DMA Email Council: My Dog Ate My Email
A podcast all about... email
Episodes
This time around hosts Komal Helyer and Gavin Laugenie interview Adam Farquharson from Movable Ink. They tap into the topic of how brands can ramp up real-time personalisation, why not everyone is using it and testing to optimize performance during the tenth instalment of the 'My Dog Ate My Email' podcast.
You'll discover:
- Why personalisation is so important
- How to send at the right time for your individual recipients ...
Our host Lili talks with Catherine Loftus, Head of Marketing at Trustedhousesitters about how email has supported their customer journey and helped grow their business.
Listen to:
· Discover how Trustedhousesitters’ managed to get buy-in to support her email program from other teams within Trustedhousesitters· How has email creative evolved over the years
· Learn how to fully optimise an email program
· Hear Catherine Loftus, Head ...
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
My Dog Ate my Email Episode 8: Email Creative
In this episode, Lili is joined by Dan Lack, Head of Digital at Growth Track, and Elliot Ross CEO of Taxi for email.
We are talking about email creative. We cover:
- Why email creative is so important
- What is good email c...
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
My dog ate my email episode 7: The death of email
In this episode, Lili talks with Kate Barrett, Founder of e-focus Marketing about the death of email, or the lack thereof.
They talk about why it’s the way you use it that’s dead. About how building an effective strategy i...
Hosted by Lili Boev, email geek and Director of Client Success at Vuture, with guest Susanna Chaplin, Managing Director at ESBConnect.
We talk about:
- How you can use email to drive lead generation
- Ideas on how to do it well and what to avoid
- Learning more about your customers
- How to nurture your customers
Find out more about the Email Council and the DMA, here.
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
With special guest(s): the DMA's Email Council.
In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email?
Click play to he...
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital.
This episode tackles a few questions, like:
· What's s the difference between personalisation and segmentation?
· Why it's important?
· At what poin...
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
Episode 3: email metrics, KPIs and measuring success
Hosted by Lili Boev, email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency.
They discuss:
· &nb...
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
My dog ate my email, episode 2: Deliverability keeps me up at night
Hosted by Lili Boev, self-professed email geek and director of client success, Vuture, with guest speaker Steve Henderson, head of deliverability, Emarsys
Find out more about the Email Council an...
Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.
My dog ate my email, episode 1: Life after GDPR
Episode one tackles GDPR concerns with guest speakers, Lili Boev, self-professed email geek and director of client success, Vuture; Jenna Tiffany, founder and strategy director, Let’s Talk Strategy; and Steve Henderson, ...
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