Achieving a 40 Year Dream - with Ron Rubin - EP 417

Dreams don’t have expiration dates—and Ron Rubin proves it. In this inspiring episode of the 365 Driven Podcast, host Tony Whatley sits down with the former CEO of The Republic of Tea and current owner of River Road Family Vineyards and Winery. Ron reveals how a passion he discovered in his 20s took four decades to come true, and why perseverance, patience, and smart business practices were the keys to making it happen.

From scaling The Republic of Tea into a household name to running a debt-free winery in Sonoma, Ron shares powerful lessons on brand building, culture, and staying true to your vision. He opens up about succession planning with his son, the value of mentors and consultants, and why consistency and focus matter more than chasing trends.

Whether you’re a new entrepreneur or a seasoned leader, Ron’s story will remind you that big dreams are worth the wait—and that with discipline, creativity, and heart, you can build businesses that last generations.

Key highlights:

• How Ron Rubin turned a 40-year dream into reality.
• Why staying debt-free can transform your business.
• The strategy behind building The Republic of Tea into a specialty brand.
• Lessons in branding, packaging, and staying true to your company’s DNA.
• How to create a memorable company culture that people love.
• Smart succession planning and preparing the next generation of leaders.
• The value of mentors, consultants, and outside perspectives.
• Why focusing on existing customers can fuel exponential growth.
• How philanthropy and business can work hand-in-hand to save lives.
• Encouragement to never give up on your dream—no matter how long it takes.

Connect with Ron Rubin:

• Website: republicoftea.com

• Get Ron’s book: goldinyourbackyard.com

Connect with Tony Whatley:

• Website: 365driven.com
• Instagram: @365driven
• Facebook: 365 Driven