Any time you put the word “summit” in something, it mentally becomes bigger than you previously thought. A conference on steroids, in most people’s minds. And when you do an ag-related summit in California, that notion of grandeur can be well deserved, even when you take away the size of the state itself. The sheer amount of agricultural exports that the producers in California send to other parts of the U.S. and the world is staggering.
But there’s another aspect to agriculture that is a huge business opportunity: Agritourism. If you’ve ever been wine tasting, done a farm tour, seen the flower fields, gone horseback riding, or sampled local cheese while sitting in your B&B, you’re an agritourist.
The 2025 California Agritourism Summit, put on by the UCNR (Department of Agriculture and Natural Resources), is meant to highlight the potential of agritourism for the producers in California. It’s another way for our food and fiber producers to maintain self-sufficiency in these changing times.
The wave is here, and California farm producers are ready to ride it. And this one doesn’t have to be near the ocean.
Links:
https://ucanr.edu/site/communications-toolkit/acronym-directory
https://ucanr.edu/site/california-agritourism
https://en.wikipedia.org/wiki/Got_Milk%3F
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