Meet Marie Lora-Mungai, expert advisor in African creative industries and sports business and founder of Restless Global - whose 20-year journey from CNN journalist to production company founder to industry advisor gives her a unique vantage point on Africa's creative economy.
In thought-provoking conversation with Andile Masuku, Lora-Mungai makes a compelling case for African filmmakers to stop seeking funding for traditional productions and instead leverage AI tools to create content independently.
Episode overview:
The discussion stems from Lora-Mungai's viral Linkedin post warning African filmmakers about AI disruption. She points to a jarring disconnect: while some creators are still trying to raise millions for conventional productions, others are creating professional-quality content using AI tools on a laptop. The conversation explores how this technological shift is redefining what it means to be a filmmaker in 2025 and beyond.
Key topics:
- The widening gap between traditional film projects and AI-enabled production
- How AI tools are eliminating conventional barriers to content creation
- The shift from specialised roles to comprehensive creative vision
- Why traditional fundraising may be obsolete for many productions
- The changing landscape for talent, especially voice actors and performers
- Emerging regulatory needs for protecting creative identity in an AI world
Notable points:
1. Many Nollywood filmmakers are not yet leveraging AI, though the first AI-themed movie releases this month in Nigeria
2. Independent filmmakers Hussain Sambal are creating professional-quality content using AI with minimal resources
3. Lora-Mungai advises creators to "build in public" rather than spending time seeking traditional funding
4. AI tools are making traditional film specialisations like editing and visual effects increasingly obsolete
5. Blockchain and Web3 technologies may become essential for tracking and monetising creative assets in an AI-dominated landscape
Be sure to listen out for a particularly candid moment when Masuku reveals he recently turned down offers from companies wanting to replicate his voice using AI, and Lora-Mungai's forthright response about the inevitability of this transformation.
Here's a link to Marie Lora-Mungai's inciting Linkedin post: https://www.linkedin.com/posts/marieloramungai_african-filmmakers-we-need-to-talk-about-activity-7312399340570918912-uVie?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAGwgRYBG52bgfG6IE0hzny7wKy24y4L_74)
Image credit: Restless Global