October 9, 2025 • 4 mins
New Zealander’s are throwing away over 120,000 tonnes of food every year, and a new food rescue app is hoping to change that.
‘Gone Good’ lets customers buy mystery bags of unsold food from cafes and bakeries to help reduce food waste.
Deliver Easy CEO Tim Robinson told Heather duPlessis-Allan that, 'the mystery idea is a bit of fun, but also make sure that we're truly targeting the food waste side.’
He said that the bags will have a vague description, so customers know roughly what they’re getting.
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Episode Transcript
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Speaker 1 (00:00):
New Zealanders are throwing away over one hundred and twenty
thousand tons of food every year, and there is a
new food rescue app that's hoping to change that. It's
called Gone Good and it lets customers buy mystery bags
of unsold food from cafes and bakeries to help produce
food waste. It's from the team behind Deliver Easy, and
the CEO, Tim Robinson is with us. Hey.
Speaker 2 (00:16):
Tim, Hey, they're nice to be with it.
Speaker 1 (00:19):
It's very good to talk to you. So do you
have any any phone rules in your house?
Speaker 2 (00:24):
My daughter's only three and a half, so she hasn't
got one yet, thankfully, so it makes it very easy.
Speaker 1 (00:28):
Well, yeah, now's the time to start the rules. My
son's three and a half. Of jeez, I'll tell you what.
But boys are different. Boys are different than girls. Tim listen,
So how does this product work? You don't know what
you're getting when you buy a mystery bag.
Speaker 2 (00:41):
Yeah, that's correct. So I think the premise behind that.
The whole concept was to make sure that we're getting
rid of actual food waste. So if stores are prief
preparing things, they know what they're going in there, it
wouldn't be truly food waste. So yeah, the mysterigey is
a bit of fun, but also make sure that we're
truly tagging the food waste side.
Speaker 1 (00:56):
Yeah, so what you could I mean I might What
if I don't like pies and I'm thinking, geez, I'm
going to get some great croissants here in this mystery
bag and then it turns up with pies. There's a
real risk that people might be a bit disappointed, isn't there.
Speaker 2 (01:10):
Yes, So some of the the results can give a
description generally what's in the bag, so they can can't
have labor it swear you're savory, or they might say
it's a pie bag or something else. Ye, so you
get some I guess it's some guidance, but not exactly
what's going to be in there. So yeah, hopefully it's
enough and thatough information you know you're going to get
something you'll like.
Speaker 1 (01:25):
And how much cheaper is it?
Speaker 2 (01:28):
It's a third the price. So if it's something that
would self for thirty bucks normal in the store, you'll
get a bag at that for ten bucks.
Speaker 1 (01:33):
Do you reckon? There's a market for this?
Speaker 2 (01:36):
Mate? Today's been crazy, so it looks like there is
really I think we went live. Yeah, we went live
at nine o'clock this morning and on track foremost to
sell out on a first day, which is yeah, a
pretty happy surprise.
Speaker 1 (01:45):
Wow. I mean because it seems to me there's a
market obviously, mate, I don't know about you. I did
the grocery shop last night online and when I saw
the final bill, I was shocked. I reckon. In the
last month or so, it's it's got like really not
and so I reckon there must be a market for
people who think that this is an opportunity to reduce
what you're paying in your bills. But also these guys
(02:07):
who are running hospo and are having a really tough
time must really appreciate that connection and the ability to
sell everything that they can.
Speaker 2 (02:15):
Yeah. Absolutely, like it's a great way to make your
man a go a bit further. Like you're getting it's
like great quality food, and so it's great that you
could buy it back today and put away for your
kause lunches for the week or take it to work
the next day. But it's yeah, honestly, it's a really
good way to get awesn't quality food. But watch you
opinions at the same time.
Speaker 1 (02:29):
And so if you order it today, when does it arrive?
Speaker 2 (02:33):
So the stores that pick up windows so they'll see it.
For example, a bakery might close up at four o'clock,
so they'll let you pick it up between for example,
it might be three or four o'clock you turn up
and come and click your bag.
Speaker 1 (02:42):
Okay, And there's no delivery option.
Speaker 2 (02:45):
Not at this point. But it's something we're looking into,
so hopefully they will come quite soon for you.
Speaker 1 (02:49):
Yeah, you already see where I'm going with this, Tim,
Thanks very much, mate, look after yourself. That's Tim Robinson
Delivery Easy CEO. Is it just me or has something
in the last month or so to the groceries to
all of us? I mean, look, it could be. It
could be that there's something going on with my grocery shop,
like maybe in the last month I've just run out
of a whole bunch of Like you know how you
(03:10):
have the staples you order every week? Oh man, I
forgot to order the vogels, hold on right that on
my hand. Lord, that's trouble, isn't it. Anyway? So there's
things that you order every week, right, like the vogels
and the butter. I don't even know if I ordered
the butter, you write this down now too. I did
it quite late last night after I was finished right
in my column, so we're talking. Yeah, you can see
(03:31):
where this is going. Anyway, back to the actual thing
I'm trying to say to you. You order the same
stuff every week and it doesn't you know, it doesn't
blow the budget. But then sometimes you run out of
like the five hundred and seventy wash washing liquid or
whatever you go on and that's a big cost. And
then you run out of beer and that's a big cost.
And then you also run out of the coffee and
you need to buy that, you know, like it's a
bulk buying. Whatever it is, all of a sudden, it
(03:53):
could be that what is happening is I've just done
several shops in the last month that have been just
like really big items that have But it's also possible
that something's happened in the last month and it's just
gone up by a notch that's made me go, wow,
groceries are nutty. Anyway, I'm glad that I am remembering
the vocals in the butter. So it looks like looks
like that's not the end of my shop. For the
(04:14):
week is it looks like I'm going in for Round two.
For more from Heather Duplessy Allen Drive, listen live to
news talks. It'd be from four pm weekdays, or follow
the podcast on iHeartRadio.
New Zealanders are throwing away over one hundred and twenty
thousand tons of food every year, and there is a
new food rescue app that's hoping to change that. It's
called Gone Good and it lets customers buy mystery bags
of unsold food from cafes and bakeries to help produce
food waste. It's from the team behind Deliver Easy, and
the CEO, Tim Robinson is with us. Hey.
Speaker 2 (00:16):
Tim, Hey, they're nice to be with it.
Speaker 1 (00:19):
It's very good to talk to you. So do you
have any any phone rules in your house?
Speaker 2 (00:24):
My daughter's only three and a half, so she hasn't
got one yet, thankfully, so it makes it very easy.
Speaker 1 (00:28):
Well, yeah, now's the time to start the rules. My
son's three and a half. Of jeez, I'll tell you what.
But boys are different. Boys are different than girls. Tim listen,
So how does this product work? You don't know what
you're getting when you buy a mystery bag.
Speaker 2 (00:41):
Yeah, that's correct. So I think the premise behind that.
The whole concept was to make sure that we're getting
rid of actual food waste. So if stores are prief
preparing things, they know what they're going in there, it
wouldn't be truly food waste. So yeah, the mysterigey is
a bit of fun, but also make sure that we're
truly tagging the food waste side.
Speaker 1 (00:56):
Yeah, so what you could I mean I might What
if I don't like pies and I'm thinking, geez, I'm
going to get some great croissants here in this mystery
bag and then it turns up with pies. There's a
real risk that people might be a bit disappointed, isn't there.
Speaker 2 (01:10):
Yes, So some of the the results can give a
description generally what's in the bag, so they can can't
have labor it swear you're savory, or they might say
it's a pie bag or something else. Ye, so you
get some I guess it's some guidance, but not exactly
what's going to be in there. So yeah, hopefully it's
enough and thatough information you know you're going to get
something you'll like.
Speaker 1 (01:25):
And how much cheaper is it?
Speaker 2 (01:28):
It's a third the price. So if it's something that
would self for thirty bucks normal in the store, you'll
get a bag at that for ten bucks.
Speaker 1 (01:33):
Do you reckon? There's a market for this?
Speaker 2 (01:36):
Mate? Today's been crazy, so it looks like there is
really I think we went live. Yeah, we went live
at nine o'clock this morning and on track foremost to
sell out on a first day, which is yeah, a
pretty happy surprise.
Speaker 1 (01:45):
Wow. I mean because it seems to me there's a
market obviously, mate, I don't know about you. I did
the grocery shop last night online and when I saw
the final bill, I was shocked. I reckon. In the
last month or so, it's it's got like really not
and so I reckon there must be a market for
people who think that this is an opportunity to reduce
what you're paying in your bills. But also these guys
(02:07):
who are running hospo and are having a really tough
time must really appreciate that connection and the ability to
sell everything that they can.
Speaker 2 (02:15):
Yeah. Absolutely, like it's a great way to make your
man a go a bit further. Like you're getting it's
like great quality food, and so it's great that you
could buy it back today and put away for your
kause lunches for the week or take it to work
the next day. But it's yeah, honestly, it's a really
good way to get awesn't quality food. But watch you
opinions at the same time.
Speaker 1 (02:29):
And so if you order it today, when does it arrive?
Speaker 2 (02:33):
So the stores that pick up windows so they'll see it.
For example, a bakery might close up at four o'clock,
so they'll let you pick it up between for example,
it might be three or four o'clock you turn up
and come and click your bag.
Speaker 1 (02:42):
Okay, And there's no delivery option.
Speaker 2 (02:45):
Not at this point. But it's something we're looking into,
so hopefully they will come quite soon for you.
Speaker 1 (02:49):
Yeah, you already see where I'm going with this, Tim,
Thanks very much, mate, look after yourself. That's Tim Robinson
Delivery Easy CEO. Is it just me or has something
in the last month or so to the groceries to
all of us? I mean, look, it could be. It
could be that there's something going on with my grocery shop,
like maybe in the last month I've just run out
of a whole bunch of Like you know how you
(03:10):
have the staples you order every week? Oh man, I
forgot to order the vogels, hold on right that on
my hand. Lord, that's trouble, isn't it. Anyway? So there's
things that you order every week, right, like the vogels
and the butter. I don't even know if I ordered
the butter, you write this down now too. I did
it quite late last night after I was finished right
in my column, so we're talking. Yeah, you can see
(03:31):
where this is going. Anyway, back to the actual thing
I'm trying to say to you. You order the same
stuff every week and it doesn't you know, it doesn't
blow the budget. But then sometimes you run out of
like the five hundred and seventy wash washing liquid or
whatever you go on and that's a big cost. And
then you run out of beer and that's a big cost.
And then you also run out of the coffee and
you need to buy that, you know, like it's a
bulk buying. Whatever it is, all of a sudden, it
(03:53):
could be that what is happening is I've just done
several shops in the last month that have been just
like really big items that have But it's also possible
that something's happened in the last month and it's just
gone up by a notch that's made me go, wow,
groceries are nutty. Anyway, I'm glad that I am remembering
the vocals in the butter. So it looks like looks
like that's not the end of my shop. For the
(04:14):
week is it looks like I'm going in for Round two.
For more from Heather Duplessy Allen Drive, listen live to
news talks. It'd be from four pm weekdays, or follow
the podcast on iHeartRadio.
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