Madwell, a Brooklyn-based indie agency, once was known for punching above its weight. Its impressive client roster includes big brands like Verizon Visible, e.l.f. Cosmetics, and Branca.
But in 2023, the agency became embroiled in financial and cultural trouble under the leadership of CEO Chris Sojka, and staffers tell ADWEEK they’ve struggled with “dictatorial” leadership and severely delayed paychecks.
In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness.
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