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August 28, 2025 • 47 mins

We discussed the college football buyout structure around Brent Venables at Oklahoma and just how valuable Ohio State and Texas football are.This is the official YouTube channel for everything Adapt & Respond. RJ gives his strong opinions on the biggest topics in college football, sports and entertainment every week. Tune in live on College Football Saturday Night, Sunday Night Football, Monday Night Football, Tuesday Night College Football Playoff rankings revealed and Thursday Night Football. RJ also performs daily segments taking on the biggest breaking news stories in college football and the NFL.What is Adapt & Respond with RJ Young? https://youtu.be/F0jZl9pCcxQ?si=1zskTQ5SaNJXpBSHApple podcast: https://podcasts.apple.com/us/podcast/adapt-and-respond-with-rj-young/id1346315892Spotify podcast: https://open.spotify.com/show/0E0lv4eh6rK3Ergr2IsjBuRJ on Twitter: https://twitter.com/RJ_YoungRJ on Instagram: https://www.instagram.com/rjyoungshow/channel/RJ on Facebook: https://www.facebook.com/RJYoungShow/Adapt & Respond on IG: https://www.instagram.com/adaptrespond/Adapt & Respond on TikTok: https://www.tiktok.com/@adaptrespond///BIO//RJ Young is the national college football analyst at FOX Sports and host of Adapt & Respond with RJ Young. #CFB #ARRJGET YOUR STICKER! https://forms.gle/y8Tki2sJAGRNumZo7


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
What's up kinfolk? Welcome to adapt and respond.
Thank you for joining us here. We talk college football.
We talk football year round. If you're into that, go ahead
and hit that subscribe button. Like this video and answer the
question in the comments below. Do you want to see your head
coach get fired? And if you do, how much are you
willing to throw into the coffers?
Well, how much do you think OhioState and Texas are actually

(00:24):
worth than fall football weddings?
Damn. That is a huge topic and a
massive topic, and it's one of the reasons that I want to have
Kate on for with becoming her weekly appearance on A&R.
Kate, how you doing? Hello, how are you guys doing?
How are you doing? US guys.

(00:44):
You guys, you guys. We're, we're doing great.
Biggest game of the weekend, Kate, obviously is #3 Ohio State
hosting #1 Texas at the shoe that is Ohio Stadium in
Columbus. And I found it interesting that
as we're talking about two of the more popular, if not the two

(01:06):
most popular programs in the sport today and two teams that
played in the College Football Playoff semi final.
What are these programs worst, right?
What is their value? Because in wide receiver
Jeremiah Smith, you have what many people believe, myself
included, is the best player in the sport.
We talked about Arch Manning ad nauseam, and we will continue
to. But my buddy Michael Cohen, who

(01:29):
covers the Big 10 for Fox, wrotea great story that came out on
Thursday about how this game really is about college football
supremacy, both for the SEC and the Big 10, as well as Ohio
State and Texas. Two biggest conferences, 2
biggest teams. Texas is worth $1.89 billion.
The football program, not the university, not the athletic

(01:52):
program, football program and the Ohio State football program
is worth $1.95 billion. What you think, Kate?
Well, that's an absurd amount ofmoney.
If you're if you're comparing itto other like professional

(02:14):
franchises. Yeah.
It's not. Well, that isn't it though.
If you're comparing it to the Dallas Cowboys, no.
If you're comparing it to New York.
Yankees, no. This is college though.
You know people say that, so when you say that, what do you
mean? Well, so I, I, I don't know, I

(02:35):
tend to think of like the NFL asseparated into like, all of, you
know, just think these really rich dudes that have their
really rich teams. And then they just, you know,
sort of like we'll funnel, funnel money to them or they'll
get their friends to funnel money to them.
And I don't know, I just feel like the college teams are more

(02:56):
like they have like a board of people who's like, OK, who can
we, you know, out of our roster?Can we get to, you know, borrow
like $25 million? So maybe that's just me thinking
incorrectly about the whole thing.

(03:16):
So like I. What?
Wait, why would you need to borrow $25 million?
From I mean, I don't know, maybeyou know, your team sucks that
year and like, or or maybe you go, you go to a team that's most
of their games were at home and it was, you know, really bad
fall and winter, and so nobody came to the games I don't.
Know. Oh, Kate, let me let me tell you

(03:37):
let me tell you what you're gonna.
Absolutely. This is this is where the
audience is like, oh, Kate's so naive.
She doesn't. Know.
No, it's more like Kate is Kate is a closet old man football
fan. That's what she is.
So, Kate, the NFL is a socialisteconomic system.
The 32 owners share the wealth. So they're going to reap what,

(04:00):
by the end of their deals with CBS, Fox, ABC, Disney, Amazon
are going to reap $110 billion in revenue.
OK, 110. And they split that among
themselves. There are things that they have
in control where they can raise the value.

(04:20):
And this Jerry Jones famously sued the NFL for the opportunity
to do this, getting Nike to sponsor his team.
And I believe Pepsi to be the official sponsor of or soft
drink or I think Miller Lite to be the official beer.
So they can continue to raise the value.
Because he didn't want to borrowany money.
He thought that there was value to be had there and that much of

(04:40):
this is being undervalued. One of the ways in which we got
to this is Rupert Murdoch comes in with Fox and he says, look,
when I got here, I learned very quickly the NFL is what this
country is about and you're not a network without it.
So he proposed A gargantuan number in the mid 90s to buy the
rights to the NFC, which was at the time a billion dollars in

(05:02):
1990s money. So knowing all of that and
seeing that the NFL is approaching, I believe, $25
billion annually in revenue, I come back to you and say $2
billion for the two of the best football programs in the
country. Sounds like a bargain to me.

(05:24):
Also in there, how shocked are you to find out that they don't
actually need to borrow a damn thing in the NFL?
If anything, they need to find other places to put the money.
And with the collective bargaining agreement, they only
got to pay out so much. So you know the revenue share,
the revenue share and then you've got 32 owners and their
families that get to keep most of this.

(05:45):
But so how does that that work though?
Because like so you say, 32 owners and their families.
So how did their family usually owns the team?
Yeah. Yeah.
So like how do they, you know, so, so do they just equally
divide it out amongst all of them like at the end of, you

(06:06):
know, the quarter or whatever and so everyone makes the same
amount of money. Well, no, no, no, they don't
make the same amount of money, but there is a bottom line that
everybody gets. Gets OK, I OK, I get it.
More so now because I I just, this is me.
Like I said, just being a dummy about it.
Being a 501-C3. So you can have a team that

(06:29):
loses every single every single year and you still get your
minimum pay. Oh, OK, OK.
Yeah, yeah, I got it. I got it.
I'm on. I'm on board now.
You know, or the idea that the Green Bay Packers get to stay in
Green Bay, it is one of the great thefts in modern history
because, you know, major media market is where you want your

(06:51):
NFL team to be. As a matter of fact, Associated
Press, the AP makes style for for journalists.
We all use it. You do not have to put a state
name after an NBA team or an NFLteam town.
So Oklahoma City doesn't have tobe Oklahoma City comma Oklahoma.
It can just be Oklahoma City because they have an NBA team.

(07:12):
The same is true in the NFL. You got to say Jacksonville
because there are 30 NBA teams and there are 32 NFL teams and
there are 30 Major League Baseball teams.
All of these pale in comparison to how much they're worth.
Like even the Pittsburgh Pirateswho suck, who are awful.
They get to make money and it isone of the ways in which we look

(07:34):
around and we go, wait a second,y'all suck?
Why do you get to keep this team?
Well, because the Major League Baseball owners and or NFL
owners think it's a good thing. And by the way, they will push
you out if they don't like you or they will just not say you
can't buy the team because they have to unanimously vote to
allow you to buy the team because there's a standard of

(07:55):
decorum that they expect you to keep.
I mean, I think owning a sports franchise is tantamount to being
knighted in the United States. That's how important it is.
That's how much everybody wants to do it.
That's why you've seen so many athletes go in on what we
consider minor sports like softball or soccer or Major

(08:16):
League Lacrosse. If you can put it on television
and it is a sport, you stand to make a killing given some time
if you can sit on that investment.
So that's how it works. So so then how do people inherit
teams then like? They have progeny.
Well, obviously, but I mean you can.
You can hand the team down and do it's and that's why I say,

(08:40):
and their families like the Rooney own the Pittsburgh
Steelers. That will probably always be
true. Jerry Jones made a point of
saying, when I bought this team,my family's coming to work in it
and with me, it's a family run business.
And when he passes, Steven Jones, his son will probably
become the majority shareholder owner of the Dallas Cowboys.

(09:02):
And his son and his son or daughter, for instance, the
Indianapolis Colts owner Jim Earth say, well, he passed away
in May. His three daughters run the team
now. That's how it works.
But so but what if you get, I mean, there have to be cases
where someone's child is just completely incapable of like

(09:24):
managing the team. Not yet.
Well, I'm sure that they can hire people to manage for them
if they're terrible, but like there's really been no case
where somebody is just like the.Worst the NFL really Been asked
100 years. So life expectancy, especially
if you're rich and white and canyou pay for your, for your

(09:47):
children to be very well educated because they do that in
Saudi Arabia. They send them over here, they
go to school, they come back, they speak 3 languages.
Everybody's fine. I don't think you're, I think
what you're trying to come up with is some version of Mary
Fallon's kid, you know, but thatdoesn't really exist in the NFL

(10:07):
or in college for that matter, because a measure of competency
is going to, you're going to getfigured out along the way.
You're going to get figured out along the way.
And if it ain't up to you, it will be up to someone else.
And as is, you know, usual with rich white men, they usually
have more than one kid, you know, and one of those kids
turns out to be competent or better or worthy or what have

(10:30):
you. But we got here by talking about
Ohio State and Texas. That's true.
We did. I'm yeah, sorry about the
Freeland. And that's just me not knowing
now how it little goes down. I guess it's it's funny.
I just assumed that that's how like it, it's one.
Well, so it's one of these the it's funny that you say that I

(10:51):
sound like an old man, you know,like talking about it because
I'm like, well, the only osmosisI've got for people talking
about the subject around me or just like, you know, old man in
Oklahoma basically. So you're always with with
osmosis. That is what I have.
I find it fascinating that we'vegot to a place in United States

(11:15):
history where there aren't more people that casually know how
the NFL works because it runs somuch of their lives already.
It's an invisible hand in the market that people seem to not
pay much attention to, which I think we're going to get to in
fall weddings. But I want to go from that
because I think the outcome of Ohio State, Michigan is going or

(11:37):
Michigan, Ohio State, Texas. Well, Ohio State, Michigan too.
Ohio State, Texas is going to befascinating because if Ohio
State wins, they're the underdog.
They'll be the number one team come next week.
Texas wins, it'll stay the same,but mostly the value both of
those teams is going to go up ifthey both play well and they've
got players on both sides that everybody likes knows.

(11:58):
No matter who wins or loses, they're going to both.
Just. And many people would tell you
the national championship is notgoing to be decided on Saturday,
and they would still expect the loser of that team to make it to
the College Football Playoff, which is 12 teams.
And your school gets $4 million just for making the College
Football Playoff in most cases. I find that to be really

(12:22):
fascinating. And when we talk about player
bonuses, which don't really exist right now as a part of the
major structure. But any sport where you can
split up 20 and a half million dollars of revenue that your
school is going to get with players is doing pretty well.
But you might need to keep a lotof that for, well, the buyout to
come. Because one of the things that
we can also bank on is is the injury rate in football is

(12:45):
undefeated. We will be playing football on
television and high profile coaches will get fired.
It's about how they get fired and how much it's going to cost.
So one of my favorite things about looking at a coach's
contract is seeing how much it'sgoing to cost to get rid of him.
If we decide we don't like him, there usually is some standard

(13:07):
of decency clause that must be met where you do something that
is unbecoming to the university or for the program we had can
fire you, fire you with cause. And there are programs that have
tried it and done it. So Tennessee, for instance, with
Jeremy Pruitt years ago that this is a this is a scandal that
ends with this punchline before name, image and likeness was the

(13:30):
law of the land. Someone at Tennessee, maybe
Jeremy Pruitt. Maybe Jeremy Pruitt staff were
paying potential recruits with cash that was stuffed into
McDonald's bags. That's some like drug dealer,

(13:50):
yes. The bagman.
The bagman is is very real. That is what we call the bagman.
He carries. The bag I almost I almost said
the other word that some drug dealer stuff.
Well, you know, and it's one of my favorite segments that we'll
get to do later this year. It's called money in the bag.
It's when you pay a team to playyou that you're probably going
to beat the crap out of, but then they beat you.

(14:11):
So they they get to tell you putthe money in the bag because now
I'm robbing you. I'm robbing you of the win and
I'm taking your money. Northern Illinois did this to
Notre Dame last year. I believe they got paid
something like $2,000,000 to go into Notre Dame and then beat
Notre Dame. Anytime you get beat by a
directional school and you are Notre Dame, it's a bad luck.

(14:34):
And that team was not good. And it feels like an outlier
because that team still made thenational championship game.
But I wanted to talk about thesebuyouts because they're
important. So let's start with.
Just just a quick question before we go.
So are all I assume into most contracts are are like under

(14:55):
private like you know NDA? Negative, negative, negative.
So they're all, they are all public.
Not all of them. Do you work at a public
university? No.
Well, I'm, no, I'm saying not you, not you.
If if you work at a public university, we have ways to FOIA
your contract. So we don't know for for real
how much money say Lincoln Riley's getting paid or with the

(15:17):
buyout cost at USC. But usually somebody in there
will tell you what the number says on his contract if you have
sources like that. Whereas say the University of
Oklahoma, I can send an open records request and get Brent
Venables contract back with all of the details down to how many
rental cars he gets to use, how many, how many hours of the
private jet he can have, membership to golf clubs,

(15:41):
stipends for clothing, stipends for your house.
I've seen some programs where they bought your house as a part
of your contract and you get to keep that.
I think this is Lane Kiffin in Boca Raton.
And I've also seen buyout clauses that are enormous.
So you can, like you Kate can send a request to a public

(16:06):
university and go I would like with this language, I would like
to get this person's contract, please send it to me.
Sometimes they send it to you onACD ROM because they hate you.
Sometimes they send you in an e-mail because they like you.
Sometimes they send it to you bypost and it comes 6-7 weeks
later because, well, unless you specify, they'll probably send

(16:28):
it to you whatever way they feellike that day.
So you can get most of these, but not all.
That is. That is a hilarious move though.
Sending it to somebody by CD I've.
Malicious. Compliance, yeah, that's some,
that's some real petty. That's great.
But anyway, on the the subject of the buyouts and what has

(16:53):
happened. There are a few that I think are
worth pointing out, right? Two in particular.
So Brent Venables is head coach at Oklahoma.
As you well, well, well know, hehas had two losing seasons in
three years. Last year was.
Oh, I'm so sorry to interrupt you, but you just reminded me of

(17:15):
something. I saw his picture in a girls
restroom down in Arcadia in Oklahoma's down in Arcadia in
Oklahoma. OK.
It's nice to know that you know,Brent Venables at plus 50 can
still pull, but I don't know if that's it was.
Really weird. It was like a framed photo of

(17:36):
him next to the sink in the women's restroom.
Yeah. So anyway, keep going.
Anyway, sorry. There's the hot football coach
Is is not a new idea either. Hot football coach has been
around for? I don't think so.

(17:56):
I don't think you planned them very much.
I've never seen a football coachin a women's bathroom before.
Like, you know, in a you. Know which, which is why I'm
playing. It's not random.
It was very much on purpose. Someone needed to see Brent
Venables in their girls bathroomeach time they were in there for
reasons. Anyway, I I really didn't need

(18:18):
to interrupt you, but I just remembered that randomly, as
soon as you said his name, I waslike, Oh my gosh, I didn't tell
RJ about that. You know, maybe Mike Gundy wants
to know where his picture is. So six and seven, first year, 10
and three, second year, six and seven, third year.
There is lot of concern about how this season is going to go

(18:40):
for Oklahoma. And if it doesn't go well, could
Brent Venables get fired? How much would Brett get if he
got fired? Today, $32 million.
As as long as I'm guessing, as long as it's not without cause

(19:02):
or. Sorry, it's, it's going to be
really hard to find 'cause I mean like this is a man who,
what are you going to do? I, it's really difficult to
prove that like unless he catches A felony charge or
something like it. And I don't Brent Venables is
not the type. You're just going to fire him to
go away. I don't see anybody firing Brent

(19:25):
Venables for $32 million though.If they are terrible, if they're
Florida State style terrible. Last year we've seen go from
war. Like famously, Jimbo Fisher was
paid some like $78,000,000 to goaway at Tex A&M.
Now it's part of this that's. A lot of money to make somebody

(19:45):
to go away that's. As part of this, you usually
can't coach somewhere else without forfeiting the rest of
the buyout. Or there is some instance where
the school that you're going to play or excuse me, coach for
doesn't have to pick up the tab on all of it of your new
contract. So you could be been paid by

(20:06):
somebody else to go coach somewhere else because of the
way some of these are gone and there's there are a couple of
power brokers. That are able to put these
things into function. But I would be remiss if I did
not remind people that like 25 years ago, $1,000,000 for a head
coach to be on salary was a big deal.
And now we have coaches that aremaking 12, thirteen, $14 million

(20:29):
annually with buyouts that are astronomical.
His being at $32 million. Yeah, Luke Fickle, Wisconsin,
he's at $34 million. They might not be good this
year, but my favorite is FloridaState.
Florida State was coming off a 2and 10 last year.
Their head coach is Mike Norvell, who was once Aga at TU

(20:50):
and played his college football at Central Arkansas.
Mike Norvell's buyout is $55 million.
Blair. And I'm sure that there is some
booster at Florida State and forthat matter at Oklahoma, said RG
Union said no, but a word. I will find the money if this

(21:12):
man, this man puts out a productthat I can't stand.
But usually what used to happen is if they come up with the
money to fire you. Like this happened with Gus
Miles on years ago. I think it was like $22 million
at Auburn. They want to hand and pick in
the next guy. And they, you know, people that
ain't football people picking football people.
It's not always getting the bestidea.
But if they got the money, usually got to hear what they

(21:34):
have to say. So while we have people that are
feeling some kind of way about, you know, players getting paid,
I'm like, yo, you got boosters coming in here telling you what
for and how now that don't do anything with football except,
you know, root the team on or your favorite booster, Colby
Campbell, Texas Tech, How much money do you need?

(21:55):
I need this much Cool. Here's some extra that that's
that's where we're at. If only we all had someone like
that in our lives just to, you know, be like, yeah, how much
money do you need? And yeah, so I need this.
And then they give you 3 times that amount.
There are usually strings. Those strings are you got to go

(22:17):
win like this happened with OhioState last year.
They're very quick to point out a lot of the players that will
help them win the national championship are guys that they
paid to stay in college as opposed to go to the NFL.
But they spent $20 million on the roster and they won the
national championship. So all is well that ends well.

(22:42):
You're pricing other people out.Sure you are, but that's been
America forever. We price people out.
It's called gentrification. It's what we do here.
That's what the market demands here.
And 20 million doesn't guaranteeyou will win.
Many people act as if it does. What it does guarantee you a
place at the table. And, you know, once you get a

(23:03):
table, I can take your money if I'm a better poker player than
you. That's Or you just catch a run
of bad cards, like if all those players got injured, for
instance, running back. Yeah, you could also see a flip.
I think, I think that's what makes it hard for me to like
sort of grasp a little bit of this concept.
You know, you're investing all of this money, but you're,

(23:24):
you're trusting that everything's going to go
perfectly when I mean, I don't know, you could just have a kid
like trip down the stairs walking out of a gym and like.
I don't see it that way. I don't see that way it, it
feels like a gamble to me, like on, you know.
I don't know why. Why does it feel like more of a
gamble than buying a house? Because you only have like one

(23:49):
house as opposed to you have a whole team full of football
players that you have to count on for to go smooth and all of
their coaches, you know, to teach them right or I, I don't
know, it's just, or teach them right.
I that's just. There's just.
So many old. Man, Kate, I know there's just
so many old man Kate. Yeah, there's just so many

(24:11):
moving parts to a football team that it just, and there's so
much left up to chance at the end, Like maybe they suck one
day and they, you know, have lost all their momentum and they
can't recover in the middle of the season.
Simply don't see that being any different than a house.
Allow me, allow me. OK, I will allow you you.

(24:33):
You, you know, I bought my houseand you also know the many
problems that I've encountered with my house.
Unforeseen circumstances 1 by injuries in my house.
That your house didn't cost like$1 billion?
So, but, but see, that's just itthough, right?
Like we are because the money ischanging.

(24:53):
You're telling me that the the ways in which we do business
change? And I'm saying, no, they don't.
The money is the money. Whatever the scale is, the scale
is the problems are still the problems.
It doesn't matter if your house cost a dollar or your house cost
a billion dollars. You have to try to play whack A
mole with whatever it is you see.

(25:14):
We live in Oklahoma. Tornadoes come through, storms,
ice, we have flooding. We have bad weather all the
time, unpredictable, just like your injuries.
Or you could, you could end up with a neighbor that's crap
because he decided to sell his home to somebody who's also
crap. You could be in a neighborhood

(25:35):
that has a run of murders, bringing down your housing
value. There's all sorts of things.
I think that when I look at a football team, what people are
usually upset about is how much money something costs.
Or damn, you mean, I got to worry about what other people
might be doing. I said, yes, we live in a
society. We pay taxes.
And one of the ways and what we do when we pay taxes is fund the

(25:59):
government and our local governments are our local
governments. Sometimes they got smart people
most of the time are going. What do you mean you can't fix
this? What am I paying taxes for?
What do you mean my library sucks?
What do you mean my school system sucks?
We all still pay in. I just don't see it as
different, right. I think when I really put it

(26:21):
down, people upset because what they're playing games or because
they don't see an investment in their football team as and
investment in their home. Maybe, I don't know, maybe part
of me is what is it? What is the right word?

(26:44):
It just seems too much like herding cats for me.
Yes, yes, yes. But most, most things that are
difficult are right. There have been moments when you
absolutely like that. People will say I don't want to
deal with this anymore. And the difference between I
think college football in particular and what you are
thinking of when you think of a house or any of these things

(27:06):
that are on the college footballteam is there's no such thing as
sunk cost. Because we know exactly what
we're sinking money into. And we don't care that it brings
back value in an economic sense.We care that it brings back
value in an intrinsic sense. I'm paying so that I can feel
good about winning. Feel good.
Irrational. It's not.

(27:27):
It's not rational. Feelings are irrational, right?
That's what makes the sport so powerful.
And not for nothing, but once you go to a university, you get
a degree from there. That's your family.
Now you have you have to take that everywhere you go.
It is on every job application you put in.
It is what people first know about you.
It is a way in which they connect you to the world.

(27:47):
If your football team sucks, yougot to live with that.
And that alumni association certainly sends you enough
letters asking for donations. Well, and then there's another.
So I'm part of the letterman's association, which means I get
another set of letters going. Don't you want to support
athletes like yourself? No, I.
Don't. That's what you're for.

(28:09):
No, I don't. Well, you know, we only have a
university. If the donors kick in, then I
guess we ain't got no damn university no more, do we?
Yeah, getting, getting your first alumni check like because
I send it like pretty much like two months after you graduate
usually or something like that. And you're just like, I just
paid you so much money. And once you're coming around

(28:31):
asking me for more money. And they're going.
From the from the foot, from thefoot for the football team that
got all the money. Well, the football team didn't
get all the money. That's true.
I. Didn't that's just it though.
They, they, they never get enough and they always get too
much. And nobody's ever satisfied with
what the football team is or isn't going to be unless they're

(28:53):
undefeated. Because if they're undefeated
and they do what they're supposed to do, it's a rising
tide. Everybody gets paid, everything
gets bloated, everything is OK. But we're seeing even now a
tightening in athletics, Like we've got senior associate ADS
come out the wazoo all over college football because they
need to find places to put this money because for so long the

(29:15):
system was don't ever show a profit.
You show a profit, players are going to want some more of that
money. And we're going to look at you
and go, what is that you're spending money on?
So they build gargantuan buildings that nobody really
uses. They use facilities that only
they use. You buy more uniforms.
You hire more people to eat up alot of this money that was just
otherwise being thrown into, youknow, the ether.

(29:39):
Now you need all that money back.
So a lot of people are about to start losing jobs and a lot of
buildings aren't going to get built.
Why? Because you need the lost leader
that is football. You need it just like you would
need I Love Lucy to come on before the news so that people
might watch the news. And then you get to say what our
ratings are for the news when you're paying, when you're

(29:59):
asking advertisers to pay these rates.
I see the business at work is what I'm saying.
I don't see a rational thought or irrational thought as much as
I see, hey, this is how people react.
I always say, don't hate the player, hate the game.
This is the game. We don't get to change the
rules, mostly because it's too hard for us to change them.

(30:20):
So I say I don't, I don't argue strategy dog you.
You tell me what you're going todo.
I'm going to tell you how I'm going to adapt.
How about that? Because I don't get to make the
rules if I made the rules be different.
But I don't, and I don't exist in a world where I do.
I think that's also why the fallwedding things kind of gets
under people's skin. It feels like something you have
control over, right? Anyway, Kate, how did you get to

(30:42):
fall weddings? How did I get to full weddings?
So do you want me to tell the whole like the So you guys in
the audience don't know this, but I've been doing a lot more
research on football because youknow, I'm doing the show now
with RJ and my algorithm is pushing me.
I don't know if I could call it the girl version of football

(31:03):
algorithm. Would that do you think that
would be the correct term? It like so I keep getting these
articles pushed at me, which arelike, Hey, check out the new NFL
rivalry uniforms and hey, these wet like take a look at previous
football weddings. Now that, you know, Travis and
Taylor are engaged now, like what?

(31:25):
Like it's it's very like, it's just really funny.
So that's how we got to fall weddings and yeah, just.
I was just kind of curious I. Didn't know if you were going to
ask about why we have fall weddings during football or why
not? I mean yes, and all of those

(31:50):
questions because you know, whatare what are your thoughts
about, you know, football weddings, RJ?
How do you feel about them? I Oh yeah.
I like my my so like social media, you know, like the ads
that are like trying to push youto sell something are like,

(32:11):
would you like to buy OU purses and you know, like.
I mean, would you? No.
There's, you know, there's a there I.
Would I? Would I would take one for free?
I believe that many women get involved in football because
their father has made it important, or they married

(32:33):
someone for whom it's important,or they have a child that plays
football, right? And then who they are kicks in
right, Who they are being. Are you meticulous?
Are you fashionable? Do you care to know names and
players? There are all these different
ways to get you more involved inthe sport and to make the sport
a little bit easier for you to digest like it is.

(32:53):
It is a market for which many NFL teams want to penetrate
because they know that they got dudes.
We need to get mom, we need to get wife.
How do we do this? It's one of the reasons flag
football is one of the fastest growing sports in the entire
world. Girls can play and it's a lot of
fun. It's also fun for the entire

(33:16):
family. Dad can coach, mom can coach,
whatever. And then you don't have to risk,
you know, brain injury. That's just not a thing because
we don't hit each other. We pull flags.
And you still get the the sauce of football, juking people,
outrunning people, throwing the ball deep.
All those things fall weddings in and of themselves, though,
especially for a college football fan.

(33:39):
Feel like an attack on person? OK.
Usually a wedding takes place ona Saturday, never a Sunday,
never a weekday, always a Saturday.
And most most weddings take place in summer June.
When you can get the venue right, but if you can only get

(34:00):
the venue during the fall, that becomes the thing that takes
precedent. We can get the venue we want at
a time when it's going to be nice for people and or have an
outdoor wedding and or, you know, mostly have fun for a
football fan or a person that works in college football.
The the short answer is usually I'm not going.

(34:23):
Why? Because we have football on that
day and I only have football 12 Saturdays a year and I only have
home games 6 Saturdays a year. And there are a couple of days
on the calendar every single year where it feels as if the
phone is on do not disturb and nobody gets to leave the house.

(34:44):
Because the slate of games is sogood and it has been the thing
you've been looking forward to for quite literally 8 months.
So somebody decided that in the four month window for which you
get to enjoy your weekend watching college football, they
want to have their wedding. What you usually say is good for
you. If I can, I'll pick something
out on the registry, but do not expect me to show up.

(35:06):
I, I wish that I had been able to find any statistics on this,
but I, I was very curious like what the statistics were of
people who got engaged at games and who got married at games,
you know, and that's. Getting married at games is
hard. That's.
Well, yeah, but that's. Real difficult getting.
Engaged, but it happens. It definitely happens.
I would willing. I'm willing to bet that's a

(35:27):
single digit because, yeah, so much need, like so many people
need to get paid for that to happen.
And before all of that, the the school itself has to agree to
it. And I just don't see that as
being a thing. Because once you figure out that
you can have your wedding at a football game, I kid you not,

(35:47):
there will be lines around the block of people who want to have
their wedding at a football game.
Because then you want to have your reception at the football
game. And you can guarantee that all
the people that you would want to show up, they're going to
show up. It is the opposite of a
destination wedding. You know it is.
Damn, I get to watch the game too.
Wait, they're having their wedding at OU Texas?

(36:10):
There are people that will join the wedding party who ain't got
nothing to do with it. Because that's, you know, that's
how cool OU Texas is. And the schools themselves know
the value of this. They do and they're going to
squeeze every dollar they can't out of it.
And if they thought there was something to gain from it, they
would. It's only like the last 4-5
years that we've seen schools even sell alcohol at games
because they didn't think it wasworth the hassle because people

(36:33):
get drunk at games. And then you have event staff
and police that have to curtail stupidity.
And they would rather forgo all the money that was being made by
selling alcohol elsewhere because they didn't need it.
Now they're doing it because they need it.
But you know, with that cost of selling alcohol at games you
need to bring in, if you don't have a liquor license, go get a

(36:54):
liquor license. Who knows how hard that is to
get. And then police and more
security because you can't trustpeople to just imbibe and be OK.
No, they're, they're going to bestupid about it because it's a
weekend for them. They're not at work.
They don't think there are any consequences.
I just don't see you find out a whole lot of people that had

(37:15):
weddings now engagements, engagement happens all the time
and I was just the. Statistics.
But I mean, a couple did get married during an NFL halftime
show. Halftime show, halftime show,
halftime show. I'm curious, once you go look
that up, how much it cost to getmarried at that halftime show.

(37:37):
Because the NFL famously used tocharge the military for
unfolding the flag during the national anthem.
I mean. How much do you know how much it
cost out of curiosity? I'm not.
I'm sure we could look, you know, you know what, we got
time. I can look this one up while

(37:58):
while we're talking. But I think I think when we talk
about getting married at a game or getting engaged at a game,
many people think that it's like, Oh, yeah, they want to
help you out. No, they don't want to help you
out. They'll help you out for a cost

(38:21):
of y'all, for a price. And usually it's not going to
happen at halftime. It might you might get this at a
suite. So let's see, here it is.
This is Mahomy Howard Bryant in November 2015.
Because I got this memory like that that I just.
Oh, my God. All right.
Two Republican senators from Arizona over here for the time

(38:45):
being. Arizona Vietnam vet John McCain
and junior Senator Jeff Flake recently released a report
explaining the underside of stadium patriotism.
For the past few years, the US Department of Defense and the
major sports leagues have embedded military themed
programs into the game day experience.
Remember, this is a decade ago. Not for goodwill, not in the

(39:06):
support of the troops, but for money.
McCain and Flake call it paid patriotism and say the DoD has
spent at least $53 million of taxpayer money on at least 50
teams to stage these events hoping to recruit new soldiers
while duping fans into believingthese gestures are voluntary
expressions of team's gratitude for returning soldiers.

(39:29):
The two senators have drafted laws to make it stop, and it's
time to allow major sports teamslegitimate tributes to our
soldiers to shine with Nashvillepride rather than being cast
under the pallor of marketing gimmicks paid for by American
taxpayers. So let me give you some figures
here. The public is being robbed of

(39:50):
its tax money and it's trust, and soldiers are being used.
This is Howard now following the2013 Boston Marathon bombing,
according to the report, the DoDpaid the Patriots $700,000 of
taxpayer money to stage militarythemed events.
The Red Sox were paid $100,000. The Celtics and Bruins took
195,000 and 280,000. The Wisconsin Army National

(40:14):
Guard paid the Brewers 49,000 toplay God Bless America at games
in 2014. During the 7th inning stretch,
the Atlanta Falcons held a surprise homecoming during a
game. The fans cheered, but the
reunion wasn't organic or voluntary.
The DoD has paid the Falcons $879,000 of taxpayer money since

(40:35):
2012 for the privilege. So again, I tell you, if there's
a price for all of it and everything, that is why I
believe it is dubious. Best to believe that you're not
going to pay an arm and a leg toget married at a football game.

(40:57):
You asked. I did.
I did ask. I did indeed ask.
There is there is an academic and nefarious side to some of
it, but that's also kind of, youknow, that's the part of sports
that people don't really like totalk about.
Sports and politics, as they say, keep your politics separate
from sport because it brings them down.

(41:18):
Nobody wants to know that the military had to pay professional
sports teams to be patriotic. They would rather believe that's
not the case. And I think when we talk about
say, what players are getting paid or the value of teams or
how much money it costs to fielda football team and then trust,
these are the also the statistics that I want you to

(41:38):
keep in mind, $879,000 to stage a homecoming.
That's what why would you do that?
Well, because there's money to be made here.
And that is also American capitalist.
That's what we we do. We spot a market inefficiency
and we exploit the hell out of it.
I think fall weddings also do this too, because knows you want

(42:01):
to get married in the summer. We're going to make it easier to
find, you know, December weddingor November wedding.
And if it's up to me, you know, get married on Tuesday, you
know, get married at $2.00 Tuesday.
Get married at Get married at the Y.

(42:24):
Like the YMCA? If you got to have people or
what I what I would really enjoyis a just go see the justice of
the peace, pay $10, tell everybody got married and it's
like damn, you couldn't invite us.
No, why? Because you wouldn't wanted to
come Why? Because I was going to have it
during September 13th of the football season.
Oh, and then? Everybody like, yeah, I

(42:46):
wouldn't. Have come to move out.
Good looking out. I was going to have it on
October 5th. Owe you taxes.
Oh, good looking out. You looking out for me?
You know what, Mazel tov and allthat.
Now also, you know the timing ofTravis Kelsey and Taylor Swift
announcing their engagements. Like, damn, y'all really got to
do this the week that we playingfootball?
Yeah, they do. Yeah.
Yeah, they yes, they do. They they saw the marketing

(43:07):
opportunity, so they're doing itdoing this in June.
What are you talking about? I'm sure your audience is like
sick of hearing about Taylor Swift.
But did you, did you see the, like, Instagram saying that?
Like I think she posted of like,Hey, it's like your English
teacher and your gym teacher getting married.
And I was like, what? So she did an episode that she

(43:28):
did. They already had a banging
podcast, the Kelsey brothers, Jason and Travis.
She made an appearance on it. It quickly became the most
watched podcast episode in the history of YouTube which I think
beat out Katt Williams and Shannon Sharp who sat down for
like 3 1/2 hours of just tea andeverybody watched it.
But I believe in like the 1st 24hours it had 20 million views

(43:50):
being that episode and all Travis did was play dumb jock
while Taylor was like stop doingthat you're smarter than that
and self deprecating because I think he understands the
assignment. There are way more Swifties than
there are NFL fans. And the networks also know this,

(44:11):
which is why every time they showed Taylor Swift in a box,
people kind of lose their minds.But I don't, I get it.
I understand. And she's she's not.
Let me see, how do I say this ina way that doesn't get me
excoriated by the people that listen to this show?

(44:32):
She's a smart football fan. She really is.
And what she doesn't know, she'sgoing to find out.
I think she doesn't get enough credit for deciding to like him
and like what he does for a living, while he had already
decided he liked her and knows what she does for a living.

(44:54):
And then you'll have all sorts of tentacles to go out this
because, you know, she's billionaire artist and he's a
lowly future Hall of Famer and All Pro, but you know, whatever.
And like I said, he he's just a lowly exceptional human being,
like. When you see how the Swifties

(45:14):
can energize even football content, like if you check the
before and after of the New Heights podcast or even Travis
Kelsey's Instagram, which is already enormous, it exploded.
And I think that that is also telling right now when they
decide to get married, it's going to be interesting because,
say, Hailee Steinfeld and Josh Allen.

(45:35):
Hailee Steinfeld, who was in centers.
Centers, yeah, and. And Josh Allen, who is
quarterback for Buffalo Bills, they got married in June, which
is ever them going. I want all the football people
to be able to show up here and not feel some kind of way.
And I want us to be able to celebrate our anniversary and
not feel as if we're getting in the way unless perhaps she's on
location or whatever. But I think it's very cool for

(45:57):
the everybody to say, hey, we don't get married.
We work in football between the months of August and February.
You can have March to July, but August to February, everybody's
at work. We're seasonal over here.
We're seasonal. Why don't we act that way?

(46:18):
Why don't we act that way? Yeah, It it takes A and you know
what? Not for nothing.
Going to a fall wedding can be traumatic for some of those that
do football. It's you're looking around going
huh, Any any, any, there's no TVhere.
There's no TV over there. What's the score?

(46:40):
Checking your phone and it's. 20, it's 2025, you got your
watch that's going to push you all of the notifications.
But I that only as a as a as a football fan, I don't need to
know the score so much that I need to know how it's happened
because football full of like weweird plays and we're like,
wait, what? What happened and you know, if

(47:02):
you're not watching it game moment to moment like Iowa State
and Kansas State, where both teams decided they were going to
fumble the football, you know, it's just that way.
Kate, thank you for joining us here.
Thank you for. Having me, continuing to have
me. And I and I will and we will.

(47:22):
If you like the episode, please like this video and leave a
comment and below. Let us know what you think.
Be careful about what you say about my friend Kate because you
know that I'm in the comments and you know I'm going to see
what you write. Don't get shadow banned.
Don't do that. Treat my family like your
family. OK, All right, that's going to

(47:46):
do it for this episode of adapt and respond.
We will see how the flip side say bye Kate.
Bye bye.
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