June 14, 2025 • 8 mins
Should you post your fees on your website? Therapists are split on this, and there’s no one-size-fits-all answer. In this video, I break down both sides—and share what’s worked best in my own practice.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:07):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to Ask Allison.
Y'all ask the questions about having a
fun and thriving practice and I answer them.
We have a worksheet for you today so
you can bring this answer into your life.
You can access that at abundancepracticebuilding.com slash
links, where you'll also be able to ask
any questions you have for Ask Allison.
If you want more support, we've got some
free trainings in there too.
(00:28):
If you can't get enough Ask Allison, check
out our YouTube channel for our entire Ask
Allison library.
Welcome back to Ask Allison.
Here's today's question.
Should you list your fees on your website?
Short and sweet.
Before we delve in, I want to thank
TherapyNotes for sponsoring Ask Allison.
I've talked about them for years.
You probably know their features by heart too,
(00:50):
but here's what really sets them apart.
First, they genuinely care about your experience.
It's not just about troubleshooting.
They actively implement user-suggested features like therapy
search, secure messaging, they have the option for
AI notes, super smooth, super build process.
Everybody at TherapyNotes really believes in the product
and they want you to love it too.
Plus, they're independently owned, which means no venture
(01:12):
capital, no pressure to prioritize their investors over
their customers.
That independence allows them to keep their prices
fair, to focus on innovation and to prioritize
customer experience.
With over 100,000 therapists already on board,
they've proven you don't have to compromise success
for quality.
If you're ready to see it for yourself,
go to therapynotes.com and you can try
(01:33):
it for two months for free with the
coupon code ABUNDANT.
This topic actually brings out some opinions in
our field.
I'm going to give you the rationale for
both and include my opinion.
Let's start with the anti-fee posting side.
Some people in this field will argue against
posting your fees on the website.
(01:54):
Here's a real-time example, or not real
-time, it was in my past, but a
real-life example.
A while ago, I went to a retreat
that was hosted by my business coach at
the time.
I knew the retreat was going to be
pricey.
I also knew there was probably going to
be a pitch for their year-long coaching
program in it, but what I didn't know
is how much it would cost.
I had no idea what the price was.
(02:17):
Honestly, even before arriving, I had told myself,
I'm not going to be able to afford
that.
I'm not going to be able to make
it happen.
Then something really interesting happened.
During the retreat, I was really blown away
by the value of what I was getting.
I realized that it gave me everything I
needed to take my business to the next
level so that when they pitched the coaching
(02:37):
program, which would help me really implement everything
that I was learning, help keep me accountable,
also have people to bounce things off of,
I just had to figure out how to
make it work.
I knew I did.
I took a deep breath.
I got a couple of 0% APR
credit cards, promised myself I would pay them
off before the interest kicked in, which I
did, and it was absolutely worth it.
(02:59):
My business revenue doubled the next year based
on what I learned.
What's the takeaway here?
The argument behind not posting your fees is
that you want potential clients to first connect
with you.
The idea is to let them see the
value in working with you rather than them
just making a judgment based on the price.
People who hold this view believe that once
(03:20):
clients see the fee, they might be quick
to write you off before they've even had
a chance to hear what you have to
offer.
Additionally, not posting fees might help weed out
bargain shoppers who are just kind of comparing
prices more so than looking for the right
therapist for them.
Instead, you get a chance to have a
conversation with a potential client, let them experience
(03:40):
your value firsthand, really assess fit, and then
talk about price.
But here's the catch.
This approach works really well if you're someone
who's great at communicating your value and if
you're comfortable with your pricing.
If you've worked through your own money mindset,
you're confident with what you're offering, then this
could be a good fit for you.
But even with all that, there is a
(04:00):
downside to this approach.
What if the potential client can't afford your
services?
That's where this issue can come up.
If you're not transparent about your fees up
front, you could waste a lot of time
in consultations with clients who are simply not
in a position to pay even if they
wanted to.
And those conversations aren't fun for anybody involved,
right?
It can feel really awkward for the client
(04:22):
to have to say, I can't afford that,
and for you to navigate that uncomfortable space
because we're definitely not here to convince somebody
to make it work, right?
All right.
Let's dive into the pro fee posting side
of things.
This is the camp I personally fall into,
and I'll tell you why.
Years ago, my family hired a sleep consultant
to help us with our then three-year
(04:44):
-old whose sleep completely fell off the rails
when her sister was born.
So we were up at least 10 times
a night between the two kids.
There was no sleep happening for anybody.
I was so relieved that her fees were
posted on her website.
I had no clue what a sleep consultant
might charge.
All I knew is that I'd heard really
(05:04):
glowing reviews from a couple of trusted people
who had worked with her, and I was
willing to make it work because sleep deprivation
is no joke.
When I saw her fee, I won't lie,
I did flinch.
I was coming from the therapy session fee
mindset, so it felt higher than I anticipated.
But because I'd already seen her fees before
I called, I had some time to process
(05:25):
it.
I didn't feel caught off guard when I
spoke to her, and it actually made me
feel more confident in what I was about
to invest in.
And this is one of the many reasons
that I believe in posting fees.
When our clients can see our fees up
front, they have some time to think about
it.
They don't have to feel that awkward pressure
of asking you about pricing during the consultation.
(05:46):
If your fees are posted clearly on your
site, they can decide in advance if they're
ready to make that investment.
Let's also consider something really important.
Some clients can afford your services, but they're
not willing to prioritize them.
They may think, yeah, I can pay this
fee, but they'll choose not to because they
don't see the value or they'll decide they'd
(06:07):
rather invest in something else.
Others, however, may genuinely be in a financial
situation where they truly can't afford your fees.
So by posting those fees up front, they
don't have to go through the awkwardness of
asking how much do you charge and then
having to admit they can't afford it.
It's just a lot more comfortable for everybody
involved.
That's not to say everybody looks at your
(06:27):
fee or reads all your website, but you're
at least making that slightly smoother.
Now for me, posting fees is also about
making things clear for everyone involved.
My ideal clients know exactly what I offer,
what the investment is.
I don't want to waste anyone's time if
they're not a good financial fit.
I don't want to try to convince somebody
that my work is worth the price.
(06:48):
I'm really confident in what I provide, and
I know the people who are meant to
work with me will recognize that value.
I know some of you may still be
on the fence.
That's okay.
Ultimately, the decision comes down to what works
best for you and your business.
For me, having that transparency helps to streamline
the entire process.
Some people won't even call a therapist if
(07:08):
their fees are not on their website because
they imagine it to be even higher than
it may be.
So I actually have it set up where
clients cannot email us from our website contact
form or potential clients until they've checked a
box acknowledging that they know our fees.
And that way it's less stressful.
It allows us to focus on the clients
who are already working with us.
(07:29):
So I'd love to hear your thoughts on
this.
If you want to comment in the comment
section, if you're on social, if you want
to dive deeper into how to structure your
practice and attract your ideal clients, DM me
the word sheets, and I'll send you this
week's free worksheet setting your fees.
Plus I'll give you access to all the
previous free worksheets in this series.
You can start taking action today.
(07:50):
Thank you so much for tuning in to
Ask Allison.
Remember the more transparent and clear you are
with your potential clients, the easier it might
be to build a practice that really aligns
with your goals.
I will see you next time.
If you're ready for a much easier practice,
TherapyNotes is the way to go.
Go to therapynotes.com and use the promo
(08:12):
code for two months free.
I hope that helped.
If you have questions for Ask Allison, or
you want to get your hands on the
worksheet for this episode, go to abundancepracticebuilding.com
slash links.
If you're listening, you probably need some support
building your practice.
(08:32):
If you're a super newbie, grab our free
checklist using the link in the show notes.
I'd love for you to follow rate and
review, but I really want you to share
this episode with a therapist friend.
Let's help all our colleagues build what they
want.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to Ask Allison.
Y'all ask the questions about having a
fun and thriving practice and I answer them.
We have a worksheet for you today so
you can bring this answer into your life.
You can access that at abundancepracticebuilding.com slash
links, where you'll also be able to ask
any questions you have for Ask Allison.
If you want more support, we've got some
free trainings in there too.
(00:28):
If you can't get enough Ask Allison, check
out our YouTube channel for our entire Ask
Allison library.
Welcome back to Ask Allison.
Here's today's question.
Should you list your fees on your website?
Short and sweet.
Before we delve in, I want to thank
TherapyNotes for sponsoring Ask Allison.
I've talked about them for years.
You probably know their features by heart too,
(00:50):
but here's what really sets them apart.
First, they genuinely care about your experience.
It's not just about troubleshooting.
They actively implement user-suggested features like therapy
search, secure messaging, they have the option for
AI notes, super smooth, super build process.
Everybody at TherapyNotes really believes in the product
and they want you to love it too.
Plus, they're independently owned, which means no venture
(01:12):
capital, no pressure to prioritize their investors over
their customers.
That independence allows them to keep their prices
fair, to focus on innovation and to prioritize
customer experience.
With over 100,000 therapists already on board,
they've proven you don't have to compromise success
for quality.
If you're ready to see it for yourself,
go to therapynotes.com and you can try
(01:33):
it for two months for free with the
coupon code ABUNDANT.
This topic actually brings out some opinions in
our field.
I'm going to give you the rationale for
both and include my opinion.
Let's start with the anti-fee posting side.
Some people in this field will argue against
posting your fees on the website.
(01:54):
Here's a real-time example, or not real
-time, it was in my past, but a
real-life example.
A while ago, I went to a retreat
that was hosted by my business coach at
the time.
I knew the retreat was going to be
pricey.
I also knew there was probably going to
be a pitch for their year-long coaching
program in it, but what I didn't know
is how much it would cost.
I had no idea what the price was.
(02:17):
Honestly, even before arriving, I had told myself,
I'm not going to be able to afford
that.
I'm not going to be able to make
it happen.
Then something really interesting happened.
During the retreat, I was really blown away
by the value of what I was getting.
I realized that it gave me everything I
needed to take my business to the next
level so that when they pitched the coaching
(02:37):
program, which would help me really implement everything
that I was learning, help keep me accountable,
also have people to bounce things off of,
I just had to figure out how to
make it work.
I knew I did.
I took a deep breath.
I got a couple of 0% APR
credit cards, promised myself I would pay them
off before the interest kicked in, which I
did, and it was absolutely worth it.
(02:59):
My business revenue doubled the next year based
on what I learned.
What's the takeaway here?
The argument behind not posting your fees is
that you want potential clients to first connect
with you.
The idea is to let them see the
value in working with you rather than them
just making a judgment based on the price.
People who hold this view believe that once
(03:20):
clients see the fee, they might be quick
to write you off before they've even had
a chance to hear what you have to
offer.
Additionally, not posting fees might help weed out
bargain shoppers who are just kind of comparing
prices more so than looking for the right
therapist for them.
Instead, you get a chance to have a
conversation with a potential client, let them experience
(03:40):
your value firsthand, really assess fit, and then
talk about price.
But here's the catch.
This approach works really well if you're someone
who's great at communicating your value and if
you're comfortable with your pricing.
If you've worked through your own money mindset,
you're confident with what you're offering, then this
could be a good fit for you.
But even with all that, there is a
(04:00):
downside to this approach.
What if the potential client can't afford your
services?
That's where this issue can come up.
If you're not transparent about your fees up
front, you could waste a lot of time
in consultations with clients who are simply not
in a position to pay even if they
wanted to.
And those conversations aren't fun for anybody involved,
right?
It can feel really awkward for the client
(04:22):
to have to say, I can't afford that,
and for you to navigate that uncomfortable space
because we're definitely not here to convince somebody
to make it work, right?
All right.
Let's dive into the pro fee posting side
of things.
This is the camp I personally fall into,
and I'll tell you why.
Years ago, my family hired a sleep consultant
to help us with our then three-year
(04:44):
-old whose sleep completely fell off the rails
when her sister was born.
So we were up at least 10 times
a night between the two kids.
There was no sleep happening for anybody.
I was so relieved that her fees were
posted on her website.
I had no clue what a sleep consultant
might charge.
All I knew is that I'd heard really
(05:04):
glowing reviews from a couple of trusted people
who had worked with her, and I was
willing to make it work because sleep deprivation
is no joke.
When I saw her fee, I won't lie,
I did flinch.
I was coming from the therapy session fee
mindset, so it felt higher than I anticipated.
But because I'd already seen her fees before
I called, I had some time to process
(05:25):
it.
I didn't feel caught off guard when I
spoke to her, and it actually made me
feel more confident in what I was about
to invest in.
And this is one of the many reasons
that I believe in posting fees.
When our clients can see our fees up
front, they have some time to think about
it.
They don't have to feel that awkward pressure
of asking you about pricing during the consultation.
(05:46):
If your fees are posted clearly on your
site, they can decide in advance if they're
ready to make that investment.
Let's also consider something really important.
Some clients can afford your services, but they're
not willing to prioritize them.
They may think, yeah, I can pay this
fee, but they'll choose not to because they
don't see the value or they'll decide they'd
(06:07):
rather invest in something else.
Others, however, may genuinely be in a financial
situation where they truly can't afford your fees.
So by posting those fees up front, they
don't have to go through the awkwardness of
asking how much do you charge and then
having to admit they can't afford it.
It's just a lot more comfortable for everybody
involved.
That's not to say everybody looks at your
(06:27):
fee or reads all your website, but you're
at least making that slightly smoother.
Now for me, posting fees is also about
making things clear for everyone involved.
My ideal clients know exactly what I offer,
what the investment is.
I don't want to waste anyone's time if
they're not a good financial fit.
I don't want to try to convince somebody
that my work is worth the price.
(06:48):
I'm really confident in what I provide, and
I know the people who are meant to
work with me will recognize that value.
I know some of you may still be
on the fence.
That's okay.
Ultimately, the decision comes down to what works
best for you and your business.
For me, having that transparency helps to streamline
the entire process.
Some people won't even call a therapist if
(07:08):
their fees are not on their website because
they imagine it to be even higher than
it may be.
So I actually have it set up where
clients cannot email us from our website contact
form or potential clients until they've checked a
box acknowledging that they know our fees.
And that way it's less stressful.
It allows us to focus on the clients
who are already working with us.
(07:29):
So I'd love to hear your thoughts on
this.
If you want to comment in the comment
section, if you're on social, if you want
to dive deeper into how to structure your
practice and attract your ideal clients, DM me
the word sheets, and I'll send you this
week's free worksheet setting your fees.
Plus I'll give you access to all the
previous free worksheets in this series.
You can start taking action today.
(07:50):
Thank you so much for tuning in to
Ask Allison.
Remember the more transparent and clear you are
with your potential clients, the easier it might
be to build a practice that really aligns
with your goals.
I will see you next time.
If you're ready for a much easier practice,
TherapyNotes is the way to go.
Go to therapynotes.com and use the promo
(08:12):
code for two months free.
I hope that helped.
If you have questions for Ask Allison, or
you want to get your hands on the
worksheet for this episode, go to abundancepracticebuilding.com
slash links.
If you're listening, you probably need some support
building your practice.
(08:32):
If you're a super newbie, grab our free
checklist using the link in the show notes.
I'd love for you to follow rate and
review, but I really want you to share
this episode with a therapist friend.
Let's help all our colleagues build what they
want.
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