June 7, 2025 • 7 mins
In today's Ask Allison, I’m answering a question that’s on a lot of therapists’ minds in 2025: Do I have to offer more services or hustle harder to keep my practice full?
Spoiler: more isn’t always better. In fact, trying to do it all might be what’s keeping you stuck.
We’re talking about what’s actually working in this market, why clarity beats complexity, and the marketing strategies every therapist needs to focus on right now.
Prefer video? This episode is also available to stream on our YouTube channel!
Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free
Grab our free tools to grow your practice—weekly worksheets, the Tasky Checklist, and more: www.abundancepracticebuilding.com/links 
Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code ASK: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}Mark as PlayedTranscript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:07):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to Ask Allison.
Y'all ask the questions about having a
fun and thriving practice and I answer them.
We have a worksheet for you today so
you can bring this answer into your life.
You can access that at abundancepracticebuilding.com slash
links where you'll also be able to ask
any questions you have for Ask Allison.
If you want more support, we've got some
free trainings in there too.
(00:28):
If you can't get enough Ask Allison, check
out our YouTube channel for our entire Ask
Allison library.
Welcome back to Ask Allison.
Here's today's question.
In today's market, are therapists having to do
more and offer more services to get clients?
Love the question.
Before we delve in, I would like to
thank our sponsor TherapyNotes.
I've talked about them for years.
(00:50):
You know their features by heart by now
too, but here's what really sets them apart.
First, they genuinely care about your experience.
It's not just about troubleshooting.
They actively implement what their users suggest, like
therapy search, secure messaging, clinical outcome tracking, all
sorts of things.
Everybody at TherapyNotes believes in the product and
they really want you to love it too.
(01:11):
Plus, they're independently owned, which means no venture
capital and no pressure to prioritize their investors
over their customers.
This independence allows them to keep their prices
fair, to focus on innovation, and to prioritize
customer experience.
With over 100,000 therapists already on board,
they've proven that you don't have to compromise
success for quality.
If you're ready to see for yourself, try
(01:33):
TherapyNotes free for two months with the code
ABUNDANT at TherapyNotes.com.
So you do not have to do more
or offer more to get clients.
You're really glad I said that.
In fact, you shouldn't offer more to get
more clients.
Having to market multiple services really waters down
what you do.
It takes away more energy and it can
(01:54):
really confuse people.
And a confused mind says no.
That's one of my very favorite marketing maxims.
I suppose I should say that you may
have to do more if you weren't doing
anything to market before.
You absolutely have to market your practice in
2025, whether you're private pay or you take
insurance.
Clients have literally thousands more options for therapists
(02:16):
now than they did back in 2019 before
telehealth was so popular and before big therapy
tech wooed so many therapists onto their payroll.
If you were already marketing before, you don't
need to do more marketing.
You just need to do it better.
You could really honestly half-ass your marketing
in 2020 to 2023 and still get full.
(02:38):
But referrals started slowing down in 2024 and
they really slowed down for people this year.
You don't need to spend more time per
se, but you do need to be more
intentional and more consistent.
You have to be really clear on your
ideal client.
You have to take the time to think
about things from their perspective before they call
(02:58):
you and use their language, not your conceptualized
psycho babble.
So here's what you need to fill your
practice.
You need a niche that describes the problem
as the client would describe it in an
initial phone call or an initial session.
And then you need no more than five
marketing strategies that are focused exclusively on this
niche.
It's the same thing I've been saying for
(03:19):
years.
Of those five strategies, one needs to be
a very clear niched website.
You only talk about your niche on your
website.
You will get non-niche clients, I promise.
I've never had more than 75% of
my caseload be niche clients and it usually
hovers around 60%.
Another of those five strategies needs to be
(03:41):
weekly networking.
You can do it more than weekly if
you're extroverted or you need to build quicker.
I always did more than that.
But one time a week seems to be
the minimal effective dose in 2025.
Then you need to have three more marketing
strategies that you can play with.
If you love tech, that could be SEO.
If you love public speaking, that could be
(04:01):
giving talks.
If you have a psychology today profile, optimize
it for your niche and you've got online
listings handled.
There are several very popular marketing strategies to
choose from.
So you can figure out what works best
with your personality, your strengths, your potential clients.
This is really important because if you hate
doing something like blogging, for instance, you're unlikely
(04:24):
to be as consistent as you need to
be for it to actually count as marketing.
You have to choose strategies you don't hate
or actually enjoy to get results in what
I've seen in my students over the last
10 years and my experience as a therapist
in private practice over the last 20 years.
You can white knuckle it if you want
to, but there are enough marketing options that
(04:45):
you shouldn't have to.
So if in all five marketing strategies you
communicate that you really get your specific ideal
client, then you're going to get calls.
It may take more time than it would
have a few years ago, but you're going
to get full if you keep using marketing
best practices.
Because people are getting slower results right now,
(05:07):
I'm seeing people peter out on their consistency.
I know that it's really hard to keep
going with marketing when you aren't getting all
the calls that you want as fast as
you want, but I really need you to
dig deep and use some of that grit
that I'm sure you earned the hard way
to keep going in your practice.
On tough days, ask yourself which problem you
want to have.
(05:28):
You want to put in the effort for
the marketing activity that isn't the most fun
thing to do?
Is that the problem you want to have?
Or do you want to have to continue
to worry about not having clients months from
now?
Consistent action leads to consistent, though delayed, results.
And as long as you're doing the marketing
strategies correctly, you're going to get clients.
(05:48):
I hope that helps clarify.
It's not more work.
It's not more offers.
It's just more focus.
If you need help choosing those marketing strategies
and learning how to do them right, the
Abundance Party teaches you for way less than
you would get paid for one session.
If you're on social DM party for the
link, and if you're listening to the podcast,
you can check the show notes.
(06:09):
Today's free worksheet is Common Marketing Strategies for
Therapists.
You can DM me the word sheets for
this, and you also have access to all
the other free worksheets.
All right.
I hope you have a great day.
If you're ready for a much easier practice,
Therapy Notes is the way to go.
Go to therapynotes.com and use the promo
(06:29):
code Abundant for two months free.
I hope that helped.
If you have questions for Ask Allison, or
you want to get your hands on the
worksheet for this episode, go to abundancepracticebuilding.com
slash links.
If you're listening, you probably need some support
building your practice.
(06:50):
If you're a super newbie, grab our free
checklist using the link in the show notes.
I'd love for you to follow, rate, and
review, but I really want you to share
this episode with a therapist friend.
Let's help all our colleagues build what they
want.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to Ask Allison.
Y'all ask the questions about having a
fun and thriving practice and I answer them.
We have a worksheet for you today so
you can bring this answer into your life.
You can access that at abundancepracticebuilding.com slash
links where you'll also be able to ask
any questions you have for Ask Allison.
If you want more support, we've got some
free trainings in there too.
(00:28):
If you can't get enough Ask Allison, check
out our YouTube channel for our entire Ask
Allison library.
Welcome back to Ask Allison.
Here's today's question.
In today's market, are therapists having to do
more and offer more services to get clients?
Love the question.
Before we delve in, I would like to
thank our sponsor TherapyNotes.
I've talked about them for years.
(00:50):
You know their features by heart by now
too, but here's what really sets them apart.
First, they genuinely care about your experience.
It's not just about troubleshooting.
They actively implement what their users suggest, like
therapy search, secure messaging, clinical outcome tracking, all
sorts of things.
Everybody at TherapyNotes believes in the product and
they really want you to love it too.
(01:11):
Plus, they're independently owned, which means no venture
capital and no pressure to prioritize their investors
over their customers.
This independence allows them to keep their prices
fair, to focus on innovation, and to prioritize
customer experience.
With over 100,000 therapists already on board,
they've proven that you don't have to compromise
success for quality.
If you're ready to see for yourself, try
(01:33):
TherapyNotes free for two months with the code
ABUNDANT at TherapyNotes.com.
So you do not have to do more
or offer more to get clients.
You're really glad I said that.
In fact, you shouldn't offer more to get
more clients.
Having to market multiple services really waters down
what you do.
It takes away more energy and it can
(01:54):
really confuse people.
And a confused mind says no.
That's one of my very favorite marketing maxims.
I suppose I should say that you may
have to do more if you weren't doing
anything to market before.
You absolutely have to market your practice in
2025, whether you're private pay or you take
insurance.
Clients have literally thousands more options for therapists
(02:16):
now than they did back in 2019 before
telehealth was so popular and before big therapy
tech wooed so many therapists onto their payroll.
If you were already marketing before, you don't
need to do more marketing.
You just need to do it better.
You could really honestly half-ass your marketing
in 2020 to 2023 and still get full.
(02:38):
But referrals started slowing down in 2024 and
they really slowed down for people this year.
You don't need to spend more time per
se, but you do need to be more
intentional and more consistent.
You have to be really clear on your
ideal client.
You have to take the time to think
about things from their perspective before they call
(02:58):
you and use their language, not your conceptualized
psycho babble.
So here's what you need to fill your
practice.
You need a niche that describes the problem
as the client would describe it in an
initial phone call or an initial session.
And then you need no more than five
marketing strategies that are focused exclusively on this
niche.
It's the same thing I've been saying for
(03:19):
years.
Of those five strategies, one needs to be
a very clear niched website.
You only talk about your niche on your
website.
You will get non-niche clients, I promise.
I've never had more than 75% of
my caseload be niche clients and it usually
hovers around 60%.
Another of those five strategies needs to be
(03:41):
weekly networking.
You can do it more than weekly if
you're extroverted or you need to build quicker.
I always did more than that.
But one time a week seems to be
the minimal effective dose in 2025.
Then you need to have three more marketing
strategies that you can play with.
If you love tech, that could be SEO.
If you love public speaking, that could be
(04:01):
giving talks.
If you have a psychology today profile, optimize
it for your niche and you've got online
listings handled.
There are several very popular marketing strategies to
choose from.
So you can figure out what works best
with your personality, your strengths, your potential clients.
This is really important because if you hate
doing something like blogging, for instance, you're unlikely
(04:24):
to be as consistent as you need to
be for it to actually count as marketing.
You have to choose strategies you don't hate
or actually enjoy to get results in what
I've seen in my students over the last
10 years and my experience as a therapist
in private practice over the last 20 years.
You can white knuckle it if you want
to, but there are enough marketing options that
(04:45):
you shouldn't have to.
So if in all five marketing strategies you
communicate that you really get your specific ideal
client, then you're going to get calls.
It may take more time than it would
have a few years ago, but you're going
to get full if you keep using marketing
best practices.
Because people are getting slower results right now,
(05:07):
I'm seeing people peter out on their consistency.
I know that it's really hard to keep
going with marketing when you aren't getting all
the calls that you want as fast as
you want, but I really need you to
dig deep and use some of that grit
that I'm sure you earned the hard way
to keep going in your practice.
On tough days, ask yourself which problem you
want to have.
(05:28):
You want to put in the effort for
the marketing activity that isn't the most fun
thing to do?
Is that the problem you want to have?
Or do you want to have to continue
to worry about not having clients months from
now?
Consistent action leads to consistent, though delayed, results.
And as long as you're doing the marketing
strategies correctly, you're going to get clients.
(05:48):
I hope that helps clarify.
It's not more work.
It's not more offers.
It's just more focus.
If you need help choosing those marketing strategies
and learning how to do them right, the
Abundance Party teaches you for way less than
you would get paid for one session.
If you're on social DM party for the
link, and if you're listening to the podcast,
you can check the show notes.
(06:09):
Today's free worksheet is Common Marketing Strategies for
Therapists.
You can DM me the word sheets for
this, and you also have access to all
the other free worksheets.
All right.
I hope you have a great day.
If you're ready for a much easier practice,
Therapy Notes is the way to go.
Go to therapynotes.com and use the promo
(06:29):
code Abundant for two months free.
I hope that helped.
If you have questions for Ask Allison, or
you want to get your hands on the
worksheet for this episode, go to abundancepracticebuilding.com
slash links.
If you're listening, you probably need some support
building your practice.
(06:50):
If you're a super newbie, grab our free
checklist using the link in the show notes.
I'd love for you to follow, rate, and
review, but I really want you to share
this episode with a therapist friend.
Let's help all our colleagues build what they
want.
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