February 7, 2025 • 23 mins
Air Jordans continue to shape culture and symbolize luxury, transcending sports for multiple generations. The episode explores brand storytelling, cultural significance, personal anecdotes, and future predictions on sneaker trends.
• Discussion of the impact of Jordans on culture
• Personal anecdotes from growing up with Jordans
• The power of storytelling in the sneaker market
• Insights into marketing strategies of competing brands
• Reflections on the nostalgia and community built around Jordans
• Predictions for the future of sneaker culture and brands
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:16):
Tony, you mentioned something about uh brand jordan
and you know, I think, the 40thyear of yeah um, kind of closing
out 2024.
Speaker 3 (00:25):
I started to see a lot of ads on Nike, nike Jordan
Instagram and realized obviouslyI'm not 40, but realized this
year will be the 40thanniversary of the you know, the
release of the Jordan 1, quoteunquote in the sneaker community
called the you know 85 Jordanand you know I thought it would
(00:46):
be something interesting for usto talk about because, you know,
not only is the brand legacy ofMichael Jordan just like
stamped in just sports history,culture, but obviously we have
someone you know on the mic, abrother, frank, who kind of grew
up in Chicago, grew up aroundit, and you know we could all
(01:07):
kind of give our perspective on,like how it was, you know, in
New York and Atlanta.
But also I just thought it wassuper important to talk about
the importance kind of likefocus on the importance of
storytelling.
You know they've sold thisstory to us for years and
several generations have boughtinto it, even people who have
never seen him play.
(01:28):
Maybe they watched it onYouTube, still by Jordans, which
is interesting to me.
Speaker 4 (01:32):
So, like you know, I think that part right there is
really like the most interestingthing to me, right.
So, like one, I just think it'samazing case study of like,
like, really like, um, catchinglightning in a bottle with
jordan uh, you know, the shoestaking off like they did,
winning six championships, allthat but the fact that what
(01:54):
jordan hasn't played since 2001,or two, I think something like
that, I look yeah, so like over20 years, uh, they still been
selling his shoes, bro, like,like and selling them, and they
re-releasing the same shit indifferent colorways and they
keep selling them.
Yeah, like, it's really kind ofamazing.
I don't know if I've if I'veever seen anything like it
(02:16):
before but I mean it's like itsown category at this point,
right and now it's evolved tothe point where Jordan is doing
jerseys of, like college teams,like, I think, oklahoma,
michigan, unc, they're allJordan branded with the Jumpman
instead of the Nike sign, right?
So I just think, like justJordan and that brand, how it's
(02:40):
grown over the last 40 years, isamazing.
That brand how it's grown overthe last 40 years is amazing.
Uh, I'll say, just from growingup, uh, during that era, you
know, I, we were, we were poor,so I mean I was wearing fake
jordans, right like I mean thatshit actually that should have
given me psychological traumahe's wearing team jordan's nah,
(03:04):
bro, I was wearing the pay lessjordan.
There was plastic that was likenine dollars slide out over the
concrete with them.
Shits right where you wear themshits for three weeks and then
the motherfuckers bus open atthe scene.
So yeah, bro, I remember it wasso crazy.
Back in I I think that was like90, 89, 90 like me and a couple
(03:27):
other cats we had the fakeJordans, right this like third
grade.
And I remember the kids who hadthe real Jordans.
They was like yo, y'all gottasit at that table, y'all can't
sit at our lunch table becausey'all got fake Jordans.
That shit fucked with me, bro,damn Damn.
And then I remember like when Igot into high school, dudes was
(03:49):
getting Jordans taken off theirfeet.
Speaker 2 (03:51):
That was happening everywhere.
I remember that.
Speaker 4 (03:54):
And it's so funny like now, as an adult and
hearing you all say it I thoughtthat was just so Chicago.
So the fact that it happened inother places, I mean people
have gotten killed for jordanjordan's the start of jacks back
in the days, yeah yeah, Ilearned about that in a episode
of family matters what?
Speaker 3 (04:12):
no, no, no, no, no, no, no, no.
I mean that I, that's how Ilearned about I mean just to
jump in.
Like you know I, I grew up in,uh, like early 90s, I was a kid
but like I, I remember going toschool and kids saying like yo,
you don't got jordans, and myparents would be like yo, we're
not spending that much money onsneakers.
So I remember I didn't get myfirst pair, my first pair, until
(04:35):
I was probably like 19 and Iwent to nighttown, rip,
nighttown, uh did the lineup gotlike a, the 11s, the all white
joints, and I was.
I was hype.
Speaker 2 (04:47):
You know, I didn't get my first pair of jordans to
like 2017, damn, yeah, I mean,it's just I.
I mean, to your point, myparents wasn't paying for that
and I had older siblings whojust wasn't wearing jordans.
They was wearing, like you know, some bagels and adidas, stan
smiths and shit, so I just kindof wore what they wore, but and
it's just one of those things,you didn't wear shoes that can
(05:08):
get you shot, so it's just, butI wanted a pair.
Speaker 4 (05:12):
I'm not gonna hold you, so you remember that.
Remember that time we werewalking down nostrin avenue and
we saw all the boxes of babyyeah, yeah, yeah, I don't
remember that psychology of thatright, that was $2,000.
Speaker 2 (05:25):
A product right there .
Speaker 4 (05:27):
Easily so the psychology of that and obviously
we were in an area thatprobably wasn't folks doing
really well, right, but thatmother or father bought that
baby all them Jordans just tothrow them out.
Speaker 2 (05:44):
Yeah, yeah, we saw that, just to throw them out,
yeah.
Speaker 4 (05:47):
Yeah, we saw that.
It was probably about nineboxes.
I took a photo of it.
I got to find.
Speaker 2 (05:50):
Yeah, it was like 12 plus boxes, like something like
that, right, and it's funny,frank, that area now is like a
coffee shop, now, right.
So it's wild, man, just to seeto your point.
Speaker 3 (06:05):
Like somebody literally had these, these
jordans, for these kids and Iguess I don't know if they threw
out because they was mad atthem or whatever, but yeah, that
was but crazy but, um, you know, while while we uh figure out
this technical, uh, situation, II always thought it was
interesting because, like, like,I grew up learning about
jordans through, um, I don'twant to say culture, but through
(06:26):
pop culture.
So, like um seinfeld, the waynesbrothers, fresh prince seinfeld
, um seinfeld uh, I didn't watchit growing up, but I know,
martin had, you know, there wereall these shows boy meets world
, boy meets world uh, there wereall these shows and all these
things that we grew up around,that I grew up around, you grew
(06:46):
up around that had Jordan meshedinto it.
And it was kind of crazybecause, going back to what
Frank was saying about catchinglightning in a bottle, it was
just like I feel like therehasn't been someone maybe I mean
maybe, kanye West, you canargue but someone who's been
(07:08):
able to like, integrate theirmarketing story not only to
their, like, main base of fandombut also, you know, sell it to
people who don't play sports,people who don't know shit about
sports.
You know all that.
Speaker 5 (07:27):
So you know, yeah, I mean I didn't get my first pair
of jordan's about 98 and uh, Ijust like.
But back then, though, the thenike line, like sneakers were
just awesome, like there were somany great guys.
Speaker 2 (07:41):
Yeah, barkley, we had penny hardaway the diversity in
the deon.
Speaker 3 (07:43):
Crazy Deion Sanders yeah.
Speaker 5 (07:44):
Right.
So like I think, Bo Jackson Bo.
Jackson, right.
So I think if you couldn't geta pair of Jordans, there was
other varieties, right.
And I feel like just to kind offast forward that Nike.
I feel like Jordan's successhas helped Nike just become so
lazy Because there isn't anotherathletic shoe that even looks
(08:05):
as sleek as Jordan's Recordingin progress.
It doesn't look as sleek asJordan's from the 90s, right,
right.
So I mean it's almost like whenI look at the Ralph Lauren
brand and it's just kind ofgoing back to old designs that
were just super successful Goingin archives and they were like
American staples, almost solikeordan.
Is that american staple?
Speaker 4 (08:26):
you know what's funny about what you just said, like
how it made nike kind of lazybecause of the success of jordan
.
I feel like the same thing ishappening in the movie industry,
like like there's a few newideas, but like there's also
like been that huge like marvelkind of like was the thing like
marvel, comic books, batman, allthat shit.
(08:47):
They beat that like to deathright because it was like it was
like the easiest money grab,and I think that that made
hollywood kind of lazy.
Yeah, and that's why you got somuch of the same like stuff.
It's been blowback, you get,you get you get formulaic.
Speaker 3 (09:04):
And then I think you know, just to compare the, the
sneaker industry to the movieindustry, I think you know
that's where the opportunitylies, because you'll see
independent um productioncompanies like a24, bloomhouse,
um, to name a few, that are justlike making these cool films a
little bit more independent, alittle bit, maybe a little bit
(09:24):
less money, but they're they're,they're blowing up, like jordan
peele, I think I don't know ifhe owns or works with bloomhouse
a lot, with a lot of stuff, um.
And then you see that in thesneaker industry we kind of said
it um, you know, inpre-production, you look at
sockany, new balance, yeah, yeah, um, you know solomon, solomon
what's that brand that's comeout that everybody is wearing
(09:47):
now?
Speaker 2 (09:47):
hoka, hoka yeah yeah, yeah, I wear.
I got two of those everywherenow and those are super, I mean
I'm running these supercomfortable running shoe.
Speaker 3 (09:57):
So me and tony was talking about that yeah, yeah.
Speaker 4 (09:59):
So I wonder how much, like just from a running
perspective, that shoe, how muchis taken from market share from
Nike running?
Speaker 3 (10:09):
That'd be interesting .
Speaker 5 (10:10):
Because I feel like almost there's certain brands or
certain shoes.
Things just go together whenI'm imagining this person.
Was it Hoka, hoka, sneak?
Yeah, it's a person that goesto Equinox.
A person with bread whoprobably works in.
A person that goes to equinoxlike a person with bread who,
like, probably works in uhcorporate america but goes to
equinox.
They have a uh brooks brothershirt on.
(10:32):
Maybe maybe brooks brothershirt or maybe a patagonia, uh
vest or something like.
Like it's just a certainvineyard vines yeah, right, like
I think it's just a certainlook like that, that kind of
goes with that.
But but just real quick though,with the Jordan.
I feel like just as I'm gettingolder and it's like now I
(10:54):
understand when older peopletalk about music and you talk
about even.
I don't even want to go there,but I'm going to go there
slightly and we're not going togo down this lane like you think
about.
Uh, puffy success.
Right, he was taking recordsfrom the 80s in the 70s the 70s
and but it was new to me, like Imean, I knew some of the
(11:16):
records because of my dad was adj, but when he put his spin on
it like that, I'm not gonna sayit's lazy, but it's like I can
see an older person saying man,that's just lazy, bro, like we
was, we was jamming out to that,right, right, it's 75, 77, so
you know yeah, oh, one, onething I was just gonna add, and
then yo actually like what.
Speaker 4 (11:35):
Hold on before you go .
You know what?
What has really made me feelold bro?
When I heard shit from like 992002 being remixed for shit.
That's out now oh, yeah, rightwhen I'm hearing stuff being
remixed from like when I was incollege or high school and I'm
hearing like shorty's listen toit now.
Speaker 5 (11:57):
That's blowing my mind yeah, we were talking about
I heard a track the other day.
Speaker 4 (12:02):
They use that kill bill whistle yeah, yeah you know
what I'm talking about?
Speaker 2 (12:06):
Yeah, I know exactly what you're talking about.
Speaker 4 (12:07):
Yeah, I heard that I was like yo.
Kill Bill came out 20 years ago.
Speaker 2 (12:11):
Damn.
Yeah, it's wild.
Well, I keep saying you knownothing's new under the sun, and
a lot of times you go back andlook at the old stuff to make
something new and real creative.
Still, yeah, yeah, it's all howyou deliver it and how relevant
(12:32):
it is at time.
That's what makes it original,right?
Yeah, yeah.
Speaker 3 (12:34):
so I don't know, I think also, um, you know, just
to circle back with nike, nikejust got to get back to being
nike, right?
Well, I was just just to jumpin because you, you, you uh kind
of made this point rose.
But, um, they are jumping intothe archives this year, like
they're, I think they realizehow much market share they lost
with people and they arereleasing a ton of stuff that,
like, I think a lot of peoplewho were into sneakers in the
90s and early 2000s that wouldlove, but I think it'll.
(12:56):
You know, they're going back totheir roots, kind of.
Speaker 2 (12:58):
Also, I think the biggest thing they forgot is
that they think the app's goingto solve their problems because
they lean heavy into the app.
Oh, yeah, yeah, yeah.
Versus, like most people,bought a lot of Nikes from Foot
Locker.
Speaker 3 (13:09):
They bought a lot of Nikes from local spots, yeah,
and they pulled back a lot fromthat retail shelving aspect.
You used to be able to justwalk in and cop.
Speaker 2 (13:18):
Yeah, and I think brands got to think about that.
Like, if you're going to engageyour audience, yes, you can't
just rely on the apps.
What is the app correlation, orwhat is the relationship with
the app with your in real lifeexperience?
How do you marry those two?
Speaker 5 (13:32):
That's a good point.
And another thing that I wouldsay about Nike is if you think
about the Nike athlete, right,like how they've kind of grown
with you, yeah Right, so likeyou're looking at the success of
Jordan, who was like a boss,like he was an owner of a team,
like he's visible, he's stillalive, so it's like damn, you
know, I'm, I'm still a part ofthat success and Nike is
(13:54):
thriving off of that.
Or if you, if you think about,like the pennies, penny Hardaway
, like now he's doing his thing,deion Sanders, what he's doing
in Boulder, Colorado.
And his legacy Now all hissneakers are like coming back.
So it's like a reintroductionto this new generation of kids
who like well, I wasn't part ofthis, but like I see Coach Prime
and it's the perfect time forhim to drop his shoes and he's I
(14:17):
think he's dropped like threethree shoes.
Speaker 3 (14:19):
I didn't know that.
Check that out.
Speaker 2 (14:22):
I think we should, you know, wrap that.
I think that's a good segue toour last conversation on the
last topic we're going to talkabout.
Let's jump right into somepredictions and futures.
Right, what's going to happenthis year?
I know we got enough time right.
I think we can kind of cap offtoday's gathering about
predicting what we're going tosee happen, not just this year,
but maybe for the next couple ofyears.
(14:43):
What are we thinking?
Speaker 5 (14:45):
I think one of my predictions is with TikTok oh,
TikTok yeah.
Speaker 2 (14:49):
I feel like.
Speaker 5 (14:51):
Boo, boogeyman.
I feel like the deal is going,even if it goes through, like if
it comes to fruition.
Well, you can't download itright now.
Speaker 2 (15:01):
Yeah, so if you deleted it and try to go back
and get it, it's not on the appstores, right?
Speaker 5 (15:06):
but I I think that, even if it's considering the
president's and his hisinfluence and from a
government's perspective, andwe're talking about data and
like, uh, it might erode thebrand a little bit.
You think so because, like,right now the conversation is
about the algorithm.
Like that's what, that's themost important thing about
(15:27):
tiktok is its algorithm.
Yeah, will china allow the?
What is it?
A bite, bite, dance, bite dance?
Will they allow them to sell it?
I don't think I've been inchina, bro, and let me just tell
you light flex.
No, no, no, I'm just saying likeyeah, like I, because of the
type of work, like I'm at the um, uh, the consulate, and I'm
(15:49):
like I work in advertising, theysaid, oh, you can only stay
here for three months.
Like that's how important, likethe influence is oh really like
I couldn't.
Like.
Everyone else is going therefor like 10 years.
They can go back and forth.
I could only stay for for threemonths, so I don't even see
china like letting them givingthat to america and it's like
what, whether the details istied to it.
Speaker 2 (16:08):
I mean who gives away power like that right and even
the ownership of it.
Speaker 5 (16:11):
is it going to be 50 50, is it going to be 51,
america, 49, china, like theseare all these details, but I
think, with the presidentgetting involved, it's going to
erode the brand, like I feellike young people have been
pivoting to another platformanyway.
I think it's Red, something, Idon't know.
It's all in Mandarin now RedNote.
Speaker 4 (16:31):
Yeah, yeah, yeah, red Note that's also owned by China
too, right, right, exactly,which is interesting.
Speaker 5 (16:36):
So I mean, I think, I mean I'm not, I've never
download the app so I couldreally care less about TikTok.
But you know it is a hot, it'sa hot topic.
People are trying to sell theirphones for like a rack, yeah,
yeah, to keep the app.
So, like I think the presidentwill erode the brand.
Speaker 2 (16:54):
Interesting, Frank.
What do you think?
What's your prediction?
Speaker 4 (16:58):
About TikTok?
No, no, no, just in general.
Speaker 2 (17:02):
With all we've been seeing for the last couple of
years and what we're now seeingfor, like these last couple of
weeks, like, what are youpredicting when it comes down to
well, anything.
Speaker 4 (17:10):
Culture, advertising for, from a culture standpoint,
I think that, um, I think thatthat reading is going to be more
of a luxury than anything else.
I think that, uh, education isgonna uh continue to I'll use uh
rose's word erode uh, I thinkfake news uh is gonna is gonna
(17:49):
facts uh, and and and I mean, Ithink, I think we're, we're
going to have to probably cometo the point where, like, like,
people are bibliography ofinformation on you at all times,
right, where, like, you canalmost like, quickly say like,
(18:10):
oh, this is true because of A, b, c and D, right, because
there's going to be such a floodof of nonsense over the next
couple of years.
I think.
So, I think that facts andbeing able to prove facts is
going to be, I think that'sgoing to that might actually be
an opportunity.
Speaker 2 (18:29):
I just about to piggyback right off that Pretty
cool thinking.
I do think to your point, frank.
Where there's friction, wherethere's roadblocks, there's
opportunities, right.
I think you're going to see,with this new I guess world
we're living in, in terms of themalice mindset that is out
there, it's going to be somepeople who's going to find ways
(18:50):
to make this opportunity tobuild new industries, new
businesses, new opportunities,right, new platforms.
You know Meta is not the onlyguy, they are the main ones.
But you know, maybe this iswhere we see a tipping point
where social is on a decline andsomething that's going to
replace it.
I don't know, maybe this iswhere we see a tipping point
where social is on a decline andsomething that's going to
replace it.
I don't know, right, I can'treally say that.
I do agree with Frank sayingabout this idea of a big
(19:12):
geography, personal kind ofbigography.
You're going to need that tokind of check things where it
makes sense.
I do think.
I don't know.
I do think the opportunitiesaround new industries is
definitely going to presentitself.
I've seen it multiple times.
I've seen it, I guess, duringthe Y2K days or the dot com.
We've seen it, obviously with,you know, the event of social,
(19:33):
and now we kind of seen it againwith, like the consolidation of
media, the proliferation oflike AI and just this rise of
the streamers and, just you know, just misinformation.
So I do think it'sopportunities, man.
Yeah, I agree.
You could close that off, tony,oh yeah.
Speaker 3 (19:52):
I think the robots, the robots.
Speaker 2 (19:54):
Did we not start this pod journey talking about?
Speaker 3 (19:58):
robots.
Nah, yeah, we did, we did.
Nah, I'm joking, that's not myprediction.
I was just bringing that up asa joke.
But my real prediction is, Ithink convenience is going to be
sold to us as a luxury.
I think one of the things I'veseen kind of bubble a little bit
(20:18):
, things that were normally free, like choosing your seat on the
airline, um, getting into arestaurant easily, getting a
good driving into manhattan.
Oh yeah, man, I think I thinkthings access I think access and
convenience will become aluxury that's sold to us and
(20:38):
only people who used to get itfor free will remember that it
was free.
But the next group of peoplewho are kind of conditioned and
grow with it will just pay it.
And, like you know, like I mean, I remember when Netflix didn't
have a tier of when you had topay for commercials.
And now streaming you know, theconvenience of not dealing with
(21:00):
commercials costs a certainprice.
Speaker 2 (21:02):
But we know Frank ain't fucking with that, yeah,
and it's like 20.
Speaker 5 (21:05):
It's gonna be like 27 dollars, 28 dollars for the and
you know Breaking Bad.
They're removing Breaking BadFrom Netflix.
Aw man.
Speaker 3 (21:14):
Alright, so we already know what we're talking
about Next episode.
But yeah, are they?
Yeah, they are.
Why are they doing that?
Speaker 5 (21:21):
Yeah, I guess the licensing.
Yeah, I guess the licensing.
I'm not 100% sure why, but Iknow they're removing it from
the platform.
I know they've removed othershows, though, but I feel like
that was one of the originalshows that was on Netflix when
it started streaming.
Speaker 3 (21:34):
Yeah, true that.
And before it went to Paramount, I think the Office was a big
one that people would tell me yo, it's on Netflix, blah, blah,
blah, and then you know I thinkit was Paramount.
Speaker 2 (21:46):
Well, netflix is TV.
Now, man, all that streaming.
Speaker 3 (21:49):
But yes, access and luxury I mean access and
convenience will be a luxurythat we will have to pay for.
So get your money up.
Speaker 2 (21:57):
Get your money up, I think that's.
I mean we can close off likethat we can close off.
Speaker 5 (22:06):
Just really close up.
I just really quickly.
What do you all think about?
Like these streaming servicesand how we're getting out of
hand with them.
Like you just print all these ala carte deals, like we might
as well go back to cable in someof these situations.
Speaker 3 (22:14):
No tune in.
Next time to uh hear our pointof view on streaming and the a
la carte business, and should wego back to cable?
Speaker 6 (22:47):
Thanks for tuning in to the AdBros podcast.
If you enjoyed the episode,don't forget to like, subscribe
and share it with your crew.
Catch us next time for moreinsights and creativity, right
here on the AdBros podcastpowered by Caffeine Media
Network.
See you soon.
Tony, you mentioned something about uh brand jordan
and you know, I think, the 40thyear of yeah um, kind of closing
out 2024.
Speaker 3 (00:25):
I started to see a lot of ads on Nike, nike Jordan
Instagram and realized obviouslyI'm not 40, but realized this
year will be the 40thanniversary of the you know, the
release of the Jordan 1, quoteunquote in the sneaker community
called the you know 85 Jordanand you know I thought it would
(00:46):
be something interesting for usto talk about because, you know,
not only is the brand legacy ofMichael Jordan just like
stamped in just sports history,culture, but obviously we have
someone you know on the mic, abrother, frank, who kind of grew
up in Chicago, grew up aroundit, and you know we could all
(01:07):
kind of give our perspective on,like how it was, you know, in
New York and Atlanta.
But also I just thought it wassuper important to talk about
the importance kind of likefocus on the importance of
storytelling.
You know they've sold thisstory to us for years and
several generations have boughtinto it, even people who have
never seen him play.
(01:28):
Maybe they watched it onYouTube, still by Jordans, which
is interesting to me.
Speaker 4 (01:32):
So, like you know, I think that part right there is
really like the most interestingthing to me, right.
So, like one, I just think it'samazing case study of like,
like, really like, um, catchinglightning in a bottle with
jordan uh, you know, the shoestaking off like they did,
winning six championships, allthat but the fact that what
(01:54):
jordan hasn't played since 2001,or two, I think something like
that, I look yeah, so like over20 years, uh, they still been
selling his shoes, bro, like,like and selling them, and they
re-releasing the same shit indifferent colorways and they
keep selling them.
Yeah, like, it's really kind ofamazing.
I don't know if I've if I'veever seen anything like it
(02:16):
before but I mean it's like itsown category at this point,
right and now it's evolved tothe point where Jordan is doing
jerseys of, like college teams,like, I think, oklahoma,
michigan, unc, they're allJordan branded with the Jumpman
instead of the Nike sign, right?
So I just think, like justJordan and that brand, how it's
(02:40):
grown over the last 40 years, isamazing.
That brand how it's grown overthe last 40 years is amazing.
Uh, I'll say, just from growingup, uh, during that era, you
know, I, we were, we were poor,so I mean I was wearing fake
jordans, right like I mean thatshit actually that should have
given me psychological traumahe's wearing team jordan's nah,
(03:04):
bro, I was wearing the pay lessjordan.
There was plastic that was likenine dollars slide out over the
concrete with them.
Shits right where you wear themshits for three weeks and then
the motherfuckers bus open atthe scene.
So yeah, bro, I remember it wasso crazy.
Back in I I think that was like90, 89, 90 like me and a couple
(03:27):
other cats we had the fakeJordans, right this like third
grade.
And I remember the kids who hadthe real Jordans.
They was like yo, y'all gottasit at that table, y'all can't
sit at our lunch table becausey'all got fake Jordans.
That shit fucked with me, bro,damn Damn.
And then I remember like when Igot into high school, dudes was
(03:49):
getting Jordans taken off theirfeet.
Speaker 2 (03:51):
That was happening everywhere.
I remember that.
Speaker 4 (03:54):
And it's so funny like now, as an adult and
hearing you all say it I thoughtthat was just so Chicago.
So the fact that it happened inother places, I mean people
have gotten killed for jordanjordan's the start of jacks back
in the days, yeah yeah, Ilearned about that in a episode
of family matters what?
Speaker 3 (04:12):
no, no, no, no, no, no, no, no.
I mean that I, that's how Ilearned about I mean just to
jump in.
Like you know I, I grew up in,uh, like early 90s, I was a kid
but like I, I remember going toschool and kids saying like yo,
you don't got jordans, and myparents would be like yo, we're
not spending that much money onsneakers.
So I remember I didn't get myfirst pair, my first pair, until
(04:35):
I was probably like 19 and Iwent to nighttown, rip,
nighttown, uh did the lineup gotlike a, the 11s, the all white
joints, and I was.
I was hype.
Speaker 2 (04:47):
You know, I didn't get my first pair of jordans to
like 2017, damn, yeah, I mean,it's just I.
I mean, to your point, myparents wasn't paying for that
and I had older siblings whojust wasn't wearing jordans.
They was wearing, like you know, some bagels and adidas, stan
smiths and shit, so I just kindof wore what they wore, but and
it's just one of those things,you didn't wear shoes that can
(05:08):
get you shot, so it's just, butI wanted a pair.
Speaker 4 (05:12):
I'm not gonna hold you, so you remember that.
Remember that time we werewalking down nostrin avenue and
we saw all the boxes of babyyeah, yeah, yeah, I don't
remember that psychology of thatright, that was $2,000.
Speaker 2 (05:25):
A product right there .
Speaker 4 (05:27):
Easily so the psychology of that and obviously
we were in an area thatprobably wasn't folks doing
really well, right, but thatmother or father bought that
baby all them Jordans just tothrow them out.
Speaker 2 (05:44):
Yeah, yeah, we saw that, just to throw them out,
yeah.
Speaker 4 (05:47):
Yeah, we saw that.
It was probably about nineboxes.
I took a photo of it.
I got to find.
Speaker 2 (05:50):
Yeah, it was like 12 plus boxes, like something like
that, right, and it's funny,frank, that area now is like a
coffee shop, now, right.
So it's wild, man, just to seeto your point.
Speaker 3 (06:05):
Like somebody literally had these, these
jordans, for these kids and Iguess I don't know if they threw
out because they was mad atthem or whatever, but yeah, that
was but crazy but, um, you know, while while we uh figure out
this technical, uh, situation, II always thought it was
interesting because, like, like,I grew up learning about
jordans through, um, I don'twant to say culture, but through
(06:26):
pop culture.
So, like um seinfeld, the waynesbrothers, fresh prince seinfeld
, um seinfeld uh, I didn't watchit growing up, but I know,
martin had, you know, there wereall these shows boy meets world
, boy meets world uh, there wereall these shows and all these
things that we grew up around,that I grew up around, you grew
(06:46):
up around that had Jordan meshedinto it.
And it was kind of crazybecause, going back to what
Frank was saying about catchinglightning in a bottle, it was
just like I feel like therehasn't been someone maybe I mean
maybe, kanye West, you canargue but someone who's been
(07:08):
able to like, integrate theirmarketing story not only to
their, like, main base of fandombut also, you know, sell it to
people who don't play sports,people who don't know shit about
sports.
You know all that.
Speaker 5 (07:27):
So you know, yeah, I mean I didn't get my first pair
of jordan's about 98 and uh, Ijust like.
But back then, though, the thenike line, like sneakers were
just awesome, like there were somany great guys.
Speaker 2 (07:41):
Yeah, barkley, we had penny hardaway the diversity in
the deon.
Speaker 3 (07:43):
Crazy Deion Sanders yeah.
Speaker 5 (07:44):
Right.
So like I think, Bo Jackson Bo.
Jackson, right.
So I think if you couldn't geta pair of Jordans, there was
other varieties, right.
And I feel like just to kind offast forward that Nike.
I feel like Jordan's successhas helped Nike just become so
lazy Because there isn't anotherathletic shoe that even looks
(08:05):
as sleek as Jordan's Recordingin progress.
It doesn't look as sleek asJordan's from the 90s, right,
right.
So I mean it's almost like whenI look at the Ralph Lauren
brand and it's just kind ofgoing back to old designs that
were just super successful Goingin archives and they were like
American staples, almost solikeordan.
Is that american staple?
Speaker 4 (08:26):
you know what's funny about what you just said, like
how it made nike kind of lazybecause of the success of jordan
.
I feel like the same thing ishappening in the movie industry,
like like there's a few newideas, but like there's also
like been that huge like marvelkind of like was the thing like
marvel, comic books, batman, allthat shit.
(08:47):
They beat that like to deathright because it was like it was
like the easiest money grab,and I think that that made
hollywood kind of lazy.
Yeah, and that's why you got somuch of the same like stuff.
It's been blowback, you get,you get you get formulaic.
Speaker 3 (09:04):
And then I think you know, just to compare the, the
sneaker industry to the movieindustry, I think you know
that's where the opportunitylies, because you'll see
independent um productioncompanies like a24, bloomhouse,
um, to name a few, that are justlike making these cool films a
little bit more independent, alittle bit, maybe a little bit
(09:24):
less money, but they're they're,they're blowing up, like jordan
peele, I think I don't know ifhe owns or works with bloomhouse
a lot, with a lot of stuff, um.
And then you see that in thesneaker industry we kind of said
it um, you know, inpre-production, you look at
sockany, new balance, yeah, yeah, um, you know solomon, solomon
what's that brand that's comeout that everybody is wearing
(09:47):
now?
Speaker 2 (09:47):
hoka, hoka yeah yeah, yeah, I wear.
I got two of those everywherenow and those are super, I mean
I'm running these supercomfortable running shoe.
Speaker 3 (09:57):
So me and tony was talking about that yeah, yeah.
Speaker 4 (09:59):
So I wonder how much, like just from a running
perspective, that shoe, how muchis taken from market share from
Nike running?
Speaker 3 (10:09):
That'd be interesting .
Speaker 5 (10:10):
Because I feel like almost there's certain brands or
certain shoes.
Things just go together whenI'm imagining this person.
Was it Hoka, hoka, sneak?
Yeah, it's a person that goesto Equinox.
A person with bread whoprobably works in.
A person that goes to equinoxlike a person with bread who,
like, probably works in uhcorporate america but goes to
equinox.
They have a uh brooks brothershirt on.
(10:32):
Maybe maybe brooks brothershirt or maybe a patagonia, uh
vest or something like.
Like it's just a certainvineyard vines yeah, right, like
I think it's just a certainlook like that, that kind of
goes with that.
But but just real quick though,with the Jordan.
I feel like just as I'm gettingolder and it's like now I
(10:54):
understand when older peopletalk about music and you talk
about even.
I don't even want to go there,but I'm going to go there
slightly and we're not going togo down this lane like you think
about.
Uh, puffy success.
Right, he was taking recordsfrom the 80s in the 70s the 70s
and but it was new to me, like Imean, I knew some of the
(11:16):
records because of my dad was adj, but when he put his spin on
it like that, I'm not gonna sayit's lazy, but it's like I can
see an older person saying man,that's just lazy, bro, like we
was, we was jamming out to that,right, right, it's 75, 77, so
you know yeah, oh, one, onething I was just gonna add, and
then yo actually like what.
Speaker 4 (11:35):
Hold on before you go .
You know what?
What has really made me feelold bro?
When I heard shit from like 992002 being remixed for shit.
That's out now oh, yeah, rightwhen I'm hearing stuff being
remixed from like when I was incollege or high school and I'm
hearing like shorty's listen toit now.
Speaker 5 (11:57):
That's blowing my mind yeah, we were talking about
I heard a track the other day.
Speaker 4 (12:02):
They use that kill bill whistle yeah, yeah you know
what I'm talking about?
Speaker 2 (12:06):
Yeah, I know exactly what you're talking about.
Speaker 4 (12:07):
Yeah, I heard that I was like yo.
Kill Bill came out 20 years ago.
Speaker 2 (12:11):
Damn.
Yeah, it's wild.
Well, I keep saying you knownothing's new under the sun, and
a lot of times you go back andlook at the old stuff to make
something new and real creative.
Still, yeah, yeah, it's all howyou deliver it and how relevant
(12:32):
it is at time.
That's what makes it original,right?
Yeah, yeah.
Speaker 3 (12:34):
so I don't know, I think also, um, you know, just
to circle back with nike, nikejust got to get back to being
nike, right?
Well, I was just just to jumpin because you, you, you uh kind
of made this point rose.
But, um, they are jumping intothe archives this year, like
they're, I think they realizehow much market share they lost
with people and they arereleasing a ton of stuff that,
like, I think a lot of peoplewho were into sneakers in the
90s and early 2000s that wouldlove, but I think it'll.
(12:56):
You know, they're going back totheir roots, kind of.
Speaker 2 (12:58):
Also, I think the biggest thing they forgot is
that they think the app's goingto solve their problems because
they lean heavy into the app.
Oh, yeah, yeah, yeah.
Versus, like most people,bought a lot of Nikes from Foot
Locker.
Speaker 3 (13:09):
They bought a lot of Nikes from local spots, yeah,
and they pulled back a lot fromthat retail shelving aspect.
You used to be able to justwalk in and cop.
Speaker 2 (13:18):
Yeah, and I think brands got to think about that.
Like, if you're going to engageyour audience, yes, you can't
just rely on the apps.
What is the app correlation, orwhat is the relationship with
the app with your in real lifeexperience?
How do you marry those two?
Speaker 5 (13:32):
That's a good point.
And another thing that I wouldsay about Nike is if you think
about the Nike athlete, right,like how they've kind of grown
with you, yeah Right, so likeyou're looking at the success of
Jordan, who was like a boss,like he was an owner of a team,
like he's visible, he's stillalive, so it's like damn, you
know, I'm, I'm still a part ofthat success and Nike is
(13:54):
thriving off of that.
Or if you, if you think about,like the pennies, penny Hardaway
, like now he's doing his thing,deion Sanders, what he's doing
in Boulder, Colorado.
And his legacy Now all hissneakers are like coming back.
So it's like a reintroductionto this new generation of kids
who like well, I wasn't part ofthis, but like I see Coach Prime
and it's the perfect time forhim to drop his shoes and he's I
(14:17):
think he's dropped like threethree shoes.
Speaker 3 (14:19):
I didn't know that.
Check that out.
Speaker 2 (14:22):
I think we should, you know, wrap that.
I think that's a good segue toour last conversation on the
last topic we're going to talkabout.
Let's jump right into somepredictions and futures.
Right, what's going to happenthis year?
I know we got enough time right.
I think we can kind of cap offtoday's gathering about
predicting what we're going tosee happen, not just this year,
but maybe for the next couple ofyears.
(14:43):
What are we thinking?
Speaker 5 (14:45):
I think one of my predictions is with TikTok oh,
TikTok yeah.
Speaker 2 (14:49):
I feel like.
Speaker 5 (14:51):
Boo, boogeyman.
I feel like the deal is going,even if it goes through, like if
it comes to fruition.
Well, you can't download itright now.
Speaker 2 (15:01):
Yeah, so if you deleted it and try to go back
and get it, it's not on the appstores, right?
Speaker 5 (15:06):
but I I think that, even if it's considering the
president's and his hisinfluence and from a
government's perspective, andwe're talking about data and
like, uh, it might erode thebrand a little bit.
You think so because, like,right now the conversation is
about the algorithm.
Like that's what, that's themost important thing about
(15:27):
tiktok is its algorithm.
Yeah, will china allow the?
What is it?
A bite, bite, dance, bite dance?
Will they allow them to sell it?
I don't think I've been inchina, bro, and let me just tell
you light flex.
No, no, no, I'm just saying likeyeah, like I, because of the
type of work, like I'm at the um, uh, the consulate, and I'm
(15:49):
like I work in advertising, theysaid, oh, you can only stay
here for three months.
Like that's how important, likethe influence is oh really like
I couldn't.
Like.
Everyone else is going therefor like 10 years.
They can go back and forth.
I could only stay for for threemonths, so I don't even see
china like letting them givingthat to america and it's like
what, whether the details istied to it.
Speaker 2 (16:08):
I mean who gives away power like that right and even
the ownership of it.
Speaker 5 (16:11):
is it going to be 50 50, is it going to be 51,
america, 49, china, like theseare all these details, but I
think, with the presidentgetting involved, it's going to
erode the brand, like I feellike young people have been
pivoting to another platformanyway.
I think it's Red, something, Idon't know.
It's all in Mandarin now RedNote.
Speaker 4 (16:31):
Yeah, yeah, yeah, red Note that's also owned by China
too, right, right, exactly,which is interesting.
Speaker 5 (16:36):
So I mean, I think, I mean I'm not, I've never
download the app so I couldreally care less about TikTok.
But you know it is a hot, it'sa hot topic.
People are trying to sell theirphones for like a rack, yeah,
yeah, to keep the app.
So, like I think the presidentwill erode the brand.
Speaker 2 (16:54):
Interesting, Frank.
What do you think?
What's your prediction?
Speaker 4 (16:58):
About TikTok?
No, no, no, just in general.
Speaker 2 (17:02):
With all we've been seeing for the last couple of
years and what we're now seeingfor, like these last couple of
weeks, like, what are youpredicting when it comes down to
well, anything.
Speaker 4 (17:10):
Culture, advertising for, from a culture standpoint,
I think that, um, I think thatthat reading is going to be more
of a luxury than anything else.
I think that, uh, education isgonna uh continue to I'll use uh
rose's word erode uh, I thinkfake news uh is gonna is gonna
(17:49):
facts uh, and and and I mean, Ithink, I think we're, we're
going to have to probably cometo the point where, like, like,
people are bibliography ofinformation on you at all times,
right, where, like, you canalmost like, quickly say like,
(18:10):
oh, this is true because of A, b, c and D, right, because
there's going to be such a floodof of nonsense over the next
couple of years.
I think.
So, I think that facts andbeing able to prove facts is
going to be, I think that'sgoing to that might actually be
an opportunity.
Speaker 2 (18:29):
I just about to piggyback right off that Pretty
cool thinking.
I do think to your point, frank.
Where there's friction, wherethere's roadblocks, there's
opportunities, right.
I think you're going to see,with this new I guess world
we're living in, in terms of themalice mindset that is out
there, it's going to be somepeople who's going to find ways
(18:50):
to make this opportunity tobuild new industries, new
businesses, new opportunities,right, new platforms.
You know Meta is not the onlyguy, they are the main ones.
But you know, maybe this iswhere we see a tipping point
where social is on a decline andsomething that's going to
replace it.
I don't know, maybe this iswhere we see a tipping point
where social is on a decline andsomething that's going to
replace it.
I don't know, right, I can'treally say that.
I do agree with Frank sayingabout this idea of a big
(19:12):
geography, personal kind ofbigography.
You're going to need that tokind of check things where it
makes sense.
I do think.
I don't know.
I do think the opportunitiesaround new industries is
definitely going to presentitself.
I've seen it multiple times.
I've seen it, I guess, duringthe Y2K days or the dot com.
We've seen it, obviously with,you know, the event of social,
(19:33):
and now we kind of seen it againwith, like the consolidation of
media, the proliferation oflike AI and just this rise of
the streamers and, just you know, just misinformation.
So I do think it'sopportunities, man.
Yeah, I agree.
You could close that off, tony,oh yeah.
Speaker 3 (19:52):
I think the robots, the robots.
Speaker 2 (19:54):
Did we not start this pod journey talking about?
Speaker 3 (19:58):
robots.
Nah, yeah, we did, we did.
Nah, I'm joking, that's not myprediction.
I was just bringing that up asa joke.
But my real prediction is, Ithink convenience is going to be
sold to us as a luxury.
I think one of the things I'veseen kind of bubble a little bit
(20:18):
, things that were normally free, like choosing your seat on the
airline, um, getting into arestaurant easily, getting a
good driving into manhattan.
Oh yeah, man, I think I thinkthings access I think access and
convenience will become aluxury that's sold to us and
(20:38):
only people who used to get itfor free will remember that it
was free.
But the next group of peoplewho are kind of conditioned and
grow with it will just pay it.
And, like you know, like I mean, I remember when Netflix didn't
have a tier of when you had topay for commercials.
And now streaming you know, theconvenience of not dealing with
(21:00):
commercials costs a certainprice.
Speaker 2 (21:02):
But we know Frank ain't fucking with that, yeah,
and it's like 20.
Speaker 5 (21:05):
It's gonna be like 27 dollars, 28 dollars for the and
you know Breaking Bad.
They're removing Breaking BadFrom Netflix.
Aw man.
Speaker 3 (21:14):
Alright, so we already know what we're talking
about Next episode.
But yeah, are they?
Yeah, they are.
Why are they doing that?
Speaker 5 (21:21):
Yeah, I guess the licensing.
Yeah, I guess the licensing.
I'm not 100% sure why, but Iknow they're removing it from
the platform.
I know they've removed othershows, though, but I feel like
that was one of the originalshows that was on Netflix when
it started streaming.
Speaker 3 (21:34):
Yeah, true that.
And before it went to Paramount, I think the Office was a big
one that people would tell me yo, it's on Netflix, blah, blah,
blah, and then you know I thinkit was Paramount.
Speaker 2 (21:46):
Well, netflix is TV.
Now, man, all that streaming.
Speaker 3 (21:49):
But yes, access and luxury I mean access and
convenience will be a luxurythat we will have to pay for.
So get your money up.
Speaker 2 (21:57):
Get your money up, I think that's.
I mean we can close off likethat we can close off.
Speaker 5 (22:06):
Just really close up.
I just really quickly.
What do you all think about?
Like these streaming servicesand how we're getting out of
hand with them.
Like you just print all these ala carte deals, like we might
as well go back to cable in someof these situations.
Speaker 3 (22:14):
No tune in.
Next time to uh hear our pointof view on streaming and the a
la carte business, and should wego back to cable?
Speaker 6 (22:47):
Thanks for tuning in to the AdBros podcast.
If you enjoyed the episode,don't forget to like, subscribe
and share it with your crew.
Catch us next time for moreinsights and creativity, right
here on the AdBros podcastpowered by Caffeine Media
Network.
See you soon.
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