All Episodes

December 14, 2022 2 mins

NZ Rugby may need to find a new lucrative sponsorship that aligns with their values.

NZ Rugby is reconsidering their sponsorship with French construction company Altrad following owner Mohed Altrad receiving an 18-month suspended jail term after being found guilty of corruption.

This has put NZ Rugby in a difficult position and they are seeking urgent meeting with Altrad about the state of their sponsorship deal. 

Dr Mike Lee, an associate professor of marketing at Auckland University, says NZ Rugby have to walk away from their sponsorship because taking Altrad's money will only look worse the longer they stay.

Dr Mike Lee says that NZ Rugby will have a better chance of maintaining brand equity if they find another sponsor.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.