The Family Practice Podcast
Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world. We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them.
Episodes
Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but...
Dr. Allie Wright continues the pregnancy series by focusing on third-trimester and birth communication. Dr. Allie outlines changes to education to expand goals beyond pain and pelvic alignment into co-regulation and gas-and-brake nervous system patterns in birth to promote adaptability for unpredictable outcomes.
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Links & Resources:
FREE PX Trainings
Dr. Allie Wright interviews Dr. Sam Grimes of Foundations Chiropractic in Wisconsin on how becoming a mom reshaped her communication with moms in practice. Dr. Sam shares her shift from a pain-based model to pediatrics and perinatal care after two difficult births, and how her daughter Wren's seizures resolved quickly once INSiGHT scans revealed a C1 to C2 pattern, prompting her to go all-in on PX and neurotonal care. She covers ad...
Dr. Tony Ebel introduces the Family Practice Podcast and answers a chiropractic student’s question about whether a pediatric and family, subluxation-based cash practice needs to add decompression and shockwave to be financially viable. He explains why many practices add these services. He argues a true family practice doesn’t need them because it benefits from low-cost referrals, lower lead acquisition costs, high reten...
Dr. Tony Ebel delivers a MAHA update from inside the Chiropractic MAHA Hub, the historic alignment between the ICA, the ACA, and MAHA leadership turning decades of division into real, funded momentum. He breaks down the early wins already in motion, the Medicare Modernization Bill, VA access for veterans, research funding, reimbursement, and equity, and the message he delivered himself in DC: nervous system first, subluxation-based...
Maybe you're not stuck because you need another marketing funnel. You're stuck because you're still doing the CA's job. Dr. Matt Hill sits down with Sadie Smith — office manager at Living Water Chiropractic and PX team member — for the conversation every maxed-out doc needs. Sadie went from part-time CA to running the entire operations side of a practice that scaled past 1,000 visits a week. In this episode, she breaks ...
Dr. Tony Ebel introduces the Family Practice Podcast and teaches a four-part framework to evaluate a chiropractic family practice in a specific order: (1) clinical results (“miracle metrics”) as the foundation, emphasizing measurable transformations, strong outcomes for babies and complex cases, and how results drive referrals, retention, compliance, and pricing; (2) patient experience/NPS tracked via “page two&rd...
Dr. Allie Wright explains why the second trimester matters clinically and in communication. She reviews how nutrition to the baby shifts and how stress hormones and emotions can play a huge part in the future health of the child. She connects maternal stress to fetal nervous system development, temperament, immune/allergy risk, and gut microbiome transmission, arguing chiropractors should focus on nervous system regulation and appr...
Dr. Matt Hill introduces The Family Practice Podcast and argues day two conversion is largely decided before the report of findings even occurs! He outlines four pillars to improve conversion across the entire funnel: relatability (listening so parents feel “these are my people”), trust (earned firm belief through science and nervous system education), connection (linking day one history to scan findings and a forward p...
Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabi...
Dr. Tony Ebel focuses on building a subluxation-based, all-cash, high-volume pediatric, perinatal, and family practice. He argues chiropractic philosophy is not “fluff” but the most practical, profitable, and clinically powerful asset for family practices, and that mastering science, art, and philosophy drives massive clinical results, stronger communication and brand contrast, higher care plan compliance, retention and...
Dr. Matt Hill welcomes Megan Warkentien from The Pediatric Experience (PX), who supports hundreds of offices. They outline five “base camps” chiropractors move through to grow a pediatric/family practice: (1) clinical certainty and strong communication that chiropractic is enough; (2) integrating systems in layers based on the most patient-impactful priorities; (3) momentum and mindset; (4) leadership and accountability...
Dr. Tony Ebel challenges doctors to stop teaching nervous system health while living dysregulated and under-adjusted. He argues chiropractors must be at their best to deliver world-class analysis, adjusting, communication, leadership, and joy, and shares his “seven non-negotiables” for nervous system resilience.
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Links & Resources:
FREE PX Trainings
Dr. Allie Wright launches a “Trimesters of Pregnancy” series on The Family Practice Podcast, focusing on how chiropractors can support the nervous system during the first trimester, when organogenesis occurs and miscarriage risk is highest. She reviews common first-trimester maternal challenges, discusses HRV trends, outlines key fetal nervous system milestones, notes rapid brain neuron growth, highlights dad’s he...
Dr. Tony Ebel introduces The Family Practice Podcast and interviews Dr. Mike Poulsen of Coast Family Chiropractic in Adelaide, Australia, who traveled to the U.S. to shadow PWC and train with PX Brick Builders. Dr. Michael describes rapid startup growth to about 500 visits per week in under two years, with two associates and an 11-person team, and shares the current challenge of transitioning from “raging bull” operator...
Dr. Tony Ebel argues that AI should make chiropractic teams stronger, faster, and more efficient, not smaller, urging practices to keep hiring while using AI to 2X–10X impact, revenue, and productivity and to protect margins. He explains his company-wide approach to training leaders and staff to use AI tools while maintaining human creativity.
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Links & Resources:
FREE PX Trainings
Dr. Tony Ebel argues that chiropractors have an unprecedented opportunity to grow brick-and-mortar family practices if they stay focused rather than chasing side hustles or “passive income.” He contrasts Door A—doubling down on proven practice growth, including multi-location expansion—with Door B—starting unrelated ventures like real estate, coaching, or product businesses, which he says commonly dist...
Dr. Allie Wright and her husband, Dr. Jonah, host a rapid-fire Q&A for chiropractors and students on starting a pediatric/family-focused chiropractic practice, sharing what they did and mentor-guided advice. They discuss planning timelines, their opening and build-out timeline, explain lease length tradeoffs, cover pricing strategy, how they hired and trained a CA and how they attracted first patients.
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Links &a...
Dr. Matt Hill interviews Dr. Rudy Bersani of Living Water Chiropractic in Texas about taking “the leap” to hire and expand before growth fully arrives. Rudy shares that his current team includes him and his wife Dr. Ashley, 2 married associate chiropractors, and 8 CAs, and emphasizes that leadership and culture are the hardest and most rewarding parts. He describes how repeated hiring of the right team members improved ...
Dr. Tony Ebel introduces The Family Practice Podcast and argues that what’s best for pediatric, perinatal, and family chiropractic patients is financially best for the practice. Dr. Tony shares his all-cash practice metrics and explains that serving more complex “perfect storm” kids (e.g., autism, ADHD, epilepsy, PANS/PANDAS, asthma) requires more care and helps break growth ceilings.
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Links & Resour...
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