October 30, 2025 • 19 mins
(October 30, 2025)
Host of ‘How to Money’ Joel Larsgaard joins the show to discuss whether the stock market is in a bubble, consumers feeling discount fatigue, and renters having an upper hand in the housing market these days. The battle over DEI is messier than ever for companies.
Host of ‘How to Money’ Joel Larsgaard joins the show to discuss whether the stock market is in a bubble, consumers feeling discount fatigue, and renters having an upper hand in the housing market these days. The battle over DEI is messier than ever for companies.
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Speaker 1 (00:00):
You're listening to Bill Handle on demand from KFI AM
six forty.
Speaker 2 (00:10):
KFI AM six forty Bill Handle Here. It is a
Thursday morning, October thirty of.
Speaker 3 (00:17):
Tomorrow being Halloween. Quick word that a week from Saturday.
Speaker 2 (00:22):
Neil and I are broadcasting his show from two to
five at the Wild Fork Store in Laguna Neguel and
it's all about meats, frozen meats and desserts, but mainly
frozen meats.
Speaker 3 (00:33):
And man, what a store.
Speaker 2 (00:34):
It is, hundreds of different kinds, and we're going to
be doing thanksgrilling where we're going to have all kinds
of grilling apparati there and chefs and samples for everybody,
and I mean samples, not costco size samples.
Speaker 3 (00:48):
Samples.
Speaker 2 (00:50):
Also Zelman's is going to be there handing out samples,
and so please join us. Good and Miguel the Wild
Fork Store and we're out there, I think in the
parking lot where we're gonna be able to yell at
people and bring your appetite and bring your friends and
family and yeah, with all that stuff, Okay, let's do it.
Time for Joel Larsguard on a Thursday, host of How
(01:13):
To Money Sundays from twelve to two pm My social
addresses at how to Money. Joel, Good morning, Joel, Hell Joel,
Oh there you are. Hey, Yeah, well let's go no
for you, you know, it's that's why he's here.
Speaker 3 (01:30):
He's he's cheap. What he's cheap? But good right, what
you pay for you know?
Speaker 1 (01:35):
All right?
Speaker 3 (01:36):
Joel.
Speaker 2 (01:37):
You know I've been talking to people, I've been talking
about this and discussing email on the radio. That's something
extraordinary is happening and I don't understand it. And the
stock market is at an all time high. It seems
like every day it's hitting new levels, especially over the
last week, week and a half. At the same time,
consumer confidence is low and it's dropping. And unemployment, I mean,
(02:02):
look at the employment sector. First of all, no one
is hiring or very few people are hiring, and they
are laying off people by the tens of thousands, soon
to be the hundreds of thousands. Has this ever happened
and put all the connect the dots on this one
for me?
Speaker 4 (02:19):
Yeah, that's a good que I mean I think there
was probably there was really was a similar reaction kind
of in the heart of COVID right when the stock
market it took a massive dive and the things in
the overall economy were looking not so great. And then
the stock market continued to it started to shoot back
(02:40):
up dramatically, and people were like, wait a second, Like
we're not out of the woods on Main Street. There's
a lot of uncertainty, there's a lot of difficulty in
the labor market, and just like, well, can I actually
my business function the way that it used to? And
yet we saw the stock market crews to new heights
pretty quickly. It was like such a short recovery time.
(03:02):
And I think we were seeing kind of like obviously
just not the exact same thing, but something similar happening
right now where people on Main Street are feeling more
uncertainty and the job market is it's certainly not what
it was a few years ago, and the stock market
roaring to new heights, up something like forty percent since April,
(03:23):
and it's kind of tough to square everything in your mind.
And that's why I think we're hearing more calls of
this being a potential bubble. Is there a bubble in stocks?
I think it's a worthwhile conversation to have. I just
think it's also a really hard discussion because especially as
individual investors, but really nobody knows.
Speaker 1 (03:41):
It's hard to predict the future.
Speaker 4 (03:42):
So could the stock market see a significant decline from
here over the next year, Sure, it's it certainly. Could
Could it continue, you know, soaring over the coming year,
Yeah it could. It could be up fifteen percent, it
could be down twenty percent. It's really really hard to predict,
which is why the boring it's are so much. Even
if we are in a time of overinflated stock prices,
(04:04):
like staying the course still makes sense for most people.
Speaker 2 (04:07):
At the same time, though, I'm having a hard time understanding,
for example, the employment world. And I use my daughter
Pamela as the poster child of employment. She is a
computer nerd and has some extraordinary skills, and she's because
she can't get a job because all the entry level,
lower level jobs, of which where you start it doesn't
(04:30):
matter what your skill set is, they are all disappearing
and they're gone. And she's starting her master's degree. And
as I told her, you're now unemployed with a bachelor's
you're going to be unemployed with a masters in computer technology.
And so it's gotten to the point now where you're
an expert also on cannabis.
Speaker 3 (04:50):
I mean, she knows an addition of being a pothead,
she knows this stuff cold.
Speaker 2 (04:55):
And I go, you know, you have to go door
to door to cannabis stores and get a job at
one of the or you're gonna have to go to
a fast food place.
Speaker 3 (05:03):
You'll still be employed. But instead of making a.
Speaker 2 (05:05):
Six figure income with your skill set at a major corporation,
you're going to make thirty thousand dollars and you'll still
be employed. I mean that's the way it's going. And
I mean she's devastated, and you know what do I
say you are? Yeah?
Speaker 4 (05:20):
I mean I feel especially for younger people who are
entering the job market now, and I don't know that
it's quite as bad as graduating into the teeth of
the Great Recession back in eight oh nine, where like
the employment sector was incredibly locked up. I do think
we're part of it too, is like, what did we
experience recently. What we experienced recently was a job market
(05:43):
where employees and workers had so much of an ability
to jump ship, get paid a lot more. There were
a lot more job openings versus job hunters. And we've
seen that dissipate and so I don't think again, it's
as bad as we've seen in slightly more distant history,
but it's cold conso right for somebody graduating and saying like, hey,
I've got this degree, I'm well prepared. I would make
(06:05):
a great employee. And AI is stealing some of those
entry level jobs. And just the general economic concerns are
causing many employers to, you know, be more careful about
when they're hiring and who they're hiring. It does make
me think of just some other something I saw recently,
which I think is good advice, is that people should
be and I think you and I talked about this, actually, Bill,
(06:27):
people should be maybe consider more part time work or
contract work, because that might get your foot in the
door at a place where you're interested in working and
that employer is not making quite the.
Speaker 1 (06:40):
Same commitment to you.
Speaker 4 (06:41):
But so there's something about, especially in today's environment, getting
your foot in the door, having a job in a
place where you're interested in working and where you think
there's room to grow. And I do think at times
it is this mix of like a difficult employment economy
and also maybe really really high expectations.
Speaker 1 (07:00):
From certain young young workers.
Speaker 4 (07:02):
I was talking to an older lady in my neighborhood
the other day, and she was like, man, I just
see this unwillingness, like this desire for young people they
graduate college and they're like, yeah, I want to work
from home five days a week.
Speaker 1 (07:12):
Yeah, yeah, you know there are some of that.
Speaker 2 (07:15):
Yeah, we got the entitlement titlement issue going on too,
and that's something else to talk about that we're going
to over the next month, two months, six months, all right, Joel,
this headline I kind of find interesting. Customers are feeling
discount fatigue. And as I asked just before we went
to break, how can anybody feel fatigue getting discounts?
Speaker 3 (07:38):
Explain that one to me.
Speaker 1 (07:40):
Yeah, it's a good question.
Speaker 4 (07:41):
I think I see this from multiple angles, and I
do think that there is a certain amount of just
there's so many sales now, right, there's Prime Day, and
now Prime Day is twice a year, and it's like
Black Friday is no longer a single day. It's now
kind of a seasonal event and it basically kicks off
here as November starts, and it you know, runs through
(08:02):
the beginning of December. And so it used to be
like a few days that you had to pay attention
to and now retailers are like around every major holiday
and their own concocted holidays, they're coming up with different
ways to try to entice you to buy stuff at
a discount.
Speaker 1 (08:17):
And I it's I think it's harder than ever.
Speaker 4 (08:19):
You would have thought that the advent of the Internet,
we would have it'd be so much easier to price
shop and say is this actually is this deal actually
a deal? There they're you know, the one I'm getting
in my email inbox or the one that my favorite
website is trying to get me to click on. And
it's actually harder in so many ways to know whether
or not a good price that you're being pitched is
(08:42):
actually a good price, or if it's if it's actually
more expensive than it was let's say three weeks six
weeks ago, and they're making it seem like it's a deal,
and so much of that comes down to MSRP, whether
or not it's it's legitimate or not. And so it's oh,
it's sixty percent off, but what you know, what are
they actually charge for it? Most time, maybe it's actually
more only more like ten percent off. So I do
(09:03):
think it's getting harder and harder for individual shoppers to
know whether deal is a deal, and it feels like
they're getting inundated with quote unquote deals.
Speaker 1 (09:11):
All the time.
Speaker 2 (09:12):
Yeah, and the other side of that coin, and I
am guilty of this. I am looking at a product
and there are different brands basically does the same thing,
and I assume that the more expensive one is the
better one, and that's automatic, and I will go for that.
Speaker 3 (09:30):
And I've been told over and over again I'm a
moron for doing that.
Speaker 4 (09:35):
Well, I do think one of the things that this
recent survey that kind of talks about deal fatigue points
out is that people are making decisions based on value
and quality a little bit more. And I think that
points to something else where those the Chinese sites like
Timu and she and We've been inundated with stuff and
you buy it and it looks so good on the app
or on the site where you're shopping, and then it
(09:56):
comes to the mail and you're like, oh my gosh,
the sizings way off, the materials terrible, and it was
really cheap. But this belongs straight in the trash. It
wasn't expensive, but it wasn't worth anything. And I do
think that's A really important thing for people to consider,
especially as they're making purchases going into the holiday season,
is not just the price, but how much actual use
(10:19):
am I going to get out of this product? Like,
for instance, I bought one of those kind of pop
up tent saunas because I was like, I would want
to get in do I like the idea of like
getting into sauna before I get into bed, kind of
nice and relaxing, And it's fine, but it's kind of cheap.
And so really what I need to do if I'm
into it is to get a full fledged sawna. Put
my money where my mouth is and spend a couple
(10:41):
thousand dollars really to get something that I'm going to
use regularly and enjoy. And so I think maybe thinking
about the longevity of items that you're buying and not
just how to get the absolute lowest price is also
it's really worth considering I personal.
Speaker 2 (10:57):
Story, just as everybody knows around here. I have just
remodeled my house and it's really nice. You'll never be
invited to get to go to it, by the way, Joel.
Speaker 1 (11:07):
Good to know.
Speaker 2 (11:07):
And I bought outdoor furniture, and so I'm looking at
outdoor furniture, and I go to Costco and there's a
full outdoor set for two eighteen hundred dollars. By contractor
who had nothing to do with it, said would you
like this to still be here next year?
Speaker 3 (11:27):
And I said yeah.
Speaker 2 (11:28):
He goes, you're going to have to spend some real
money for outdoor furniture that's still going to look good
five years, eight years from now. And I sucked it up,
per what you were talking about, and frankly, I didn't
know you could spend that much money for outdoor furniture.
Speaker 3 (11:44):
And that's good.
Speaker 2 (11:47):
Outdoor furniture costs insane amounts of money, more so than
indoor furniture because of course what it has to deal
with with the weather, with the sun.
Speaker 3 (11:57):
And he talked me into it.
Speaker 2 (11:58):
I spent some real real money about to go to Costco,
and I didn't.
Speaker 4 (12:02):
And that's that's the old the buy once, cry once
sort of way of thinking about things. And I think
we should probably all be more prone to thinking that way,
even about.
Speaker 1 (12:12):
Something as simple as our wardrobe.
Speaker 4 (12:14):
It's like I used to buy the like fifteen to
twenty dollars pairs of jeans, and I was like, man,
these things like they're misshapen. They don't last very long.
And then I like stepped up my game and I
bought jeans. Were like, you know, sixty seventy eighty bucks.
I'm like, I wear I wear jeans every.
Speaker 2 (12:26):
Day and stop there, Joel, you can stop too much hair. Yeah,
Costco fifteen dollars shirts are fabulous. The Kirkland jeans are wonderful. Really, yeah,
they're they're frozen. To try it out, they're frozen. Burritos
are incredible. It's let me tell you, try it out.
(12:49):
Fifteen bucks for a shirt and you'll be surprised. Okay,
all right, yeah, give it a shot. I'm all for
saving money.
Speaker 1 (12:54):
I do want people well.
Speaker 2 (12:55):
It is I mean, this is I mean it's actually
good quality stuff.
Speaker 4 (13:00):
It is not garbage. Especially the breath signature box briefs
are excellent too.
Speaker 3 (13:05):
Yeah.
Speaker 2 (13:06):
Yeah, they just did that. Although again, now I'm gonna
talk about my underwear. All right, Okay, underwear story. I
just I used to buy du Luth underwear actually was
given to me by a friend of mine, and those
are twenty bucks a pair, and I bought a couple
of them as they wore out after months and months
(13:28):
of the elasticity going and I ended up going to
Costco and buying the Haines six pack for less money
than a single pair of underwear costs with the louth.
Speaker 3 (13:39):
I'll tell you there's a difference. Now, is it worth
that much more?
Speaker 2 (13:44):
No? And then that's part of the formula is how
long is it going to be worth?
Speaker 3 (13:49):
How good is.
Speaker 2 (13:49):
It versus expensive inexpensive? But I'll let you figure that out.
Just remember Costco clothes, Costco burritos. We'll catch you next week,
Joel and Sunday morning, twelve, two pm right here on KFI.
All Right, DEI as the president came into power. I
mean he first of all campaigned anti DEI, and the
(14:10):
first day he came into power, Uh, the executive direction
started flowing against anything and everything DEI corporations, schools, and
it went straight down the line. Someone I've known for
a very long time, Heather Cox, who is the co
founder and president of a company called Certify. My company
(14:34):
is with us and Heather. I've known Heather almost since
she's been in diapers. By the way, so I just
wanted to embarrass you that.
Speaker 1 (14:42):
Way, Heather. That's okay.
Speaker 3 (14:45):
So first of all, talk.
Speaker 2 (14:47):
About what the company does, and what you know your
involvement with corporations, because that's what this is about. And
then we're going to come back and probably talk about
how DEI has a you your company and explaining there
are a couple aspects of this that are being conflated
by the government and by private business. So tell me
(15:09):
about certifying my company.
Speaker 5 (15:12):
So the certify my company. We are a boutique consulting
firm and we work with underestimated entrepreneurs, small, local, diverse
businesses and help them get the certifications they need to
prove that they have the ability to do the work
with large companies, mostly Fortune one thousand. We work with
the Fortune one thousand companies and in the whole sphere
there to ensure that their supply chain reflects their customer
(15:34):
base and it gets the most value out of it
by diversifying who they work with.
Speaker 2 (15:38):
Now you we talked many, many times about this, and
you help minority companies do this, primarily women owned companies.
Speaker 3 (15:48):
Do I have that right?
Speaker 5 (15:50):
Well, it's women, ethnic minorities, LGBT better than people with disabilities,
so it's across the gamut. We do all the different demographics.
Speaker 2 (15:57):
Okay, but this is these are what Theronald Trump would say,
DEI programs that you are basically helping get certified to
certify my company.
Speaker 3 (16:11):
So the major.
Speaker 2 (16:11):
Corporations hire those companies, employ those companies. And this is
what's the fascinating part is do you need the certification
you go to Amazon for example, and here you are
a minority company. Is that a different process than just
here's a company and I want your business?
Speaker 5 (16:32):
Well, yes and no. So you do not need any
of the certifications to do business with these organizations. What's
the certification? And there's many certifications out there which would
be too long to give into. There's many certifications. So
let's say I want to get Women's Business Enterprise certified
through the Women's Business Enterprise National Counsel, the gold standard
across the country. I get certified through the organization to
prove that my company is owned, operate, and controlled by
(16:55):
one or more women. That gives me a path to
meet with companies who are looking to work with all
different types of business to cast the why does net
possible to find the best possible supplier with the best
value for their business units? So there's no guarantee in there.
No one's saying like Oh hew, there's a woman owned business.
We're gonna get her the contract, even though she's not
as good and more expensive. That is not how this works.
(17:17):
And I think it's hysterical that anyone would think that's
how it works.
Speaker 2 (17:20):
You know. But when I hear what you say, you
are pushing a women's or a LGBTQ owned company to well,
as Trump would say, and I agree with him, because
you want to step up. You do want an advantage
over a company that just walks in and says, hey,
I can sell you pencils at this price, versus one
(17:42):
of your clients that say I can sell you pencils at.
Speaker 3 (17:44):
This price and I am minority owned.
Speaker 5 (17:48):
Right. Well, look, all things being equal, there is oftentimes
an advantage to working with a diverse owned business. First
of all, all corporations want to make sure they're reflecting
their customer base, right, I mean, look what happened with
Target versus Costco. Okay, we everyone wants to see who
they're selling to and who they're working with. So we're
not saying you have to work with us because there
are women own but if you're you have to go
through the procurement process. Right in any company that has
(18:10):
a procurement process. It's not going to matter. I'm not
going to say, oh, you get ten points more because
you're women owned. It comes down to who gives the
best service the best value, and there's always some other
differentiators in there, and so it's not that you're going
to get a bit, you're gonna get some over a
competitor who's not women owned. There's going to be other
differentiators in there. So it's all things being equal. But
what happens is people can't even get in the door
(18:30):
because so many of these people who are doing the buying,
they are just going to the same people over and
over and over again.
Speaker 3 (18:35):
Okay, but again I'm going to go back to.
Speaker 2 (18:39):
The argument is that is if you give there's an
advantage that you give your companies that I, for example,
want to sell the same product at the same price,
that you have an advantage. Your clients have an advantage
over me because these companies have a program which I
thought was kind of neat to help people organizations that
(19:00):
heretofore didn't have a door that could be opened up.
And I think that's the argument, why should your people
get any kind of a break over mine?
Speaker 3 (19:09):
You've been listening to the Bill Handle Show.
Speaker 2 (19:11):
Catch My Show Monday through Friday, six am to nine am,
and anytime on demand on the iHeartRadio app
You're listening to Bill Handle on demand from KFI AM
six forty.
Speaker 2 (00:10):
KFI AM six forty Bill Handle Here. It is a
Thursday morning, October thirty of.
Speaker 3 (00:17):
Tomorrow being Halloween. Quick word that a week from Saturday.
Speaker 2 (00:22):
Neil and I are broadcasting his show from two to
five at the Wild Fork Store in Laguna Neguel and
it's all about meats, frozen meats and desserts, but mainly
frozen meats.
Speaker 3 (00:33):
And man, what a store.
Speaker 2 (00:34):
It is, hundreds of different kinds, and we're going to
be doing thanksgrilling where we're going to have all kinds
of grilling apparati there and chefs and samples for everybody,
and I mean samples, not costco size samples.
Speaker 3 (00:48):
Samples.
Speaker 2 (00:50):
Also Zelman's is going to be there handing out samples,
and so please join us. Good and Miguel the Wild
Fork Store and we're out there, I think in the
parking lot where we're gonna be able to yell at
people and bring your appetite and bring your friends and
family and yeah, with all that stuff, Okay, let's do it.
Time for Joel Larsguard on a Thursday, host of How
(01:13):
To Money Sundays from twelve to two pm My social
addresses at how to Money. Joel, Good morning, Joel, Hell Joel,
Oh there you are. Hey, Yeah, well let's go no
for you, you know, it's that's why he's here.
Speaker 3 (01:30):
He's he's cheap. What he's cheap? But good right, what
you pay for you know?
Speaker 1 (01:35):
All right?
Speaker 3 (01:36):
Joel.
Speaker 2 (01:37):
You know I've been talking to people, I've been talking
about this and discussing email on the radio. That's something
extraordinary is happening and I don't understand it. And the
stock market is at an all time high. It seems
like every day it's hitting new levels, especially over the
last week, week and a half. At the same time,
consumer confidence is low and it's dropping. And unemployment, I mean,
(02:02):
look at the employment sector. First of all, no one
is hiring or very few people are hiring, and they
are laying off people by the tens of thousands, soon
to be the hundreds of thousands. Has this ever happened
and put all the connect the dots on this one
for me?
Speaker 4 (02:19):
Yeah, that's a good que I mean I think there
was probably there was really was a similar reaction kind
of in the heart of COVID right when the stock
market it took a massive dive and the things in
the overall economy were looking not so great. And then
the stock market continued to it started to shoot back
(02:40):
up dramatically, and people were like, wait a second, Like
we're not out of the woods on Main Street. There's
a lot of uncertainty, there's a lot of difficulty in
the labor market, and just like, well, can I actually
my business function the way that it used to? And
yet we saw the stock market crews to new heights
pretty quickly. It was like such a short recovery time.
(03:02):
And I think we were seeing kind of like obviously
just not the exact same thing, but something similar happening
right now where people on Main Street are feeling more
uncertainty and the job market is it's certainly not what
it was a few years ago, and the stock market
roaring to new heights, up something like forty percent since April,
(03:23):
and it's kind of tough to square everything in your mind.
And that's why I think we're hearing more calls of
this being a potential bubble. Is there a bubble in stocks?
I think it's a worthwhile conversation to have. I just
think it's also a really hard discussion because especially as
individual investors, but really nobody knows.
Speaker 1 (03:41):
It's hard to predict the future.
Speaker 4 (03:42):
So could the stock market see a significant decline from
here over the next year, Sure, it's it certainly. Could
Could it continue, you know, soaring over the coming year,
Yeah it could. It could be up fifteen percent, it
could be down twenty percent. It's really really hard to predict,
which is why the boring it's are so much. Even
if we are in a time of overinflated stock prices,
(04:04):
like staying the course still makes sense for most people.
Speaker 2 (04:07):
At the same time, though, I'm having a hard time understanding,
for example, the employment world. And I use my daughter
Pamela as the poster child of employment. She is a
computer nerd and has some extraordinary skills, and she's because
she can't get a job because all the entry level,
lower level jobs, of which where you start it doesn't
(04:30):
matter what your skill set is, they are all disappearing
and they're gone. And she's starting her master's degree. And
as I told her, you're now unemployed with a bachelor's
you're going to be unemployed with a masters in computer technology.
And so it's gotten to the point now where you're
an expert also on cannabis.
Speaker 3 (04:50):
I mean, she knows an addition of being a pothead,
she knows this stuff cold.
Speaker 2 (04:55):
And I go, you know, you have to go door
to door to cannabis stores and get a job at
one of the or you're gonna have to go to
a fast food place.
Speaker 3 (05:03):
You'll still be employed. But instead of making a.
Speaker 2 (05:05):
Six figure income with your skill set at a major corporation,
you're going to make thirty thousand dollars and you'll still
be employed. I mean that's the way it's going. And
I mean she's devastated, and you know what do I
say you are? Yeah?
Speaker 4 (05:20):
I mean I feel especially for younger people who are
entering the job market now, and I don't know that
it's quite as bad as graduating into the teeth of
the Great Recession back in eight oh nine, where like
the employment sector was incredibly locked up. I do think
we're part of it too, is like, what did we
experience recently. What we experienced recently was a job market
(05:43):
where employees and workers had so much of an ability
to jump ship, get paid a lot more. There were
a lot more job openings versus job hunters. And we've
seen that dissipate and so I don't think again, it's
as bad as we've seen in slightly more distant history,
but it's cold conso right for somebody graduating and saying like, hey,
I've got this degree, I'm well prepared. I would make
(06:05):
a great employee. And AI is stealing some of those
entry level jobs. And just the general economic concerns are
causing many employers to, you know, be more careful about
when they're hiring and who they're hiring. It does make
me think of just some other something I saw recently,
which I think is good advice, is that people should
be and I think you and I talked about this, actually, Bill,
(06:27):
people should be maybe consider more part time work or
contract work, because that might get your foot in the
door at a place where you're interested in working and
that employer is not making quite the.
Speaker 1 (06:40):
Same commitment to you.
Speaker 4 (06:41):
But so there's something about, especially in today's environment, getting
your foot in the door, having a job in a
place where you're interested in working and where you think
there's room to grow. And I do think at times
it is this mix of like a difficult employment economy
and also maybe really really high expectations.
Speaker 1 (07:00):
From certain young young workers.
Speaker 4 (07:02):
I was talking to an older lady in my neighborhood
the other day, and she was like, man, I just
see this unwillingness, like this desire for young people they
graduate college and they're like, yeah, I want to work
from home five days a week.
Speaker 1 (07:12):
Yeah, yeah, you know there are some of that.
Speaker 2 (07:15):
Yeah, we got the entitlement titlement issue going on too,
and that's something else to talk about that we're going
to over the next month, two months, six months, all right, Joel,
this headline I kind of find interesting. Customers are feeling
discount fatigue. And as I asked just before we went
to break, how can anybody feel fatigue getting discounts?
Speaker 3 (07:38):
Explain that one to me.
Speaker 1 (07:40):
Yeah, it's a good question.
Speaker 4 (07:41):
I think I see this from multiple angles, and I
do think that there is a certain amount of just
there's so many sales now, right, there's Prime Day, and
now Prime Day is twice a year, and it's like
Black Friday is no longer a single day. It's now
kind of a seasonal event and it basically kicks off
here as November starts, and it you know, runs through
(08:02):
the beginning of December. And so it used to be
like a few days that you had to pay attention
to and now retailers are like around every major holiday
and their own concocted holidays, they're coming up with different
ways to try to entice you to buy stuff at
a discount.
Speaker 1 (08:17):
And I it's I think it's harder than ever.
Speaker 4 (08:19):
You would have thought that the advent of the Internet,
we would have it'd be so much easier to price
shop and say is this actually is this deal actually
a deal? There they're you know, the one I'm getting
in my email inbox or the one that my favorite
website is trying to get me to click on. And
it's actually harder in so many ways to know whether
or not a good price that you're being pitched is
(08:42):
actually a good price, or if it's if it's actually
more expensive than it was let's say three weeks six
weeks ago, and they're making it seem like it's a deal,
and so much of that comes down to MSRP, whether
or not it's it's legitimate or not. And so it's oh,
it's sixty percent off, but what you know, what are
they actually charge for it? Most time, maybe it's actually
more only more like ten percent off. So I do
(09:03):
think it's getting harder and harder for individual shoppers to
know whether deal is a deal, and it feels like
they're getting inundated with quote unquote deals.
Speaker 1 (09:11):
All the time.
Speaker 2 (09:12):
Yeah, and the other side of that coin, and I
am guilty of this. I am looking at a product
and there are different brands basically does the same thing,
and I assume that the more expensive one is the
better one, and that's automatic, and I will go for that.
Speaker 3 (09:30):
And I've been told over and over again I'm a
moron for doing that.
Speaker 4 (09:35):
Well, I do think one of the things that this
recent survey that kind of talks about deal fatigue points
out is that people are making decisions based on value
and quality a little bit more. And I think that
points to something else where those the Chinese sites like
Timu and she and We've been inundated with stuff and
you buy it and it looks so good on the app
or on the site where you're shopping, and then it
(09:56):
comes to the mail and you're like, oh my gosh,
the sizings way off, the materials terrible, and it was
really cheap. But this belongs straight in the trash. It
wasn't expensive, but it wasn't worth anything. And I do
think that's A really important thing for people to consider,
especially as they're making purchases going into the holiday season,
is not just the price, but how much actual use
(10:19):
am I going to get out of this product? Like,
for instance, I bought one of those kind of pop
up tent saunas because I was like, I would want
to get in do I like the idea of like
getting into sauna before I get into bed, kind of
nice and relaxing, And it's fine, but it's kind of cheap.
And so really what I need to do if I'm
into it is to get a full fledged sawna. Put
my money where my mouth is and spend a couple
(10:41):
thousand dollars really to get something that I'm going to
use regularly and enjoy. And so I think maybe thinking
about the longevity of items that you're buying and not
just how to get the absolute lowest price is also
it's really worth considering I personal.
Speaker 2 (10:57):
Story, just as everybody knows around here. I have just
remodeled my house and it's really nice. You'll never be
invited to get to go to it, by the way, Joel.
Speaker 1 (11:07):
Good to know.
Speaker 2 (11:07):
And I bought outdoor furniture, and so I'm looking at
outdoor furniture, and I go to Costco and there's a
full outdoor set for two eighteen hundred dollars. By contractor
who had nothing to do with it, said would you
like this to still be here next year?
Speaker 3 (11:27):
And I said yeah.
Speaker 2 (11:28):
He goes, you're going to have to spend some real
money for outdoor furniture that's still going to look good
five years, eight years from now. And I sucked it up,
per what you were talking about, and frankly, I didn't
know you could spend that much money for outdoor furniture.
Speaker 3 (11:44):
And that's good.
Speaker 2 (11:47):
Outdoor furniture costs insane amounts of money, more so than
indoor furniture because of course what it has to deal
with with the weather, with the sun.
Speaker 3 (11:57):
And he talked me into it.
Speaker 2 (11:58):
I spent some real real money about to go to Costco,
and I didn't.
Speaker 4 (12:02):
And that's that's the old the buy once, cry once
sort of way of thinking about things. And I think
we should probably all be more prone to thinking that way,
even about.
Speaker 1 (12:12):
Something as simple as our wardrobe.
Speaker 4 (12:14):
It's like I used to buy the like fifteen to
twenty dollars pairs of jeans, and I was like, man,
these things like they're misshapen. They don't last very long.
And then I like stepped up my game and I
bought jeans. Were like, you know, sixty seventy eighty bucks.
I'm like, I wear I wear jeans every.
Speaker 2 (12:26):
Day and stop there, Joel, you can stop too much hair. Yeah,
Costco fifteen dollars shirts are fabulous. The Kirkland jeans are wonderful. Really, yeah,
they're they're frozen. To try it out, they're frozen. Burritos
are incredible. It's let me tell you, try it out.
(12:49):
Fifteen bucks for a shirt and you'll be surprised. Okay,
all right, yeah, give it a shot. I'm all for
saving money.
Speaker 1 (12:54):
I do want people well.
Speaker 2 (12:55):
It is I mean, this is I mean it's actually
good quality stuff.
Speaker 4 (13:00):
It is not garbage. Especially the breath signature box briefs
are excellent too.
Speaker 3 (13:05):
Yeah.
Speaker 2 (13:06):
Yeah, they just did that. Although again, now I'm gonna
talk about my underwear. All right, Okay, underwear story. I
just I used to buy du Luth underwear actually was
given to me by a friend of mine, and those
are twenty bucks a pair, and I bought a couple
of them as they wore out after months and months
(13:28):
of the elasticity going and I ended up going to
Costco and buying the Haines six pack for less money
than a single pair of underwear costs with the louth.
Speaker 3 (13:39):
I'll tell you there's a difference. Now, is it worth
that much more?
Speaker 2 (13:44):
No? And then that's part of the formula is how
long is it going to be worth?
Speaker 3 (13:49):
How good is.
Speaker 2 (13:49):
It versus expensive inexpensive? But I'll let you figure that out.
Just remember Costco clothes, Costco burritos. We'll catch you next week,
Joel and Sunday morning, twelve, two pm right here on KFI.
All Right, DEI as the president came into power. I
mean he first of all campaigned anti DEI, and the
(14:10):
first day he came into power, Uh, the executive direction
started flowing against anything and everything DEI corporations, schools, and
it went straight down the line. Someone I've known for
a very long time, Heather Cox, who is the co
founder and president of a company called Certify. My company
(14:34):
is with us and Heather. I've known Heather almost since
she's been in diapers. By the way, so I just
wanted to embarrass you that.
Speaker 1 (14:42):
Way, Heather. That's okay.
Speaker 3 (14:45):
So first of all, talk.
Speaker 2 (14:47):
About what the company does, and what you know your
involvement with corporations, because that's what this is about. And
then we're going to come back and probably talk about
how DEI has a you your company and explaining there
are a couple aspects of this that are being conflated
by the government and by private business. So tell me
(15:09):
about certifying my company.
Speaker 5 (15:12):
So the certify my company. We are a boutique consulting
firm and we work with underestimated entrepreneurs, small, local, diverse
businesses and help them get the certifications they need to
prove that they have the ability to do the work
with large companies, mostly Fortune one thousand. We work with
the Fortune one thousand companies and in the whole sphere
there to ensure that their supply chain reflects their customer
(15:34):
base and it gets the most value out of it
by diversifying who they work with.
Speaker 2 (15:38):
Now you we talked many, many times about this, and
you help minority companies do this, primarily women owned companies.
Speaker 3 (15:48):
Do I have that right?
Speaker 5 (15:50):
Well, it's women, ethnic minorities, LGBT better than people with disabilities,
so it's across the gamut. We do all the different demographics.
Speaker 2 (15:57):
Okay, but this is these are what Theronald Trump would say,
DEI programs that you are basically helping get certified to
certify my company.
Speaker 3 (16:11):
So the major.
Speaker 2 (16:11):
Corporations hire those companies, employ those companies. And this is
what's the fascinating part is do you need the certification
you go to Amazon for example, and here you are
a minority company. Is that a different process than just
here's a company and I want your business?
Speaker 5 (16:32):
Well, yes and no. So you do not need any
of the certifications to do business with these organizations. What's
the certification? And there's many certifications out there which would
be too long to give into. There's many certifications. So
let's say I want to get Women's Business Enterprise certified
through the Women's Business Enterprise National Counsel, the gold standard
across the country. I get certified through the organization to
prove that my company is owned, operate, and controlled by
(16:55):
one or more women. That gives me a path to
meet with companies who are looking to work with all
different types of business to cast the why does net
possible to find the best possible supplier with the best
value for their business units? So there's no guarantee in there.
No one's saying like Oh hew, there's a woman owned business.
We're gonna get her the contract, even though she's not
as good and more expensive. That is not how this works.
(17:17):
And I think it's hysterical that anyone would think that's
how it works.
Speaker 2 (17:20):
You know. But when I hear what you say, you
are pushing a women's or a LGBTQ owned company to well,
as Trump would say, and I agree with him, because
you want to step up. You do want an advantage
over a company that just walks in and says, hey,
I can sell you pencils at this price, versus one
(17:42):
of your clients that say I can sell you pencils at.
Speaker 3 (17:44):
This price and I am minority owned.
Speaker 5 (17:48):
Right. Well, look, all things being equal, there is oftentimes
an advantage to working with a diverse owned business. First
of all, all corporations want to make sure they're reflecting
their customer base, right, I mean, look what happened with
Target versus Costco. Okay, we everyone wants to see who
they're selling to and who they're working with. So we're
not saying you have to work with us because there
are women own but if you're you have to go
through the procurement process. Right in any company that has
(18:10):
a procurement process. It's not going to matter. I'm not
going to say, oh, you get ten points more because
you're women owned. It comes down to who gives the
best service the best value, and there's always some other
differentiators in there, and so it's not that you're going
to get a bit, you're gonna get some over a
competitor who's not women owned. There's going to be other
differentiators in there. So it's all things being equal. But
what happens is people can't even get in the door
(18:30):
because so many of these people who are doing the buying,
they are just going to the same people over and
over and over again.
Speaker 3 (18:35):
Okay, but again I'm going to go back to.
Speaker 2 (18:39):
The argument is that is if you give there's an
advantage that you give your companies that I, for example,
want to sell the same product at the same price,
that you have an advantage. Your clients have an advantage
over me because these companies have a program which I
thought was kind of neat to help people organizations that
(19:00):
heretofore didn't have a door that could be opened up.
And I think that's the argument, why should your people
get any kind of a break over mine?
Speaker 3 (19:09):
You've been listening to the Bill Handle Show.
Speaker 2 (19:11):
Catch My Show Monday through Friday, six am to nine am,
and anytime on demand on the iHeartRadio app
The Bill Handel Show News
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