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May 16, 2021 39 mins
星巴克 50 週年,已從一家傳統市場的咖啡豆店,成長為全球超過 32,000 家分店,代表現代生活風格的全球品牌。現任星巴克 CEO 曾是 IBM 的工程師、微軟的全球資深副總,是正牌的科技人。在他領導之下,星巴克努力發展 app、數位貨幣與人工智慧,成為更靈活、更全面的咖啡集團。另一方面,星巴克持續發展新飲料與新的營運模式,包括強化旗艦店、廣開小店,與虛擬通路互相扶植,讓消費者口渴時不知不覺就選擇星巴克。 想問科技島讀 podcast 問題?請在 2021 年 6 月 1 日前寫信至 hi@daodu.tech,就有可能由主持人在節目上回答! 文章:星巴克的未來 — 人工智慧與虛實融合 https://bit.ly/3ojer35
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