Guy Pearson
Guy Pearson is the CEO & Founder of accounting onboarding platform Practice Ignition. His mission is to turn it into the single point of collaboration for small business owners and their advisors. He is an entrepreneurial accountant that is passionate on removing bottlenecks from business processes in order to achieve scalability.
Prior to Practice Ignition, Guy started (and still sits on the board of) one of the world’s first cloud accounting practices – Interactive Accounting. Doubling down on the change in the industry, he also invests into the technology around the industry with 10+ angel investments. Shownotes:
How the global onboarding software platform Practice Ignition came about
A great elevator pitch technique for answering ‘what do you do?’with something like accounting software
A global perspective on what kind of shape the accounting profession is in internationally
Two big drivers for the accounting profession are in real time banking and online taxes
Examples of how countries like China and Brazil log and serialise all B2B revenue
We’re at the tip of the iceberg with AI and ML because of the need for structured data
We’re close to the movie ‘Short Circuit’ than ‘I-Robot’ or ‘Terminator’ when it comes to what AI is doing in accounting
Tech is more of an evolution than a revolution in the accounting world
Nobody cares about or values repetitive processes or transaction efforts – they value the outputs of those
The easiest way to measure ROI on taking your whole 50 strong team to Bali for a working holiday
The role of staff retention and engagement in providing a rich source of quality new employees
How the power of a USP or niche positioning makes a good accounting firm great
The one drawback for an accounting firms that just sticks to compliance work and tax
Why it’s hard for accounting firms to differentiate themselves
What makes the good accountants great in today’s business world
Good accounting firm bosses put in the right systems, training, clients and processes to make their people run 10% faster every month
The big misconception between art, science and pricing in accounting firms
The difference between fixed and value pricing for accountants
Advisory for accountants is where there are more needs of clients that are not being serviced beyond compliance
If accountants help their clients grow, then the amount of compliance work will also grow
Numbers are great but numbers without context are useless
How funding changed the game for Practice Ignition and what it allowed them to do
What shapes decisions like bringing in experienced leaders without ego to drive a company
forward
Funding and extra resource should be more for innovation than to merely increase efficiency
Skunkworks is the ability to take a problem and put resource towards solving it
The pain of early start up funding, borrowing from family etc – Practice Ignition went through the familiar entrepreneurial journey
Shout out to Michael Wood, co-founder of Receipt Bank for playing a part in the Practice Ignition success
What it might take to bring on 130 people in your company over the next 15 months – almost 10 new hires a month
The tech entrepreneur’s journey is not always glam and exotic – it’s often a life on the road
What’s coming up for the accounting world now that we’ve moved to the cloud
What Guy Pearson plans to be doing in five years from now….
'We're closer to the movie 'Short Circuit' than 'I-Robot' or 'Terminator' when it comes to what AI is doing in accounting' says @guy_pearson on the #Accounting Influencers #Podcast with @therobbrown https://wp.me/p9RNgp-25A #accountex…
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