December 24, 2024 • 19 mins
Wayne Resnick fills in for Bill Handel all this week. The host of ‘How to Money’ Joel Larsgaard joins the show for a Christmas special. Customized gifts and your brain. Should cops be allowed to lie? Sugary drinks/ Humidifiers stink.
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Episode Transcript
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Speaker 1 (00:01):
You're listening to Bill Handle on demand from KFI AM
six forty.
Speaker 2 (00:06):
KFI AM six forty live everywhere on the iHeartRadio app.
Speaker 1 (00:11):
Good Morning, It's the Bill Handle Show.
Speaker 2 (00:12):
He is on vacation, Wayne resnick in And normally we
love to talk to Joel Larsgard, who hosts How to
Money right here on KFI on a Thursday, and we
will talk to him on a Thursday, but he was
kind enough to come on today because it's the last
shopping day before Christmas, and you betcha there's a lot
(00:36):
of financial considerations.
Speaker 1 (00:37):
So Joel, welcome two days early.
Speaker 3 (00:40):
Hey, thanks for having me. Wayne.
Speaker 1 (00:42):
So I guess let's get into this.
Speaker 2 (00:43):
This is the last shopping day before Christmas, and what
do you know about the consumer feelings this year in
terms of how their finances are and therefore how much
they might be spending on presents and compare that to
the reality of the economic situation in this country.
Speaker 4 (01:06):
Yeah, I mean, I think the stakes are high when
it comes to how people feel about what they need
to spend in order to have a good Christmas. And
I think it's important for when you look at the statistics,
it's kind of unnerving the amount of people that are
still paying off what they bought last Christmas, like they
(01:28):
still haven't caught up to their overspending from last year,
and maybe they're doing the same this year. Something I
get a third of people are still paying off credit
card debt from twenty twenty three, and NERDWHILET just did
a recent survey and they found that ten percent of
consumers are planning on taking money out of their emergency
fund to buy gifts, and that they even more like
(01:48):
something more people are going to instead of paying bills
that they have due, they're going to spend that on
Christmas presents. And so I think we're in a tough situation,
or at least some people find themselves in a tough situation.
Instead of of having the hard conversation which probably should
have been had weeks ago, it's tough to have that
conversation now. But instead of doing that with friends and
family and talking about financial limitations, people are spending money
(02:10):
they don't have.
Speaker 2 (02:12):
So the thing we're used to and hearing about, we've
been hearing about for years and years and years are
people who run up their credit cards to buy things
that maybe they can't afford to buy otherwise. And now
they have big credit card debt, But you're talking about
something different now these people are not necessarily adding to
their debt load. Instead they are taking from, or possibly
(02:36):
wiping out, any contingency fund for an emergency.
Speaker 3 (02:41):
Yeah, it's a bit of both, right.
Speaker 4 (02:43):
And the other thing is now they're even more unique
ways to pay for the items you want. There's buy now,
pay later, which I think people are more reliant on
this year than ever before. It's kind of become we've
normalized it so and people are instead of buying something
put on a credit card and not paying it off,
they're buying more things than they otherwise would because it
(03:04):
just seems less egregious to do it via buy now,
pay later, to just pay it in installments. But the
truth is then you spend even more than the otherwise would.
There's data about that about how big the shopping carts
balloon when you don't have to pay for it all
in one lump sum. So people are more reliant on
that than ever before too. And the more reliant you
become on future funds to pay for current purchases, the
(03:27):
worse of a financial position you're putting yourself, and you're
putting yourself behind the eight ball. So I guess yeah,
since we're basically at we're almost to Christmas, I just
want people to realize and to note you don't feel
like you have to go out and overdo it and overspend,
and in fact, if you feel like you have done that,
you might want to save some of those presents, hold
them back, make some returns.
Speaker 3 (03:48):
And I swear it's not going to ruin your Christmas.
Speaker 4 (03:51):
The Christmas season is about so much more, even though
in this country we've made it incredibly consumeristic, there's so
many other beautiful things about this season. And I know
it can feel demoralizing, or it can make you maybe
feel like you're not enough, you're not living up to
expectations of your kids, or your spouse or the rest
of your family. But I think it's really important to
(04:13):
not harm your finances for years to come based on
one special day.
Speaker 2 (04:19):
So you already brought up one thing I wanted to
ask you about. I'm fascinated with the psychology of this phenomenon,
and what I can't tell is this. You just talked
about people feeling pressure in essence, performance anxiety. If you will,
it's about giving enough presence Okay, so I thought, well,
(04:43):
one reason you would drain your emergency fund to buy
presence is because you feel a big obligation to do it,
which would mean and this is where I need you
as the reality test. That way of thinking is basically,
these are people who who know that they're doing something
financially irresponsible. They know it, They are well aware there
(05:07):
will be consequences, or at least it's likely there will
be consequences, but they do it anyway because of the
pressure that they feel.
Speaker 1 (05:15):
Is that the idea.
Speaker 4 (05:17):
I definitely think there are a lot of people that
fall into that camp where they're doing it because it
feels like, well, that's how you show people that you
love them on the holidays, or they normalize a certain
amount of spending for the holidays, they see other people
do it. The commercialization of Christmas has kind of gotten
to them, and they bought into it, and I totally
understand that. In fact, there was another article I read
(05:40):
the other day just about how people feel there's a
higher percentage of Americans now been shopping and they feel
like they're addicted to shopping, and that's disconcerting. Also, I
think all of the technological tools and the algorithms at
the disposal of TikTok and Instagram and Amazon are kind
(06:01):
of fueling us towards spending more and normalizing it, and
so we feel compelled to spend more, even if we
deep down we know that it's it's not best for
us and that we're digging ourselves a deeper hole.
Speaker 1 (06:12):
So that's one aspect.
Speaker 2 (06:13):
But here's a different kind of person who might be
taking all the money out of their emergency fund and
buying presents. And this would be the person who doesn't
think they're doing anything financially irresponsible because they have such
optimism about how they will be able to replace that
(06:34):
money soon enough. That would that be the rose the
rose colored glasses people who are saying, look, I can
afford to do it now, because I don't know what
they're thinking specifically, I'm going to get a raise, I'm
going to get a better job, inflation's going to go away,
whatever it is, but I'm going to just replace that
(06:55):
money and three months from now we'll be back to
where we were anyway.
Speaker 4 (07:00):
Yeah, I definitely think there's some of that as well,
and that's why you see people in January oftentimes try
to cut back and push more money towards paying off
that debt that they accrued. But I also think that
that's probably not a great way to go, is to
dig yourself in a hole and hope that you can
fill that hole in in the coming months. I guess
(07:21):
that would be because you just never know what other
emergencies are going to come along. And that's really what
like when I talk about people tapping their emergency fund
to pay for gifts, that the emergency fund is not
for that, right, it is for the unforeseen unexpected. And
that's why, at least for like twenty twenty five Christmas,
I want people to start to think about starting something
called a sinking fund, where you're funneling money in every
single month. Let's say you're like, I want to spend
(07:43):
you know, eight hundred dollars next Christmas on gifts for
my friends and family. Then I'm going to start setting
aside seventy bucks a month, every single month.
Speaker 3 (07:52):
In preparation for that.
Speaker 4 (07:53):
These are things that it's I know it's not easy
to have that foresight, like, but it's really crucial if
you want to have if you don't want to, if
you want to kind of avoid that future come next
year to start planning about that for that early. But yeah,
I think there are some people who basically just like
don't think it's as bad as it actually is, or
maybe they're assuming that everything is going to go just
(08:15):
fine in the first few months of the year and
they'll dig themselves out quickly. But that just might not
be the case because you never know what's coming down
the pike.
Speaker 1 (08:22):
All right, Joel, thank you so much.
Speaker 2 (08:24):
We're going to talk to you again Thursday at the
normal time about some other personal finance stuff, and in
the meantime, check out the podcasts of your show How
to Money and listen to it live when it airs.
You're on Sunday noon to too.
Speaker 3 (08:38):
Sounds good, Thanks Wayne.
Speaker 2 (08:39):
There was there was an implied question mark at the
end of that sentence, even though it didn't sound like it.
Speaker 1 (08:45):
Yes, and of course you're on social media at How
to Money, Joel, Joel.
Speaker 2 (08:51):
Lars Guard, everybody, Thank you sir, talk to you on Thursday.
Speaker 3 (08:53):
Of course. Sounds good, looking forward to it, all right.
Speaker 2 (08:56):
Do you know about Nike ID. This is where you
can completely customize the shoe and you get a personal
ID for the shoe that can be any combination of
letters and numbers when that had when Nike came out
with that. This is not an ad for Nike. When
(09:17):
they came out with Nike ID. Some people will buy shoes,
make them for themselves, and others will customize a shoe.
Speaker 1 (09:28):
As a present.
Speaker 2 (09:31):
Now, nobody thought when they came out with this that
it would reveal deep insights about human psychology and gift giving.
But here comes a study from the journal Psychology and Marketing,
and it doesn't have to do specifically with Nike shoes.
It has to do with giving somebody any kind of
(09:51):
personalized gift and what that does in their brain. And
the bottom line, I'll just flip all the cards and
then I'll tell you how they found out. When you
give somebody a personalized gift, this could be a journal
with their name inscribed on it. It could be a
(10:13):
chocolate bar. There are places where you can have a
chocolate bar made with the exact combination of flavors that
you specify. Anything like that, they appreciate it more and specifically,
it causes something called simulation.
Speaker 1 (10:36):
Emotional simulation.
Speaker 2 (10:38):
Simulation theory is that people can recreate mentally other people's
experiences and emotions. You know, how your uncle the sports
fan and when his team wins, he acts like he
was in the game because he can mirror how the
team must feel. Or you've seen the parent and their
kid was in the school play, and oh my god,
(11:00):
they pride about the kid in the school play because
they are mirroring how the kid feels about doing a
good job in the school play. So when you give
somebody a personalized gifts, you usually feel really.
Speaker 3 (11:15):
Good about it.
Speaker 2 (11:16):
You feel a sense of accomplishment that you made a
specialized gift or bought I mean, you didn't necessarily make it.
And then the receiver taps into your sense of pride
about how you handled giving them the gift. And they
did four different studies. One of them they took they
(11:37):
had people give people a piece of personalized clothing, and
they also had people given regular clothing. And then they go, hey,
look at all this stuff you have. You have this shirt,
you have this shirt that's got your name on it.
Tell us what you would change about all these things.
And sure enough, they had very few ideas for what
(12:00):
they would change about the personalized gift. They had a
lot more ideas about what they would change on the
non personalized gift. That was one of the experiments they did.
The next thing is they compared They showed videos to people.
One of them is making a custom T shirt and
the other one is a video.
Speaker 1 (12:20):
This talk about a boring video.
Speaker 2 (12:22):
It's a video of somebody going online and browsing for
a T shirt and just selecting a generic T shirt
to buy. And even when they took into account how
long was spent doing these things customized presence more appreciation. See,
it used to be the amount of time that you
(12:45):
spent selecting the gift. We thought, oh, that really shows
you care. If you spent an hour thinking about what
could I get this person, that meant you really cared.
But now it turns out you don't have to spend
a lot of time. You can just go to things
remembered and go give me that and put that on it.
(13:07):
You didn't spend any time at all. But it's personalized
and the person that you've given to it's gonna love it.
Speaker 1 (13:16):
So that should reshape.
Speaker 2 (13:17):
I guess if you're looking to get maximum response and
maximum good feels from your gifts, really, I guess think
about personalizing or customizing the gift, which they expect to
grow to a thirteen billion dollar industry in the next
three years, the customized gift market. So that's probably the
(13:41):
way it goes. Now for me, here's the way I
consider it. Give me cash, and I feel like it's
already personalized because each bill has a unique serial number
on it.
Speaker 1 (13:55):
Good enough. Should cops be able to lie? Okay? Yes?
But also no, here's the yes.
Speaker 2 (14:05):
Let's get this out of the way as an example
of how cops absolutely one hundred percent should be able
to lie and must be able to lie. And that
is the classic are you a cop? You have to
tell me if you are. First of all, that is
not true, and it's a good thing it's not true
(14:26):
because there are all kinds of investigations that could never, ever,
never happen if it was as simple as saying, are
you a cop?
Speaker 1 (14:34):
And that's the end of the investigation.
Speaker 2 (14:36):
Into your drug dealing or your sex trafficking, or you're
anything odometer rolling back, or you're dumping of illegal chemicals
into the river or anything. So that's an example of yes,
of course, cops should not have to tell you their
cops if they're working under cover.
Speaker 1 (14:54):
But what about.
Speaker 2 (14:55):
This, This is the story of time Thomas Perez times two,
Thomas Perez and Thomas Perez J. Thomas Perez went missing
and for some reason, the Fontana police decided that Thomas
(15:16):
Perez J. Was a was a suspect into possible bad behavior.
And even they decided for themselves that he had killed
his father. So they bring him in for an interrogation
for hours hours, and of course he said, I didn't
(15:40):
do anything, and cops don't believe that. And then they
told him that his father was dead. They told him
about his father's body on the slab in the morgue,
(16:02):
and then they kept interrogating him for hours and hours,
and finally he admitted that he had killed his father.
Then he tried to hang himself. Luckily it was not successful.
But guess what, he didn't kill his father. Guess what,
(16:24):
nobody killed his father. His father was alive. His father
was found alive and well. Several hours after this young
man tried to hang himself after being coerced into falsely
confessing to killing his father, probably honestly to a great extent,
(16:51):
just because they had him there for hours and hours
and they wouldn't let up. But telling him his dad
was dead definitely pushed him over the edge. Now, that's
perfectly legal for cops to tell you your father's dead
when they have no reason to think he's dead, and
in fact he's not dead, and it is allowed, and
(17:14):
it is allowed as part of a technique that has
been in place for quite some time called the Read technique.
And the Read technique of interrogation was put together by
a guy named John Reid, who was a Chicago cop
and a polygraph expert, which is now we now know
being a polygraph expert is like being an expert in astrology.
(17:39):
But he was, and another guy, fred Enbow I believe
his name was, he was a criminologist. Anyway, they put
together this the Read technique where.
Speaker 1 (17:50):
And it's not as bad.
Speaker 2 (17:51):
Well, hold on, I'll tell you what it's not as
bad as in a second. So it has three steps.
The first two are totally good, gather evidence, talk to
the people involved in a non confrontational interview designed only
to get information. But then step three, anyone you think
(18:11):
is guilty, boom, get them, interrogate the but Jesus out
of them. And one of the things you're allowed to
do is lie. Now, you can't lie about anything you want.
You can't lie. For example, if you say we have
your DNA on the body, you can and you don't.
(18:32):
You can't say that. But this kind of thing like
your father's dead, your friend has already said that you
did it totally fine. And therefore the read technique causes
quite constantly false confessions.
Speaker 1 (18:52):
Now I said it wasn't as bad as something I
guess it's not as bad as what it replaced. You know, the.
Speaker 2 (18:58):
Phrase give them the third degree, they gave them the
third degree, or don't give me the third degree? That
actually comes from a police tactic. In the early parts
of the twentieth century. Police officers would routinely beat the
hell out of suspects, not let them have food, water
(19:23):
the bathroom, not let them sleep, keep them in confinement
for days at a time.
Speaker 1 (19:30):
It was illegal.
Speaker 2 (19:32):
It was illegal, but it happened a lot, and as
you might imagine, a lot of people confessed to things
just to make it stopf I Am six forty Live
everywhere on the iHeartRadio app.
Speaker 1 (19:46):
You've been listening to the Bill Handle Show. Catch My
Show Monday through Friday six am to
Speaker 2 (19:50):
Nine am, and anytime on demand on the iHeartRadio app.
You're listening to Bill Handle on demand from KFI AM
six forty.
Speaker 2 (00:06):
KFI AM six forty live everywhere on the iHeartRadio app.
Speaker 1 (00:11):
Good Morning, It's the Bill Handle Show.
Speaker 2 (00:12):
He is on vacation, Wayne resnick in And normally we
love to talk to Joel Larsgard, who hosts How to
Money right here on KFI on a Thursday, and we
will talk to him on a Thursday, but he was
kind enough to come on today because it's the last
shopping day before Christmas, and you betcha there's a lot
(00:36):
of financial considerations.
Speaker 1 (00:37):
So Joel, welcome two days early.
Speaker 3 (00:40):
Hey, thanks for having me. Wayne.
Speaker 1 (00:42):
So I guess let's get into this.
Speaker 2 (00:43):
This is the last shopping day before Christmas, and what
do you know about the consumer feelings this year in
terms of how their finances are and therefore how much
they might be spending on presents and compare that to
the reality of the economic situation in this country.
Speaker 4 (01:06):
Yeah, I mean, I think the stakes are high when
it comes to how people feel about what they need
to spend in order to have a good Christmas. And
I think it's important for when you look at the statistics,
it's kind of unnerving the amount of people that are
still paying off what they bought last Christmas, like they
(01:28):
still haven't caught up to their overspending from last year,
and maybe they're doing the same this year. Something I
get a third of people are still paying off credit
card debt from twenty twenty three, and NERDWHILET just did
a recent survey and they found that ten percent of
consumers are planning on taking money out of their emergency
fund to buy gifts, and that they even more like
(01:48):
something more people are going to instead of paying bills
that they have due, they're going to spend that on
Christmas presents. And so I think we're in a tough situation,
or at least some people find themselves in a tough situation.
Instead of of having the hard conversation which probably should
have been had weeks ago, it's tough to have that
conversation now. But instead of doing that with friends and
family and talking about financial limitations, people are spending money
(02:10):
they don't have.
Speaker 2 (02:12):
So the thing we're used to and hearing about, we've
been hearing about for years and years and years are
people who run up their credit cards to buy things
that maybe they can't afford to buy otherwise. And now
they have big credit card debt, But you're talking about
something different now these people are not necessarily adding to
their debt load. Instead they are taking from, or possibly
(02:36):
wiping out, any contingency fund for an emergency.
Speaker 3 (02:41):
Yeah, it's a bit of both, right.
Speaker 4 (02:43):
And the other thing is now they're even more unique
ways to pay for the items you want. There's buy now,
pay later, which I think people are more reliant on
this year than ever before. It's kind of become we've
normalized it so and people are instead of buying something
put on a credit card and not paying it off,
they're buying more things than they otherwise would because it
(03:04):
just seems less egregious to do it via buy now,
pay later, to just pay it in installments. But the
truth is then you spend even more than the otherwise would.
There's data about that about how big the shopping carts
balloon when you don't have to pay for it all
in one lump sum. So people are more reliant on
that than ever before too. And the more reliant you
become on future funds to pay for current purchases, the
(03:27):
worse of a financial position you're putting yourself, and you're
putting yourself behind the eight ball. So I guess yeah,
since we're basically at we're almost to Christmas, I just
want people to realize and to note you don't feel
like you have to go out and overdo it and overspend,
and in fact, if you feel like you have done that,
you might want to save some of those presents, hold
them back, make some returns.
Speaker 3 (03:48):
And I swear it's not going to ruin your Christmas.
Speaker 4 (03:51):
The Christmas season is about so much more, even though
in this country we've made it incredibly consumeristic, there's so
many other beautiful things about this season. And I know
it can feel demoralizing, or it can make you maybe
feel like you're not enough, you're not living up to
expectations of your kids, or your spouse or the rest
of your family. But I think it's really important to
(04:13):
not harm your finances for years to come based on
one special day.
Speaker 2 (04:19):
So you already brought up one thing I wanted to
ask you about. I'm fascinated with the psychology of this phenomenon,
and what I can't tell is this. You just talked
about people feeling pressure in essence, performance anxiety. If you will,
it's about giving enough presence Okay, so I thought, well,
(04:43):
one reason you would drain your emergency fund to buy
presence is because you feel a big obligation to do it,
which would mean and this is where I need you
as the reality test. That way of thinking is basically,
these are people who who know that they're doing something
financially irresponsible. They know it, They are well aware there
(05:07):
will be consequences, or at least it's likely there will
be consequences, but they do it anyway because of the
pressure that they feel.
Speaker 1 (05:15):
Is that the idea.
Speaker 4 (05:17):
I definitely think there are a lot of people that
fall into that camp where they're doing it because it
feels like, well, that's how you show people that you
love them on the holidays, or they normalize a certain
amount of spending for the holidays, they see other people
do it. The commercialization of Christmas has kind of gotten
to them, and they bought into it, and I totally
understand that. In fact, there was another article I read
(05:40):
the other day just about how people feel there's a
higher percentage of Americans now been shopping and they feel
like they're addicted to shopping, and that's disconcerting. Also, I
think all of the technological tools and the algorithms at
the disposal of TikTok and Instagram and Amazon are kind
(06:01):
of fueling us towards spending more and normalizing it, and
so we feel compelled to spend more, even if we
deep down we know that it's it's not best for
us and that we're digging ourselves a deeper hole.
Speaker 1 (06:12):
So that's one aspect.
Speaker 2 (06:13):
But here's a different kind of person who might be
taking all the money out of their emergency fund and
buying presents. And this would be the person who doesn't
think they're doing anything financially irresponsible because they have such
optimism about how they will be able to replace that
(06:34):
money soon enough. That would that be the rose the
rose colored glasses people who are saying, look, I can
afford to do it now, because I don't know what
they're thinking specifically, I'm going to get a raise, I'm
going to get a better job, inflation's going to go away,
whatever it is, but I'm going to just replace that
(06:55):
money and three months from now we'll be back to
where we were anyway.
Speaker 4 (07:00):
Yeah, I definitely think there's some of that as well,
and that's why you see people in January oftentimes try
to cut back and push more money towards paying off
that debt that they accrued. But I also think that
that's probably not a great way to go, is to
dig yourself in a hole and hope that you can
fill that hole in in the coming months. I guess
(07:21):
that would be because you just never know what other
emergencies are going to come along. And that's really what
like when I talk about people tapping their emergency fund
to pay for gifts, that the emergency fund is not
for that, right, it is for the unforeseen unexpected. And
that's why, at least for like twenty twenty five Christmas,
I want people to start to think about starting something
called a sinking fund, where you're funneling money in every
single month. Let's say you're like, I want to spend
(07:43):
you know, eight hundred dollars next Christmas on gifts for
my friends and family. Then I'm going to start setting
aside seventy bucks a month, every single month.
Speaker 3 (07:52):
In preparation for that.
Speaker 4 (07:53):
These are things that it's I know it's not easy
to have that foresight, like, but it's really crucial if
you want to have if you don't want to, if
you want to kind of avoid that future come next
year to start planning about that for that early. But yeah,
I think there are some people who basically just like
don't think it's as bad as it actually is, or
maybe they're assuming that everything is going to go just
(08:15):
fine in the first few months of the year and
they'll dig themselves out quickly. But that just might not
be the case because you never know what's coming down
the pike.
Speaker 1 (08:22):
All right, Joel, thank you so much.
Speaker 2 (08:24):
We're going to talk to you again Thursday at the
normal time about some other personal finance stuff, and in
the meantime, check out the podcasts of your show How
to Money and listen to it live when it airs.
You're on Sunday noon to too.
Speaker 3 (08:38):
Sounds good, Thanks Wayne.
Speaker 2 (08:39):
There was there was an implied question mark at the
end of that sentence, even though it didn't sound like it.
Speaker 1 (08:45):
Yes, and of course you're on social media at How
to Money, Joel, Joel.
Speaker 2 (08:51):
Lars Guard, everybody, Thank you sir, talk to you on Thursday.
Speaker 3 (08:53):
Of course. Sounds good, looking forward to it, all right.
Speaker 2 (08:56):
Do you know about Nike ID. This is where you
can completely customize the shoe and you get a personal
ID for the shoe that can be any combination of
letters and numbers when that had when Nike came out
with that. This is not an ad for Nike. When
(09:17):
they came out with Nike ID. Some people will buy shoes,
make them for themselves, and others will customize a shoe.
Speaker 1 (09:28):
As a present.
Speaker 2 (09:31):
Now, nobody thought when they came out with this that
it would reveal deep insights about human psychology and gift giving.
But here comes a study from the journal Psychology and Marketing,
and it doesn't have to do specifically with Nike shoes.
It has to do with giving somebody any kind of
(09:51):
personalized gift and what that does in their brain. And
the bottom line, I'll just flip all the cards and
then I'll tell you how they found out. When you
give somebody a personalized gift, this could be a journal
with their name inscribed on it. It could be a
(10:13):
chocolate bar. There are places where you can have a
chocolate bar made with the exact combination of flavors that
you specify. Anything like that, they appreciate it more and specifically,
it causes something called simulation.
Speaker 1 (10:36):
Emotional simulation.
Speaker 2 (10:38):
Simulation theory is that people can recreate mentally other people's
experiences and emotions. You know, how your uncle the sports
fan and when his team wins, he acts like he
was in the game because he can mirror how the
team must feel. Or you've seen the parent and their
kid was in the school play, and oh my god,
(11:00):
they pride about the kid in the school play because
they are mirroring how the kid feels about doing a
good job in the school play. So when you give
somebody a personalized gifts, you usually feel really.
Speaker 3 (11:15):
Good about it.
Speaker 2 (11:16):
You feel a sense of accomplishment that you made a
specialized gift or bought I mean, you didn't necessarily make it.
And then the receiver taps into your sense of pride
about how you handled giving them the gift. And they
did four different studies. One of them they took they
(11:37):
had people give people a piece of personalized clothing, and
they also had people given regular clothing. And then they go, hey,
look at all this stuff you have. You have this shirt,
you have this shirt that's got your name on it.
Tell us what you would change about all these things.
And sure enough, they had very few ideas for what
(12:00):
they would change about the personalized gift. They had a
lot more ideas about what they would change on the
non personalized gift. That was one of the experiments they did.
The next thing is they compared They showed videos to people.
One of them is making a custom T shirt and
the other one is a video.
Speaker 1 (12:20):
This talk about a boring video.
Speaker 2 (12:22):
It's a video of somebody going online and browsing for
a T shirt and just selecting a generic T shirt
to buy. And even when they took into account how
long was spent doing these things customized presence more appreciation. See,
it used to be the amount of time that you
(12:45):
spent selecting the gift. We thought, oh, that really shows
you care. If you spent an hour thinking about what
could I get this person, that meant you really cared.
But now it turns out you don't have to spend
a lot of time. You can just go to things
remembered and go give me that and put that on it.
(13:07):
You didn't spend any time at all. But it's personalized
and the person that you've given to it's gonna love it.
Speaker 1 (13:16):
So that should reshape.
Speaker 2 (13:17):
I guess if you're looking to get maximum response and
maximum good feels from your gifts, really, I guess think
about personalizing or customizing the gift, which they expect to
grow to a thirteen billion dollar industry in the next
three years, the customized gift market. So that's probably the
(13:41):
way it goes. Now for me, here's the way I
consider it. Give me cash, and I feel like it's
already personalized because each bill has a unique serial number
on it.
Speaker 1 (13:55):
Good enough. Should cops be able to lie? Okay? Yes?
But also no, here's the yes.
Speaker 2 (14:05):
Let's get this out of the way as an example
of how cops absolutely one hundred percent should be able
to lie and must be able to lie. And that
is the classic are you a cop? You have to
tell me if you are. First of all, that is
not true, and it's a good thing it's not true
(14:26):
because there are all kinds of investigations that could never, ever,
never happen if it was as simple as saying, are
you a cop?
Speaker 1 (14:34):
And that's the end of the investigation.
Speaker 2 (14:36):
Into your drug dealing or your sex trafficking, or you're
anything odometer rolling back, or you're dumping of illegal chemicals
into the river or anything. So that's an example of yes,
of course, cops should not have to tell you their
cops if they're working under cover.
Speaker 1 (14:54):
But what about.
Speaker 2 (14:55):
This, This is the story of time Thomas Perez times two,
Thomas Perez and Thomas Perez J. Thomas Perez went missing
and for some reason, the Fontana police decided that Thomas
(15:16):
Perez J. Was a was a suspect into possible bad behavior.
And even they decided for themselves that he had killed
his father. So they bring him in for an interrogation
for hours hours, and of course he said, I didn't
(15:40):
do anything, and cops don't believe that. And then they
told him that his father was dead. They told him
about his father's body on the slab in the morgue,
(16:02):
and then they kept interrogating him for hours and hours,
and finally he admitted that he had killed his father.
Then he tried to hang himself. Luckily it was not successful.
But guess what, he didn't kill his father. Guess what,
(16:24):
nobody killed his father. His father was alive. His father
was found alive and well. Several hours after this young
man tried to hang himself after being coerced into falsely
confessing to killing his father, probably honestly to a great extent,
(16:51):
just because they had him there for hours and hours
and they wouldn't let up. But telling him his dad
was dead definitely pushed him over the edge. Now, that's
perfectly legal for cops to tell you your father's dead
when they have no reason to think he's dead, and
in fact he's not dead, and it is allowed, and
(17:14):
it is allowed as part of a technique that has
been in place for quite some time called the Read technique.
And the Read technique of interrogation was put together by
a guy named John Reid, who was a Chicago cop
and a polygraph expert, which is now we now know
being a polygraph expert is like being an expert in astrology.
(17:39):
But he was, and another guy, fred Enbow I believe
his name was, he was a criminologist. Anyway, they put
together this the Read technique where.
Speaker 1 (17:50):
And it's not as bad.
Speaker 2 (17:51):
Well, hold on, I'll tell you what it's not as
bad as in a second. So it has three steps.
The first two are totally good, gather evidence, talk to
the people involved in a non confrontational interview designed only
to get information. But then step three, anyone you think
(18:11):
is guilty, boom, get them, interrogate the but Jesus out
of them. And one of the things you're allowed to
do is lie. Now, you can't lie about anything you want.
You can't lie. For example, if you say we have
your DNA on the body, you can and you don't.
(18:32):
You can't say that. But this kind of thing like
your father's dead, your friend has already said that you
did it totally fine. And therefore the read technique causes
quite constantly false confessions.
Speaker 1 (18:52):
Now I said it wasn't as bad as something I
guess it's not as bad as what it replaced. You know, the.
Speaker 2 (18:58):
Phrase give them the third degree, they gave them the
third degree, or don't give me the third degree? That
actually comes from a police tactic. In the early parts
of the twentieth century. Police officers would routinely beat the
hell out of suspects, not let them have food, water
(19:23):
the bathroom, not let them sleep, keep them in confinement
for days at a time.
Speaker 1 (19:30):
It was illegal.
Speaker 2 (19:32):
It was illegal, but it happened a lot, and as
you might imagine, a lot of people confessed to things
just to make it stopf I Am six forty Live
everywhere on the iHeartRadio app.
Speaker 1 (19:46):
You've been listening to the Bill Handle Show. Catch My
Show Monday through Friday six am to
Speaker 2 (19:50):
Nine am, and anytime on demand on the iHeartRadio app.
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