In this episode of the FHS Africa Podcast, Matthew Weihs speaks with Wesam Okasha, Managing Director of TUI BLUE, about the brand’s ambitious expansion across Africa.
With recent triple-branded developments in Kenya, a growing presence in Zanzibar and South Africa, and a focus on sustainable tourism, TUI BLUE is redefining hospitality across the continent. Wesam shares insights into the brand’s strategy, from integrated resort clusters to AI-powered operations and eco-friendly initiatives.
💡 Key takeaways:
✔️ TUI BLUE’s 1,000-room expansion in Kenya
✔️ The rise of luxury lodges & sustainable tourism in Africa
✔️ How data & AI are reshaping guest experiences
✔️ The business case for integrated tourism ecosystems
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