The app helps to propel new - and old - songs back into the spotlight, it even helped OMC's How Bizzare get back into the global charts after it went viral due to a TikTok trend.
The platform, SoundOn, will give artists 100 percent of royalties in the first year and 90 percent after that, which sounds like good news for NZ musos.
Kiwi country music singer Kaylee Bell joined Mike Hosking.
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