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January 31, 2025 32 mins

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Our latest episode dives into three transformative years filled with personal growth, lifestyle changes, and shifting dynamics in advertising. We explore the importance of balance, vulnerability, and embracing technology while maintaining authenticity in our lives and professional spaces.

• Reflecting on three years of change and personal growth 
• Emphasizing work-life balance and wellness 
• The journey of sobriety and its impacts 
• Discussing the role of AI in the advertising industry 
• Navigating friendships and the importance of vulnerability 

We encourage you to join the conversation, reflect on your own experiences, and share your thoughts with us!

Thanks for tuning in to The Ad Bros Podcast! If you enjoyed the episode, don’t forget to like, subscribe, and share it with your crew.

Catch us next time for more insights and creativity, right here on The Ad Bros Podcast, powered by Kaffeine Media Network. See you soon!

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:18):
Yeah, but you know when you've been off the court
for a minute when you've beenoff the court for a while and
you're trying to, you know, getback in the game, get your shot
right.
Right, you got to get a couplepractice shots up or you're
throwing in the game.
That's how it works, that's afact.
Oh yeah, you could also.

(00:38):
To my nickname you could alsoadd chef.
I think you could add that.
Oh you, chef, Tony or chef.
Are you, chef, yeah.

Speaker 5 (00:43):
I'm a cook, you cooking chef.
I think, oh you, chef, tony, orchef, yeah, I'm cooking, how
are you, you cooking, and thechef?
You Tony Starks, and chef, uh,I gotta pick one.

Speaker 3 (00:50):
Well, no, you don't for you to walk in purple tape,
yeah.

Speaker 2 (00:52):
I'm just saying we make it.
You got on the purple top, allright, so you're, you know all
right word.

Speaker 3 (00:56):
I like that, I like that all right.

Speaker 2 (00:58):
How you guys doing are we, are we?

Speaker 3 (01:01):
we are rolling.
We are rolling, yes, mine is.
And then also, if you want todo anything we'll pay those
vacations on a computer.
Oh word, let me put this on.
Do not disturb, because youknow Negroes love to text you at
the most dumbest moments I meanit's Sunday, they might be in
church.
Oh man, not the people.
I know they're heathens, allright.

Speaker 5 (01:21):
I'm just oh, we rolling right.
What's good people?

Speaker 3 (01:23):
How you brothers doing man.

Speaker 5 (01:24):
Oh man, I'm having it my way, man.

Speaker 3 (01:26):
You having it your way.
Absolutely, I dig that man.
Listen, I like that.
It's good to see you, rose.

Speaker 5 (01:31):
Yeah, man same.
Yeah, I know I felt like we allconnected About what About a
month ago, about a month ago,like holidays Right before
Christmas, something like thatright.

Speaker 2 (01:39):
Yeah, holiday time.
It's a Holiday time is a goodtime.
A lot of cheer in the air.
Yeah, a lot of happiness.

Speaker 3 (01:46):
But you know it is a different setting right, we kind
of back in the booth, rightBack in, you know, back in the
cockpit, you know, and pause onthat.
But we play the pause game,it's all good but listen, bro.
Listen, it has been three yearsand, specifically, the last time
we put out an episode it wasFebruary 11th, right, and
Francis was the host, rosécouldn't make it right.

(02:07):
But now we're back and I thinkit's kind of time right.
It's like a lot of things havehappened these last three years
and it's funny because the lastpart we said the same thing.
A lot of things have kind ofhappened in our lives, right,
because you know, post-2020, wedidn't even got to name that era
.
We don't even have to bring upthe c word right, call it bc.
We call it bc, right or ad, notbecause of me but, whatever, uh

(02:30):
, ac, you know, after covet.
But, um, yeah, man, obviouslythese last three years it's been
, you know, a lot of thingspersonally that we all have
probably had to endure or changeor actually went through.
And I want to kind of kick theconversation off like that.
Right, it's one thing to kindof jump in and start talking
about, like you know, thechanging of the industry AI is
actually moving things or what'sgoing on with this big

(02:52):
consolidation when it comes downto advertising in any industry
but I think it's more real whenwe just kind of talk personal
first right, and you know we cantake some time and do whatever.
But, yeah, what, what you guysbeen up to right?
What you guys, what have youbeen doing?
I know it's been three years,um, you know you don't have to

(03:13):
get too deep about it, but youknow, life be lifin what's been
up, man right, yeah, I'll kickit off.

Speaker 2 (03:16):
Um, I'd say it's been an interesting three years.
I, during covid, I moved forwork um, not gonna say because I
don't want to put too muchbusiness out there, but it was.
It was interesting to kind ofremove myself from, from New
York City.
I lived it.
I'm born and raised here, beenhere my whole life and

(03:37):
especially during COVID wherethings were kind of shutting
down, things were changing alittle bit.
It was.
It was an interesting time andI think one of think one of the
biggest things in the last threeyears I won't drag this out is
just kind of learning balance.
I would say.
I think being here, especiallyin the ad industry, it's always
very like burning midnight oilWork hard, try to play hard,

(04:00):
wake up early, work even harder.
But I think one of the thingsthat I learned moving was
finding that balance.
I hate to sound cheesy, but youknow that work-life balance,
that's real.
And finding time for me.
I think the company I workedwith were really good about
putting employees first, which Iappreciate, and then one of the
companies that have kept thatpromise.
I know a lot of places saidthat during COVID and have

(04:23):
switched gears, which we willget to later in the episode but
one of the things I've beendoing is really just putting
myself first, creating new goals, trying to do something new.
Every year, a new skill.
So you know, every year I thinkI want to say, like 2022,
playing tennis.
This year I think I'm trying toadd golf to the list.

(04:43):
Um, getting back on my running,Me and Rose have been talking
about that a lot and just uh,mental health, physical health,
because no one's coming to saveus.
So we gotta we gotta, we gottamake sure we get ourselves right
.

Speaker 3 (04:55):
You know I'm not gonna die for you, bro.
So you're right.
And when I do that runningthing, let me know, because I'm
a, I'm a lot.
I got to get back into that.
So for me, I think the runningthing is like another way for
bonding and it's a great way formeditation.
So let me know you guys do that.

Speaker 2 (05:10):
Oh yeah, for sure I got you.
And the funny thing is and thelast thing I'll say that I've
learned because I've always beena runner and this last year has
been the time I pushed myselfto the max and obviously

(05:30):
eventually I want to do amarathon.
But you know, I think running,like most exercises, a lot of it
is mental, like you said.
A lot of it you you get a clear, you get to clear your head.
That's why, for me, I prefer torun outdoors.
I hate indoors.
That's why in the winter I tryto just bundle up.
But a lot of it is reallymental and it's like once you
could push past that.
You know you could, you coulddo anything kind of right.
But rosé, what's going on, man?

Speaker 5 (05:48):
I know you've been holding it down in new york city
since I've been gone, you knowbrownfield finest yeah for sure,
for sure, you ain't let snoopa,you know, crush the buildings
nah, man, like I said, man, I'vebeen having it my way, man, but
I feel like, since that timeand it's so funny to ad because
because that, the last pod thatwe did, that was the first pod

(06:09):
that I actually missed- Word.
So that's kind of that'sinteresting.
But I think for myself, youknow, I think I've been doing a
lot of self-reflection in thelast three years, like I got a
new gig.
I've been at this gig now for alittle bit over two years now,

(06:29):
so you know it might be time toshake some stuff up, um, but
then I also to have been uh,I've gotten off instagram um,
good for you, bro, man, good foryou.

Speaker 3 (06:34):
That's crazy.
That's crazy that dopamine.

Speaker 5 (06:36):
Yeah, exactly so you know how it is, like you're
waking up and, uh, you know youactually are doing something
that's uh uh positive foryourself, outside of just like
thumbing through content andbeing in other people's business
, like I'm cool on that.
Um, I think also too, man, Ithink I've been really tapping
into my lineage.
Um, I went down south, uh, towhere my family's from, for the

(06:59):
first time since I was fiveyears old.
That was cool.
I saw what part of the South soSt Matthew, south Carolina, so
that's like my mom's side Bothof my grandparents my mom, my
grandfather and my grandmotheris from that area, and then for
my dad's side, like they're fromGeorgia, okay, so that was
really cool for me.
I just seen like a lot ofopportunities for myself.

(07:23):
I got my head clear just beingdown there, and I've also gotten
back to traveling a little bit.
You know me like prior to thepandemic, like I was traveling a
lot, yeah, japan, china.

Speaker 2 (07:34):
I mean, it was a headache during the pandemic,
honestly, like the airlines wereall over the place, so I don't
blame you bro.

Speaker 3 (07:40):
I mean airlines now are trash man yeah I mean
airlines now are trash man.
Yeah, I mean, I don't know,Flying now just feels so
laborious.
It kind of feels like a busstation, you know yeah.

Speaker 5 (07:50):
Yeah man, it's wild.

Speaker 2 (07:52):
I mean it's a lot.
I think you pointed out onetime too Like it's a lot for me
and I'm by myself and I seefamilies.
I know you travel with yourfamily a lot and that that to me
hats off to you metaphorically,because it's just like it's
real.
I just see people with likemultiple kids or one kid, and
it's just, it's a lot goingthrough security, all that stuff
.

Speaker 3 (08:12):
Oh yeah, running for you know the actual plane if
you're running late looking likekevin mccallister on the in the
airline and you know the wholetime.
You know, garvey like thinkit's funny that we're running
and you know running out ofbreath and then having a heart
attack trying to get on a plane,he think the shit is funny.

Speaker 5 (08:31):
So yeah, that's funny , yeah, man running through the
airport like OJ and Hertzcommercial.

Speaker 2 (08:35):
Oh yeah.

Speaker 5 (08:37):
Brought up the juice Brought, I hit up like Carousel
last year.
Bonair, it was like reallysmooth for me.
I needed that to like get away.
I even considered like, hey,man, I should get some property
out here for sure.
So you know, I'll keep youupdated on that.
And then I just was in Brazilin November.

Speaker 2 (08:56):
Oh nice, I got to hit you up about that, because
that's definitely on my list,yeah.

Speaker 4 (09:06):
And then lastly, like for myself.

Speaker 3 (09:07):
So I haven't had a drink in like almost nine months
.
You know it's clarity.

Speaker 5 (09:09):
I like it man, I'm just trying to get my mind.

Speaker 3 (09:11):
Right, yeah, nothing wrong with that man.
I mean.
I mean, you see what's going onwith the fda.
He's talking about puttinglabels on alcoholic beverages.
Yeah, so I don't know, I thinkit's.
I think it's cool, man, whenyou can kind of take something
away.
It gives you clarity onsomething else.
Right, yeah, maybe you don'tneed to drink.
Right, maybe you need you.
You got other ways to fulfillthat part of you with something

(09:33):
else.
I think it's great.
I've reduced whiskey drinking,so I dig that yeah.

Speaker 2 (09:38):
I've reduced, same as you.
I've reduced.
I haven't completely tapped outas you, I've reduced, I haven't
completely tapped out, but evenlike, I went out last night and
it's.
It's so interesting when, whenyou go out and you're either
drinking less or drinking nonebecause you're just like, it's
similar to the social mediathing.
Yeah, I'm like is it?
Are you guys just doing this asa habit because, like, I don't,
I don't need to get you.

(10:00):
You, I think when you stopdrinking, you kind of hit this
like euphoric phase where you'relike yo, I don't need the
alcohol to feel good and have agood time, I'm good on my own.

Speaker 5 (10:10):
That's a good point too, and I feel like it's a
weird space because most peoplefeel like, oh, I need a drink to
actually engage and be, social,and then it's like when you're
not having a drink, they're likeyou're not having a drink, like
what's wrong with you?

Speaker 2 (10:28):
But I, having a drink , like what's wrong with you?
But I feel like it makes themuncomfortable.
Yeah, exactly like they wantyou to get high with them.
Yo like I'll tell a quick story, so like so.
So this dude was ordering thedrinks I was with and um, and
then I was just like yo give melike a high noon, you know like
a can vodka, nothing crazy.
And then the bartender was justtaking too long.
So I was like you know what,just just give me like a gin and
tonic, like whatever.
Like I don't even want that yeahthen homie gonna be like it's
gonna hit me with the yo man.
I just ordered both, man, yougotta down both of those and I'm
like nah, like, why like?

(10:50):
Why would you first of all?
Why would you do that like?
Why would you even put me inthat position?
and I just met you you know, youknow his age.
He was older than me, oh, buthe, he was a dad.
This was his night quoteunquote out.
So he was trying to be on somehangover shit like wake up with
a missing tooth or something.

Speaker 3 (11:07):
I don't know that can happen yeah.

Speaker 2 (11:09):
But it was just interesting.
I was just like you know, likeyou said, when you're engaging
with people you're like damn bro, it's not that serious, yeah,
man.

Speaker 3 (11:17):
I mean, I guess you know just to round out, like the
catch up right, so you catch upright so you know, last time we
talked man garvey was three.
Now he's turning seven this year.
He was going.
I was moving, you know me andnicole and garvey um, you know,
we was planning to move back tonew york after taking a little
hiatus, um, you know, fromathens, uh, moving, moving back
from athens to new york.
Because the goal was to kind ofget him in back into, get him

(11:40):
in school, right, like he wasdoing a nursery down in athens.
Those, uh doing those you know,covet years.
But 2022, later that year, hewas starting pre-k.
So it was like, okay, it's,it's time to move back, because
technically, I'm still a newyork employee, nicole still
making her coins up here, and Iwant garvey to grow up in this.
You know the city that he wasborn in, right?
So, yeah, 2022 we made a bigmove coming back to New York,

(12:03):
found a little cool apartmentback in Bed-Stuy, garvey started
pre-K, I started some new gigs.
I got laid off again, which isfun, right, that's the whole
other part.
But I also found some newopportunities in terms of
freelance and I eventuallylanded a full-time.
Then, you know, 2023 came about.

(12:24):
I had some personal shit, butdown with some hip things.
But hey, you know, 2023 cameabout, some personal shit went
down with some hip things, but,hey, shit happens, right.
I also found another gig.
Right there you go that and Istarted, you know, really
getting deep into learning moreabout, like you know, the
evolution of where this industryis going in terms of, like you
know, diving deep into like AI,diving deep into, like you know,

(12:44):
diving deep into like AI,diving deep into, like, uh, the
consumer journey and diving deepinto, like, really building my
brand up more.
So, uh, the Frank Brandonpushing that even more Right.
Um, then, you know, fast forwardfrom that, we bought an
apartment.
We bought an apartment here inNew York.
So now I'm managing twoproperties.
That's not a flex, because thatshit costs money.
Don't get it twisted like that.

(13:05):
Owning property.
You basically learn that if youown anything, what you're
really managing is risk.
I've learned that just goingforward, just having this risk
assessment on things, is alwaysthe most strategic way to make
decisions.
You say I want to own this, Iwant to do that, okay, well,

(13:25):
look at the risk and how muchit's going to cost to maintain
that risk, right?
So for three years.
From that, it's 2025, and nowGarvin's in first grade.
Nicole got another book thatshe's working on.
And you know I launchedCaffeine.
Caffeine is actually theplatform in the podcast network
that's going to distribute AdBros, graphite, storycore,

(13:50):
definitely the Stages and acouple other podcasts that are
from friends.
So these last three years it'sbeen like Hills, values, peaks,
all this stuff, but it's beenlike learning moments.
But it's been like learningmoments and I've taken a lot of
that and figured it'd be thebest time to take that and
really push all these differentendeavors that we're a part of
and even the definite things I'mdoing individually.

Speaker 5 (14:10):
So, yeah, that's, that's my three-year catch-up,
you know ad real quick, uh, withall of that right and that's a
lot of stuff.
What have you learned aboutyourself like?

Speaker 3 (14:21):
oh, um, being vulnerable, this idea that to be
a strong black man, sometimesyou need to just tell people
when something is wrong with you.
And a lot of us have theseangst of not want to talk to
therapists or not want to talkto your homies because nobody
want to show your homies thatyou are vulnerable.

(14:42):
I've always been a person whowent to the doctor.
That was never like, not mything.
I've always was like, hey, I'mgoing to go to the doctor, I get
a checkup twice a year.
That's just who I am.
But you know, this vulnerabilityis something real and I think
having the right people to bevulnerable with is important
because let's just be honest,right, and the world don't

(15:03):
really care about a crying assman.
They just don't.
Right, we see a bunch of dudeswith mental illness all the time
on the streets and people stepright over them.
So I can understand a lot ofguys not want to show their
vulnerable parts or who they are.
But it is important because itdoes take a level of stress away
, right, I know a couple of guysI'm not going to mention their

(15:25):
names.
They're going through the samething.
Maybe it's an age thing, ormaybe it's just the time that
we're living in, but I think themore and more of us can
understand how to be vulnerableand who to be vulnerable with,
because that's really no righttime to be vulnerable.
You just got to just deal withit.
It just helps with stress.
It helps with mental Right I'mnot going to say illness, but

(15:46):
just mental things Right.
It's a mental health journey.
It just helps with a lot ofthings.
Sometimes it even helps with alot of things that you probably
didn't think about that wasaffecting you from a childhood.

Speaker 2 (15:57):
Right, yeah, I think I think the thing that that that
you're saying is reallyimportant is you really have to
tap in and know, know the peopleyou're with, because I think I
think one of the problems wehave is, as men, we have a lot
of surface level friendships,yeah, or relationships I won't
even say friendships and I thinksometimes I want to say out

(16:18):
there for anybody listening,there's nothing wrong with
categorizing people asacquaintances, as work people as
friends not like sometimespeople say, yeah, that's my
friend, but you, you just playbasketball with him Right, like
the why Right?
Or some people be like yo, likeyou don't know his last name,
you don't know what's going onwith his family.
You don't know his mom or knowof his mom.

(16:38):
So it's just like sometimes Ifeel like you're saying, like I
think, as men, to not to get toodeep in this, but it's
important to recognize who,those people you can be
vulnerable with and who you canopen up with, and who's just
like yo, we just hey, maybe youand I we just get a beer, or
maybe you and I we just catchthe Yankee game and that's it,
and there's nothing wrong withthat friendship no, but you also

(17:01):
got to discuss that Becausesometimes people be on two
different vibes.

Speaker 3 (17:12):
You might put someone in that category.
But then they think you're afriend and then you know they
want you to be their godfatheror something like that.
I'm glad you brought that up,because I was watching the clip
somewhere, I guess, on YouTube.
Your boy, french French Montana, mentioned that.
Hey, you know it's not alwaysgood to mix your friends.

Speaker 2 (17:21):
That is true.

Speaker 5 (17:22):
I was just about to say that I had to learn that.

Speaker 3 (17:23):
I was just about to say that and you know you look
at us like we're like our ownlittle group friend circle.
And you know Shadow, you knowpeace out to Shadow right.
You know he was more and moreprotective of this nucleus.
He didn't want anybody in andout of it.
That was kind of like going todisrupt it.
So I understood that.
Now right, sometimes you justneed to keep that friend over

(17:44):
there, your basketball brotherover there or the dude you may
run with.
Sometimes it's just best tokeep those players in separate
positions.

Speaker 5 (17:56):
Yeah, I mean to that point, right like it supports
with the focus and the vision of, like you know, in your
progression, right Likesometimes you know mixing people
in is just disruption right, itis.
And in your mind every daywe're growing in to becoming
different phases of ourselves,like we're going into different
phases of ourselves and you know, you bring in that disruption.

Speaker 2 (18:16):
It's like, yeah, I'm not there anymore, right, like
I'm focused on that yeah, youmoved on and I think, and I
think you know the keyfriendship is going to be more
important than ever movingforward.
Just because, you know, as, asthings become more automated and
you know, we kind of dive alittle bit more into AI in our
lives and I see it a lot with mynieces and nephews and the next

(18:38):
generation, it's like a lot ofus are going to be missing out
on that, like experience withpeople you know, Like that's
going to be the future luxury.
Hey, that's the first ad, bro.
Predicament of this pod is that.
Uh-oh, we're doing predictions.
The new luxury moving forward isgoing to be being able to

(18:59):
interact with people Absolutely,and I think you know we see it
every day, like specifically inadvertising.
You know we're starting to seethings Like I wrote down this
note that I would say early,early around this time last year
, google, apple, everyonestarted to kind of introduce AI
into their right new productsGoogle, specifically, gemini,

(19:25):
apple, apple Intelligence.
You got.

Speaker 3 (19:27):
X AI from that platform.

Speaker 2 (19:32):
So let me ask you guys what do you predict?
What do you see now in terms ofAI and advertising or marketing
?
And then we could kind of diveinto what do we think it's going
to evolve to?

Speaker 3 (19:44):
I think it's a good segue into that right, because,
if you're looking at advertisingas an industry, it's evolving
right.
It has no other choice but toevolve.
It's it's competing with largelanguage models, it's competing
with social media, it'scompeting with, well, other
parts of advertising.
I mean looking at likeadvertising, historically
speaking, there's always beentraditional media right, tv,

(20:07):
print radio.
Then it evolved to digital,social and now we got to think
about, like these differente-commerce platforms and how
people are engaging.
Right.
But overall I think advertising, just like everything else, is
going to go through threedifferent things.
Like, obviously, theconsolidation thing is huge and
we can talk about that.
We got ethics in advertising,especially with you, especially

(20:30):
with DEI and all this stuffbeing rolled back around.
Who gets to make decisionsaround talent, campaign scope,
actual creative work itself andeven the rise of these
micro-influencers whether it'sgoing to be the guys who are
streaming all the way down tocontent creators.
It used to be that you couldget on social and catch a wave
and just be an influencer.

(20:52):
Now the algorithms have changedso much that, well, ig can do a
couple different things.
They can make influencersliterally out of thin air and
they don't even have to be realpeople.
They got enough data.
They've been doing this thingnow well over 12 years and 20,
if you want to count the time,with Meta right or Facebook.
That's two decades of data,global data.

Speaker 2 (21:14):
They can literally make AI influencers right, but
there's nothing like catching awave.
Like, for example, if you— it'shard to catch a wave, though,
no, but when you catch one, youcatch one.
Like if you look at—what's hisname?
Jello Ball the.

Speaker 4 (21:28):
Ball Brothers.
Oh, one you catch one like ifyou look at um what's his name
jello ball the ball brothers.

Speaker 2 (21:32):
Oh yeah, when his song, his song dropped swerve,
swerve it was, you know, atfirst people were laughing like,
oh you know, he the ballbrother that didn't make it, he
couldn't make it in ball, so hetrying to rap now.
And then it just started.
People just started playing itkind of jokingly.
And then you start seeing inlocker rooms, you start seeing
it everywhere and you know it.
Hopefully he, he's putting iton a platform or a video game or

(21:55):
something to like kind of blowa little more.
But like you, when you catch awave you catch a wave.

Speaker 5 (21:59):
And it's funny you mentioned that, because prior to
that moment, what I rememberhis last moment was he had a
back and forth with cameron, aperson who transitioned from
music to sports, and now thisguy's transitioning from sports
to music and that kind ofspringboarded, a lot of this
conversation where he's like, oh, you can't play basketball.
But now he has a more recenthit.

Speaker 2 (22:20):
Right, exactly, although Cameron doesn't.
So, yeah, it's interesting.
So I mean the funny thing withAI too, I think you know.
I think it'll be interesting tosee how it affects larger
companies.
Because if you look at I don'tknow if you guys remember there
was a Google ad.
It got pulled.
So if you don't remember, it'sall good, but they you know I'm
going to tread lightly because Ihave worked with Google, but I

(22:42):
will say they were one of thecompanies that were really
trying to be the first to do anad with it in there.
Right, like I can say fromexperience, they was pushing,
they were pushing it pretty hardand you know they they dropped
in an olympics um, uh commercial.
I believe that the premise- wasyeah my man and and, um, where

(23:03):
they were writing.
Uh, a young lady was writing aletter to an olympic athlete and
then I think, like in somewherein, like, the father suggests
like, oh, let let's use Geminito help write it.
And it got total backlash theyhad to pull the ad.
Oh, they had to pull it.
And, funny enough, it testedthe reason why it tested well it
tested.
Well, yeah, I wouldn't havepulled it, but I would have
pulled.

Speaker 3 (23:20):
Yeah, I wouldn't have pulled it.

Speaker 2 (23:34):
One thing was I believe I could be mixing
timelines, but I believe therewas a the the writer's strike
was going on around that time orclosing in around that time, OK
, and there was a lot ofpushback on AI, humanity losing,
losing humanity in stuff likein the creative arts.
So I think that you know.

Speaker 5 (23:47):
Yeah, I mean to build on it, creative arts.
So I think that you know.
Yeah, I mean to build on it.
I mean, I think the ad was tonedeaf Okay, and tone deaf in the
way we're saying the father hadasked Gemini to write this
letter versus the actual effortof a human being of writing a
letter so like AI is supposed tobe used to help, right, kind of
.
That's a great point, advancewhat we're already doing of

(24:08):
writing a letter so like AI issupposed to be used to help kind
of advance what we're alreadydoing, wherein it's like, oh no,
just take a step back and justget the AI tool to write the
letter.
And I think a lot of peoplespoke, used their voices on
social media.
I mean, it always goes back tothe people, right?
And I feel like with AI, we'rejust in this phase now, like you

(24:28):
know, we're slightly pasttesting it because we're
actually using it, right.
But I think that theinteresting part is the more we
use it and the more people pushback.
I don't know how good that is,because it's just improving the
machine learnings, right.
So now it's getting smarter andit's understanding the friction

(24:48):
exactly which is it was missingthat.
So prior to this, I mean, I feellike we all grew up looking in
a dictionary.
At some point your mother askedyou how to spell something.
Oh, I know you asked yourmother how to spell something.
She says, oh, go in thedictionary and like, you're like
physically like how, if I don'tknow how to spell it, I'm gonna
find a dictionary.
You find a dictionary like, oh,wow, right, so we passed that

(25:09):
right.
So I think now it's when you,if you think about um, gen,
alpha, like garvey's age, right,I don't know if they would be
as tapped in with thefundamentals of some of the
stuff, because it's just goingto become so normal for them
once ai starts kind offine-tuning it itself, right,
and it's like from the learnersthat they're getting now when

(25:30):
people are pushing back onsocial.

Speaker 2 (25:31):
I think the biggest thing is going to be the
business affairs and legaldepartment, because it's going
to be a lot of like using of IP.
Yeah, and it's just like who.
It's.
Just like you know, if AI islearning from what exists, it's
just it's.
I think it's going to evolve towho owns this thing that's

(25:54):
being used or, like you know,they'll have to trace it back.
Like you know, it's like goingviral, Like what?
Who was the?
It's like when I don't know allthe legal details, but it's
kind of like when memes startedand people were like, well, how
do we like, can you, can you paysomeone?
Once it goes viral and amillion people share it, do you
pay them or do you not pay them?

(26:16):
Do they own it?

Speaker 3 (26:17):
like, so it becomes this whole thing where it's like
well, yeah, I mean because it'sall who owns?
It.
Well, that's a weird thingbecause one, humans have always
used past information to educatethemselves right.
Artists reference photos andother artists to make new art
right, and AI is more or lessmimicking that.

(26:38):
I think AI, specificallygenerative AI, is probably the
bigger issue that more peopleare having because AI has been
around.
It's that new right.

Speaker 2 (26:48):
And also, too, I know the answer.
The answer is you guys don'thave to look it up.
The answer is a lot ofcompanies are basically putting
it legal in their information.
Or like Getty is saying hey,when you upload your photos, we
can do whatever the fuck youwant.

Speaker 3 (27:02):
Oh, they're going to do what they want.
I mean, that's just what it is.

Speaker 2 (27:04):
You've already, by using that app, you've already
consented to doing, but you'llsee a lot like well, not you,
but like me as a producer, I'llsee a lot of voiceover actors or
actors say, hey, like putting acontract, you can't use my
likeness for.
Ai of course, like they'restarting to put that language in
their stuff now.

Speaker 3 (27:22):
I think AI biggest opportunity is not necessarily
in the creative aspect ofadvertising, right?
Necessarily in the creativeaspect of advertising, right.
I think a lot of people seethat, they see the generative
part of it, which is it'sgenerating imagery, it's
generating B-roll content, it'sgenerating copy.
Yeah, those are like the littlesmall patinas really.
But the biggest opportunity Imean the logistics Well, yeah,

(27:42):
the biggest opportunity is inoperations.
It's actually making each andeverybody in said industry more
optimized.
Right, it's not now I don'thave to have all these meetings
potentially or but that's aproblem.
I can skip steps right, but I'mseeing it and I've worked at a
tech company that hasimplemented AI from an

(28:03):
enterprise perspective and it'salways been about how can I make
the worker more efficient withtheir time, as opposed to
replacing their work with a botor with some type of large
language model.
And here's the funny thingthere's like tons of AI tools
that do a lot of enterprisestuff that nobody's talking
about.
They only talk about Gemini.

(28:23):
They only talking about likeChatGPT, XAI, because these are
attached to companies thatpeople know about.
They know about Amazon, theyknow about Google, they know
about OpenAI, right, but it'salways the smaller companies
that you don't know about thatdo these B2B solutions around AI
.
As an example, you work in Rose, you work a lot around things

(28:47):
pertaining to media right.
And Rosé, you work a lot aroundthings pertaining to media
right.
A project I worked on years agoat, you know, Big Blue, more or
less, was trying to help mediabuyers optimize campaigns.
That was already in flight andthat was using a form of AI you
know, machine learning right tomore or less help you make
better decisions with your team.
Now, did that roll out at scale?

(29:09):
I really can't say, but theydid test it and it seemed like
that's something that's outthere, Right yeah.
But I do think AI overall isnot going nowhere.
It's here.
I think people need to figureout how to best use it.
I mean, Photoshop has had AI init for the last 20 years in
terms of being able to retouch aphoto or automate something, so
it's nothing new.
I mean, you know, disney hasbeen using AI with their

(29:32):
RenderMan algorithm to make allthese movies.
It's just now.
This stuff is more democratic,right Right, people have more
access to it.
So it's here.
Question is what are we goingto do about it?

Speaker 5 (29:45):
I think it forces us to get better, like we have, to
pay attention to details.
It does Like we have to payattention to details.

Speaker 2 (29:52):
It does Like we have.
No.
No, I was just going to saylike I was just going to correct
when I said it was going to bea problem earlier.
That's exactly what I was goingto say is because it'll.
It'll not force, but we'll seethe people who are inefficient,
the people who are hiding behindRight Doing 10 meetings for
something that should just beone meeting in an email.
Yeah, like the people who areunfortunately, who are just not
good at their job.

(30:12):
Yeah, when you have the help,you'll yeah.

Speaker 5 (30:16):
I mean, and back to that right, Like it forces you
to kind of tap back into thefundamentals right.
I think AI is being used to kindof skip that step and I feel
like one of us said it already,but it's like you know, ai still
makes that, still makes thosemistakes that the human eye
catches it because it's trainedto catch it.
So it's like, even when I feellike I don't know if it's

(30:38):
Instagram, but like you canleverage AI with a photo, and it
says, oh, created by AI, right.
And then some guy, somephotographer, was like he took a
photo, I think he uploaded itand it was like it was
automatically a message thatsaid oh, created by AI.
And he was like well, how isthis photo created by AI?

(31:01):
Like this is my natural photoand it was a back and forth,
like some pushback for it.
So I just feel like, with AI,it makes us, as humans, pay more
attention and and that's theonly way that you know I don't
want, we can't stop it, but wecan kind of cross, correct it,
right, like we can kind of likegut check it and say like oh,

(31:23):
this this.
This needs to improve.

Speaker 4 (31:44):
Thanks for tuning in to the Ad Bros Podcast.
If you enjoyed the episode,don't forget to like, subscribe
and share it with your crew.
Catch us next time for moreinsights and creativity, right
here on the AdBros podcastpowered by Caffeine Media
Network.
See you soon.
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