February 28, 2023 • 47 mins
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP.
In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.
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