Bush and Beach Tour Company's Ben Thornton says most Kiwis see the region as the epicentre of Covid outbreaks.
He argues the 17 MIQ facilities scattered throughout the city, will put other New Zealanders off wanting to visit.
Thornton told Kate Hawkesby international tourists will be the key to survival.
"The only glimmer of hope I have is, because the Government have left it so long it's now too late. Potentially, once they've got the vaccination numbers up they'll be able to help in the new year, that's what we're hoping for and praying for."
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