seeing.
And but is it not widely that I'm bench like,
why am I even doing that? So it's it's so crazy.
Speaker 3 (05:06):
It's kind of heartbreaking at the same time because I think,
you know, the people in my community. I know they're
going to see your name on the podcast and click
on it and go, oh my goodness, I'm so excited.
Speaker 2 (05:16):
Thank You's so kindness.
Speaker 3 (05:18):
But it's also such a good lesson because it doesn't
matter what you achieve if you've got that type of
personality type yes, So if you're consistently like, oh, and
I'm the same, I go, I've got a podcast. And
then I see it, you know, in business charts, number two.
I'm like, yeah, but that's number two. Do you know
what number two is? At least what first loser?
Speaker 4 (05:38):
It is so dumb, it is really crazy, And I
understand that that is wild. I understand that that sounds ridiculous.
But that is how I feel. So therefore that's why
we need to talk about it.
Speaker 3 (05:52):
I can't help it. I'm not going to convince you
otherwise I'm going to go, Okay, queen, I'll try and
remind you consistently. But also, I think such a good
reminder because if you've got a really small business and
you're just starting out like and you're not feeling enough
like you actually need to get over that so quickly
because like God, that's going to follow you. I don't
(06:12):
think it matters because it creates motivation, all right, So
we're turning it into motivation instead.
Speaker 4 (06:18):
That is I think what drove me to get to
where I am. Let's say, and then I feel like, okay, so,
young lawyer topped your law firm. You know, that's that's
where a lot of people stay, right, And but I
wanted to know and I understand, yes, society would say
that that is impressive, but I wanted more, yeah, with
(06:38):
my life. And even now it's like, okay, it was.
It was funny because a young friend of mine, photographer
Daniel Hanslow, like, I've just become friends with a twenty
five year old like, but why you young?
Speaker 2 (06:50):
I met him two years.
Speaker 4 (06:51):
I discovered him as what I say, and he was
sitting in my house and he goes, what but you
have everything? And I was like, oh no, Daniel, No,
we're not on the water. You know, we're not like
and he was his face was like computer. Oh, He's
like this never ends.
Speaker 2 (07:06):
I'm like, it never ends. It doesn't.
Speaker 4 (07:09):
I will keep doing it until it's not sustainable. People
will be like when will you? Even my mom's like,
you know, it never, it's never going to be enough,
Like it never is.
Speaker 1 (07:17):
Yeah.
Speaker 4 (07:18):
I was like, I just keep pushing myself until it's
not until I'm it's not enjoyable.
Speaker 2 (07:23):
Yeah myself.
Speaker 3 (07:25):
Yeah. I kind of love the authenticity because I think
a lot of people go, oh business is so shiny,
and girl, you've created two of I would say, the
most esthetic.
Speaker 2 (07:36):
Brands, Like thank you.
Speaker 3 (07:38):
I spend so much money on your products, Like you
bring out a new range and I'm like, I don't
need it, but do you need it? I do though,
And I remember you came out with the scolloped plates
and I literally bought a season worth of stuff this
season before and I was like, fine, take my money.
Speaker 2 (07:57):
That's very affordable.
Speaker 3 (07:58):
And then you can totally.
Speaker 4 (07:59):
Then you can offload your old set to someone else,
as you would with a hand me down piece.
Speaker 2 (08:04):
Of Yeah, that's why I have a younger sibling and
I'm like, oh, this is crazy. How generous am I?
Exactly elevate her table too? Exactly? I am nothing.
Speaker 3 (08:12):
It's not generous. But you've just created these beautiful esthetic brands.
And it's so nice to hear the backside of it
of you being like, oh, it's hard and it's never
good enough, and I'm sure that every like it. It's
just in your personality. I suppose to be like, no,
this is actually hardwired into me to nothing's ever good enough.
(08:33):
How do you find that when you're working with like
your friend, because I know that you have like a
really beautiful circle of I would say, very successful friends
as well. How does that narrative play into the conversations
that you have on a regular basis, like are they
are they like me?
Speaker 2 (08:48):
And going at least talking about down that much because
everyone is so successful, As you would say, it's sort
of like it's boring. It's not.
Speaker 3 (09:00):
Actually we don't wan to work and I don't want
to talk about it.
Speaker 2 (09:02):
Yeah, we don't talk about it. We will have like
separate side meetings about things that are the learned to
work during the work week.
Speaker 3 (09:10):
But then.
Speaker 4 (09:12):
No, I often I don't actually take the time to reflect.
If anything, I talk to them about challenges at the
time if I need to. You know, for example, when
you talk about aesthetic and creation of content for brands,
I've actually had a very difficult time with this crossover
in content performance and types of content that are resonating
(09:33):
with consumers now and now kind of aging out and going.
I don't want to promote UGC content. I like it
when customers are creative with our product, set a table
and are so kind to share it on social media,
but I don't want it on I don't want to
put spend behind it. So I'm one of those sort
of crazy brand purity. So it's something that I'm like discussing.
(09:55):
So I would discuss an issue like that with my
peers or but I wouldn't talk about I don't know,
you know. So it's more kind of like that is
what I sort of bring into the daily chat.
Speaker 3 (10:07):
Yeah, I feel like when you're a startup, a lot
of the conversation that has and you're not at this stage,
but you're worse, So we're going to take a little
step back. A lot of the conversation is around funding,
like how do you secure funding?
Speaker 2 (10:19):
What does that mean?
Speaker 3 (10:20):
And can we go back to tday? Sure, how did
you fund TDA? And like then how did you stretch
the budget? And I guess what kind of advice would
you give someone who's like, oh, I really want to
fund my first idea because like this, Yeah, so I
darted off as a little side project.
Speaker 2 (10:35):
Yeah.
Speaker 4 (10:35):
So it started off actually with like five thousand dollars
per founder. So it wasn't a huge amount of money.
Because when you're making a consumer product, and this is
what I will say to people, unless you're creating something
like you're in the technology space. I so you want
to come out with a new mobile phone or something.
And I often do not hear people talk about this,
but that's because I'm in the sphere of like, let's
(10:56):
call it consumer goods. Yep, you can start a brand
and quite like it's not expensive to start to brand,
and they fund themselves if your product sells through. So
it wasn't like we were given like a huge amount
of cash to start that business with. It was that
initial product we were lucky enough that it resonated with
(11:16):
consumers and we sold and that creates cash, which means
you can keep buying product, keep investing in.
Speaker 3 (11:21):
You to be smart. So you're saying you can just
but so many small business owners like they don't.
Speaker 2 (11:27):
See it that way. But what are you making?
Speaker 5 (11:29):
Right?
Speaker 4 (11:29):
So if your retail price is let's even call it
under let's just say under a thousand, because I don't
do anything in the luxury space, or let's say even
under five hundred, then your product shouldn't be then costing
more than one hundred dollars per unit to make, even
at five hundred. So the thing is is now, I
feel like supply chain and access to supply chain has
like definitely democratized. Like I think you can go on
(11:51):
TikTok and like pretty much search for a supplier or like,
you know, if you find yourself on the right side
of TikTok, Like I've seen all of these videos on
like people just going if you're wanting to like make
a stainless steel like coffee cup range, like these are
like five supply supplies and I'm actually googled them, right,
and God, is this like legit? And it idiots is
(12:13):
so access to information, supply chain is so different to
what it was even.
Speaker 2 (12:19):
Work, Like you didn't just jump on tiptok.
Speaker 4 (12:21):
We had twenty thirteen or so when we started, like
creating product for The Daily Edited, there were barriers, right,
there's like no barrier now. And you should be able
to make a few samples prototypes of your product. You know,
if you were really tight, you could then go okay,
like obviously a first sample might not be perfect. You'll
(12:41):
come out with a few things. You have one, you
could probably put it on pre order, right and like
take the cash in before you have to pay the supplier.
So you put it on pre order, You place the
order with your supply for your undred one hundred units.
You've got the cash. When the product's ready to ship,
throw the cash over to the supply and then away
you go. So they actually don't need much funding at
(13:03):
the moment. It's that kind of to get off the ground.
It's that next stage of growth. And I think that
was the difference with The Daily Editor. How did we
punch above all of the other brands in that category,
which absolutely and did we did? Because the product was
it's a combination of things. It was so effervescent, right,
Like we really captured the consumer and we're so lucky
(13:24):
with that. And that was came down to like the
personalization aspect of the product, and I bet me how
it was presented and all of that, which I didn't
think through that much. It was more kind of like,
this is the world that I want to create, this
is this is how I want the product presented.
Speaker 2 (13:38):
I want to be delighted when I when I go
into store.
Speaker 4 (13:43):
It gets to a point where you know you do
need to do that extra layer of investment. That's when
you're like maybe putting down brick and mortar stores, or
you're growing your team and that spend outpaces your revenue growth.
I think you'll talk to other founders. I think you
might be talking to Jane or something.
Speaker 3 (14:00):
I'm literally after you. I feel like so privileged today
I'm meeting all these people that I'm.
Speaker 2 (14:05):
Just in awe of. It would be a different journey.
Speaker 4 (14:07):
And Jane hasn't done stores right, and I'm quite old school.
You can even see that in how like I think
about the world.
Speaker 2 (14:14):
I think she's going to be too efferfescent for me.
Speaker 3 (14:16):
Like, in the nicest possible way, this woman is full
of energy, and like with the elder millennial, I.
Speaker 2 (14:22):
Think, yeah, the way that I do like the fact
that I even talk about stores is no.
Speaker 3 (14:26):
I love that, you know, but seeing it touching it, Yeah,
So I love.
Speaker 4 (14:30):
That and I want to do that type of thing.
Not every consumer goods founder wants to go on that path,
but that becomes capital intensive. And so that was when
we bought in and investors. That was when Oreton came
in and that cashed up our business in order to
create that next phase of growth for us. But that
didn't happen like that wasn't our first step. That was
like okay, Gez, like we you know, by then, we
(14:53):
probably had about fifty staff and like it was a
reasonable size business for them to even like look at
it and it for it to be considered a strategic investment.
Speaker 3 (15:03):
So yeah, I see yourself getting to having and I
know that you've done it again, but did you see
yourself getting to fifty stuff? Because I feel like five
brand from each founder at the start. It feels a
bit like it happened very quickly, and I think I've
done interviews on this before. It was like where I reflect,
I didn't really reflect on it.
Speaker 4 (15:22):
It was just like just like I was just doing it.
I was like Sammy's age who you just had earlier,
Like I was like twenty eight or so. When all
of this stuff started to like really blow up, it
wasn't like, oh, like a head count thing. It was like,
we have all these jobs that need to be done,
so people will come and do the jobs. Yeah, So
it wasn't like it wasn't consider it too and then yeah,
(15:43):
this is our org chart and this is who we
need to feel. It's like, no, we actually have so
many we have all these concessions with David Jones now,
or we have you know, our online store is pumping.
We have this many customer enquiries, like one person can
only answer so many people. We have live chat, you know,
like it's it's all incremental. See, it's like you're a
very pragmatic person. You're just like, yeah, like problems has
(16:06):
and yeah, you're like in problem solving mode and you
don't realize how impactful that it's. It's very special watching
you talk about this in a way that you're like no, no, no,
this goes here and then here and there. I can
see it building, but I don't think you've ever like
looked back and be like, that's pretty cool.
Speaker 2 (16:22):
I'm because I live there.
Speaker 4 (16:24):
No, that is again so kind, thank you for reinforcing.
I will come away from this feeling like a lot
better about my life. But I think that that is business, right,
Like you, you don't sit there with a master plan.
I think it's obviously good to have a vision around
what you want to achieve, and that comes down to
like branding and product creation and stuff you would need
to have, like this is what I'm trying to do.
This is what I'm trying to present to the consumer.
(16:44):
But every day a different set of challenges is going
to come up, whether that's tariffs, shipping, you know whatever,
it is right, and it then is just problem solving.
I don't think that you can plan for all of
this stuff. So that's why I don't really set this.
It's not to say don't have a blue sky vision overall.
Speaker 2 (17:01):
But I don't.
Speaker 4 (17:01):
I'm not thinking about that necessarily every day.
Speaker 2 (17:04):
So I love that.
Speaker 3 (17:05):
Can we go back to Haley Beber because like, I
know you didn't post the Instagram story and that's fine.
Speaker 2 (17:11):
Maybe now I will win this tra Yeah, I'll do
it all. Part of your line.
Speaker 3 (17:16):
Yeah, I'll reshare it, and I really want to see
the photo, but I want to talk about her. How
did she end up doing a collaboration with you and
what did that mean for the brand?
Speaker 4 (17:25):
So I really wanted to grow that brand really quickly
that well, you know, or any brand really.
Speaker 3 (17:31):
I was buying that.
Speaker 2 (17:32):
Yeah, oh my girlfriends every Christmas.
Speaker 4 (17:34):
An influencer marketing, whether that be with you know, a
micro influencer like a local mom, through to a major celebrity,
isn't it is a way that I have scaled brands, right,
and I see it in my day job and things
like that as well.
Speaker 2 (17:49):
So I was just looking for.
Speaker 4 (17:51):
Someone with cool style that I felt represented an age group, like,
you know, the customer that I wanted to target.
Speaker 2 (17:57):
That I thought, well, you know, she was cool before
she got the stylist that.
Speaker 4 (18:02):
That I thought would resonate and also wasn't too expensive, right,
So I wasn't going to go to Kylie Jenner at
the time because she's already you know, so given a
certain budget, she was the right person for us to do,
you know, a collaboration with that's even now within the roundhouse,
right we you know, I'm sure maybe we should be doing,
you know, buying archives out of like Andy Warhol's.
Speaker 2 (18:23):
Kind of work or whatever.
Speaker 1 (18:25):
Whatever.
Speaker 2 (18:25):
No, but whatever it is, we do whatever is within budget.
Speaker 4 (18:28):
Right, we have a vision for product if I can't
create it myself with my own two hands, and we
have to collaborate with someone, and who that person is, yes,
you know we might have a we want it to
look like David Hockney, but Damon Downey, no offense to
dame one. Like local art is where we're going to go.
Speaker 3 (18:44):
Right, So you know, it's a functioniful, but it's a
function of.
Speaker 4 (18:47):
It's a function of budget, and we can what we
should do. Yeah, So that just happened to be right place,
right time for me. Before that, we had actually worked
with Laura Worthington, and so that created a halo effect
and for me it legitimized the brand because I constantly feel,
as you can sort of see, like I shouldn't be
a brand owner, like this is not my you know, wheelhouse.
(19:07):
I never want to be the face of a brand
or anything like that. And so leaning on other people
and putting a narrative around that sort of helped us
create those you know, those brands.
Speaker 3 (19:16):
Yeah, and what did that teach you, I guess about
the power of influence because you touched on before that
You're like, oh, I'm not so sure about like UGC,
so you're in this space, but like UGC is different,
but there's like lots of it's influence, right, Like one
of your GC.
Speaker 2 (19:34):
Is content creation.
Speaker 4 (19:36):
Ye, someone with a profile is influence, yes, right, So
a UGC creator doesn't have to.
Speaker 2 (19:42):
Follow an influencer.
Speaker 3 (19:43):
No, it's different things.
Speaker 4 (19:46):
They may graduate, who knows, they could graduate.
Speaker 3 (19:48):
Okay, okay if.
Speaker 2 (19:49):
They want to.
Speaker 4 (19:50):
Maybe they just enjoy making content, which is lovely, thank
you very much for making all the content. So you know,
as digital first, a digital first brand creator, right, like
I think obviously loves doors, but my first thing will
be like, what's.
Speaker 2 (20:02):
The website look going to look like? What does you know?
Speaker 4 (20:05):
What are the digital touch points of the brand look like?
And so and as a result, okay, you create that
stuff and how do you drive traffic to it? So
you know, I'm sure again if you're on this side
of TikTok or Instagram or you see, the big sort
of digital agency is hammering you with how to run
a meta strategy or a Google strategy or whatever. It is,
but working with people to drive traffic to your site
(20:27):
is like the ultimate right. That is like digital world
of mouth. So therefore, working with influencers has always been
a big part of how I've seen you drive traffic
but also create brand, because if you work with the
right influencers that represent your brand, then you're kind of
killing two birds with one stone, right, So you get
the face, you get that contextual sort of imagery, but
(20:49):
then you also get the.
Speaker 2 (20:51):
Traffic and eyeboss to your site.
Speaker 3 (20:53):
Yeah, and you've built two very iconic, very influential and
very successful brands. Talk to me about what lessons you
took from the Daily edited into going or I'm going
to launch in the round house.
Speaker 2 (21:07):
Lets.
Speaker 3 (21:08):
I feel like you would have had some good, gritty
lessons some things.
Speaker 4 (21:11):
Okay, So what was amazing about the Daily was all
the personalization and all of the ability for the customer
to sort of make their own mark on the product, right,
But that was always a huge taxing part of the business.
Speaker 2 (21:23):
So you couldn't open a store a lot of work.
Speaker 4 (21:25):
Without Like a store wouldn't open its doors unless there
was someone also there to also monogram the product. So
it became a very kind of taxing thing and on
one of the things, and so that was one thing
that I didn't want to take into another business.
Speaker 3 (21:39):
We aren't personalizing any of this. You're all getting the
same plates.
Speaker 4 (21:42):
However, however, an explosive part of our business is the
custom offering.
Speaker 3 (21:48):
It would be you should not be surprised.
Speaker 2 (21:50):
We love seeing our names on things.
Speaker 4 (21:53):
So it's not even that it's like for weddings and
things like. You know, so obviously wedding content.
Speaker 3 (21:59):
Fancies, it's like, stop it. So I wish I had
known that was an option when I got married.
Speaker 4 (22:04):
And it's pretty affordable, like in the scheme of a
scheme of wedding budget, which you know, I know, I
don't want to talk about wedding budgets, but we all
if you listen to that stream podcast.
Speaker 2 (22:14):
On wedding budgets and it's whatever makes sense to you. Yeah,
of course.
Speaker 4 (22:19):
So that's actually weirdly not weirdly. When it started happening,
I was, oh, God, there's no.
Speaker 2 (22:26):
Surprise.
Speaker 4 (22:27):
But we wanted to do it because I want to
it's that invigoration delight customers. So we can actually do
a custom set of ten plates for like three hundred
and fifty dollars, which is like pretty much unheard of globally.
Really absolutely, So you can have like a kid's drawing
foot on it, you can have like your family crest.
You can have And then now because I was like,
oh no, I'm just going to leave it like pretty
(22:48):
loosey goose. You don't want to like promote it too much.
Speaker 2 (22:50):
It's going to be there for the.
Speaker 4 (22:51):
Real die hard customers want it. And now it's like no,
now we're going to have these drop downs on the site.
This is going to be a template for this. I
was just like, okay, so we're going down that road again. Sorry,
that was a lesson that.
Speaker 3 (23:03):
Think I've read this book before, so I didn't.
Speaker 4 (23:07):
Initially want to take and look, it's not our whole business,
whereas the Daily editor it was, you know, the e
majority of the business. The other aspect was we had
so much money tied up in inventry in the Daily
because the range was so big in a sense that
I would come up with something and we would make
it because it was like cool, yes, yes, sounds good,
and so the range phone it was great, you know,
(23:28):
And now I have to be quite a bit more disciplined.
You know, went from an air podcase through to check
in the luggage, right, So we were doing the full
and now you see businesses operating across that spectrum separate ones,
but we were.
Speaker 2 (23:38):
Doing the whole thing. And I was like.
Speaker 4 (23:42):
In the roundhouse, and I've got a co founder and
in the roundhouse as well, she will say things, and
I go, does this relate to us being the number
one table scaping brand for the gen zen millennial market?
So if it's a tea towel, unfortunately we're not doing it,
even though Lee Campbell is like, do te towels and
people say this to us. I have to just be
disciplined because if it doesn't go on the table, forget
(24:04):
about it, because.
Speaker 3 (24:05):
You know it's in the kitchen, but we're not in kitchen.
Speaker 2 (24:08):
Is a piece of string you could?
Speaker 4 (24:11):
You could do these things and so as a result,
our inventry is a lot more tight. So then the
business is a bit more cash efficient.
Speaker 2 (24:17):
Than the previous. We love to see it so that
they're probably one and a half, like one and a
half lessons, and I take.
Speaker 3 (24:25):
Care were there other things that you did deliberately different
with in the round house?
Speaker 4 (24:30):
That was what I was trying to do was a
lighter touch business, you know, so that, for example, we'd
never hold I'd never really wholesale before, so when people
talk to me about wholesale, I'm like as green as
the next person. And I was like, wouldn't that be
amazing to create a wholesale business where we can sort
of just sell and it's not our problem anymore? But
(24:50):
I actually am not wired that way. I'm very d
T C vibes. So even though we retail with David Jones,
I'll still go into stores and then the David Djroones
stuff like who is she? Like, I'm like tidying up
the v Yeah, that's her job, Yeah, making videos of things.
Speaker 2 (25:05):
It's like cute.
Speaker 4 (25:06):
Yeah, so yeah, it's hard to take. It's not like
I'm saying I'm like living the same journey again in
a different vertical.
Speaker 2 (25:14):
But yet I love it.
Speaker 3 (25:16):
I feel like in the round house is like the
table scape, but it's a bit like fashion, right, Like
you've you treat dinnerware like it is fashion, and there
are trends. It's like me gifting all of my older
stuff to my sister so I can have a new
table escape, Like, don't tell her it's the older stuff
and I just replaced it. But like you do seasonal
(25:36):
drops and you've got limited runs in you I feel
like you've created this like level of exclusivity at the
same time as it being completely accessible. Why do you
think that strategy works so well with the audience that
you have?
Speaker 4 (25:47):
Well, I think, okay, so you can't sell something unless
it's like authentic to you, right, I would find it
so boring. And I don't know how some of the
incumbent older brands do this. If I had to create
content around the same product year after year, boring, I
just don't know how they do it.
Speaker 2 (26:03):
Like, so when you look at some of the you know,
brands that we would aspire to be okay, so sorry,
brands like Wedgewood or Royal outBut also and they've been
around for hundreds of years, right, and you're like, well,
that's incredible because to have a brand stand that level.
Speaker 3 (26:19):
Of that test of time is like so incredible. I
did inherit some Wedgwood teacups.
Speaker 4 (26:24):
Sure, and they're probably And you're like, but how do
they market that? You know, like you're so part of
the product cycle at in the roundhouse. Is because I
simply do not want to be using the same stuff.
Speaker 3 (26:39):
But I love that and I feel like you're an
entertainer as well.
Speaker 2 (26:43):
Okay, that's the narrative that I don't like that the brands.
Don't let me tell you.
Speaker 3 (26:47):
That because I like small, intimate gatherings that have a
cute table scape, like to be honest for people maximum
otherwise I'm over.
Speaker 2 (26:53):
Hundred the same. I would never an esthetic.
Speaker 4 (26:55):
I would never have that many friends over that's crazy.
Speaker 2 (26:59):
But the intent you are so me.
Speaker 3 (27:01):
I'm like, I love the idea.
Speaker 4 (27:03):
In theory, the intention of the brand was to elevate,
like my inability to cook. So if you put like
a piece of toast and your fried egg onto a
really nice plate, all of a sudden we're at the Ritz.
Speaker 3 (27:16):
Yes, elevate you know, past look homte.
Speaker 5 (27:21):
Yeah.
Speaker 4 (27:22):
It was to elevate their every dining experience. But the
media I have put this sort of host she's a
hostess spin on it.
Speaker 2 (27:29):
I don't know.
Speaker 4 (27:29):
I keep saying, I'm like, that's not me, and I'm like,
you know, and there was all these photos of me going,
you know, like this table scape, and I'm like, but
that's not I've done that because hard to you, are.
Speaker 2 (27:38):
You like, that's not who I am. It's like who
I am.
Speaker 3 (27:41):
I love an everyday experience, and I want you to
love an everyday experience.
Speaker 2 (27:45):
But you guys aren't coming over for dinner. I'll do
it for content.
Speaker 1 (27:49):
Do you know what?
Speaker 3 (27:50):
Absolutely fair? I feel like I get so exhausted with
large groups of people, and I just like having like
my sister over for dinner, or I like having a
girlfriend over for dinner and making it a really enjoyable experience.
Speaker 2 (28:02):
Like that's just who I am and how it works.
Speaker 4 (28:05):
Or I would be like we can have pres and
then we'll go out, because also like the idea of
cooking that volume of food is also you know something
that I'm absolutely fair?
Speaker 3 (28:15):
All Right, She's built not just one, but two brands
people are absolutely obsessed with. But how do you actually
scale a business without losing your mind? After the break,
we're going to get into the juicy stuff growth, her influencers, strategy,
and Alisa's tips for nailing e commerce. Guys don't go anywhere,
(28:36):
all right, at least we are back. I'm very excited
about this. I feel like this is honestly one of
my favorite interviews. Like I'm just really resonating with how
organic and authentic you are being. And I just know
that people are going to listen to this and be like, oh,
she's an icon.
Speaker 2 (28:50):
But stop being so nice. I'm so sorry, but like,
is this awkward? Ok at you?
Speaker 3 (28:56):
Now, that's okay, you can look over there, but I
would say that, like you, let's be honest, I'll bring
it down.
Speaker 2 (29:03):
Does that help?
Speaker 1 (29:03):
Yeah?
Speaker 2 (29:04):
Dial it back, dial it back? Please?
Speaker 3 (29:05):
You're okay?
Speaker 2 (29:06):
At e commerce?
Speaker 3 (29:08):
You're okay?
Speaker 2 (29:09):
Because I feel like we're in a new era as well,
so really yeah, yeah, no, but let's like, she's pretty
good at e commerce.
Speaker 3 (29:19):
I saw right at it. And there are probably a
few people out there who are dreaming of having an
e commerce startup. What advice would you give people who
are about to dive in?
Speaker 2 (29:29):
And is there anything that you're like? I wish I
knew that at the start.
Speaker 4 (29:32):
Again, you know how we talked about supply chain earlier
and how I think there are no barriers I think
doing things. It's very there is no barrier to e
commerce either, and anything that you do you can delete
and start again also with actually very little cost. So
in the olden days, let's go on twenty fifteen or
(29:55):
anything pre covid feels was forever. Yeah, pret quite, let's
call it so before I guess the advent of Shopify
sort of being the go to platform. You know, we
used to build on other platforms like Magento or Salesforce
or whatever. They're quite heavy platforms. So if you were
creating a home page or a product page or any
kind of functionality was like in the olden days, hard coded,
(30:18):
whereas now there's apps, and you know, like it is
so easy, like I make my own website changes, like
who am I? Because it's so easy. It's almost slower,
just cheap, so I do that.
Speaker 2 (30:29):
It's just it's just a slower process to ask someone
to do it for you.
Speaker 4 (30:33):
Right, And now obviously you've got I haven't even laid
in the chat around AI and even just leveraging chat
GPT to tell you how to do things, so it's
not what is the tip? The tip is just don't
overthink it because it is so easy. What does it
cost for like a I'm not sponsored by Shopify at.
Speaker 3 (30:50):
All, but like honestly they should.
Speaker 4 (30:53):
It's like one hundred dollars a month or something. Just
download it, puts put a theme on it and then
once you get going and you want to have something
does find and you want to spend that time, you know,
paying someone else to sort of brand create and whatever.
Speaker 2 (31:05):
Then cool.
Speaker 3 (31:05):
And I feel like back when you did the Daily edited,
like I was kind of starting my business at the
same time, and websites were really hard.
Speaker 2 (31:13):
Yeah, they weren't easier.
Speaker 3 (31:15):
Yes, now it's like whatever, Like I'm on Squarespace and
I swear I could like build it myself.
Speaker 2 (31:21):
And like what's meant?
Speaker 3 (31:22):
Yeah, absolutely, but like it's so much.
Speaker 2 (31:25):
Easier these days than what it used to.
Speaker 4 (31:28):
Like, you know, so therefore everyone is when you say, oh,
like an e commerce I'm like, what even is that
these days? That's why when I say I think we're
in a new anymore.
Speaker 1 (31:38):
It is.
Speaker 4 (31:38):
I'm sure you know, as a business scales, there is
complexity to it, but we're talking about getting out of
the door, right, so I think from it, let's just
get the thing going. It is everyone's on the same
playing field these days.
Speaker 2 (31:51):
So yeah, can I ask a spicy question? Thank you?
Speaker 3 (31:54):
Spicy like it, let's go. I see business partners. Yeah,
you've had business partners the broad benches. Do you have
any advice on starting a business.
Speaker 2 (32:04):
Oh my god, I I do. I do it, And
it's not that spicy, Like I'm more I'm.
Speaker 3 (32:07):
Very asking people about business partners I know they don't
have anymore, is like asking me about my ex business
partners and I'm like, so, I'm actually really busy.
Speaker 2 (32:15):
I've got to go. No, it's totally fine.
Speaker 4 (32:18):
I think part of it is, you know, with the
daily edited as you could sort of see we didn't
have a not like a vision for it, but we
didn't know where it was going to go. That that
business started as like two young lawyers, like doing stuff
on the make for money, like for Chanelle handbags. That
was the There was no like intent around what the
end game was going to be.
Speaker 2 (32:38):
And then we weren't on the same page as to
what the end game.
Speaker 4 (32:41):
Able to buy some backs, yeah I got some Chanel backs,
but yeah, the ultimate end game what that was? And
so that was where you know, we parted ways because
I wanted to set myself up financially and sell out
of that business, whereas I, unbeknownst to me, my co founder,
wanted to have a business forever and I.
Speaker 2 (33:01):
Hold on, that is not what I'm in here. Well,
that's interesting, isn't it. That's not going to be my journey.
That's interesting.
Speaker 4 (33:07):
Whereas with in the Roundhouse, I learned that, like if
we're talking about lessons that I was like, this is
what we're doing. We're creating this brand in order to
better our lives, whether that be ripping cash out of it.
So Brooke, my co founder, can go on nice holidays
we do three children, or I can buy more stuff
or whatever it is going to live by the bad
dad is the Yeah, that's the kind of And I
(33:29):
check back in with her a lot because I have
this assumption that everyone's on the same page with me,
and I've been given this feedback in my actual you know,
because we talk about my professional career, like my day
job is that I have a lot going on in
my head and I assume or sometimes I don't take
people on the journey with me, not because of any
it's not an ill intent or anything. It's just that
(33:52):
I've got like I go at a different pace to
everybody else.
Speaker 3 (33:55):
So I feel that and I have gotten that feedback before,
like I'm ten miles ahead of you, because I've been like, okay, cool,
so we'll do that and then we'll do this, and
we'll do that.
Speaker 2 (34:05):
And then I've just said that the end goal and
I go, oh, at least we're going to do this,
and you go, no, we're not.
Speaker 3 (34:10):
Where is this come from? And I'd be like, oh,
there was a whole plan. Yes, there was a whole plan,
and I've already thought about all of the pitfalls. I
find it so interesting because both of your businesses have
been stocked in David Jones, which is very cool. Have
you got any advice for brands that might be on
the cusp of potentially getting into a department store?
Speaker 2 (34:32):
How did you do that? And is it what people
think it.
Speaker 5 (34:37):
Is going to be?
Speaker 4 (34:39):
So with the Daily Edited, I like pitched to them directly,
like I was told who the buyers were of that
category and I literally I literally just sent product to them.
And then one of the buyers came out and saw
me at our tiny office in Wallara and was like,
you know what, you can have a pop up lower
(34:59):
ground four neck next to the hosary for six weeks
and see how it goes, you know, Like he didn't
think it was going to go anywhere, but obviously it
went places.
Speaker 2 (35:06):
So that that was like, do you like proving people wrong.
Speaker 4 (35:10):
It wasn't that, like I was just really excited to
be like next to Hosiary on the lower ground and
we made lower ground floor a thing, you know, so
that there's no kind of magic around that. Obviously for
them it was like, we don't have anything in this category.
It's online only that there's no other it'll be exclusive
to us. That's that's, you know what it came down to.
Then it went obviously within the roundhouse. It came around
(35:30):
a lot quicker because they knew who I was. But
again it came down to they don't have anything else
in this category. Yes, they have stuff in this category.
It was price point and presentation in a certain way.
So I think, you know, the advice is if you
want to be in that world, then it's like why
would they move something off the shelf, like if you
walked over Jones. It's full right, they're doing their jobs.
(35:51):
It's merchandise. Every shelf is spoken for. Why would they
remove something.
Speaker 2 (35:57):
To put your ground in there?
Speaker 3 (35:59):
That's a good way thinking about it as well. It
kind of like puts you physically in the store to go, well,
why would you be there not? Why do you deserve
an additional shelf. Why would we remove something to add you?
Speaker 1 (36:09):
Is that?
Speaker 4 (36:10):
And is it all that it's cracked up to be? Again,
because I'm old school. If someone's like twenty two and
listening to this, they're like, what even is David Jones right?
And like that is something that I'm helping them within
my day job. But I love physical shopping, and I
do think young people do too, as a pastime to
meet your friends, you know, at the shops, but you know,
(36:32):
or they go to the intersection or whatever it is.
I know that there are more rat culture is not
a thing anymore, but you know, we grew up in
that era and I love I love shopping for leisure browsing.
You know that there's a TikTok sound. I just want to,
you know, on the weekends, put on an outfit, walk
around for a bit, Like that's what.
Speaker 2 (36:51):
I like to do.
Speaker 3 (36:52):
So therefore you like me and you like doing that
on your own, Like to me, that's not a group actypically.
Speaker 2 (36:56):
Defends, So it's with So if it's someone like my
boyfriend is really good.
Speaker 1 (37:00):
At that with me.
Speaker 2 (37:02):
He's so good at it and he loves like walking
around and like looking at.
Speaker 3 (37:06):
Me, my boyfriend or my husband would never Yeah, he's like,
so you go, like, I think I've waited this long
to be We've just said that I now get to
have someone who likes to walk around with me and
make comments about stuff.
Speaker 4 (37:18):
So I really enjoy that globally. So that's why I'm like,
I want to be a part of that. So I
don't mind whatever the commercial not pitfalls are, but like
the lack of commercialness of it sometimes, and I think
that kind of says it all doesn't matter to me
because for me it's part of building brand.
Speaker 2 (37:35):
Yeah, and it's bigger than people give it credit for.
Yes and no, Well, so.
Speaker 4 (37:40):
Again we should talk to a twenty two year old
about this, But to hit Auston, you know, how I
justify it from a marketing perspective is that we hit
the girl moving out of home, you know, on TikTok
on Instagram. But the person who ultimately pays for the
purchase is going to be her mum, and her mum
believes in the brand because she's seen.
Speaker 2 (38:00):
It at David Jones. It's a good point. So so
I'm like, that's how I justify it, whether or not
that's trackable and whatever if I told my mum, oh.
Speaker 3 (38:09):
I've bought this new shirt, I've bought this new plate,
I've done anything. She goes, it was from David Joones.
She goes, oh, okay, yeah, it's a good brand, must
be good.
Speaker 2 (38:17):
There it was David Joe.
Speaker 3 (38:19):
Yes, you mentioned LTK before, which I feel like is
increasing in popularity at a crazy rate, right, But like
that's the founder you need to have on yes, in
contact off that list, but you are a brand founder
who still works in a brand.
Speaker 2 (38:38):
But girl, you've got a day job as well.
Speaker 3 (38:40):
While I talk about that, because they're massive and they,
I would say that I went to an LTK event
last year and I just remember.
Speaker 4 (38:49):
Being like, which the one at BONDI It was the
luggage no for Marts and Spencer.
Speaker 3 (38:54):
Yeah yeah, yeah, because I'm a marks and spencer, you
enough like esthetic, so that made sense and I like
had so much fun and I wasn't like prior to this,
wasn't using the platform properly, and it felt like that
really helped me. But I also was like, oh, this
is crazy, like how cool that smaller influencers can be
on this, So like this platform is incredible. But then
(39:16):
also you're a brand founder with a very successful business
that arguably doesn't need another full time job, but you've
got one. How did that role come up? And what
made you say yes to taking that on when arguably
you've already got a lot on your literal plate.
Speaker 4 (39:30):
So I love content creation, I love influencer. I love
that whole world, right, and that's where I feel like
I have a lot of knowledge. Separate podcast will come
back after the daily edited. I actually because it was
COVID twenty twenty one or so, I was at a
bit of a like, oh what do I do kind
of next? And I had used LTK in the daily edit,
(39:54):
and I was like, Okay, this actually works in kind
of expanding businesses, especially into the US market where it's
a huge platform. So because I like kind of found
you know, it works, I like the concept. I enjoy
this space. It's almost not like work that job. So
I work for them, you know, generally three four days
a week, so it's not totally full time, but the
(40:16):
girls are like, but you're contactable all the time.
Speaker 2 (40:18):
It's just talk about that. Yeah, I'm just passionate, all right.
Speaker 4 (40:21):
Yeah, It's just the space that I enjoy. And so
then when I talk to other brands about it. It's
quite it is authentic, Like I wouldn't go and sell
it to any.
Speaker 3 (40:29):
I literally don't need another job, but I'm so wildly
passionate about that.
Speaker 2 (40:32):
I guess I'm here that too.
Speaker 4 (40:34):
And also to be real, because we are being real
on this is like my cost of living has changed
a lot so when I was in my twenties and
had the Daily edited and then, and like I have
goals around where I want to be in life, I
kind of have to have multiple income streams. Unfortunately, you
(40:55):
know what we love a transparence. That's just how how
going need more money to live the life I want
because I don't want to be like without money or
as in make choices like oh if you do this,
you can't do that, and so that's why. So that
that keeps the coffee money coming in, as.
Speaker 2 (41:14):
I call it, I love that for you.
Speaker 3 (41:16):
Now. I've listened to a few other episodes or interviews
with you, and you have historically described your flexibility as
your like CEO superpower. What does that actually look like
in day to day life? This is more like a
tell me how that works, because I would love to
implement that.
Speaker 2 (41:33):
Is there something to implement.
Speaker 4 (41:34):
I think so people have said my ability to contents,
which is like really crazy, Like you know, so someone
will talk to me, we'll talk now we're talking about
you know, in the roundhouse. If you needed me to
go and pitch LTK to a major retail art, go
and do that. I also, like have invested in some
other startups, so if they were like, pink, I don't
(41:54):
I don't have my phone here intentionally, if someone was
to ask me a question, I'd be like, okay, yeah,
do that you know. So yeah, I think it's that
ability to sort of not dodge bullets, but like work
through all the things. And then you know what in
working with other people, so when you run your own business,
you're the boss no one, it gives you feedback, Like
your feedback is your sales and how much money you've
(42:14):
got in the back, really right, like that's your feedback
when you work with other people in bigger teams, which
and it's not you know, there are founders that I
think you've spoken to have always been founders, like they've
never worked for someone, whereas I've you know, I came
through that legal training.
Speaker 3 (42:27):
So for me working advisor, yeah, we both had like
a little bit more of a formal corporate back.
Speaker 4 (42:34):
Ye, so for me, working with other senior team members
or whatever is not unusual and so there, but it's nice,
you know what, because.
Speaker 2 (42:41):
They give you feedback. They're like, your capacity to work
is actually quite crazy, and I think that comes from
also being an entrepreneur, right, like you just.
Speaker 4 (42:49):
Do everything that we're just stuff to do. Yeah, So
I think it's like that the flexibility is like this
my ability to work all the time. Then give feedback
around are you going to burn out? Are you you know,
all of those things.
Speaker 2 (43:04):
You have work, liss, balance and stuff.
Speaker 4 (43:06):
But I just told you one of my favorite pastimes
is to walk around but in retail, so it's all
kind of interrelated. I love to scroll and look at
content that's all interrelated to you know. So it's kind
of like just one giant lifestyle that I lead. That
are jobs, so flexibility, so it's finding I guess the
(43:27):
lesson is it would be I always think it would
be amazing for everyone to work the way that I do.
So you like that you enjoy your work that it
doesn't feel like I want this for everybody, But it's
not the reality, right, but no, it's about finding how
you what it is that is going to be that
for you. Right, I love that which I think is possible,
(43:48):
Like I'm quite hopeful that it's possible in this day
and age where we remove a lot of manual tasks
with the advent of technology, and I'm not going to
be the AI specialist.
Speaker 3 (43:58):
And that's not for me.
Speaker 4 (43:59):
That's like I mean a pine on. But you can
see it rolling out. You can see it saving people time,
like I can see it's saving my girl's time where
I'm like put the presentation through chat GBT to clean
up the language rather than like clean figuring.
Speaker 2 (44:14):
It for a few hours and thinking exactly which takes something. Yeah,
it takes the horrible part of the job out. So
in theory we should in a few years be going
this way. Yeah. Yeah.
Speaker 3 (44:27):
You've also said in another interview that I listen to
that one of the or some of the best things
in your entire career have come from you just saying
yes and you're just being open to things. But goal,
how do those opportunities actually come up? Like they sliding
into your dms? Are they popping up through your LinkedIn
connections or are you just like freakishly good at spotting
(44:50):
a good opportunity to jump on.
Speaker 4 (44:53):
I I just go about my life doing what I do,
and people will come because it is apparent that I
can do it or have the expertise.
Speaker 2 (45:06):
Ye, wildly capable.
Speaker 4 (45:07):
So I put it, that's I haven't really gone and
necessarily core to opportunities. It's like I've had a conversation
and someone's gone, oh my god, like the things that
you're saying make absolute sense.
Speaker 2 (45:17):
Will you do X y Z? So yeah, I think
it is. Yeah.
Speaker 4 (45:21):
So it's not because I hear this a lot. Oh,
I want to do something, so therefore I need to network.
Speaker 2 (45:29):
That scares me. I'm not networking because I'm like, I'm.
Speaker 4 (45:32):
Not saying that that's not the case, but I feel
like if you are a weapon at what you do
when you're curious and when you have conversations with people,
those conversations are constructive and you are able to give
them knowledge that resonates with people and that has a
knock on effect.
Speaker 3 (45:48):
Yeah.
Speaker 4 (45:48):
Right, So that same say with like LTK when I
was talking to them, and I you know, yes, I've
been an owner of a business in Australia, but I
have to to know everything about the Australian retail landscape. Sorry,
I don't want someone really seen you in retail listening
to this within a certain goal, Okay, you've proven yourself.
Speaker 2 (46:09):
Okay, so no one's going to be like, did you
hear what she said? She does not know about it.
Speaker 4 (46:14):
She does not know about the pricing system at supermarkets
or something like that. But anyway, so that became very apparent.
So therefore, oh, I'm the right person to work with
because everything I said was true. So it is about
I guess, being the best you can be in whatever
it is that you're doing, because that will be recognized.
(46:36):
Yeah when someone speaks to you.
Speaker 3 (46:37):
Yeah, absolutely, Alice, I have been adoring this and unfortunately
we are running out of time and I'm so sad
about it.
Speaker 2 (46:45):
So tell me what's next for release Tran.
Speaker 3 (46:48):
What's she up to? Is there another business idea already
brewing behind the eyes or are you focused on scaling
or what's emotion or your career with LTK, Like, where
are we going?
Speaker 2 (46:58):
What are we doing?
Speaker 4 (46:59):
I feel like I'm out of assive crossroads right where
my sister's like, either you're going to have to go
to CEO school, like you like whatever she thinks that is, or.
Speaker 2 (47:09):
You know, you're going to make another business so you
don't need to go to CEO school.
Speaker 3 (47:13):
I feel like you've already been to CEO school, but
you should teacher in school. I've actually, well it's.
Speaker 4 (47:18):
Different, right, organizational stuff, you know, in much larger businesses
that I haven't been able to build with my own
two hands. So I'm talking like billion dollar level businesses like.
Speaker 3 (47:26):
That is I just know that that's where you're going.
Or you have way too much drive and you put
too much pressure on yourself to not achieve that, like
you're going to be on the rich list, but I
still need to.
Speaker 4 (47:36):
Be at a CEO school for that the other or
you know, make another Brandy and so yeah, I actually
so as.
Speaker 2 (47:46):
Much as people we don't know what it does. As
much as people.
Speaker 4 (47:49):
Think that I know what I'm doing, I'm like, oh,
there's the air of having your shit together what you do.
But that's as I think this is the lesson. I
think a lot of people would look at them and
be like, oh, you know, she has clear direction. I yeah, yeah,
the opportunities as they come, and do you know what
really irks me is that when I see people often
say to me they don't like their phone case, and
(48:11):
I'm like, oh my god, am I going to go back.
Speaker 2 (48:12):
Into that world or like whatever it is? So yeah,
like I'm sure at this stage, I'm excited to see
where it goes.
Speaker 3 (48:20):
I have been a long term follower of your content
and just adore watching how you grow and how you think,
and like what you do in the moves you make.
I remember pouring over the newspaper when TD is sold
and being.
Speaker 2 (48:32):
Like, what happened there? How did that work? Like she
just called me.
Speaker 3 (48:35):
I mean I couldn't there.
Speaker 2 (48:37):
I did a podcast series straight after that right now.
Speaker 3 (48:41):
But it's just interesting, and I think as somebody who
is also in business completely separately, like I am more
in a service based industry, you know, a working mortgage broking,
and it's got nothing to do with what you do,
but like, it's just so inspiring seeing other women be
so influential and making moves that arguably we haven't been
able to make before. Like, it's just very cool to
(49:03):
watch on I have adored this conversation. I hope that
I get the opportunity to have you back on my
podcast again at some point. So thank you so much
for joining me. I know my community is going to
love this converensation as much as I have loved having it.
You've been incredibly generous with your time but also generous
with like the stories and being like girl, I don't
want to talk about it, and like, oh, I actually
(49:23):
want more coffee money, like I want you to have
a lifestyle as well as income. Like It's just been
very refreshing for anyone who's not already stalking your dinner
plates like me, Where do we find you? How can
we look into what Alice Trand is up to?
Speaker 2 (49:38):
Well?
Speaker 4 (49:38):
I think I give quite an expose on TikTok my
weekly vlog because cannot handle.
Speaker 3 (49:43):
It over committing well, I don't know how the yacht, how.
Speaker 2 (49:46):
The twenty two year olds do it, but they do it.
Speaker 4 (49:48):
And then in the Roundhouse dot com so would love
you to go and if you have any feedback, DM
in the Roundhouse on Instagram.
Speaker 3 (49:54):
That's just me, that's just you with a DM.
Speaker 2 (49:56):
Yeah, give it to me. I love that.
Speaker 3 (49:59):
Well, guys, if you you who have loved this episode,
please let us know in the comments or share it
with somebody else who's got really big dreams.
Speaker 2 (50:05):
Don't forget to.
Speaker 3 (50:06):
Follow and subscribe so that you never miss a drop.
We've got more inspiring chats coming your way. Thank you
so much, Elise, and we'll see you guys next time.
Thank you.
Speaker 5 (50:20):
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on the Money exists purely for educational purposes and should
not be relied upon to make an investment or financial decision.
If you do choose to buy a financial product, read
the PDS TMD and obtain appropriate financial advice.
Speaker 2 (50:39):
Tailored towards your needs.
Speaker 3 (50:41):
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Speaker 4 (51:00):
You will be where you went ro
My name is Tatasha Bamblet. I'm a proud First Nations
woman and I'm here to acknowledge country t glennyan Ganya, Niana,
Kaka yah y and beIN Ahaka Nian our gay In Mbina,
yakarum jar, Dominyama, Domagahawakawaman, damon Imlan Bumba, bang Gadabomba, in
and now in wakah Ghana on yak rum jar Watnadaa. Hello,
(00:22):
beautiful friends, we gather on the lands of the Aboriginal people.
We thank acknowledge and respect the Abiginal people's land that
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and respect all that you see. She's on the Money
podcast acknowledges culture, country, community and connections, bringing you the tools,
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Speaker 2 (00:44):
She's on the Money. She's on the Money.
Speaker 3 (01:07):
Hello, and welcome to She's on the Money, the podcast
where we share the real life lessons behind starting, growing,
and thriving in your own business. I'm your host, Victoria Devine,
and today's guest is what you'd call a repeat offender
when it comes to building brands people obsess over.
Speaker 2 (01:25):
She's done it. Twice, and I don't think she's done yet.
Speaker 3 (01:28):
She started out in corporate law, but a creative side
project quickly turned into one of the country's most recognizable brands.
What began as a monogrammed accessories label grew into a
global business, with stores in New York and Singapore, million
dollar months and a cult following that included Hailey Beaber.
These days, she's leading strategy at LTK, one of the
(01:50):
world's largest creator commerce platforms, where she helps brands turn
influence into revenue and creators into real deal business owners and.
Speaker 2 (01:59):
Somehow wild doing all of that.
Speaker 3 (02:01):
She's also running in the Roundhouse, a wildly aesthetic tablewear
brand that's made dinner feel like a design moment, with
collections now stopped by the likes of David Jones and
Sacks Fifth Avenue. If you've ever wondered what it really
takes to build a business that people actually love, you're
about to find out. At least Tran welcome to She's
(02:21):
on the money.
Speaker 4 (02:22):
That's such a nice summer, And I loved the little
inclusion of Hailey Biber there. I was just listening to
her on business and fashion and then I was like,
you know when she announced her the sale of her business,
I should I post the picture of Hailey and I
on like, I mean that post on my feed though.
Speaker 2 (02:40):
No, Like I was like, I can't claim that, but
you know, no claim it.
Speaker 4 (02:44):
I was like, yeah, let me claim that because I
was probably one of the first brands to put her
in as a face of a brand.
Speaker 2 (02:51):
And you know she at the time, she was like
dating Drake she had, wasn't it. She wasn't yet.
Speaker 4 (02:55):
Yeah, she wasn't even dating Justin yet. So that just
shows my age. I'm sure if my girls listened to
this thing.
Speaker 2 (03:00):
Like what era are you from? So we just millennials day?
Speaker 3 (03:04):
Me too, though, me too. So it's okay, I want
to start with your business story, if that's okay. Of course,
who were you before you started your first business and
how did.
Speaker 2 (03:15):
That come about?
Speaker 3 (03:16):
Because you were a corporate baddie who with a little
creative side hustle.
Speaker 2 (03:20):
No, who I was is still who I am now.
Speaker 4 (03:22):
I would say that I run business and work with
people in quite a not a legal manner, but with
that kind of quite a professional backbone, which is for
some people somewhat not off putting, but it's sort of
a little bit different to everyone in the industry.
Speaker 2 (03:37):
So just what's stuff to do? It just to be sorry,
I've got a business to run.
Speaker 4 (03:40):
Who was I That is a really broad and out
large question. I was a nerd and I still am
a nerd.
Speaker 1 (03:46):
Like I was very.
Speaker 2 (03:49):
Real life. You are I going to get on?
Speaker 4 (03:50):
Yeah, academically inclined, very obsessed with I had quite intellectual
friends and still today. And so I was quite competitive
with myself, very hard on myself to like achieve at
school to then get into, you know, law school, and
then achieve at law school. So I was one of
those people that was like chasing a target at you know,
(04:10):
whatever the target was.
Speaker 2 (04:11):
When I was a teacher, it was never good enough,
was that? And that's still today, you know, So we
need like you're so wildly impressive, No I need to
strike your ego.
Speaker 3 (04:24):
Be like that's more than enough, babe, Like if you
called it a day, I.
Speaker 4 (04:27):
Say to my friends, I was like Melanie from Canva
deserves a pout on the back, you know, but not
I'm like so far I'm like stile, but I read
and I'm like I'm a loser because I'm not on
like the gardens, you know, a fr young rich list,
and now I'm at a point where I may never
(04:47):
make that because I'm now going to cross over, you know,
in a.
Speaker 2 (04:51):
Few years to the old people list. No disrespect to
the old people. I should be on the way down.
But that's I guess that's the content that I'm seeing.
And but is it not widely that I'm bench like,
why am I even doing that? So it's it's so crazy.
Speaker 3 (05:06):
It's kind of heartbreaking at the same time because I think,
you know, the people in my community. I know they're
going to see your name on the podcast and click
on it and go, oh my goodness, I'm so excited.
Speaker 2 (05:16):
Thank You's so kindness.
Speaker 3 (05:18):
But it's also such a good lesson because it doesn't
matter what you achieve if you've got that type of
personality type yes, So if you're consistently like, oh, and
I'm the same, I go, I've got a podcast. And
then I see it, you know, in business charts, number two.
I'm like, yeah, but that's number two. Do you know
what number two is? At least what first loser?
Speaker 4 (05:38):
It is so dumb, it is really crazy, And I
understand that that is wild. I understand that that sounds ridiculous.
But that is how I feel. So therefore that's why
we need to talk about it.
Speaker 3 (05:52):
I can't help it. I'm not going to convince you
otherwise I'm going to go, Okay, queen, I'll try and
remind you consistently. But also, I think such a good
reminder because if you've got a really small business and
you're just starting out like and you're not feeling enough
like you actually need to get over that so quickly
because like God, that's going to follow you. I don't
(06:12):
think it matters because it creates motivation, all right, So
we're turning it into motivation instead.
Speaker 4 (06:18):
That is I think what drove me to get to
where I am. Let's say, and then I feel like, okay, so,
young lawyer topped your law firm. You know, that's that's
where a lot of people stay, right, And but I
wanted to know and I understand, yes, society would say
that that is impressive, but I wanted more, yeah, with
(06:38):
my life. And even now it's like, okay, it was.
It was funny because a young friend of mine, photographer
Daniel Hanslow, like, I've just become friends with a twenty
five year old like, but why you young?
Speaker 2 (06:50):
I met him two years.
Speaker 4 (06:51):
I discovered him as what I say, and he was
sitting in my house and he goes, what but you
have everything? And I was like, oh no, Daniel, No,
we're not on the water. You know, we're not like
and he was his face was like computer. Oh, He's
like this never ends.
Speaker 2 (07:06):
I'm like, it never ends. It doesn't.
Speaker 4 (07:09):
I will keep doing it until it's not sustainable. People
will be like when will you? Even my mom's like,
you know, it never, it's never going to be enough,
Like it never is.
Speaker 1 (07:17):
Yeah.
Speaker 4 (07:18):
I was like, I just keep pushing myself until it's
not until I'm it's not enjoyable.
Speaker 2 (07:23):
Yeah myself.
Speaker 3 (07:25):
Yeah. I kind of love the authenticity because I think
a lot of people go, oh business is so shiny,
and girl, you've created two of I would say, the
most esthetic.
Speaker 2 (07:36):
Brands, Like thank you.
Speaker 3 (07:38):
I spend so much money on your products, Like you
bring out a new range and I'm like, I don't
need it, but do you need it? I do though,
And I remember you came out with the scolloped plates
and I literally bought a season worth of stuff this
season before and I was like, fine, take my money.
Speaker 2 (07:57):
That's very affordable.
Speaker 3 (07:58):
And then you can totally.
Speaker 4 (07:59):
Then you can offload your old set to someone else,
as you would with a hand me down piece.
Speaker 2 (08:04):
Of Yeah, that's why I have a younger sibling and
I'm like, oh, this is crazy. How generous am I?
Exactly elevate her table too? Exactly? I am nothing.
Speaker 3 (08:12):
It's not generous. But you've just created these beautiful esthetic brands.
And it's so nice to hear the backside of it
of you being like, oh, it's hard and it's never
good enough, and I'm sure that every like it. It's
just in your personality. I suppose to be like, no,
this is actually hardwired into me to nothing's ever good enough.
(08:33):
How do you find that when you're working with like
your friend, because I know that you have like a
really beautiful circle of I would say, very successful friends
as well. How does that narrative play into the conversations
that you have on a regular basis, like are they
are they like me?
Speaker 2 (08:48):
And going at least talking about down that much because
everyone is so successful, As you would say, it's sort
of like it's boring. It's not.
Speaker 3 (09:00):
Actually we don't wan to work and I don't want
to talk about it.
Speaker 2 (09:02):
Yeah, we don't talk about it. We will have like
separate side meetings about things that are the learned to
work during the work week.
Speaker 3 (09:10):
But then.
Speaker 4 (09:12):
No, I often I don't actually take the time to reflect.
If anything, I talk to them about challenges at the
time if I need to. You know, for example, when
you talk about aesthetic and creation of content for brands,
I've actually had a very difficult time with this crossover
in content performance and types of content that are resonating
(09:33):
with consumers now and now kind of aging out and going.
I don't want to promote UGC content. I like it
when customers are creative with our product, set a table
and are so kind to share it on social media,
but I don't want it on I don't want to
put spend behind it. So I'm one of those sort
of crazy brand purity. So it's something that I'm like discussing.
(09:55):
So I would discuss an issue like that with my
peers or but I wouldn't talk about I don't know,
you know. So it's more kind of like that is
what I sort of bring into the daily chat.
Speaker 3 (10:07):
Yeah, I feel like when you're a startup, a lot
of the conversation that has and you're not at this stage,
but you're worse, So we're going to take a little
step back. A lot of the conversation is around funding,
like how do you secure funding?
Speaker 2 (10:19):
What does that mean?
Speaker 3 (10:20):
And can we go back to tday? Sure, how did
you fund TDA? And like then how did you stretch
the budget? And I guess what kind of advice would
you give someone who's like, oh, I really want to
fund my first idea because like this, Yeah, so I
darted off as a little side project.
Speaker 2 (10:35):
Yeah.
Speaker 4 (10:35):
So it started off actually with like five thousand dollars
per founder. So it wasn't a huge amount of money.
Because when you're making a consumer product, and this is
what I will say to people, unless you're creating something
like you're in the technology space. I so you want
to come out with a new mobile phone or something.
And I often do not hear people talk about this,
but that's because I'm in the sphere of like, let's
(10:56):
call it consumer goods. Yep, you can start a brand
and quite like it's not expensive to start to brand,
and they fund themselves if your product sells through. So
it wasn't like we were given like a huge amount
of cash to start that business with. It was that
initial product we were lucky enough that it resonated with
(11:16):
consumers and we sold and that creates cash, which means
you can keep buying product, keep investing in.
Speaker 3 (11:21):
You to be smart. So you're saying you can just
but so many small business owners like they don't.
Speaker 2 (11:27):
See it that way. But what are you making?
Speaker 5 (11:29):
Right?
Speaker 4 (11:29):
So if your retail price is let's even call it
under let's just say under a thousand, because I don't
do anything in the luxury space, or let's say even
under five hundred, then your product shouldn't be then costing
more than one hundred dollars per unit to make, even
at five hundred. So the thing is is now, I
feel like supply chain and access to supply chain has
like definitely democratized. Like I think you can go on
(11:51):
TikTok and like pretty much search for a supplier or like,
you know, if you find yourself on the right side
of TikTok, Like I've seen all of these videos on
like people just going if you're wanting to like make
a stainless steel like coffee cup range, like these are
like five supply supplies and I'm actually googled them, right,
and God, is this like legit? And it idiots is
(12:13):
so access to information, supply chain is so different to
what it was even.
Speaker 2 (12:19):
Work, Like you didn't just jump on tiptok.
Speaker 4 (12:21):
We had twenty thirteen or so when we started, like
creating product for The Daily Edited, there were barriers, right,
there's like no barrier now. And you should be able
to make a few samples prototypes of your product. You know,
if you were really tight, you could then go okay,
like obviously a first sample might not be perfect. You'll
(12:41):
come out with a few things. You have one, you
could probably put it on pre order, right and like
take the cash in before you have to pay the supplier.
So you put it on pre order, You place the
order with your supply for your undred one hundred units.
You've got the cash. When the product's ready to ship,
throw the cash over to the supply and then away
you go. So they actually don't need much funding at
(13:03):
the moment. It's that kind of to get off the ground.
It's that next stage of growth. And I think that
was the difference with The Daily Editor. How did we
punch above all of the other brands in that category,
which absolutely and did we did? Because the product was
it's a combination of things. It was so effervescent, right,
Like we really captured the consumer and we're so lucky
(13:24):
with that. And that was came down to like the
personalization aspect of the product, and I bet me how
it was presented and all of that, which I didn't
think through that much. It was more kind of like,
this is the world that I want to create, this
is this is how I want the product presented.
Speaker 2 (13:38):
I want to be delighted when I when I go
into store.
Speaker 4 (13:43):
It gets to a point where you know you do
need to do that extra layer of investment. That's when
you're like maybe putting down brick and mortar stores, or
you're growing your team and that spend outpaces your revenue growth.
I think you'll talk to other founders. I think you
might be talking to Jane or something.
Speaker 3 (14:00):
I'm literally after you. I feel like so privileged today
I'm meeting all these people that I'm.
Speaker 2 (14:05):
Just in awe of. It would be a different journey.
Speaker 4 (14:07):
And Jane hasn't done stores right, and I'm quite old school.
You can even see that in how like I think
about the world.
Speaker 2 (14:14):
I think she's going to be too efferfescent for me.
Speaker 3 (14:16):
Like, in the nicest possible way, this woman is full
of energy, and like with the elder millennial, I.
Speaker 2 (14:22):
Think, yeah, the way that I do like the fact
that I even talk about stores is no.
Speaker 3 (14:26):
I love that, you know, but seeing it touching it, Yeah,
So I love.
Speaker 4 (14:30):
That and I want to do that type of thing.
Not every consumer goods founder wants to go on that path,
but that becomes capital intensive. And so that was when
we bought in and investors. That was when Oreton came
in and that cashed up our business in order to
create that next phase of growth for us. But that
didn't happen like that wasn't our first step. That was
like okay, Gez, like we you know, by then, we
(14:53):
probably had about fifty staff and like it was a
reasonable size business for them to even like look at
it and it for it to be considered a strategic investment.
Speaker 3 (15:03):
So yeah, I see yourself getting to having and I
know that you've done it again, but did you see
yourself getting to fifty stuff? Because I feel like five
brand from each founder at the start. It feels a
bit like it happened very quickly, and I think I've
done interviews on this before. It was like where I reflect,
I didn't really reflect on it.
Speaker 4 (15:22):
It was just like just like I was just doing it.
I was like Sammy's age who you just had earlier,
Like I was like twenty eight or so. When all
of this stuff started to like really blow up, it
wasn't like, oh, like a head count thing. It was like,
we have all these jobs that need to be done,
so people will come and do the jobs. Yeah, So
it wasn't like it wasn't consider it too and then yeah,
(15:43):
this is our org chart and this is who we
need to feel. It's like, no, we actually have so
many we have all these concessions with David Jones now,
or we have you know, our online store is pumping.
We have this many customer enquiries, like one person can
only answer so many people. We have live chat, you know,
like it's it's all incremental. See, it's like you're a
very pragmatic person. You're just like, yeah, like problems has
(16:06):
and yeah, you're like in problem solving mode and you
don't realize how impactful that it's. It's very special watching
you talk about this in a way that you're like no, no, no,
this goes here and then here and there. I can
see it building, but I don't think you've ever like
looked back and be like, that's pretty cool.
Speaker 2 (16:22):
I'm because I live there.
Speaker 4 (16:24):
No, that is again so kind, thank you for reinforcing.
I will come away from this feeling like a lot
better about my life. But I think that that is business, right,
Like you, you don't sit there with a master plan.
I think it's obviously good to have a vision around
what you want to achieve, and that comes down to
like branding and product creation and stuff you would need
to have, like this is what I'm trying to do.
This is what I'm trying to present to the consumer.
(16:44):
But every day a different set of challenges is going
to come up, whether that's tariffs, shipping, you know whatever,
it is right, and it then is just problem solving.
I don't think that you can plan for all of
this stuff. So that's why I don't really set this.
It's not to say don't have a blue sky vision overall.
Speaker 2 (17:01):
But I don't.
Speaker 4 (17:01):
I'm not thinking about that necessarily every day.
Speaker 2 (17:04):
So I love that.
Speaker 3 (17:05):
Can we go back to Haley Beber because like, I
know you didn't post the Instagram story and that's fine.
Speaker 2 (17:11):
Maybe now I will win this tra Yeah, I'll do
it all. Part of your line.
Speaker 3 (17:16):
Yeah, I'll reshare it, and I really want to see
the photo, but I want to talk about her. How
did she end up doing a collaboration with you and
what did that mean for the brand?
Speaker 4 (17:25):
So I really wanted to grow that brand really quickly
that well, you know, or any brand really.
Speaker 3 (17:31):
I was buying that.
Speaker 2 (17:32):
Yeah, oh my girlfriends every Christmas.
Speaker 4 (17:34):
An influencer marketing, whether that be with you know, a
micro influencer like a local mom, through to a major celebrity,
isn't it is a way that I have scaled brands, right,
and I see it in my day job and things
like that as well.
Speaker 2 (17:49):
So I was just looking for.
Speaker 4 (17:51):
Someone with cool style that I felt represented an age group, like,
you know, the customer that I wanted to target.
Speaker 2 (17:57):
That I thought, well, you know, she was cool before
she got the stylist that.
Speaker 4 (18:02):
That I thought would resonate and also wasn't too expensive, right,
So I wasn't going to go to Kylie Jenner at
the time because she's already you know, so given a
certain budget, she was the right person for us to do,
you know, a collaboration with that's even now within the roundhouse,
right we you know, I'm sure maybe we should be doing,
you know, buying archives out of like Andy Warhol's.
Speaker 2 (18:23):
Kind of work or whatever.
Speaker 1 (18:25):
Whatever.
Speaker 2 (18:25):
No, but whatever it is, we do whatever is within budget.
Speaker 4 (18:28):
Right, we have a vision for product if I can't
create it myself with my own two hands, and we
have to collaborate with someone, and who that person is, yes,
you know we might have a we want it to
look like David Hockney, but Damon Downey, no offense to
dame one. Like local art is where we're going to go.
Speaker 3 (18:44):
Right, So you know, it's a functioniful, but it's a
function of.
Speaker 4 (18:47):
It's a function of budget, and we can what we
should do. Yeah, So that just happened to be right place,
right time for me. Before that, we had actually worked
with Laura Worthington, and so that created a halo effect
and for me it legitimized the brand because I constantly feel,
as you can sort of see, like I shouldn't be
a brand owner, like this is not my you know, wheelhouse.
(19:07):
I never want to be the face of a brand
or anything like that. And so leaning on other people
and putting a narrative around that sort of helped us
create those you know, those brands.
Speaker 3 (19:16):
Yeah, and what did that teach you, I guess about
the power of influence because you touched on before that
You're like, oh, I'm not so sure about like UGC,
so you're in this space, but like UGC is different,
but there's like lots of it's influence, right, Like one
of your GC.
Speaker 2 (19:34):
Is content creation.
Speaker 4 (19:36):
Ye, someone with a profile is influence, yes, right, So
a UGC creator doesn't have to.
Speaker 2 (19:42):
Follow an influencer.
Speaker 3 (19:43):
No, it's different things.
Speaker 4 (19:46):
They may graduate, who knows, they could graduate.
Speaker 3 (19:48):
Okay, okay if.
Speaker 2 (19:49):
They want to.
Speaker 4 (19:50):
Maybe they just enjoy making content, which is lovely, thank
you very much for making all the content. So you know,
as digital first, a digital first brand creator, right, like
I think obviously loves doors, but my first thing will
be like, what's.
Speaker 2 (20:02):
The website look going to look like? What does you know?
Speaker 4 (20:05):
What are the digital touch points of the brand look like?
And so and as a result, okay, you create that
stuff and how do you drive traffic to it? So
you know, I'm sure again if you're on this side
of TikTok or Instagram or you see, the big sort
of digital agency is hammering you with how to run
a meta strategy or a Google strategy or whatever. It is,
but working with people to drive traffic to your site
(20:27):
is like the ultimate right. That is like digital world
of mouth. So therefore, working with influencers has always been
a big part of how I've seen you drive traffic
but also create brand, because if you work with the
right influencers that represent your brand, then you're kind of
killing two birds with one stone, right, So you get
the face, you get that contextual sort of imagery, but
(20:49):
then you also get the.
Speaker 2 (20:51):
Traffic and eyeboss to your site.
Speaker 3 (20:53):
Yeah, and you've built two very iconic, very influential and
very successful brands. Talk to me about what lessons you
took from the Daily edited into going or I'm going
to launch in the round house.
Speaker 2 (21:07):
Lets.
Speaker 3 (21:08):
I feel like you would have had some good, gritty
lessons some things.
Speaker 4 (21:11):
Okay, So what was amazing about the Daily was all
the personalization and all of the ability for the customer
to sort of make their own mark on the product, right,
But that was always a huge taxing part of the business.
Speaker 2 (21:23):
So you couldn't open a store a lot of work.
Speaker 4 (21:25):
Without Like a store wouldn't open its doors unless there
was someone also there to also monogram the product. So
it became a very kind of taxing thing and on
one of the things, and so that was one thing
that I didn't want to take into another business.
Speaker 3 (21:39):
We aren't personalizing any of this. You're all getting the
same plates.
Speaker 4 (21:42):
However, however, an explosive part of our business is the
custom offering.
Speaker 3 (21:48):
It would be you should not be surprised.
Speaker 2 (21:50):
We love seeing our names on things.
Speaker 4 (21:53):
So it's not even that it's like for weddings and
things like. You know, so obviously wedding content.
Speaker 3 (21:59):
Fancies, it's like, stop it. So I wish I had
known that was an option when I got married.
Speaker 4 (22:04):
And it's pretty affordable, like in the scheme of a
scheme of wedding budget, which you know, I know, I
don't want to talk about wedding budgets, but we all
if you listen to that stream podcast.
Speaker 2 (22:14):
On wedding budgets and it's whatever makes sense to you. Yeah,
of course.
Speaker 4 (22:19):
So that's actually weirdly not weirdly. When it started happening,
I was, oh, God, there's no.
Speaker 2 (22:26):
Surprise.
Speaker 4 (22:27):
But we wanted to do it because I want to
it's that invigoration delight customers. So we can actually do
a custom set of ten plates for like three hundred
and fifty dollars, which is like pretty much unheard of globally.
Really absolutely, So you can have like a kid's drawing
foot on it, you can have like your family crest.
You can have And then now because I was like,
oh no, I'm just going to leave it like pretty
(22:48):
loosey goose. You don't want to like promote it too much.
Speaker 2 (22:50):
It's going to be there for the.
Speaker 4 (22:51):
Real die hard customers want it. And now it's like no,
now we're going to have these drop downs on the site.
This is going to be a template for this. I
was just like, okay, so we're going down that road again. Sorry,
that was a lesson that.
Speaker 3 (23:03):
Think I've read this book before, so I didn't.
Speaker 4 (23:07):
Initially want to take and look, it's not our whole business,
whereas the Daily editor it was, you know, the e
majority of the business. The other aspect was we had
so much money tied up in inventry in the Daily
because the range was so big in a sense that
I would come up with something and we would make
it because it was like cool, yes, yes, sounds good,
and so the range phone it was great, you know,
(23:28):
And now I have to be quite a bit more disciplined.
You know, went from an air podcase through to check
in the luggage, right, So we were doing the full
and now you see businesses operating across that spectrum separate ones,
but we were.
Speaker 2 (23:38):
Doing the whole thing. And I was like.
Speaker 4 (23:42):
In the roundhouse, and I've got a co founder and
in the roundhouse as well, she will say things, and
I go, does this relate to us being the number
one table scaping brand for the gen zen millennial market?
So if it's a tea towel, unfortunately we're not doing it,
even though Lee Campbell is like, do te towels and
people say this to us. I have to just be
disciplined because if it doesn't go on the table, forget
(24:04):
about it, because.
Speaker 3 (24:05):
You know it's in the kitchen, but we're not in kitchen.
Speaker 2 (24:08):
Is a piece of string you could?
Speaker 4 (24:11):
You could do these things and so as a result,
our inventry is a lot more tight. So then the
business is a bit more cash efficient.
Speaker 2 (24:17):
Than the previous. We love to see it so that
they're probably one and a half, like one and a
half lessons, and I take.
Speaker 3 (24:25):
Care were there other things that you did deliberately different
with in the round house?
Speaker 4 (24:30):
That was what I was trying to do was a
lighter touch business, you know, so that, for example, we'd
never hold I'd never really wholesale before, so when people
talk to me about wholesale, I'm like as green as
the next person. And I was like, wouldn't that be
amazing to create a wholesale business where we can sort
of just sell and it's not our problem anymore? But
(24:50):
I actually am not wired that way. I'm very d
T C vibes. So even though we retail with David Jones,
I'll still go into stores and then the David Djroones
stuff like who is she? Like, I'm like tidying up
the v Yeah, that's her job, Yeah, making videos of things.
Speaker 2 (25:05):
It's like cute.
Speaker 4 (25:06):
Yeah, so yeah, it's hard to take. It's not like
I'm saying I'm like living the same journey again in
a different vertical.
Speaker 2 (25:14):
But yet I love it.
Speaker 3 (25:16):
I feel like in the round house is like the
table scape, but it's a bit like fashion, right, Like
you've you treat dinnerware like it is fashion, and there
are trends. It's like me gifting all of my older
stuff to my sister so I can have a new
table escape, Like, don't tell her it's the older stuff
and I just replaced it. But like you do seasonal
(25:36):
drops and you've got limited runs in you I feel
like you've created this like level of exclusivity at the
same time as it being completely accessible. Why do you
think that strategy works so well with the audience that
you have?
Speaker 4 (25:47):
Well, I think, okay, so you can't sell something unless
it's like authentic to you, right, I would find it
so boring. And I don't know how some of the
incumbent older brands do this. If I had to create
content around the same product year after year, boring, I
just don't know how they do it.
Speaker 2 (26:03):
Like, so when you look at some of the you know,
brands that we would aspire to be okay, so sorry,
brands like Wedgewood or Royal outBut also and they've been
around for hundreds of years, right, and you're like, well,
that's incredible because to have a brand stand that level.
Speaker 3 (26:19):
Of that test of time is like so incredible. I
did inherit some Wedgwood teacups.
Speaker 4 (26:24):
Sure, and they're probably And you're like, but how do
they market that? You know, like you're so part of
the product cycle at in the roundhouse. Is because I
simply do not want to be using the same stuff.
Speaker 3 (26:39):
But I love that and I feel like you're an
entertainer as well.
Speaker 2 (26:43):
Okay, that's the narrative that I don't like that the brands.
Don't let me tell you.
Speaker 3 (26:47):
That because I like small, intimate gatherings that have a
cute table scape, like to be honest for people maximum
otherwise I'm over.
Speaker 2 (26:53):
Hundred the same. I would never an esthetic.
Speaker 4 (26:55):
I would never have that many friends over that's crazy.
Speaker 2 (26:59):
But the intent you are so me.
Speaker 3 (27:01):
I'm like, I love the idea.
Speaker 4 (27:03):
In theory, the intention of the brand was to elevate,
like my inability to cook. So if you put like
a piece of toast and your fried egg onto a
really nice plate, all of a sudden we're at the Ritz.
Speaker 3 (27:16):
Yes, elevate you know, past look homte.
Speaker 5 (27:21):
Yeah.
Speaker 4 (27:22):
It was to elevate their every dining experience. But the
media I have put this sort of host she's a
hostess spin on it.
Speaker 2 (27:29):
I don't know.
Speaker 4 (27:29):
I keep saying, I'm like, that's not me, and I'm like,
you know, and there was all these photos of me going,
you know, like this table scape, and I'm like, but
that's not I've done that because hard to you, are.
Speaker 2 (27:38):
You like, that's not who I am. It's like who
I am.
Speaker 3 (27:41):
I love an everyday experience, and I want you to
love an everyday experience.
Speaker 2 (27:45):
But you guys aren't coming over for dinner. I'll do
it for content.
Speaker 1 (27:49):
Do you know what?
Speaker 3 (27:50):
Absolutely fair? I feel like I get so exhausted with
large groups of people, and I just like having like
my sister over for dinner, or I like having a
girlfriend over for dinner and making it a really enjoyable experience.
Speaker 2 (28:02):
Like that's just who I am and how it works.
Speaker 4 (28:05):
Or I would be like we can have pres and
then we'll go out, because also like the idea of
cooking that volume of food is also you know something
that I'm absolutely fair?
Speaker 3 (28:15):
All Right, She's built not just one, but two brands
people are absolutely obsessed with. But how do you actually
scale a business without losing your mind? After the break,
we're going to get into the juicy stuff growth, her influencers, strategy,
and Alisa's tips for nailing e commerce. Guys don't go anywhere,
(28:36):
all right, at least we are back. I'm very excited
about this. I feel like this is honestly one of
my favorite interviews. Like I'm just really resonating with how
organic and authentic you are being. And I just know
that people are going to listen to this and be like, oh,
she's an icon.
Speaker 2 (28:50):
But stop being so nice. I'm so sorry, but like,
is this awkward? Ok at you?
Speaker 3 (28:56):
Now, that's okay, you can look over there, but I
would say that, like you, let's be honest, I'll bring
it down.
Speaker 2 (29:03):
Does that help?
Speaker 1 (29:03):
Yeah?
Speaker 2 (29:04):
Dial it back, dial it back? Please?
Speaker 3 (29:05):
You're okay?
Speaker 2 (29:06):
At e commerce?
Speaker 3 (29:08):
You're okay?
Speaker 2 (29:09):
Because I feel like we're in a new era as well,
so really yeah, yeah, no, but let's like, she's pretty
good at e commerce.
Speaker 3 (29:19):
I saw right at it. And there are probably a
few people out there who are dreaming of having an
e commerce startup. What advice would you give people who
are about to dive in?
Speaker 2 (29:29):
And is there anything that you're like? I wish I
knew that at the start.
Speaker 4 (29:32):
Again, you know how we talked about supply chain earlier
and how I think there are no barriers I think
doing things. It's very there is no barrier to e
commerce either, and anything that you do you can delete
and start again also with actually very little cost. So
in the olden days, let's go on twenty fifteen or
(29:55):
anything pre covid feels was forever. Yeah, pret quite, let's
call it so before I guess the advent of Shopify
sort of being the go to platform. You know, we
used to build on other platforms like Magento or Salesforce
or whatever. They're quite heavy platforms. So if you were
creating a home page or a product page or any
kind of functionality was like in the olden days, hard coded,
(30:18):
whereas now there's apps, and you know, like it is
so easy, like I make my own website changes, like
who am I? Because it's so easy. It's almost slower,
just cheap, so I do that.
Speaker 2 (30:29):
It's just it's just a slower process to ask someone
to do it for you.
Speaker 4 (30:33):
Right, And now obviously you've got I haven't even laid
in the chat around AI and even just leveraging chat
GPT to tell you how to do things, so it's
not what is the tip? The tip is just don't
overthink it because it is so easy. What does it
cost for like a I'm not sponsored by Shopify at.
Speaker 3 (30:50):
All, but like honestly they should.
Speaker 4 (30:53):
It's like one hundred dollars a month or something. Just
download it, puts put a theme on it and then
once you get going and you want to have something
does find and you want to spend that time, you know,
paying someone else to sort of brand create and whatever.
Speaker 2 (31:05):
Then cool.
Speaker 3 (31:05):
And I feel like back when you did the Daily edited,
like I was kind of starting my business at the
same time, and websites were really hard.
Speaker 2 (31:13):
Yeah, they weren't easier.
Speaker 3 (31:15):
Yes, now it's like whatever, Like I'm on Squarespace and
I swear I could like build it myself.
Speaker 2 (31:21):
And like what's meant?
Speaker 3 (31:22):
Yeah, absolutely, but like it's so much.
Speaker 2 (31:25):
Easier these days than what it used to.
Speaker 4 (31:28):
Like, you know, so therefore everyone is when you say, oh,
like an e commerce I'm like, what even is that
these days? That's why when I say I think we're
in a new anymore.
Speaker 1 (31:38):
It is.
Speaker 4 (31:38):
I'm sure you know, as a business scales, there is
complexity to it, but we're talking about getting out of
the door, right, so I think from it, let's just
get the thing going. It is everyone's on the same
playing field these days.
Speaker 2 (31:51):
So yeah, can I ask a spicy question? Thank you?
Speaker 3 (31:54):
Spicy like it, let's go. I see business partners. Yeah,
you've had business partners the broad benches. Do you have
any advice on starting a business.
Speaker 2 (32:04):
Oh my god, I I do. I do it, And
it's not that spicy, Like I'm more I'm.
Speaker 3 (32:07):
Very asking people about business partners I know they don't
have anymore, is like asking me about my ex business
partners and I'm like, so, I'm actually really busy.
Speaker 2 (32:15):
I've got to go. No, it's totally fine.
Speaker 4 (32:18):
I think part of it is, you know, with the
daily edited as you could sort of see we didn't
have a not like a vision for it, but we
didn't know where it was going to go. That that
business started as like two young lawyers, like doing stuff
on the make for money, like for Chanelle handbags. That
was the There was no like intent around what the
end game was going to be.
Speaker 2 (32:38):
And then we weren't on the same page as to
what the end game.
Speaker 4 (32:41):
Able to buy some backs, yeah I got some Chanel backs,
but yeah, the ultimate end game what that was? And
so that was where you know, we parted ways because
I wanted to set myself up financially and sell out
of that business, whereas I, unbeknownst to me, my co founder,
wanted to have a business forever and I.
Speaker 2 (33:01):
Hold on, that is not what I'm in here. Well,
that's interesting, isn't it. That's not going to be my journey.
That's interesting.
Speaker 4 (33:07):
Whereas with in the Roundhouse, I learned that, like if
we're talking about lessons that I was like, this is
what we're doing. We're creating this brand in order to
better our lives, whether that be ripping cash out of it.
So Brooke, my co founder, can go on nice holidays
we do three children, or I can buy more stuff
or whatever it is going to live by the bad
dad is the Yeah, that's the kind of And I
(33:29):
check back in with her a lot because I have
this assumption that everyone's on the same page with me,
and I've been given this feedback in my actual you know,
because we talk about my professional career, like my day
job is that I have a lot going on in
my head and I assume or sometimes I don't take
people on the journey with me, not because of any
it's not an ill intent or anything. It's just that
(33:52):
I've got like I go at a different pace to
everybody else.
Speaker 3 (33:55):
So I feel that and I have gotten that feedback before,
like I'm ten miles ahead of you, because I've been like, okay, cool,
so we'll do that and then we'll do this, and
we'll do that.
Speaker 2 (34:05):
And then I've just said that the end goal and
I go, oh, at least we're going to do this,
and you go, no, we're not.
Speaker 3 (34:10):
Where is this come from? And I'd be like, oh,
there was a whole plan. Yes, there was a whole plan,
and I've already thought about all of the pitfalls. I
find it so interesting because both of your businesses have
been stocked in David Jones, which is very cool. Have
you got any advice for brands that might be on
the cusp of potentially getting into a department store?
Speaker 2 (34:32):
How did you do that? And is it what people
think it.
Speaker 5 (34:37):
Is going to be?
Speaker 4 (34:39):
So with the Daily Edited, I like pitched to them directly,
like I was told who the buyers were of that
category and I literally I literally just sent product to them.
And then one of the buyers came out and saw
me at our tiny office in Wallara and was like,
you know what, you can have a pop up lower
(34:59):
ground four neck next to the hosary for six weeks
and see how it goes, you know, Like he didn't
think it was going to go anywhere, but obviously it
went places.
Speaker 2 (35:06):
So that that was like, do you like proving people wrong.
Speaker 4 (35:10):
It wasn't that, like I was just really excited to
be like next to Hosiary on the lower ground and
we made lower ground floor a thing, you know, so
that there's no kind of magic around that. Obviously for
them it was like, we don't have anything in this category.
It's online only that there's no other it'll be exclusive
to us. That's that's, you know what it came down to.
Then it went obviously within the roundhouse. It came around
(35:30):
a lot quicker because they knew who I was. But
again it came down to they don't have anything else
in this category. Yes, they have stuff in this category.
It was price point and presentation in a certain way.
So I think, you know, the advice is if you
want to be in that world, then it's like why
would they move something off the shelf, like if you
walked over Jones. It's full right, they're doing their jobs.
(35:51):
It's merchandise. Every shelf is spoken for. Why would they
remove something.
Speaker 2 (35:57):
To put your ground in there?
Speaker 3 (35:59):
That's a good way thinking about it as well. It
kind of like puts you physically in the store to go, well,
why would you be there not? Why do you deserve
an additional shelf. Why would we remove something to add you?
Speaker 1 (36:09):
Is that?
Speaker 4 (36:10):
And is it all that it's cracked up to be? Again,
because I'm old school. If someone's like twenty two and
listening to this, they're like, what even is David Jones right?
And like that is something that I'm helping them within
my day job. But I love physical shopping, and I
do think young people do too, as a pastime to
meet your friends, you know, at the shops, but you know,
(36:32):
or they go to the intersection or whatever it is.
I know that there are more rat culture is not
a thing anymore, but you know, we grew up in
that era and I love I love shopping for leisure browsing.
You know that there's a TikTok sound. I just want to,
you know, on the weekends, put on an outfit, walk
around for a bit, Like that's what.
Speaker 2 (36:51):
I like to do.
Speaker 3 (36:52):
So therefore you like me and you like doing that
on your own, Like to me, that's not a group actypically.
Speaker 2 (36:56):
Defends, So it's with So if it's someone like my
boyfriend is really good.
Speaker 1 (37:00):
At that with me.
Speaker 2 (37:02):
He's so good at it and he loves like walking
around and like looking at.
Speaker 3 (37:06):
Me, my boyfriend or my husband would never Yeah, he's like,
so you go, like, I think I've waited this long
to be We've just said that I now get to
have someone who likes to walk around with me and
make comments about stuff.
Speaker 4 (37:18):
So I really enjoy that globally. So that's why I'm like,
I want to be a part of that. So I
don't mind whatever the commercial not pitfalls are, but like
the lack of commercialness of it sometimes, and I think
that kind of says it all doesn't matter to me
because for me it's part of building brand.
Speaker 2 (37:35):
Yeah, and it's bigger than people give it credit for.
Yes and no, Well, so.
Speaker 4 (37:40):
Again we should talk to a twenty two year old
about this, But to hit Auston, you know, how I
justify it from a marketing perspective is that we hit
the girl moving out of home, you know, on TikTok
on Instagram. But the person who ultimately pays for the
purchase is going to be her mum, and her mum
believes in the brand because she's seen.
Speaker 2 (38:00):
It at David Jones. It's a good point. So so
I'm like, that's how I justify it, whether or not
that's trackable and whatever if I told my mum, oh.
Speaker 3 (38:09):
I've bought this new shirt, I've bought this new plate,
I've done anything. She goes, it was from David Joones.
She goes, oh, okay, yeah, it's a good brand, must
be good.
Speaker 2 (38:17):
There it was David Joe.
Speaker 3 (38:19):
Yes, you mentioned LTK before, which I feel like is
increasing in popularity at a crazy rate, right, But like
that's the founder you need to have on yes, in
contact off that list, but you are a brand founder
who still works in a brand.
Speaker 2 (38:38):
But girl, you've got a day job as well.
Speaker 3 (38:40):
While I talk about that, because they're massive and they,
I would say that I went to an LTK event
last year and I just remember.
Speaker 4 (38:49):
Being like, which the one at BONDI It was the
luggage no for Marts and Spencer.
Speaker 3 (38:54):
Yeah yeah, yeah, because I'm a marks and spencer, you
enough like esthetic, so that made sense and I like
had so much fun and I wasn't like prior to this,
wasn't using the platform properly, and it felt like that
really helped me. But I also was like, oh, this
is crazy, like how cool that smaller influencers can be
on this, So like this platform is incredible. But then
(39:16):
also you're a brand founder with a very successful business
that arguably doesn't need another full time job, but you've
got one. How did that role come up? And what
made you say yes to taking that on when arguably
you've already got a lot on your literal plate.
Speaker 4 (39:30):
So I love content creation, I love influencer. I love
that whole world, right, and that's where I feel like
I have a lot of knowledge. Separate podcast will come
back after the daily edited. I actually because it was
COVID twenty twenty one or so, I was at a
bit of a like, oh what do I do kind
of next? And I had used LTK in the daily edit,
(39:54):
and I was like, Okay, this actually works in kind
of expanding businesses, especially into the US market where it's
a huge platform. So because I like kind of found
you know, it works, I like the concept. I enjoy
this space. It's almost not like work that job. So
I work for them, you know, generally three four days
a week, so it's not totally full time, but the
(40:16):
girls are like, but you're contactable all the time.
Speaker 2 (40:18):
It's just talk about that. Yeah, I'm just passionate, all right.
Speaker 4 (40:21):
Yeah, It's just the space that I enjoy. And so
then when I talk to other brands about it. It's
quite it is authentic, Like I wouldn't go and sell
it to any.
Speaker 3 (40:29):
I literally don't need another job, but I'm so wildly
passionate about that.
Speaker 2 (40:32):
I guess I'm here that too.
Speaker 4 (40:34):
And also to be real, because we are being real
on this is like my cost of living has changed
a lot so when I was in my twenties and
had the Daily edited and then, and like I have
goals around where I want to be in life, I
kind of have to have multiple income streams. Unfortunately, you
(40:55):
know what we love a transparence. That's just how how
going need more money to live the life I want
because I don't want to be like without money or
as in make choices like oh if you do this,
you can't do that, and so that's why. So that
that keeps the coffee money coming in, as.
Speaker 2 (41:14):
I call it, I love that for you.
Speaker 3 (41:16):
Now. I've listened to a few other episodes or interviews
with you, and you have historically described your flexibility as
your like CEO superpower. What does that actually look like
in day to day life? This is more like a
tell me how that works, because I would love to
implement that.
Speaker 2 (41:33):
Is there something to implement.
Speaker 4 (41:34):
I think so people have said my ability to contents,
which is like really crazy, Like you know, so someone
will talk to me, we'll talk now we're talking about
you know, in the roundhouse. If you needed me to
go and pitch LTK to a major retail art, go
and do that. I also, like have invested in some
other startups, so if they were like, pink, I don't
(41:54):
I don't have my phone here intentionally, if someone was
to ask me a question, I'd be like, okay, yeah,
do that you know. So yeah, I think it's that
ability to sort of not dodge bullets, but like work
through all the things. And then you know what in
working with other people, so when you run your own business,
you're the boss no one, it gives you feedback, Like
your feedback is your sales and how much money you've
(42:14):
got in the back, really right, like that's your feedback
when you work with other people in bigger teams, which
and it's not you know, there are founders that I
think you've spoken to have always been founders, like they've
never worked for someone, whereas I've you know, I came
through that legal training.
Speaker 3 (42:27):
So for me working advisor, yeah, we both had like
a little bit more of a formal corporate back.
Speaker 4 (42:34):
Ye, so for me, working with other senior team members
or whatever is not unusual and so there, but it's nice,
you know what, because.
Speaker 2 (42:41):
They give you feedback. They're like, your capacity to work
is actually quite crazy, and I think that comes from
also being an entrepreneur, right, like you just.
Speaker 4 (42:49):
Do everything that we're just stuff to do. Yeah, So
I think it's like that the flexibility is like this
my ability to work all the time. Then give feedback
around are you going to burn out? Are you you know,
all of those things.
Speaker 2 (43:04):
You have work, liss, balance and stuff.
Speaker 4 (43:06):
But I just told you one of my favorite pastimes
is to walk around but in retail, so it's all
kind of interrelated. I love to scroll and look at
content that's all interrelated to you know. So it's kind
of like just one giant lifestyle that I lead. That
are jobs, so flexibility, so it's finding I guess the
(43:27):
lesson is it would be I always think it would
be amazing for everyone to work the way that I do.
So you like that you enjoy your work that it
doesn't feel like I want this for everybody, But it's
not the reality, right, but no, it's about finding how
you what it is that is going to be that
for you. Right, I love that which I think is possible,
(43:48):
Like I'm quite hopeful that it's possible in this day
and age where we remove a lot of manual tasks
with the advent of technology, and I'm not going to
be the AI specialist.
Speaker 3 (43:58):
And that's not for me.
Speaker 4 (43:59):
That's like I mean a pine on. But you can
see it rolling out. You can see it saving people time,
like I can see it's saving my girl's time where
I'm like put the presentation through chat GBT to clean
up the language rather than like clean figuring.
Speaker 2 (44:14):
It for a few hours and thinking exactly which takes something. Yeah,
it takes the horrible part of the job out. So
in theory we should in a few years be going
this way. Yeah. Yeah.
Speaker 3 (44:27):
You've also said in another interview that I listen to
that one of the or some of the best things
in your entire career have come from you just saying
yes and you're just being open to things. But goal,
how do those opportunities actually come up? Like they sliding
into your dms? Are they popping up through your LinkedIn
connections or are you just like freakishly good at spotting
(44:50):
a good opportunity to jump on.
Speaker 4 (44:53):
I I just go about my life doing what I do,
and people will come because it is apparent that I
can do it or have the expertise.
Speaker 2 (45:06):
Ye, wildly capable.
Speaker 4 (45:07):
So I put it, that's I haven't really gone and
necessarily core to opportunities. It's like I've had a conversation
and someone's gone, oh my god, like the things that
you're saying make absolute sense.
Speaker 2 (45:17):
Will you do X y Z? So yeah, I think
it is. Yeah.
Speaker 4 (45:21):
So it's not because I hear this a lot. Oh,
I want to do something, so therefore I need to network.
Speaker 2 (45:29):
That scares me. I'm not networking because I'm like, I'm.
Speaker 4 (45:32):
Not saying that that's not the case, but I feel
like if you are a weapon at what you do
when you're curious and when you have conversations with people,
those conversations are constructive and you are able to give
them knowledge that resonates with people and that has a
knock on effect.
Speaker 3 (45:48):
Yeah.
Speaker 4 (45:48):
Right, So that same say with like LTK when I
was talking to them, and I you know, yes, I've
been an owner of a business in Australia, but I
have to to know everything about the Australian retail landscape. Sorry,
I don't want someone really seen you in retail listening
to this within a certain goal, Okay, you've proven yourself.
Speaker 2 (46:09):
Okay, so no one's going to be like, did you
hear what she said? She does not know about it.
Speaker 4 (46:14):
She does not know about the pricing system at supermarkets
or something like that. But anyway, so that became very apparent.
So therefore, oh, I'm the right person to work with
because everything I said was true. So it is about
I guess, being the best you can be in whatever
it is that you're doing, because that will be recognized.
(46:36):
Yeah when someone speaks to you.
Speaker 3 (46:37):
Yeah, absolutely, Alice, I have been adoring this and unfortunately
we are running out of time and I'm so sad
about it.
Speaker 2 (46:45):
So tell me what's next for release Tran.
Speaker 3 (46:48):
What's she up to? Is there another business idea already
brewing behind the eyes or are you focused on scaling
or what's emotion or your career with LTK, Like, where
are we going?
Speaker 2 (46:58):
What are we doing?
Speaker 4 (46:59):
I feel like I'm out of assive crossroads right where
my sister's like, either you're going to have to go
to CEO school, like you like whatever she thinks that is, or.
Speaker 2 (47:09):
You know, you're going to make another business so you
don't need to go to CEO school.
Speaker 3 (47:13):
I feel like you've already been to CEO school, but
you should teacher in school. I've actually, well it's.
Speaker 4 (47:18):
Different, right, organizational stuff, you know, in much larger businesses
that I haven't been able to build with my own
two hands. So I'm talking like billion dollar level businesses like.
Speaker 3 (47:26):
That is I just know that that's where you're going.
Or you have way too much drive and you put
too much pressure on yourself to not achieve that, like
you're going to be on the rich list, but I
still need to.
Speaker 4 (47:36):
Be at a CEO school for that the other or
you know, make another Brandy and so yeah, I actually
so as.
Speaker 2 (47:46):
Much as people we don't know what it does. As
much as people.
Speaker 4 (47:49):
Think that I know what I'm doing, I'm like, oh,
there's the air of having your shit together what you do.
But that's as I think this is the lesson. I
think a lot of people would look at them and
be like, oh, you know, she has clear direction. I yeah, yeah,
the opportunities as they come, and do you know what
really irks me is that when I see people often
say to me they don't like their phone case, and
(48:11):
I'm like, oh my god, am I going to go back.
Speaker 2 (48:12):
Into that world or like whatever it is? So yeah,
like I'm sure at this stage, I'm excited to see
where it goes.
Speaker 3 (48:20):
I have been a long term follower of your content
and just adore watching how you grow and how you think,
and like what you do in the moves you make.
I remember pouring over the newspaper when TD is sold
and being.
Speaker 2 (48:32):
Like, what happened there? How did that work? Like she
just called me.
Speaker 3 (48:35):
I mean I couldn't there.
Speaker 2 (48:37):
I did a podcast series straight after that right now.
Speaker 3 (48:41):
But it's just interesting, and I think as somebody who
is also in business completely separately, like I am more
in a service based industry, you know, a working mortgage broking,
and it's got nothing to do with what you do,
but like, it's just so inspiring seeing other women be
so influential and making moves that arguably we haven't been
able to make before. Like, it's just very cool to
(49:03):
watch on I have adored this conversation. I hope that
I get the opportunity to have you back on my
podcast again at some point. So thank you so much
for joining me. I know my community is going to
love this converensation as much as I have loved having it.
You've been incredibly generous with your time but also generous
with like the stories and being like girl, I don't
want to talk about it, and like, oh, I actually
(49:23):
want more coffee money, like I want you to have
a lifestyle as well as income. Like It's just been
very refreshing for anyone who's not already stalking your dinner
plates like me, Where do we find you? How can
we look into what Alice Trand is up to?
Speaker 2 (49:38):
Well?
Speaker 4 (49:38):
I think I give quite an expose on TikTok my
weekly vlog because cannot handle.
Speaker 3 (49:43):
It over committing well, I don't know how the yacht, how.
Speaker 2 (49:46):
The twenty two year olds do it, but they do it.
Speaker 4 (49:48):
And then in the Roundhouse dot com so would love
you to go and if you have any feedback, DM
in the Roundhouse on Instagram.
Speaker 3 (49:54):
That's just me, that's just you with a DM.
Speaker 2 (49:56):
Yeah, give it to me. I love that.
Speaker 3 (49:59):
Well, guys, if you you who have loved this episode,
please let us know in the comments or share it
with somebody else who's got really big dreams.
Speaker 2 (50:05):
Don't forget to.
Speaker 3 (50:06):
Follow and subscribe so that you never miss a drop.
We've got more inspiring chats coming your way. Thank you
so much, Elise, and we'll see you guys next time.
Thank you.
Speaker 5 (50:20):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment or financial decision.
If you do choose to buy a financial product, read
the PDS TMD and obtain appropriate financial advice.
Speaker 2 (50:39):
Tailored towards your needs.
Speaker 3 (50:41):
Victoria Divine and She's on the Money are authorized representatives
of Money Shoper Pty Ltd ABN three two one is
six four nine two seven seven zero eight AFSL four
five one two eight nine.
Speaker 4 (51:00):
You will be where you went ro
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