The Redirect Podcast - SEO & SEM News & Discussions

The Redirect Podcast - SEO & SEM News & Discussions

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast

Episodes

[EP.81] From Headlines to SERPs - Where PR Meets SEO

August 4, 2025 • 36 mins
In this episode of The Redirect Podcast, Delaney MacKenzie from the BlackTruck Team leads the discussions around the importance of aligning PR strategies with SEO to best maximize the effectiveness of both. Grab your notepad and listen in as Delaney outlines the steps necessary to get your brand mentioned and noticed by Google. Bonus conversations about how this aligns closely with the future of generative AI search, generative eng...
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[EP. 80] Building Trust in the AI Age - What Google Still Cares About and Why it Matters

June 11, 2025 • 23 mins
Google may update its algorithm hundreds of times a year, but trust, experience, and credibility still sit at the core of search success. In this episode, we break down Google’s E-E-A-T framework and explain how brands — especially small businesses — can future-proof their content and earn visibility in an evolving search landscape.
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[EP. 79] Search Beyond Google: How AI Is Changing the Way We Seek and Trust Information

June 11, 2025 • 49 mins
Are we Googling less and asking AI more? In this episode of The Redirect Podcast, we explore the evolution of search in the age of AI. From ChatGPT to AI Overviews in Google, we unpack how our search behaviors are shifting, what it means for trust and digital literacy, and why marketers need to rethink discoverability in a world moving from links to answers. Whether you're a digital pro or just AI-curious, this episode offers smart...
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[EP. 78] How Social Ad Platforms Are Evolving with AI - The Algorithm is Watching

April 29, 2025 • 44 mins
In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving definition of good creative, this episode is packed with insights for navigating the A...
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[EP. 77] Avoiding the Algorithm Trap in Social Media With Owned Media Strategies

April 29, 2025 • 49 mins
In this episode, host Adrienne Wallace talks with Jason Dodge and Derek DeVries about something every brand should hear in 2025: how to stop depending on algorithms and third-party apps, and instead build a future-proof strategy with owned media.
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[EP. 76] Measuring SEO Success In GA4 With Brie Anderson

September 30, 2024 • 43 mins
In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://bl...
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[EP. 75] Exploring SEO As Brand with Mordy Oberstein

July 30, 2024 • 47 mins
[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing
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[EP. 12] BTW with BlackTruck - Unpacking Google's March 2024 Update

March 7, 2024 • 10 mins
This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.
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[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies

January 12, 2024 • 13 mins
[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing
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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution

November 17, 2023 • 10 mins
In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.
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[EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller

April 27, 2023 • 60 mins
In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.
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[EP.9] BTW with BlackTruck - ChatGPT, Google Bard & The Impact AI Will Have on SEO

February 7, 2023 • 11 mins
In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.
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[EP.8] BTW with BlackTruck - Changes to Managing Your Google Business Listings

December 21, 2022 • 7 mins
In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.
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[Ep.7] BTW with BlackTruck - How Will Google's Helpful Content Update Impact Your Site?

August 29, 2022 • 11 mins
In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.
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[Ep.6] BTW with BlackTruck] Will TikTok Dominate Google as a Search Engine?

June 28, 2022 • 6 mins
In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.
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[Ep.5] BTW with BlackTruck] The Real Impact of Facebook's Outage on Your Brand

October 6, 2021 • 11 mins
In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.
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[EP. 73] The Redirect Podcast - Women in Tech SEO & Gender Gaps Within the SEO Industry

June 30, 2021 • 32 mins
In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.
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[EP.4] BTW with BlackTruck] Shopify Allows Robots.txt File Editing

June 24, 2021 • 9 mins
In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.
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[EP. 72] The Redirect Podcast - The Role of SEO in Public Relations & Communications

May 21, 2021 • 44 mins
In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at http...
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[EP.3] BTW with BlackTruck] What is the Google Page Experience Update?

April 27, 2021 • 9 mins
Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/
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