2X eCommerce Podcast

2X eCommerce Podcast

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce

Episodes

February 11, 2025 42 mins

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.

Steven shares:

  • How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.
  • The challenges of modernizing legacy systems (yes, fax orders are st...
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🚚 ABOUT COREY GANIM:
Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls.

Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN

  • (00:00) - Amazon Wholesale Secrets: How to F...
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🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.


  • (00:00) -
  • (00:34) - Introducing the 2X eCommerce Podcast
  • (03:56) - How Slate Electric Flosser Works
  • (06:15) - Challenges and Successes in Product Development
  • (20:18) - Fun...
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Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and imp...

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Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.

  • (00:00) - Dr. Rebecca Homkes
  • (01:51) - Meet Rebecca Homkes: High Growth ...
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In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp c...

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December 31, 2024 10 mins

Apply to the ScaleUp Blueprint: 2025 Edition here:
https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4


📧 Subscribe to Our Conscious Commerce Newsletter:
https://subscribe.2xecommerce.com

📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy
Amazon: https://amzn.to/3ybY6WS
Walmart: https://bit.ly/3swOuDe
Kogan Page: https://bit.ly/44Dy...

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Apply to the ScaleUp Blueprint: 2025 Edition here:
https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4


📧 Subscribe to Our Conscious Commerce Newsletter:
https://subscribe.2xecommerce.com

📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy
Amazon: https://amzn.to/3ybY6WS
Walmart: https://bit.ly/3swOuDe
Kogan Page: https://bit.ly/44D...

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In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantag...

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    In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence i...

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    Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep

    In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleas...

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    This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal ...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownote available on: https://2xecommerce.com/podcast/ep456/
    Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining Operations

    In this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAc...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownotes available on: https://2xecommerce.com/podcast/ep458/

    In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownotes available on: https://2xecommerce.com/podcast/ep457/

    In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discus...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownote available on: https://2xecommerce.com/podcast/ep456/


    In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. ...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownote available on: https://2xecommerce.com/podcast/ep455/

    In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfill...

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    October 8, 2024 15 mins

    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownote available on: https://2xecommerce.com/podcast/ep454/

    In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmar...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownote available on: https://2xecommerce.com/podcast/ep453/

    S9 EP54:
    In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the...

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    Subscribe to Our Conscious Commerce Newsletter:
    Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

    Shownote available on: https://2xecommerce.com/podcast/ep451/

    S9 EP53:
    In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insight...

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