Paul Stenhouse: Apple rumoured to be working on smart glasses, OpenAI's video platform Sora

Are iGlasses going to be a thing?   

Bloomberg is reporting that Apple is giving up on making a new version of its Apple Vision pro headset in favour of creating glasses, like Meta. Meta's glasses have been more successful than anyone expected and are currently leading the market.  

Apple has redirected teams to focus on the glasses approach – the first without a screen are expected to be announced next year, then those with a screen in 2027, giving Meta a massive advantage. Apples glasses will apparently rely on voice interaction and artificial intelligence – two areas that Apple hasn't exactly excelled at in recent years.  

  

Imagine TikTok, but none of the videos are real. That's here.  

The Sora app is powered by OpenAI's video generation model of the same name. The videos are wildly realistic – in one example where someone does a backflip on a paddleboard, the physics of it all is perfect. The paddleboard on the water, the impact of the backflip, all looks real.  

You can even upload data of yourself, give consent, and you can appear in these artificial videos. They say X-rated videos are impossible to create. Public figures cannot be added unless they have given their consent. The app is currently #1 on the Apple App Store but requires an invite code.  

 

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Episode Transcript

Speaker 1 (00:07):
You're listening to the Saturday Morning with Jack team podcast
from News Talks that'd be.

Speaker 2 (00:12):
Apple has tried to crack out the consumer wearables market
in the last couple of years with some new products,
including this Apple Vision Pro headset, which was its kind
of augmented reality headset. Extremely expensive. Some people love it,
some people said it made them feel a little bit carstick,
but it certainly didn't achieve the kind of sales that

(00:33):
some other Apple products have over the years. Anyway, our
reports out of the US now suggest that Apple is
giving up on its Vision Pro headsets and turning to
glasses instead, like wearable glasses, you know, like ray bands
or something like that. Meta has a pair of wearable
glasses that have been a little bit more, a little
more successful than people had expected. Our textbook Paul Steenhouse

(00:56):
is here with the details of Paul.

Speaker 3 (00:58):
Yeah, Good Morning. It's not a complete reversal, they say
at the stage, Jack like, they're still going to have
the Apple Vision Pro for sale, but they're apparently looking
at doing a big refresh, And now that refresh has
been shelved because I think that the sales haven't been
great and I don't know if you remember when it launched,
there was talk that they actually were trying to build

(01:19):
the battery into the headset too, but they it was
getting too heavy from his heads and it was too
you know, it's a pretty cumbersome device. If you've seen,
it's almost like ski goggles, right, but like completely fill down,
Like it's a lot of technology on your face. And
so they had to revert in that to put a
battery pack. And people were saying at the time, like, well,
there's your first fail, Like maybe you weren't ready for this.

(01:43):
Meta has had a lot of success so far with
these wearable glasses. I know some people who have bought them.
I don't have a pair myself, but they enjoy them.
They enjoyed them when they didn't have a screen, and
says that having the screen on the glasses is a
real game changer, and Apple has obviously been paying attention because, Yeah,
the word is now is that instead of focusing on
the refresh all the attentions diverting, they're going to start

(02:07):
looking at yeah, very wearable daily glasses. That basically means
you'd be able to keep your phone in your pocket
and be able to get things like siriy in your
ears or listen to your music, or get directions turn
by turn wherever you're looking. It's it's probably you know,
it's like the most futuristic. You know, it feels very futuristic,

(02:28):
doesn't It feels kind of interesting. But man, the timelines
they're talking about with this stuff. So Meta has already
got these out right, they launched the ray bands with
the screen. Apple's now putting all of their smart people,
all of their money into you know, now pivoting, and
they don't think that they will be talking about this,
like releasing a product with a screen built in until

(02:51):
twenty twenty eight. Wow, so are you right? Yeah, meat
is going to have a real clear advantage head start, Yeah,
massive headstart yeah. Which you know, if Apple hasn't necessarily
been the worst thing MP three players before the iPod,
you know, like that would be the argument. But yeah,
like just these timelines. So they're thinking at the moment,

(03:12):
the first announcement of these new glasses would expect to
be next year, but they won't have a screen going
into like sale in twenty twenty six, but the one
with a screen twenty twenty seven, going into twenty twenty,
which is just crazy isn't.

Speaker 2 (03:27):
It so open? AI has just released its new video
generation model, Sora too.

Speaker 3 (03:35):
Yeah, and it's really good, like to the point that,
you know, I think it has Hollywood a little nervous.
It's it's very realistic in the sense that they've managed
to get the AI to understand some of the physics.
And in one of the example videos that they showed,
it was someone doing a backflip on a paddle board

(03:56):
right and failing. So they're standing on the paddle board
and they're actually wobbling and kind of you know, stabilizing
like you would expect in.

Speaker 2 (04:03):
The Middle world.

Speaker 3 (04:04):
They do the backflip, which looks real, and when it lands,
the paddleboard you know, obviously compresses into the water and
it shakes again. And it was very realistic, worryingly realistic.
And I've actually launched a new app that is going
to be the home to all of these kind of
Sora to artificially generated videos also called SRA. So it

(04:30):
kind of looks like TikTok jack, but all of it's fake.
So as you're scrolling through, none of the videos are real,
none of it happened. It looks like it's possible. Some
of it looks like it's possible. They also showed videos
of like a horse riding a horse.

Speaker 2 (04:45):
You know, so not.

Speaker 3 (04:46):
Possible, but you can make things very very realistic. And
to take it one step further, you can now put
yourself into these videos. They say that you can't do
anything X rated with those with yourself. They say you
can't put someone into the video unless they've given consent.
So there's like the whole process you go through when

(05:07):
you're giving your video and creating an avertar. You've got
to like say the words that appear on the screen
in this whole thing, and you can't put public figures
in unless they've also kind of made themselves available on
the platform too. But a lot of interest. I guess
what's number one on the air for app store right now?

Speaker 2 (05:23):
Oh yeah, I'm not surprised.

Speaker 3 (05:24):
But it does require you to get an invite code,
so I haven't got my grubby little fingers on it
just yet yet, but yet.

Speaker 2 (05:32):
Yeah, I'm looking forward to I've seen some of the examples,
some of the video examples. They are pretty impressive. Not
perfect necessarily, but pretty impressive. And you can see it
six months. Oh yeah, that's it.

Speaker 1 (05:44):
That's it.

Speaker 2 (05:44):
Yeah, just get strong and if people are already losing
hours a day to TikTok, you can imagine this might
do something similar. Thanks so much, Paul. That's how. Textbok
Paul Steenhouse for

Speaker 1 (05:54):
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