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November 27, 2025 2 mins

A retail frenzy is expected today as shoppers take advantage of Black Friday sales.  

Data from PriceMe shows nearly 40% of Kiwis are planning to take advantage of Black Friday to do their Christmas shopping.  

The day now outpaces Boxing Day in terms of sales volumes and popularity. 

Oyster Property Group’s Jennifer Andrews told Ryan Bridge that they’re preparing for a very busy day today. 

She says they have discounts all through the weekend, but particularly today as it’s when most people like to come out to find the discounts. 

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Speaker 1 (00:00):
Retailers getting a boost from Black Friday, which is today
now outpacing Boxing Day sales. Thirty nine percent of us
say we do most of our gift shopping on days
just like this one. Jennifer Andrews is Oyster Property Group
and manages Dress Smart shopping center. Jennifer, good morning, Good morning,
So what's the plan today.

Speaker 2 (00:20):
We're expecting a really great Black Friday. Back Over the
last few months, it's been a difficult retail time in
New Zealand, but obviously statistics are showing that things are improving,
so we're preparing for a very busy day today. We
have discounts all through the weekend, but particularly Black Friday

(00:43):
is when most people like to come out to find
the discounts. Consuming New Zealand recently warned that not all
Black Friday deals are what they see at Dress Smart.
Our promise is to is consistent and we deliver all
year round savings of thirty seventy percent, and we're a

(01:03):
true outlet center in terms of that daily discount, but
on Black Friday, retailers off the savings that get better
than that, So we really do see it as a
very popular day to come out shopping.

Speaker 1 (01:17):
All right, Jennifer, what's your best deal today? Because it's
thirty to seventy percent off? I mean, can I get
something for ninety percent off today?

Speaker 2 (01:25):
Potentially? There are stores that have discount on top of
that feed for example, which is Women's Where and Children's Where,
they will have a discount on top of their regular discount.
But all of the stores are offering great offers. I
was there yesterday walking through them, and there's just so
many options. I think our retailers are telling us that

(01:47):
in particular, customers are after luxury guesting brands like Coach
we have, which is a high end brand, but they
have huge discounts on all of their accessories today. And
then summer essentials are really popular at this time of year.
Beach where holiday clothing.

Speaker 1 (02:05):
Get your Janels opened, your beach balls, Jennifer. Have you
got enough car parks?

Speaker 2 (02:10):
We'd have plenty of car park Have you gone over
over seven hundred car park?

Speaker 1 (02:17):
And does it get full?

Speaker 2 (02:21):
I think if you come out before say three pm,
the morning's always best. But we manage it really carefully.
We have people walking through making sure that the cars
circulate really well. So yeah, and you've got the whole weekend.
The retailers keep their discounts going all weekend.

Speaker 1 (02:41):
Jennifer looking forward to it, getting out there and spending
some money. Jennifer Andrews with us from Oyster Property Group.
They manage Dress Smart shopping center that's in Auckland.

Speaker 2 (02:49):
For more from Early Edition with Ryan Bridge.

Speaker 1 (02:51):
Listen live to News Talks it Be from five am weekdays,
or follow the podcast on iHeartRadio
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