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Episode Transcript
Well, Kem. Obviously there's lots of things you need to
spend money on when you're selling a house, right and
marketing is one of those if you want to get
it in tip top shape to try and get best part.
Speaker 2 (00:10):
Well, this is the thing and with our guess we're
just about to introduce. We have spoken about preparing houses
before on all the little things that you can do.
So once that's done, once you've got to shining, polished
and ready to go, then it all starts, really, doesn't it.
Speaker 1 (00:23):
Absolutely, And now Steve low Is direct your agent team
Canbra joins us. Now Steve, good.
Speaker 3 (00:28):
Morning, good morning.
Speaker 1 (00:30):
Now, look, can you give us a general overview of
marketing a property in Canbra and how much it might cost.
I'm guessing it varies right.
Speaker 3 (00:39):
Yes, you No, Like it's all paid out to external
supply is like the photographer or your signage company or
your printing company or all homes and domain and real
estate all that kind of stuff. So across the board.
Marketing is fairly similar across most agencies. It's all the
add on extras that can sort of start to add up.
But expect to spend around four to five thousand dollars
on property marketing.
Speaker 2 (00:59):
Okay, so the add on extra stand that you speak of.
Speaker 3 (01:03):
So there's things like obviously property styling, which makes a
huge difference to the stalability of a property, and then
there's other digital products that a lot of the suppliers
like all Homes and domain and real estate off us.
So you can upgrade your performance on the campaign by
getting their digital add ons, which will increase exposure and more.
More exposure means more inquiries, and more inquiries means more buyers.
Speaker 2 (01:25):
Yeah, and that's obviously the aim. And so for anyone
who hasn't done this before, is there a standard set
or do you have a menu of things that if
someone's got half an idea about you know, messaging and marketing,
can you go, okay, I'll have that, I'll have that,
I'll have that, or do most of the agencies and
agents to say here it is, this is what we recommend.
Speaker 1 (01:47):
Yeah, it's a.
Speaker 3 (01:47):
Bit of a mix of both, but typically it's more
of a menu style where we recommend I caught my
essentials package and these are the products that we recommend
to get the results that we need to get that.
Then we can also offer additional products and suggestions and
that sometimes is based on the market. If the campaign
needs an extra boost, we can get that with some
additional product.
Speaker 1 (02:08):
Do you have cases where people just want the bare minimum,
like the basic, because they don't want to spend as
much money at the start, But then perhaps things don't
go as well as they're hoping, and then they come
back and say, Steve, that package you were telling us about,
maybe we need that now. Does that happen?
Speaker 3 (02:22):
Oh my gosh, Literally a house yesterday, a house we
sold yesterday, being on the market with another agency for
four months, and they'd cut the corners on the marketing
we advertised on We did it properly on Wednesday. We
advertise on Wednesday, fully styled across all the platforms, all
the top tier products, advertise on Wednesday, took buyers through
it on Thursday, and sold it yesterday. And I've got
(02:46):
case case say like that, it's just marketing is not
something you want to cut corners on because all you're
going to do is cut massive corners off your fail
price and the sale ability of his property.
Speaker 2 (02:54):
Okay, so that all said, and hooray for you that
that happened. That's really really good. That's a great story.
Why do you think people can waste their money.
Speaker 3 (03:06):
So I think there's there's also a lot of gimmickey
marketing out there. I'm not a massive stan of the
fake twilight shots and things like that. I just think
they look really bake and it doesn't really add value
to the property. Things like that. I don't know me personally,
I'm not a massive fan in print media. I think
it's a bit of a dying thing. I think you
give better values money with digital products these days.
Speaker 1 (03:28):
Yeah, yeah, okay, And Steve, how do vendors normally pay
for the marketing of a property? Like does that come
off at all at the end, or like how does
that all work?
Speaker 3 (03:39):
Yeah, so as you can imagine, like it can start
to add up fairly quickly, you know, just entry level
stuff's four thousand dollars properly. We just sold yesterday as well,
we've spent about twelve thousand dollars in marketing. So not
everybody has that's their cash available. However, we do have
financing available, and so if you wanted to borrow, say
up to fifty thousand dollars to promote the property, you
can do so. And the interest rates really actually cheap,
(04:01):
and all gets paid back upon settlement. And so that's
a way that you can sort of get that maximum
maximum marketing exposure and styling and even renovations all done
without any upon costs and we're taking care of at
the end.
Speaker 1 (04:13):
Okay, so there is a just sounds so simple when
he explains it. Yeah, yeah, yeah, yes, we'll Steve, come on,
you deal with this stuff all the time. Well, Steve,
thank you so much for sharing that with us this morning.
Really appreciate appreciate your time as always. No, thank you, cheers,
thank you. Steve Low, Director of the Agent Team, Camera
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