Episode #705: Marketing To 25-45-Year-Olds

In today's Ask Allison, we're digging into a common question: How do I respectfully describe my ideal client group—ages 20–45—without reducing them to a number?

 

Short answer: you don't start with the age range. You start with the real people behind it.

 

In this episode, I'll show you why age alone isn't a true niche, what actually draws clients in their 20s to 40s to therapy, and how to write in a way that speaks to their lived experiences—not a demographic label. You'll learn how to describe this group ethically, connect with them authentically, and naturally attract the clients you love working with most.

 

Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. 

 

Links You'll Love:

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