Paul Stenhouse: Impact of tariffs on Apple, Nintendo halts pre-orders on the Switch 2

Apple is going to take a beating  

Goods shipped from China to the US will face 54% tariffs, and Vietnam —where Apple has shifted some of its manufacturing— has tariffs of 46%. The only good news for consumers is the inventory that's already in the US isn't subject to tariffs, and companies have been stockpiling inventory – but that will change.  

We also don't know how much of these tariffs will be absorbed into the profit margin, and how much will be passed on. It's partly why Apple's stock has taken a beating, because they're either going to see decreased revenue if consumers hold onto their devices longer, or their profits crunched by increased costs.  

  
Nintendo's halting pre-orders on its new console  

The hotly anticipated Switch 2 won't be taking pre-orders in the US on April 9th, as was the plan just two days ago. The company says it's taking the step "in order to assess the potential impact of tariffs and evolving market conditions”. Nintendo says the console’s June 5th release date is unchanged. They also haven’t said where its new consoles will be made.   

Initial feedback from the launch was about the price – from the console to the games to the accessories, things are more expensive all around. Switch 2 will hit stores at $449.99 USD / $799 NZD, along with new games “Mario Kart World” and “Street Fighter 6″. It's larger and faster than the OG Switch and includes a dedicated button to launch a chat with your friends. The improved processors mean 24 racers can compete in Mario Kart World at the same time.   

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