Gavin Male: PriceMe chief executive issues warning about deceptive Black Friday sales

Price comparison service PriceMe has issued a warning about deceptive Black Friday deals.

New research reveals 76 percent of the 100 most popular products last year were more expensive on Black Friday than other times of the year. 

It says one in four Kiwis are sceptical of the sales, but many shoppers still expect to save 40 percent on fashion and tech.

Chief executive Gavin Male says retailers use misleading sales tactics to make products appear cheaper.

"Deals are always available, so it pays to compare and to check those prices of everything throughout the year, because there could always be one shop that's got an anniversary sale for their own brand."

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:00):
Now, surprise, surprise, the Black Friday deals aren't what you expected.
We've got some data for you. Price Me has found
that of the one hundred most popular products in the
Black Friday sales last year, seventy six percent of them
were cheaper on other days of the year rather than
Black Friday. Price Me ceo as Gavin Mail, Hey, Gavin, Hello,
he even seventy six percent is a lot. Did that

(00:20):
surprise you?

Speaker 2 (00:23):
Yeah? It did, But basically it just goes to show
there's always a sale on out there.

Speaker 1 (00:27):
Yeah, Now what days? What are the days that they
were actually cheaper on than Black Friday?

Speaker 2 (00:32):
Ah, so various times for various different products. So we
covered a whole range of different products in those one hundred.
So Boxing day is still sorry the key we go
to for shopping that was still a slightly more popular
day than Black Friday on our site last year.

Speaker 1 (00:51):
Is it necessarily cheaper than Black Friday?

Speaker 2 (00:55):
It's basically, I suppose. The point is that dealers are
always avai, so it pays to sort of compare and
to check those prices of everything throughout the year because
there could always be one shop online that's Scott just
I don't know they're having an anniversary birthday sale for
their own for their own brand. So there's always different
deals out there at different times.

Speaker 1 (01:16):
Hey, so what kind of proces are we talking about here?
Is there anything in particular that we should be quite
worried about.

Speaker 2 (01:22):
Yeah, so there's two sort of methods of pricing. I
suppose that retailers used it's yo yo pricing, where literally
it goes top to bottom like a yo yo, so
they go up and down throughout the year. And then
sort of a more I suppose darker sort of method
would be something like roller coaster pricing, where basically the
prices are slowly increased up until a major discount time

(01:45):
where they're then dropped suddenly like that first first bit
on a roller coaster.

Speaker 1 (01:49):
Yeah, Gavin listen, thanks very much, running us through at
Gavin Mail, CEO of Price.

Speaker 2 (01:53):
Me for more from Hither Duplessy Alan Drive listen live
to news talks. It'd be from four pm weekdays. Follow
the podcast on iHeartRadio