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May 31, 2021 13 mins

On the 48th episode of Amplify Clearwater Show, powered by 13th Ave Media, we are delighted to welcome Scott Costello, Co-CEO and Co-Founder of True North.

Join us on Monday, May 31st at 8am, to hear our conversation! The show will go live on AMPLIFY Clearwater’s Facebook page or if you prefer listening to podcasts while driving to work tune in to 13th Ave Media’s podcast on iTunes, SoundCloud, Spotify, Google Podcasts, Stitcher, Anchor and beyond…

Scott was born and raised in Pinellas County. He moved to Alachua County in 1990 to attend the University of Florida. He sees himself as a serial entrepreneur

In 2003, Costello started Advantage Publishing, Inc and began printing Building Savvy magazine. In 2007, he launched HOME: Living In the Heart of Florida. In 2011, he spun off one of the issues into its own stand-alone publication, Giving in the Heart of Florida. In 2012, he started Business in the Heart of Florida. In 2015, with the guidance of his board and in collaboration with the University of Florida, Santa Fe College the Chamber of Commerce and 4 municipalities, he launched Guide to Greater Gainesville, the regions official Newcomer/Relocation Guide. To help brand the community, he changed the names of his other publications from the Heart of Florida to Greater Gainesville as well.

Scott is married to Christy Robinson-Costello and together in 2019, they formed a new company, True North, a Trend Setting Solutions Firm that creates, connects and consults with businesses leaders to grow communities, achieve their goals, retain their talent and scale up by finding their True North.

As Co-CEO and Co-Founder, Scott brings over 25 years of experience in leadership and management to the True North team. He has built a career around community, relationships and collaboration. Scott has created eight publications, most notably Guide to Greater Gainesville, Business in Greater Gainesville and HOME: Living in Greater Gainesville. He also created Taste of Greater Gainesville, the largest charity event in North Central Florida.

Scott has always believed that being involved is catalyst to success. His service on multiple civic, community and non-profit boards over the last twenty-five years combined with owning his own business has helped shape his strategies in developing unique solutions and strategies for small business owners to help them understand their why and be purpose driven to achieve their goals.

Scott is a parent to four children: Taylor, Lindsay, Chase and Cameron.

Awards: Newcomer Business of the Year, James M Parrish Community Leadership Award, Volunteer of the Year, President’s Award and UF Community Impact Award

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