WHAT ARE CANBERRA'S TOP BUYER SEARCH TRENDS?

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Episode Transcript

Speaker 1 (00:00):
Well, Cam, some new data has come out from Domain
which looks at the top search trends. So when people
are searching for homes online, what are they typing into
the search box?

Speaker 2 (00:08):
So you're sitting there, you're going, oh, I'm not really
in the market, but I want to have a look
at something. Yeah, type in epic garages, yes.

Speaker 1 (00:15):
And yep, whatever else you type in and see what
comes up. And so we've got some data which shows
the most popular search terms search trends nationally and here
in Canberra too, And so let's find out what those
results were and say good morning to doctor Nicola Powell,
head of research and economics at Domain. Hei Nikola, how
are you going good?

Speaker 3 (00:34):
Thank you?

Speaker 2 (00:35):
That's good.

Speaker 1 (00:35):
Now, look, can you give us an overview of this
research and what it shows.

Speaker 3 (00:40):
That we know that spring is that peak season for
the property market. There's more listings, there's more auctions, there's
more transactions overall. But what we did is we took
domains buyer search behavior to see really what's driving demand
this year, and what it really revealed is some shifting priorities.
We're shifting towards some practice features and there's some affordability.

(01:02):
Trade Office occurring.

Speaker 1 (01:03):
Okay, and what story does the data tell us?

Speaker 3 (01:08):
It really does show that Australians are rethinking what that
dream home is. So it's not just about lifestyle, so
that's things like pools, which is always number one. What
we're finding is things like due living and Granny flat
is now rising through the ranks, so I think it
really does show that buyers are looking for potential income

(01:30):
or just the flexibility of a floor plan. So I
do think we are seeing floor plans being reimagined. Granny
flat was the number one search time.

Speaker 2 (01:38):
Okay, so granny flats nationally are the number one search inquiry.
Let's get local, now, what are we searching for in
the nation's capital here.

Speaker 3 (01:46):
Look, Camber always likes to be a bit different, doesn't it.
I think we always know this, you know. Granni flat
is number one nationally, took over Paul, which is really
did shock me, and it takes a lot to shock
me in real estate. But in Canberra the number one
search term is actually north. I think that really does

(02:07):
reflect orientation is really important, sunlight is really important, and
Paul was number two, so Paul is still up there
for the acting.

Speaker 2 (02:16):
Yeah, okay, all right now, let's go because this next
inquiry it is just so canbra isn't it? And this
has dropped off nationally? What is the number three thing
that people are searching for here in the nation's capital
when they're talking about property, Do.

Speaker 3 (02:31):
Nikola it is study? I mean, it says so much,
doesn't it about a Canbern that study still remains in
the top three. And what we have seen nationally is
it really has dropped off and Canberra is the only
capital city where study remains in the top three, right.

Speaker 1 (02:49):
And do you think that's a lot to do with
like lots of people still here working from home and
wanting to work from home. It comes down to that.

Speaker 3 (02:57):
I think so. I think it is probably also reflect
of the large volume of workers that work in the
public sector also and the priority of working from home.
I think it is quite funny though, because when you
do think about the commutability of Canberra, Canberra is a
really commutable city. So it does surprise me that study

(03:19):
is still up there when you reflect it against somewhere
like Sydney, where actually, you know, working from home is
you know, you would imagine it's still such a priority
because it takes such a long time to get from
A to B Sydney in Canberra less so yeah, all.

Speaker 1 (03:33):
Right, well we love finding out the camera information there,
especially the number three search term, which is study in Camberra. Nicola,
thank you so much for sharing that with us this morning.

Speaker 3 (03:43):
Thank you.

Speaker 1 (03:44):
That's doctor Nicola Powell, head of Research and economics at Domain.
You can see the full report online