Ad Agency Live

Ad Agency Live

How do I get more customers? How to I run facebook ads for my business? How do I maximize my marketing efforts? Why aren’t my ads working? Welcome to the Ad Agency Live Podcast where we will answer ALL of these questions and so much more! Three times a week, host Zach Radford brings you marketing tips, facebook ad strategies, online business hacks, ad audits, book reviews and inspirational stories that can help YOU grow your business by leveraging online marketing. What do you say? Are you in? Because we believe that marketing doesn’t have to suck!

Episodes

November 26, 2019 34 mins

Interview With Carmine Mastropierro AKA “The Copywriting Fox”

Carmine Mastropierro AKA “The Copywriting Fox” has written for some of the biggest brands, that you’ve definitely heard of: GQ Magazine, Neil Patel, Postmates, and many many others! I happen to know Carmine personally as we are in the same mastermind group, so I wanted to have him on the show to pick his brain and share his insights with you. Here’s his story...

#Carmine...

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Interview With Susanna Miles - Creator Of “Clarity, Confidence and Cash”

Susanna Miles is the creator of “Clarity, Confidence and Cash” and is a very well rounded, experienced digital marketer who has been working online since 2007. I’ve asked her to come on the show today to speak with us about how to be authentic in your marketing and in your business. Here’s her story, and her advice on authenticity...

#SusannaMiles #ClarityConf...

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Get Your E-Commerce Conversion Up By Building A Community

There’s a lot of businesses out there trying to build a community and it just doesn’t seem to be working.   I’m going to give you a couple ways that you can help increase your conversion and add social proof to your site by building an amazing community. Listen now to hear what they are...

#community #branding #Ecommerce #Ecommerceconversion #increaseconversion #co...

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How To Increase Your Conversion Rate With Scarcity

Whether you’re an Ecomm store owner, or you’re managing an Ecomm business, for every percent you get your conversion rate to rise, the more money you can spend on advertising and the more you can grow your business. A simple tactic you can implement to increase your conversion rate is scarcity; When utilized properly, scarcity can really leverage the sale. Here’s how it works…

#sca...

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Improving Trust Improves Conversion Within Your E-Commerce Store

With your E-Commerce business, you’re trying to increase your overall conversion rate. What most people don't understand is that being liked, or being trustworthy, is the easiest way to improve trust within your store. What are some variables that increase trust? A good product, social proof, phone number, physical address are just a few to start. Here are some other ...

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How To Increase Your E-Commerce Conversion Rate - Free Shipping

With the holidays coming up, if you can increase your conversion rate, your advertising becomes more effective, your email marketing becomes more effective and every aspect of your business becomes more effective. More than that, you can spend more money to acquire customers than your competitors. This method to increase conversion is very straight forward; there’s not...

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November 8, 2019 12 mins

The Intention Framework

I have seen the method I am about to teach you 4x and even 10x conversion rates over my tenure. This framework, known as the Intention Framework, is something we’ve built in our business that allowed us to scale one of our clients to $2.6 million in sales with just $16k ad spend on Facebook. The Intention Framework consists of 4 main pieces: customer journey, analyze the data, build the engine, fill it with ...

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Talking With Ben Childs - Owner & Operator Of Digital Reach Agency

Today I have a very interesting gentleman here with me by the name of Ben Childs. Ben is the owner and operator of Digital Reach Agency; he manages a very large team, working with some high profile clients. Digital Reach Agency is a demand generation agency that focuses on B2B, SAAS, and tech businesses. Here’s Ben’s story on how he got started, and his most val...

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Talking With Phillip Gibbs - World Renowned Business Strategist

On today’s episode, I had the opportunity to sit down and talk with Phillip Gibbs. Phillip is a world renowned business strategist who has mastered online referrals and affiliate partnerships. He is responsible for generating over $16 million in revenue, and has consulted for some very large companies. Let’s welcome Phillip and hear his story…

#PhillipGiibbs #businesss...

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Different Hunger - An Agency Helping Other Agencies Automate & Scale Their Business

On today’s episode, I had the pleasure of meeting with two agency owners from the agency Different Hunger. They are currently helping over 5,000 digital agency owners automate and scale their business! Here’s their amazing story…

#DifferentHunger #agencyowners #digitalagencies #digitalmarketing #automate #scale #agencygrowth #premiumservices

Be ...

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Rocket-fuel For Your Business - Win Their Time, The Money Will Follow

On today’s episode I want to talk about a simple concept that you can implement into your marketing that will skyrocket your business; it’s based off the principle that if you win their time, you will win their money. The most valuable resource on the planet is not money, it’s time. Time is extremely valuable; if you can get someone to invest time with you, there...

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October 28, 2019 12 mins

How To Speak To The Right Audience

Something that is overlooked 99% of the time when it comes to building out advertising campaigns is, what part of the market you should be speaking to. Most entrepreneurs think that their product is fantastic and everybody on the planet should be using it and while that may be true to that entrepreneur, the majority of the market isn’t ready at the same time. If you’re trying to speak to an entire...

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Looking At Marketing As Customer Service Instead Of Just Marketing

I believe people look at Facebook ads, Instagram ads, and marketing in general as the “magic bullet” in their business, but this could not be further from the truth. In my opinion, what advertising does is if you have a bad business, it’s going to amplify how bad your business is. The more people you send through broken systems and processes, the crazier it gets. Th...

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October 23, 2019 11 mins

The Biggest Mistake I See In Business

Today I’m going to share with you the biggest mistake I see in business that is occurring frequently among all the companies that I meet with on a regular business. Last week alone, I met with over 40 companies ranging from $2 million in sales all the way up to $50 million in sales, and I’m seeing one common denominator in all of them. Here’s what it is…

#industryleader #innovation #startupbusi...

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October 21, 2019 8 mins

How To Sell Anything To Anybody

On today’s episode I’m going to share something with you that I see 99% of marketers, and even some sales people, forgetting in their selling process. But more than that, I’m going to go over how to sell anything to anybody through this very simple process. From a conversion perspective this is exactly what all people and all businesses need; here’s how it works...

#sales #selling #converion #convers...

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My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results

You’ve probably seen a lot of people advertising on Facebook, Google, Instagram, Twitter, etc. and everyone’s fighting over the 3% of buyers in their respective niches. While we don’t want to neglect this group of people, because they are the action takers with money in their pocket and ready to purchase, we also want t...

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The Pressures That Go Along With Running An Agency

A lot of people get into the agency business because they think it’s an easy way to make money. There is currently a huge opportunity in the agency space with brick and mortar businesses, eCommerce businesses, SAAS companies and more, all coming online; they need promotion, whether it’s Facebook ads, Google ads, SEO, you name it. There are also 1,000 ways to make money with an agen...

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Exactly How We Build Out Our Facebook Ads - “The Seed Method”

On today’s episode I am going to show you an exclusive training we’ve been using internally; it’s a special training outlining exactly how we build out our Facebook ads through a method called “the seed method.” This method shows how to take someone from a cold audience and work their way from warm to hot, building a relationship, and ultimately getting them to convert a...

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Interview With James Speed - HIPAA Compliance For Your Agency

On today’s episode, I interview a good friend of mine, James Speed. He is the most knowledgeable person on HIPAA compliance that I know personally. If you don’t know anything about HIPAA compliance, it can really affect the outcome of your marketing for your clients. Here’s James’ story, and what he has to share on the subject matter…

#HIPAA #HIPAAcompliance #JamesSpeed ...

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October 9, 2019 18 mins

Taking A Look At Tai Lopez’s Ads

Today we’re going to be taking a look at Tai Lopez’s ads to see what type of ads he’s running, what products he’s promoting, what is working for him, and most importantly how we could improve all of those areas for him. If you’re looking for ideas to improve your advertising, the BEST place to start is by modeling people who are successfully advertising in your niche/industry; don’t observe what the...

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