All Episodes

March 25, 2025 39 mins
On this encore episode of “613 Books” Podcast, Producer-Host Heather Dean’s guest is Lesley Kaplan, a business strategy, branding and goal-achieving coach, who is also the author of “SMALL BUSINESS SUCCESS TOOLBOX & GUIDE: HOW TO "BUILD & BRAND YOUR BIZ." Drawing from several decades’ experience running her own businesses (product and service) Lesley defines and explains the importance of having a U.S.P. (unique selling proposition); a concise explanatory “elevator pitch;” a concept called “creating a buyer or customer persona;” and a prioritize time management technique called “Eat That Frog.” Lesley downloads loads more practical insights in this interview, so get ready to build your biz! SUBSCRIBE to “613 Books” Podcast and discover new books every week! = = = Show notes: Featured author interview: Lesley Kaplan author of “SMALL BUSINESS SUCCESS TOOLBOX & GUIDE: HOW TO "BUILD & BRAND YOUR BIZ"” To Purchase “SMALL BUSINESS SUCCESS TOOLBOX & GUIDE: HOW TO "BUILD & BRAND YOUR BIZ"” on Amazon: https://www.amazon.com/SMALL-BUSINESS-SUCCESS-TOOLBOX-GUIDE-ebook/dp/B0CH5YBD1C To Purchase on Amazon in Paperback and E-book formats https://www.amazon.com/gp/aw/d/B0CTCXDC2W/ref=tmm_pap_swatch_0?ie=UTF8&qid=1706421929&sr=8-1 ISRAEL ORDERS - Paperback - Delivery to your door: https://lesleykaplan.com/product/small-business-success-toolbox-guide/ Lesley’s website: https://lesleykaplan.com/ To contact Lesley through her website: https://lesleykaplan.com/lesley-kaplan-contact/ Show Announcer for 613 Books Podcast: Michael Doniger Michael’s contact info, voice-over samples, and demo: https://michaeldoniger.com/ SUBSCRIBE to “613 Books” Podcast and discover new books every week!
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.