All Episodes

November 24, 2025 16 mins
  • What’s the real cost of marketing a property in Canberra. And does it really make a difference? Steve Lowe, Director at the Agent Team provides the answers
  • Ashlee Berry, Property Council ACT & Capital Region Executive Director reviews the Property Council’s recent ACT Housing Summit 
  • One of Canberra's oldest schools has come onto the market. Greg Lyons, Franchise Owner and Managing Director at LJ Hooker Commercial Canberra shared the details 

See omnystudio.com/listener for privacy information.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Cam and Renee's Real Estate Show on Mix one O
six point three be the Envy of Camera Live in
de Burg at Northborne Village by JW Land now Selling Cam.
It is time for yet another Mix one o six
point three Real Estate show podcast.

Speaker 2 (00:15):
We say each and every podcast that we have many
very wonderful guests on our show Life to Wear on
Saturday morning and then we get to relive it all here,
which is great, so thank you for listening. Steve low
is one of our regular guests and has been a
long time director of the Agent team at Canberra asked
us if you could speak about marketing and the amounts
of money that you can spend on real estate.

Speaker 3 (00:37):
Marketing are varied, aren't they Sure are.

Speaker 4 (00:40):
Very den It can get tricky in some situations where
people don't want to spend much and then decide that
perhaps they should have and.

Speaker 5 (00:48):
All the things that come with selling real estate.

Speaker 2 (00:50):
One of the things that he talked about too, that
was very interesting was this marketing finance package that's available
as well. Anyway, you'll get to hear all about that
in a couple of.

Speaker 4 (00:58):
Minutes you will, and you'll also get to hear about
the property Council, the local Property Council that hosted a
housing summit through the week and boy did they take notes.

Speaker 2 (01:06):
Es they so Ashley Bury Property Council, a City and
Capitol Region executive director and this is a big thing.
There's a whole range of things to come out. And
she exactly said, and you will hear this in a
moment or two as well, that she's now going to
stand there and she's going to make everyone accountable. And
it's like, okay, we've recorded this, you said this three
months ago.

Speaker 3 (01:24):
Where are you with it.

Speaker 4 (01:25):
Yeah, they'll be on their backs, that's for sure, and
put on them.

Speaker 5 (01:28):
Also.

Speaker 4 (01:29):
You may have seen through the week the Ginindarra Schoolhouse
and residents has come onto the market.

Speaker 5 (01:33):
So he spoke to the man who's selling it.

Speaker 2 (01:35):
YESMD greg Lyons, franchise owner and managing director at l J.

Speaker 3 (01:38):
Hooker Commercial in Canberra.

Speaker 2 (01:40):
And the thing that I loved about this is there's
a number of structures on the property. It's quite a
chunk of land up there at the Gold Creek Village.
But the old school built.

Speaker 4 (01:48):
Back in what he say, eighteen eighty five, that's right,
something like that.

Speaker 2 (01:51):
So the old stone structure is there and imagine the
experience that you could create like that could be a
real destination if you're able to buy that and put
it to commercial use.

Speaker 5 (02:02):
I'm really interested to see what comes of that whole space.

Speaker 3 (02:05):
Thanks to JW Land.

Speaker 2 (02:06):
It is that and everything else that we touched on
on Saturday morning. Thank you so much for listening to
our podcast, Mixed one of six point three.

Speaker 4 (02:13):
Well, kem, Obviously there's lots of things you need to
spend money on when you're selling a house, right yes,
and marketing is one of those if you want to
get it in tip top shape to try and get
best part.

Speaker 2 (02:23):
Well, this is the thing and with our guess we're
just about to introduce. We have spoken about preparing houses
before on all the little things that you can do.
So once that's done, once you've got it shining and
polished and ready to go, then it all starts, really,
doesn't it.

Speaker 5 (02:37):
Absolutely?

Speaker 4 (02:37):
And now Steve Lowe is Directorate Agent Team Canberra, joins us.

Speaker 5 (02:41):
Now Steve, good morning, good morning.

Speaker 4 (02:43):
Now, look, can you give us a general overview of
marketing a property in Canberra and how much it might cost.

Speaker 5 (02:49):
I'm guessing it varies right.

Speaker 6 (02:53):
Yes, you know, like it's all paid out to external
supply its like like a photographer or your signage company
or your printing company, or all homes and domain and
real estate all that kind of stuff. So so across
the board, marketing is fairly similar across most agencies. It's
all the add on extras that can sort of start
to add up. But expect to spend around four to
five thousand dollars on property marketing.

Speaker 3 (03:12):
Okay, so what are the ad on extras then that
you speak of.

Speaker 6 (03:17):
So there's things like obviously property styling, which makes a
huge difference to the stalability of a property, and then
there's other digital products that a lot of the suppliers
like all homes and domain and real estate off us.
So you can upgrade your performance on the campaign by
getting their digital add ons, which will increase exposure and more.
More exposure means more inquiries, and more inquiries means more buyers.

Speaker 3 (03:39):
Yeah, and that's obviously the aim.

Speaker 2 (03:42):
And so for anyone who hasn't done this before, is
there a standard set or do you have a menu
of things that if someone's got half an idea about
you know, messaging and marketing, can you go okay, I'll
have that I'll have that, I'll have that, or do
most of the agencies and agents to say, here it is,
this is what we recommend.

Speaker 6 (04:00):
Yeah, it's a bit of a mix of both, but
typically it's more of a menu style where we recommend,
I caught my essentials package and these are the products
that we recommend to get the results that we need
to get. But then we can also offer additional products
and suggestions, and that sometimes is based on the market.
If the campaign needs an extra boost, we can get
that with some additional product.

Speaker 4 (04:21):
Do you have cases where people just want the bare minimum,
like the basic, because they don't want to spend as
much money at the start, But then perhaps things don't
go as well as they're hoping, and then they come
back and say, Steve, that package you were telling us about,
maybe we need that now. Does that happen?

Speaker 6 (04:36):
Oh my gosh. Literally, a house yesterday, a house we
sold yesterday, being on the market with another agency for
four months, and they'd cut the corners on the marketing
we advertise on We did it properly on Wednesday. We
advertise on Wednesday, fully styled across all the platforms. All
the top tier products advertise on Wednesday, took buyers through
it on Thursday and sold it yesterday. And I've got

(04:59):
case case say like that, it's just marketing is not
something you want to cut corners on because all you're
going to do is cut massive corners off your fail
price and the sale ability of the property.

Speaker 2 (05:08):
Okay, So that all said, and hooray for you that
that happened. That's really really good. That's a great story.
But where do you think people can waste their money?

Speaker 6 (05:19):
So I think there's there's also a lot of gimmicky
marketing out there. I'm not a massive fan of the
fake twilight shots and things like that. I just think
they look really fake and it doesn't really add value
to the property.

Speaker 5 (05:31):
Things like that.

Speaker 6 (05:32):
I don't know me personally, I'm not a massive fan
in print media. I think it's a bit of a
dying thing. I think you give better value money with
digital products these days.

Speaker 4 (05:42):
Yeah, yeah, okay, And Steve, how do vendors normally pay
for the marketing of a property?

Speaker 5 (05:48):
Does that come off at all at the end or
like how does.

Speaker 7 (05:51):
That all work? Yeah?

Speaker 6 (05:53):
Yeah, so as you can imagine, like it can start
to add up fairly quickly, you know, just entry level
stuffs to four thousand dollars I properly. We just sold
yesterday as well. We've spent about twelve thousand dollars in marketing,
so not everybody has that stair cash available. However, we
do have financing available, and so if you wanted to borrow,
say up to fifty thousand dollars to promote the property,
you can do so. And the interest rates really actually

(06:14):
cheap and all gets paid back upon settlement. And so
that's a way that you can sort of get that
maximum maximum marketing exposure and styling and even renovations all
done without any uppont costs we're taking care of at
the end.

Speaker 5 (06:27):
Okay, so there is a bun.

Speaker 3 (06:28):
Just sounds so simple though when he.

Speaker 4 (06:30):
Explains it, Yeah, yeah, yeah, yes, well Steve, it's come on,
you deal with this stuff all the time. Well, Steve,
thank you so much for sharing that with us this morning.
Really appreciate your time as all ways, No, thank you, cheers,
thank you. Steve Low, director of the Agent team Camera
Now can Be. Local Property Council hosted a housing summit

(06:54):
through the week. You might have seen tidbits about this
in the news. Brought together you know, government leaders, into
story experts and all sorts of different voices to speak
about some of the housing challenges that are happening in Canberra.
And Ashley Berry is Property Council, ACT and Capital Region
Executive Director Ashley good morning.

Speaker 8 (07:13):
Good morning or an a good morning camp.

Speaker 4 (07:14):
Now, look, tell us about the summit and what it's
set out to achieve.

Speaker 8 (07:19):
We really wanted to bring, as you mentioned, government, industry
community together from both ACT and New South Wales because
it's important from my perspective our members community that we're
an island in the middle of the Capital Region and
so we can't just be doing things in isolation. People

(07:40):
travel across the border every day they go to school
in either the ACT or New South Wales or the
kids do, and so we need to be thinking about
it more collaboratively. We need to be looking at the
big picture and that's what we wanted to set out
to achieve. How do we plan for a million people
plus living in the Capital Region at some point in

(08:01):
our lifetime?

Speaker 2 (08:02):
Goodness gracious, cross border collaboration. That must have been a
new idea for some of them. You had a number
of speakers and people presenting on panels presenting their different
points of view.

Speaker 3 (08:13):
What was the ongoing theme across the day.

Speaker 8 (08:17):
There was a real commitment from everyone which we will
be making sure we hold them to account on around engagement,
collaboration and talking more. Everyone realizes that housing is probably
the biggest issue we all need to tackle, certainly at

(08:37):
the moment, and we all talk about it, we all
complain about certain things that are holding us back. But
there was a real commitment to well, let's talk about
the solutions and let's not just talk, but let's actually
put things into action. And so we had see the
University of Canberra. We had cit there talking about how
do we get more young people into property and the

(09:01):
construction industry and how do we give them the training
they need. Because it's all well and good to have
the planning system, right, we need to have the people too,
and so we were talking about practical ways that industry
can help with that and that was great.

Speaker 4 (09:15):
Yeah, And was there anything that kind of surprised you
or did anyone kind of come out with anything that
you weren't expecting to hear?

Speaker 8 (09:23):
Well, particularly the Chief Minister when we spoke with him.
He gave a short address and then Hen and I
spoke on stage for about fifteen or twenty minutes, and
he made a very steadfast and clear commitment that reform
to one of the most talked about taxes, the least
variation charge, was on the table. And that's a game

(09:47):
changer for getting more homes built, to making them stack up,
not just for the beg end of town, but mums
and dads who might be thinking about doing a knockdown
rebuild and building a a dual occupancy, or building a
few townhouses and things like that. It will just open
all of that up and allow us to get more homes,

(10:10):
which is really what we need to be doing.

Speaker 2 (10:12):
And no doubt you'll be on the sidelines, in fact,
not on the sidelines, in the center of the field.

Speaker 3 (10:18):
Keeping the all to account on that, no doubt.

Speaker 2 (10:20):
And so what happens as a result of the summit,
what do you want to see happening? Say, let's say
three months, six months, twelve months.

Speaker 8 (10:27):
So we're putting together all of these conversations and capturing,
capturing it into a report because we don't want.

Speaker 6 (10:34):
It just to be a talk fest.

Speaker 8 (10:36):
They need to be something tangible about it. And we'll
almost document everything that people agreed to, and we'll be
releasing that we will be holding them to account following
up things like we had Evo Energy and Icon water
they're talking about. We want to be involved really early
in the process. We want to be in these planning

(10:57):
discussions and so we'll make sure that they are and
we'll keep talking to them and we'll revisit it early
next year and kick off our checklist to make sure
people are actually doing what they said that they were.

Speaker 6 (11:07):
Going to do.

Speaker 3 (11:08):
It's good, all right, it's good.

Speaker 5 (11:09):
We look forward to hearing from you about the next steps.

Speaker 2 (11:12):
You could almost be a weekly guest on our show
with that ass Yes.

Speaker 8 (11:16):
We'll just check off that they've actually done what they
said that they're going to do.

Speaker 4 (11:20):
Yeah, well, we were waiting to see and it's great
that you guys hosted that and enabled those discussions to happen.

Speaker 5 (11:25):
So thank you so much for sharing that with us
this morning.

Speaker 8 (11:29):
Thanks so much for having me.

Speaker 5 (11:30):
Thank you. That's Ashley Berry from the local Property Council
there can You.

Speaker 4 (11:33):
May have seen us some pictures.

Speaker 5 (11:35):
Online through the weeks.

Speaker 4 (11:37):
Yes, yes, the old schoolhouse, an old schoolhouse that's come
onto the market and residence and this is the Ginninderra Schoolhouse.
And residents that's hit the market, which is pretty cool
and our Greg Lyons is franchise owner and managing direct
director at l J.

Speaker 5 (11:51):
Hooker Commercial, Canberra.

Speaker 4 (11:53):
Greg, good morning, good morning, good thanks so much for
joining us. Can you give us an overview of this
and what's included in the sale?

Speaker 7 (12:02):
Yeah. Sure. The property is being sold by expressions of interest,
closing on the tenth of December, so there's another three
weeks before we close out the campaign. The site is
ane and eighty square meter site on fronts over Hammon
Place and also has over one hundred meters frontage to

(12:23):
the Barton Highway. It's just down the road from the
George Harcott In, across the road from Cockington Green, near
the Dinosaur Museum, Federation Square, and just up the Raid's
Goal Creek golf course. So it's great site underutilized at
the moment. Has six buildings on site that take up

(12:45):
about eight hundred square meters. Under the planning zoning at
the moment, we're allowed to have twelve hundred square meters.
The owner applied in twenty twenty one for a dish
not five hundred square meters of PFA on the site.
Primarily for ah old care center, all right.

Speaker 2 (13:07):
And the thing that when we first saw this, so
one of those structures that you mentioned is the old schoolhouse.
It's the Stone Schoolhouse. And so when you sort of
rocked up on site for the first time and looked
at that, what went through your mind. I mean, there's
lots of history involved in that place, no doubt.

Speaker 7 (13:24):
Yeah, it took me back to my school days when
I went for a primary school where I only had
twenty odd children in Country Queensland. But this is a
much older building was built back in or complete it
back in eighteen eighty four, and I think it operated
as a school until nineteen ten or thereabouts. So it's

(13:48):
just a single teacher's schoolhouse and residents and there's an
adjoining weatherboard building that I think was used for a
kitchen and some other amenities. Those buildings on site a
great example of nineteenth century rural village of Genendera, and

(14:09):
then the heriage authorities want those buildings preserved into the future,
so it's a great example of construction of that time. Yeah.

Speaker 4 (14:19):
Yeah, and it's a really special area down there. We
were just down at the Gold Creek Village the other
day like a few days ago, and it's just such
an awesome little pocket of space down there, greg for
anyone who buys. What can and can't be done on
the site, I.

Speaker 3 (14:36):
Mean as heritage factors involved, surely.

Speaker 7 (14:39):
Yeah, So the starting point with most of the people
that are interested is that the schoolhouse has to be retained,
so their designs or whatever they intend to do with
the site need to be sort of factored in first
and foremost. And then there's a broad range of uses

(14:59):
currently committed on the site which I mentioned earlier. But
you can have a craft indoor recreation, restaurant shop currently
with the childcare is being finalized at the moment. Future uses.
You could have an aquatic under these zoning CZ six owning.
You could have an aquatic recreation facility, club, commercial accommodation,

(15:24):
indoor and outdoor recreation and indoor entertainment.

Speaker 3 (15:32):
Pretty versatile by the sounds of things.

Speaker 7 (15:34):
Yeah, yeah, absolutely, And I've had quite a lot of
interest from people looking at childcare and also a lot
of groups looking for a place of assembly or community uses.

Speaker 5 (15:44):
So yeah, a broad yeah, no doubt, well, plenty of
options there.

Speaker 3 (15:49):
It'd be really.

Speaker 4 (15:49):
Interesting to see what comes of it all. And what
ends up getting built in how the building.

Speaker 2 (15:53):
Shop is really creative and really cool in and around
that old schoolhouse building though.

Speaker 4 (15:56):
Could Yeah, absolutely great experiences, Yeah, one hundred percent. Well, Greg,
thank you so much for your time this morning and
sharing that with us.

Speaker 7 (16:04):
Absolute pleasure, and I'm happy to talk to you once
we get a result.

Speaker 3 (16:07):
Yeah, yeah, I love you. Yeah, love to hear me.

Speaker 5 (16:09):
I'd love to hear about that. Thank you so much.

Speaker 4 (16:11):
Greg Lyons from l J Hooker Commercial canber there check
it out online.

Speaker 5 (16:14):
The Genendar Schoolhouse and residents.

Speaker 2 (16:17):
Well, those are the interviews we most enjoyed in last
week's Mix one O six point three real Estate Show.
If you love hearing about the latest trends, or you're
just up for a sticky beak, be sure to drop
by for a listen this Saturday between nine and ten
Jam and

Speaker 1 (16:31):
Rene's Real Estate Show on Mix one O six point
three
Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Bobby Bones Show

The Bobby Bones Show

Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.