It comes from AMP Wealth Management.
Chief executive Blair Vernon told Mike Hosking it's more an issue of gilding the lily.
He says there's a lot of money out there being invested - and the demand from their clients is no matter where it goes, they want it invested responsibly.
Vernon says that's why they've moved to a model of having all their AMP manufactured funds independently verified by Responsible Investment Association Australasia - a pre-eminent verifier in this part of the world.
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